ExcelPremium

I heard that TSX are aimed at "High Schoolers" from someone on here, and some people say atleast 25+

for TL it's about 30+

What do you people think?


Also would it be weird or too "old" of a car for me? at age 18?

fadinglionhart

I don't think it matters. Some people are more mature at an earlier age and would rather want luxary over raw power. It's just that the sterotype for highschoolers is that they like fast cars, being dangerous, and crashes all the time. The demographics is:

* 50 percent male
* Median age 43 years
* 60 percent married
* 78 percent college educated
* $86,000 median household income


As you see, I'm 17 and I only fit in one of that category =]

kyotousa

i donno....i got TSX cuz I like the young age look
but my friend who is 24...won't even consider TSX....he is going for "Old" people look

lol

turoneatingpinoy

Everytime I see a TSX on the road other than me the person is usually over 30 and possibley 40 or above . . . I'm 22 . . . so far I think in terms of advertising I could see them marketing this for mid twentys and above . . . because from what I've seen it's the RSX that appeals to the high schoolers and boy racers and surprisingly I also see a good amount of girls who like the RSX . . . for me I got the TSX because a I dunno how to drive a manual(no Type S for me =/), it was more practical for me to own a 4 door, and it had those extra little luxury features ^_^

ExcelPremium

Well yeah, RSXS was my first choice but where I live(Vancouver, BC), the RSXS is priced about $4000+ insurance per yr...that is expensive...because all the people crash it and their all "N" drivers(New Drivers)...

LoveMyTL-S

Your 50% male?

Knox

The TSX is an entry level Acura, especially now that the RSX is being phased out. It can be compared to the Lexus IS250 which also is an entry level car for a more "luxury-centered" brand. IMO, Acura prices the TSX starting at $27.5K (sticker) to make it known the car has a lot of bells and whistles even though it's the starter car of the group and the simple fact is, you get a lot for your money with this car. I think it's ultimately aimed at the younger professional's just cutting their teeth in the workplace.

anticd70

Knox, you hit the nail on the head....I think the TSX is also for future "yuppie" wanna be's in the age group 21-28ish, who will eventually be future Acura owners and lugging their kids around in a MDX in 10 a few years. Its sad to say but Ill prob be there

jerzpwr

young professionals.

Recent college grads that can no longer bring there honda civic to their fortune 500 companies

cibs

^^ to knox...

at 18 i definitely wasn't ready for a car like the TSX, and i'm happy i didn't have it then... now that i'm done school and working, it felt kinda weird driving to work everyday dressed up all nice to go to the office in a little civic... don't get me wrong i loved the car but it just doesn't have the young professionals look...

Mokos23

For people in Canada then what is the Acura CSX aimed at what age groups?

Knox

It's funny you say that as my fiance and I plan our wedding, we keep talking about how we'll eventually want a baby-hauling MDX. Hehe We'll be trading her Honda Accord for that as my TSX has to stay by my side.

CGTSX2004

iTrader: (1)

Bingo. That's my exact thought. I would say the TSX is aimed at a young professional crowd that doesn't want the brand stigma and maintenance headaches of a BMW or Audi, but still want a nice car to drive.

There is also the enthusiast element added in for people who want a capable 4-door sedan but do not want a larger vehicle and still want some of the luxury amenities. I would say these folks are probably closer to being 30+.

Then there is also the contingent of family car drivers who really want something nice, but still relatively compact. Above that are going to be the childless couples who want something nice that has 4-doors so they can carry around their friends. This group is probably between 35-50 y.o.

That's just my guess though.

vitocorleone

If you search this site and/or the Internet you can probably find the original target demographics for the TSX prior and during it's initial release.

It was definitely 30+, young professional with household income of ~$75k+. I don't know what the TL's is, but I'd wager 35-40+.

But companies can be wrong as to whom it appeals to most....

bbbuzzy

Hi,

I agree with many points the previous posters have made, but let's be clear, our ideas of the target audience are just that, our ideas. here's what Honda says: (http://hondanews.com/CatID3039?mid=2...72495&mime=asc)

Target Buyer

Young. Hip. Technically astute. Raised on Japanese cars. Aspiring to own upscale brands. They are all of this and much more, but these terms perfectly define the buyers that are attracted to the distinctive styling of the TSX, its advanced engineering and its sporting handling. Today's leading automotive designs are sporty and aggressive, and TSX buyers will recognize these cues in this sporty Acura sedan.

Acura TSX owner demographics:

50 percent male
Median age 43 years
60 percent married
78 percent college educated
$86,000 median household income
These young and affluent buyers have an emotional attachment to their cars, but require a rational base to support their purchases. The TSX supports both needs with its outstanding handling, strong engine performance, distinctive overall design character, and the world-class quality inherent in all Acura products.


Many posters on this forum are young males (18-25) and many probably are fortunate enough to have financial assistance from "the rents" to help with the purchase. They live in a sheltered world. If you're out of school, just starting work, etc. buying a TSX might be a financial stretch without help from Mom and Dad. The target deomgraphic is based on research by experienced marketing groups, etc. That being said, they are not always right. Their target audience and the actual audience may differ, look at the Honda Element. It's sucessful, but appeals to a different demographic. Anyway, the original poster wanted to know who the TSX was aimed at. Read Honda's statement.

Mockenrue

Wow... you have me nailed. I've never been so acurately summarized.

Zoopa

TSX: aimed at guys who could get their freak on all day.

TL: aimed at guys who need Viagra to get their freak on for four-hours at a time, (if longer than four-hours seek medical help.)

kyotousa

i need to show this to my friend....

jerzpwr

lol... nice

jlukja

vitocorleone

Came across this tidbit on another board: "Acura's target TL customer -- particularly for the Type-S -- is a male in his 40s with an income of $100,000 or more."

cibs

well seeing as it's a civic with just a few more luxury touches, it's basically the people that want the economy of a civic, but don't want to drive around in the same car as a bunch of other people have... people that want amenities like heated seats, leather seats... etc...

because i'd never purchase a civic 4-dr, or a CSX i really can't speak to what their target demographic is... i'd think a person probably 20-30 that wants an economically minded car, with enough 'added features' to make you feel comfortable while you're in it...

ExcelPremium

Even tho it's suppose to be a "young persons car" 18 is still pushing it huh? cause I JUST finished high school and all....not sure about CSX, it should be multi-aged for people that want luxury but can't shout out the really big $$

PS: When exactly does the 07 TSX come out? How much price decrease will it have on the 06 model?

Knox

Search. It's been covered countless times on here already.

taz98spin

I totally agree!

But I was disapointed when I saw an older balding man driving a silver TSX with a nice looking OEM body kit...

EuRTSX

uh oh....

BananaFusion

I've also got to agree with this, or at least it fits me. I'm graduating in December from grad school, and needed a car. I wanted something nice but still affordable for a new graduate, and the TSX fit the bill perfectly. And it looks far sportier and younger than the other two cars I looked at seriously (Accord and Camry).

There was an age thread on here a while back, though I think the results would be somewhat skewed since young males are far more likely to browse car internet forums than a 45 year old lady.

PittIsIt

This hits the nail on the head for me. I'm a young (22) professional. Can't afford the TSX on my own, but was fortunate to have parents that love me enough to save and sacrifice for me. I feel blessed they were able to do so and still live comfortably.
That being said, I was also raised on Japanese cars 2 toyota previas, one camry, one altima, one maxima, one camry, and now my rents have a lexus gs and a highlander. Upon this examination, I should've gotten a new camry or something similar (I looked at the IS but realized it was a ripoff and the infiniti g35 was pushing the budget.)

The majority of us are smart, technically adept, and love that sound our tsx makes on its way to VTECH. I think the only major difference is how/when we could afford such sweetness.

drunkenbuda

Damn, i'm on the same boat. I'm 22 and my parents just help me put a down payment on it, the rest is up to me. Anyways, TSX is such a sexy car.

PittIsIt

I have great parents, and sucessful grandparents. (Hence the "Thanks Grammy" in my avatar) I never forget where I came from, and the car is a reminder that puts me in my place every day.

Although I got a car that was out of my budget, I hope to think it hasn't spoiled me into thinking I earned it or deserved it. Cause I don't.

Knox

Wow, so many of us recent grad's getting this car. I used a car my parents bought me (2001 VW Jetta) for a trade on my TSX and the rest I paid cash for. As for my demographic details, I'm 24 and a recent MBA graduate but I've been working full-time for about a year and a half now. Thanks mom and pop!

ExcelPremium

Parents FTW~

PWAiN

So true man, so true.

mar21182

I'm 24, just graduated in May, and have been working as a licensed pharmacist for a little over 1 month. I've had 2 other Acuras before ('90 and a '97 Integra). I've had my eye on the TSX since it came out. I've had great experience with both of my Integras (my parents bought those), so I knew I wanted to stay with Acura. When it got time to purchasing the car, the only debate I had was whether I wanted a TSX or a TL. I really like the looks of the TL (both exterior and interior), but the TSX looks great too. What really sold me was the handling. It just feels more sporty than the TL, and being a 4-cylinder, it's good on gas.

I think I may be a little younger than Acura's target audience because I don't think many 24 year olds can afford a near- $30,000 car on their own. However, the look and feel of the car definitely appeals to drivers in their mid to late 20's as evidenced by the amount of 20-something year olds on these boards.

waTSX

Is that what you heard? I think you need to reassess your sources. High schoolers being targeted for a $28K car?

What difference does it make? If you like it, buy it, if you don't, don't.

derbaff

Damn, a lot of people have some generous parents! My parents let me stay the night the weekend I picked up the car .