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Acura brand sales rise 2.8% in 2018, punctuated by best-ever monthly and annual truck sales
Acura RDX has best-ever annual and December sales, its second-best month in history
Honda brand posts best-ever annual and December truck sales with overall December increase as Honda CR-V sets all-time monthly record, topping 42,000 sales
Accord sales jump 29.4% as passenger car sales remain strong; electrified vehicles set new annual record
American Honda=center=centerTotal
155,115
+3.9%
=centerCars
64,860
+3.6%
=centerTrucks
90,255
+4.1%
=centerTotal
138,341
+3%
=centerCars
60,872
+4.2%
=centerTrucks
77,469
+2.1%
=centerTotal
16,774
+11.4%
=centerCars
3,988
-4.5%
=centerTrucks
12,786
+17.5%
"In 2018, we took advantage of the continued consumer shift toward light-trucks, contributing to another record year for our Honda and Acura light-truck businesses," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "In addition to our light-truck success, our passenger car business also delivered another strong year, with Civic retaining its crown in 2018 as the best-selling retail compact car in America for nine years running and Accord commanding the highest transaction prices in the midsize segment. We remain bullish on the passenger car business and look forward to another great year in 2019 across our entire Honda and Acura lineups."
BRAND REPORT
Sales Highlights
Honda finished 2018 on a strong note with both cars and trucks gaining in December, overcoming over four months of lost production due to a flood that shut the Celaya, Mexico auto plant to narrowly miss a new annual sales mark.
Truck sales set new monthly and annual records led by CR-V which set an all-time monthly record, with 42,079 units in December, a gain of 13.8%. Pilot set a new annual mark, eclipsing its previous record by over 7,000.
Accord jumped a strong 29.4% on 28,627 in sales for the month.
Electrified vehicle sales set new monthly and annual sales records with 6,899 December sales, the 6th straight month above 5,000 units.
Model Notes
Civic continues its dominance as the #1 retail car in America for a 3rd straight year and 9th straight year as the compact retail #1.
Honda Pilot was the fastest growing SUV in segment in 2018, helping deliver a 4th straight year of record light truck sales to Honda.
BRAND REPORT
Sales Highlights
Acura was one of the few luxury brands to increase sales (+2.8%) in 2018, setting records for RDX and light trucks, leading to new market share and the brand’s first annual gain since 2014.
Acura trucks set a new monthly sales record, gaining 17.5% on 12,786 units
RDX gained 42.2% to set a new December mark on sales of 6,838 units, the model’s 7th consecutive monthly record and second best month in history.
MDX had December sales of 5,948 units, helping the model to its 7th straight year of 50,000+ annual sales.
ILX and RLX sedans gained in December, with ILX up 10.7% and RLX gaining 16.1% (its best month in 2018).
Model Notes
Heading into December, RDX was the #1 retail-selling model in segment in 2018, the #2 top-selling luxury SUV and the #3 top-selling model in all of luxury.
ILX picked up more than 2 points of share in segment in 2018, while TLX outsold the BMW 3-Series, Audi A4 and key models from Lexus and Volvo.
^^^
Solid choice IMO despite the issues I had at the end of my lease. I'm not at all sorry I leased one. Rather fun drive for a largish sedan. I'd rather have its two-door American cousin, though.
American Honda posts 1.5% sales increase despite late January "polar vortex." Trucks set new Jan. record
Honda brand gains 0.8% as CR-V gains nearly 20% and Accord continues to set pace in midsize segment
Honda trucks set new January sales record, rising 2.4%
Acura brand starts 2019 with strong 9.6% January climb, with trucks gaining 18%
Acura RDX jumps 41% to set another new monthly sales record
American Honda=center=centerTotal
106,139
+1.5%
=centerCars
47,401
-1.7%
=centerTrucks
58,738
+4.3%
=centerTotal
96,375
+0.8%
=centerCars
45,224
-1%
=centerTrucks
51,598
+2.4%
=centerTotal
9,764
+9.6%
=centerCars
2,624
-11.7%
=centerTrucks
7,140
+20.4%
"Our Honda and Acura dealers delivered a strong January and have put us on course for a fast start in 2019, despite extreme weather conditions throughout much of the country during the last week of the month," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division."While solid sales of our light-truck offerings continue, our balanced results across other segments of our business further showcase real consumer demand beyond trucks and SUVs."
BRAND REPORT
Sales Highlights
Continuing sales momentum from late 2018 led the Honda brand to a new January truck sales record—a strong start for 2019 despite severe winter weather that suppressed car shopping in the last week of January. CR-V was the biggest gainer, and Accord had a strong month as well.
Fresh from an all-time sales record month in December, CR-V gained a robust 19.8% on sales of 29,152.
Accord finished January up 6.3% continuing momentum that saw it lead the mid-size segment in retail sales over the entire second half of 2018.
Civic topped 21,000 units in sales to continue its dominant performance, as America’s best retail-selling sedan in 2018 begins its quest to lead the compact segment in retail sales for a 10th straight year.
Model Notes
Production of the new Insight in Indiana and Accord Hybrid in Ohio helped the Honda brand to all-time record production and sales of electrified vehicles in 2018.
Civic finished 2018 as America's top retail-selling car and is the best-selling vehicle in the U.S. millennial, multicultural and first-time new vehicle buyers.
BRAND REPORT
Sales Highlights
Acura brand sales withstood the polar vortex in late January to post a 9.6% gain for the month, with RDX leading the brand with a 41% increase.
RDX continued its record sales march unabated, setting a new January benchmark with 4,172 vehicles sold for a gain of 40.9%. It was the 8th straight record sales month for RDX.
Acura light trucks just missed an all-time January record on sales of more than 7,100 units.
ILX sales were up 22.7%, just ahead of the start of the marketing campaign for Acura’s redesigned gateway model, refreshed for 2019.
Model Notes
Acura was the only top-5 luxury brand with positive retail gains in 2018 and carries this momentum into 2019 thanks to a strong month from RDX and ILX.
The Acura brand was born in the U.S. and with 5 out of Acura's 6 models built in Ohio, about 99% of all Acura sales are made in America.
"We're off to a good start in 2019 with notable gains for both cars and light trucks, bolstered by the arrival of our all-new Passport SUV,"said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "Our terrific product lineup is helping grow sales in all key segments of our business and we are achieving this success by maintaining a disciplined approach to supply and incentive spending."
BRAND REPORT
Sales HighlightsHonda maintained a strong sales pace in February, with core models Accord and CR-V posting gains and HR-V setting a record, while the brand-new Passport SUV had its first full month of sales.
Despite on-going sedan market headwinds, Accord gained 2.5% on sales of 20,254 units, continuing its retail sales leadership in the midsize segment.
HR-V sales rose 4.4% in February on sales of 7,093 units, a new February record and its best month since the full impact of a flood that stopped production for four months last year.
CR-V gained 1.7% in February, cresting 26,000 units for the month, while Pilot posted a strong month with sales of nearly 11,000 units.
Sales of electrified models (over 4,500 units) remained strong with Insight topping 1,500 units to lead industry sales for dedicated hybrid models.
Model Notes
Honda began 2019 as the retail #1 passenger car brand in America, with Accord the retail best-selling midsize sedan for the 4th straight month and Civic entering its 4th year as America's retail best-selling car.
CR-V continues as the retail #1 CUV in America, while approaching nearly a 20% share in segment.
BRAND REPORT
Sales HighlightsAcura continued to gain traction as sales climbed more than 11% for the month. Acura trucks, up 24%, set a new February record. Sedans remained strong as ILX and TLX continue to outperform their segments in retail sales.
RDX sales jumped 31.8% in February on sales of 4,965 units, a February record and the 9th consecutive month of record sales.
MDX had a robust month, gaining 14.9% on sales of 3,833 units.
ILX sales were up 15.8%, despite inventory issues related to the ramp-up of the refreshed 2019 model.
Model Notes
Coming off its best year ever, the new RDX has continued as the #1 retail-seller in segment, the #2 retail-selling luxury SUV and the #3 model in all of luxury.
Acura began 2019 with retail sales up 10% while key competitors experienced declines.
Thanks for being so diligent about posting these each month. My mom pulled the trigger on a 2016 RLX a couple of weeks ago. It was one of only about 1,600 cars sold during that calendar year.
Do you think the KC1 and KC2 will catch on after they stop making them?
That's what has happened with the ZDX and the 4G TL.
After they stopped making them and the overall reliability became more evident, suddenly people are standing in line for them.
Do you folks know the YouTube mechanic personality Scotty Kilmer?
I was amused to see a few days ago that he had a video out recommending "solid" used luxury [sic] cars.
The RLX was near the top of his list as a car that was beginning to prove its long term viability, a car that won't die. He liked specifically the P-AWS version of the car because it didn't have the complications of the electric AWD systems, and because it was paired with the combination of a solid transmission and under stressed J Motor that he already knows will last a long time.
Do you folks know the YouTube mechanic personality Scotty Kilmer?
I was amused to see a few days ago that he had a video out recommending "solid" used luxury [sic] cars.
The RLX was near the top of his list as a car that was beginning to prove its long term viability, a car that won't die. He liked specifically the P-AWS version of the car because it didn't have the complications of the electric AWD systems, and because it was paired with the combination of a solid transmission and under stressed J Motor that he already knows will last a long time.
You mean he didn't just recommend Toyota products? He loves Toyota!
American Honda and Honda Brand Set March Sales Records Fueled by Robust Car Sales; Acura Brand Continues Resurgence
Apr 2, 2019
American Honda nets car, truck and overall March sales records, rising 4%, 4.5% and 4.3% respectively
Honda cars gain 5.3% while trucks rise 2.9% resulting in March records for both, as well as Honda brand
Honda cars sales surge with Accord gaining 5%, and Civic up 3.3% with a new March record
Acura sales increase 6.4% in March as resurgence continues with 8.9% gain in first quarter of 2019
Acura RDX sets yet another monthly sales record with a 32.7% increase
American Honda
Total
148,509
+4.3%
Cars
70,420
+4.1%
Trucks
78,089
+4.5%
Total
134,101
+4.1%
Cars
65,829
+5.3%
Trucks
68,272
+2.9%
Total
14,408
+6.4%
Cars
4,591
-10.3%
Trucks
9,817
+16.6% “Our investment in benchmark products for both Honda and Acura has put us in position to achieve strong sales results, even in a challenging market,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “While some competitors are using fleet sales to boost their numbers in this relatively flat market, our gains across the board are driven by retail customers buying our products one at a time.”
BRAND REPORT Sales Highlights
Honda’s record March sales was led by Accord and Civic, as Honda cars were big contributors, even as trucks also set a new March record with strong sales for HR-V, CR-V and Ridgeline.
Civic, the retail car sales leader through February, rose 3.3% on sales of 33,653 units for a new March record.
Accord gained 5% on sales of more than 25,000 units for the month.
HR-V set a March record, gaining 10.7% on sales of 8,582 units.
Ridgeline sales were up 4.2% in March, on sales of 2,804 units.
Electrified vehicle sales totaled 5,874, with notable gains from Insight, Clarity PHEV and Accord.
Model Notes Honda CR-V and Civic are not only the retail #1 CUV and #1 car in America they are the #1 and #2 models in the industry, excluding full-size pickups.
IIHS awarded the 2019 Honda Ridgeline a TOP SAFETY PICK rating when equipped with optional front crash prevention and specific headlights, the only pickup truck tested by the IIHS to earn this rating.
BRAND REPORT Sales Highlights
Acura sales continued strong momentum with its best March sales in five years, rising 6.4% as the brand completed a strong 1st quarter. Driving the gains were ILX, up more than 40%, and RDX, which set a new March record.
ILX jumped 41.3% on sales of 1,289 units, while TLX sales of 3,141 marked its best month since March 2018.
RDX sales increased 32.7% in March, on the way to setting a 10th consecutive monthly record on sales of 5,835 vehicles.
MDX maintained a strong pace with sales of nearly 4,000 units.
Model Notes MDX is posting solid gains over 2018, heading toward an 8th consecutive year of 50,000 units or more -- and remaining as the best-selling 3-row luxury SUV of all-time.
TLX is outselling key competitors including the BMW 3-Series, Audi A4 and offerings from Lexus, Volvo, Alfa Romeo and Cadillac.
I am tempted to pull the trigger on an RLX and am a current 4G TL owner, but 2019 represents the seventh year of the platform so the time is coming for Acura to poop or get off the pot. You see lots and lots of magazine articles predicting the demise of the RLX, but I am also see quotes by Honda executives suggesting it is a flagship car and it will not be dropped from the lineup for that reason. If I wait until this fall and it gets dropped, then there will still be either left over inventory or super-low mileage 2018/19's out there if I choose to stay with the Acura brand. If it's a new model, then I get to decide which direction. If it survives in it's current form for it's eighth year, then I am not sure what I will do....however, the new ES 350 F Sport is also reasonably appealing. My last five vehicle purchases have been Acura with one Honda for my daughter. I never liked the ES, but have changed my mind with the new model in F Sport trim.
I believe we are slated to find out in August what the future of the RLX is going to be. I have never driven one, but heck since less than 2K per year have been sold, I guess only 15k people have driven one (plus any resales). They will have to hit it out of the park with a new RLX if they want to sell anymore sedans of that caliber and that price.
I am tempted to pull the trigger on an RLX and am a current 4G TL owner, but 2019 represents the seventh year of the platform so the time is coming for Acura to poop or get off the pot. You see lots and lots of magazine articles predicting the demise of the RLX, but I am also see quotes by Honda executives suggesting it is a flagship car and it will not be dropped from the lineup for that reason. If I wait until this fall and it gets dropped, then there will still be either left over inventory or super-low mileage 2018/19's out there if I choose to stay with the Acura brand. If it's a new model, then I get to decide which direction. If it survives in it's current form for it's eighth year, then I am not sure what I will do....however, the new ES 350 F Sport is also reasonably appealing. My last five vehicle purchases have been Acura with one Honda for my daughter. I never liked the ES, but have changed my mind with the new model in F Sport trim.
I went from a 2012 TL-SHAWD to a 2017 RLX-SHAWD. The RLX isn't as nimble as the TL, I think it a better overall car. I think the RLX-SHAWD is the best bang for the buck luxury car on the market.
I owned a 2008 ES-350, bought it new. They're marvelous cars, I think they're the best bang for the buck in the Lexus line up.
One last thought. You see an Audi, BMW, Lexus, or MB at virtually every street light. The RLX? Not so much. It truly stands out.
I went from a 2012 TL-SHAWD to a 2017 RLX-SHAWD. The RLX isn't as nimble as the TL, I think it a better overall car.
One last thought. You see an Audi, BMW, Lexus, or MB at virtually every street light. The RLX? Not so much. It truly stands out.
I agree with your assessment of the TL vs RLX. I too had a 12 TL SH-AWD and nimble is an excellent description of the TL. Outside of the straight speed of the RLX SH, the TL was more ‘fun’ to drive. The RLX SH is certainly no slouch in terms of handling for a large car but not as dialed in and I agree, at the overall level for all the goodies the RLX has, it’s a much better car.
Not sure how much the RLX stands out though. It stands out to us Acura guys who own/know about it - but I don’t think it stands out to anyone else. I’ve owned my RLX SH for over two years now. I detail it religiously and have a very nice set of Rotiform wheels with 35mm offset which make the car look more aggressive than the stock wheels - and not one single person has ever said “nice car!” at the gas station, parking lot etc. I think it blends in - and is an Accord to anyone who doesn’t know.....
I’m OK with that because I wasn’t looking to stand out in this car - understated luxury as it’s been called many times on this forum... But to most people in the market to pay the RLX SH’s MSRP, they are looking to stand out and therein lies one of the RLX’s problems.
I believe we are slated to find out in August what the future of the RLX is going to be. ..... They will have to hit it out of the park with a new RLX if they want to sell anymore sedans of that caliber and that price.
It will definitely be interesting to see and provides a topic for fodder in the interim. The TLX is still selling reasonably well, but if Acura bails on the RLX and the ILX, you would think the TLX would eventually suffer. I don't know what Acura will do, but the thought that they would continue on with a single sedan seems unlikely especially after limping along with their two sales dogs for so many years - SUV's have kept Acura division and dealer afloat. They can rebadge a Civic for the ILX to keep costs low since the current gen has proved there's not a big market for $30+k Honda subcompacts. However, I remain hopeful that they deliver the goods on the RLX - performance and design. The market will reward them if they deliver. Premium sedan sales are soft, not dead - look at Lexus, Audi, BMW, Mercedes, and Cadillac...and now Genesis. Acura definitely has the engineering and design chops to carve out a place in the premium sedan market and can ill-afford to lay an egg, so it will be interesting to see what happens in August.
Not sure how much the RLX stands out though. It stands out to us Acura guys who own/know about it - but I don’t think it stands out to anyone else. ...................But to most people in the market to pay the RLX SH’s MSRP, they are looking to stand out and therein lies one of the RLX’s problems.
You're absolutely right, I was imprecise in my statement.
It's funny to see the past few posts of people going from a '12 TL SH-AWD to an RLX ;-) That's my wife's transition she just did - to her '18 RLX Sport Hybrid. She does say it's not as nimble but says the ride is much more refined, and is seeing a 5 mpg jump on her commute to work (25 to 30 from the TL to the RLX). That alone for her was the justification for the upgrade! Oh, yea - plus all the other cool stuff like remote start and heated steering wheel. Happy wife, happy life!
Civic continues to lead U.S. passenger car sales, driven by strong retail performance
Honda truck sales rise 2.7% in April as Passport adds strength and CR-V and Pilot maintain momentum
Acura trucks also gain, with RDX surging 17.3% on the way to an overall increase of 6.2% for the month
American Honda
Total
125,775
+0.1%
Cars
57,452
-3.4%
Trucks
68,323
+3.1%
Total
114,088
+0.2%
Cars
54,030
-2.4%
Trucks
60.058
+2.7%
Total
11,687
-1.7%
Cars
3,433
-16.6%
Trucks
8,265
+6.2% "As industry sales continue to level off, we are increasing our share of the market through the strength of our car and truck lineups and our disciplined approach to sales,” said Henio Arcangeli, Jr. senior vice president of Automobile Sales at American Honda Motor Co. “The compact SUV segment remains a bright spot for both Honda and Acura brands in 2019, with CR-V the outright retail sales leader in the industry’s largest segment, and the Acura RDX the fastest growing model in the compact luxury SUV segment in 2019 and the top-selling retail model.”
BRAND REPORT Sales Highlights
Honda sales continue to demonstrate extraordinary balance with the strong performance of both cars and trucks. Civic continued its industry leadership of passenger cars, while trucks gained again with America’s “Best SUV brand” strengthened by the all-new Passport.
Civic sales continue unabated with 28,436 units sold in April, a gain of 0.1% for the industry’s leading car nameplate.
Passport sales totaled 2,907 vehicles as the new marketing campaign helps build momentum for Honda’s newest SUV.
Electrified vehicle sales posted yet another month over 5,000 units, led by the Honda Insight and Accord Hybrid and the Clarity Plug-in Hybrid.
Model Notes Honda light trucks won with retail customers in Q1 with CR-V the #1 SUV/CUV in the industry, Pilot #3 and gaining in the midsize segment, and Odyssey the #1 minivan.
Civic continues its 3-year streak as America’s retail #1 car, and Accord is the retail #1 midsize sedan and extending its lead.
BRAND REPORT Sales Highlights
Acura sales pushed against the softening market with Acura trucks remaining strong, led by another big gain for RDX, and ILX posting a double-digit increase.
RDX, the reigning sales leader in its segment, posted an 11th consecutive month of increased sales, climbing 17.3% to 4,926 units in April.
ILX continued to bring new customers to the brand as Acura’s gateway sedan posted a strong 13.8% gain on sales of 1,152 vehicles.
Model Notes Acura light-truck momentum continues this year with double-digit gains and 20% growth in Q1, which followed an all-time annual sales record in 2018.
With 28% retail growth, the refreshed ILX had the largest gains in segment with the lowest incentives.
Acura sales up 5.7% in May as truck sales remain on winning streak and ILX surges
Acura RDX sets new May sales record with gain of 15%, capping year of record sales since launch
Honda Civic continues utter dominance of compact sedan segment, topping 32,000 sales
New Honda Passport has best sales month yet, while Pilot and HR-V remain strong
American Honda
Total
145,532
-4.9%
Cars
67,876
-7.4%
Trucks
77,656
-2.7%
Total
131,985
-5.9%
Cars
64,169
-7.3%
Trucks
67,816
-4.5%
Total
13,547
+5.7%
Cars
3,707
-7.7%
Trucks
9,840
+11.8%
"We’re seeing growth opportunities in cars and light trucks for both Honda and Acura brands as the market continues to level off,"said Henio Arcangeli, Jr. senior vice president of Automobile Sales at American Honda Motor Co. "Acura SUVs are leading the charge in luxury with RDX and MDX as consistent top sellers, while the Honda brand is extending its industry leadership in passenger car sales and building toward a full decade of SUV sales growth."
BRAND REPORT
Sales Highlights
Honda’s faith in cars continues to pay dividends, with Civic pulling down a nearly 30% share of the compact segment—helping the brand increase its lead in retail passenger car sales. On the truck side, Passport gained new sales momentum with its best month since launch of the new generation last year.
Civic sales topped 32,000 in May as it continues to dominate compact sedan sales, with Accord contributing another strong month on sales of over 23,000 units.
Passport had its best sales month since launch, 3,434 units, while its stablemate the Pilot posted solid sales of over 12,000 units and HR-V earned almost 9,000 new customers for the month.
Honda electrified vehicle sales topped 6,000 for the month, with Insight leading the way with 2,653 units sold.
Model Notes
Honda is growing its lead as the #1 retail passenger car brand in America, gaining the most share of any mainstream brand.
CR-V is extending its lead as the retail #1 SUV/CUV in America and continues to fend off new competition, beating the new RAV4 in a Car and Driver comparison test.
BRAND REPORT
Sales Highlights
May brought strong sales results for Acura, with another record month for RDX, an 8% increase for MDX, and a 21% gain for ILX, Acura's gateway model.
RDX set a new May record, its 11th out of the last 12 months, gaining 15.1% on sales of 5,415 units to further cement its status as #1 retail sales leader in segment and #3 model in all of luxury.
The refreshed ILX, which plays a critical role in conquesting buyers new to the Acura brand, gained a robust 21.1% on sales of 1,351 vehicles in May.
MDX showed a solid increase of 8% for the month on sales of 4,425 units.
Model Notes
Acura is showing strength this year with 7% retail growth, while major competitors are stuck in neutral or showing losses in retail sales.
The all-new RDX is completing its first year on the market with all-time record sales and now stands as the retail #1 model in luxury's largest segment and #3 model in all of luxury.
Sales of Honda trucks were strong in June, with Ridgeline gaining 5%, CR-V exceeding 30,000 deliveries, and both Passport and Pilot finishing at high levels
Honda Civic maintains compact segment sales leadership with nearly 30,000 units sold in June
Refreshed 2019 Acura ILX sales jump 42% in June, strengthening its position near the top of its segment
American Honda
Total
135,901
-7.3%
Cars
61,899
-9.1%
Trucks
74,002
-5.7%
Total
123,753
-6.3%
Cars
58,706
-9.3%
Trucks
65,047
-3.3%
Total
12,148
-16.4%
Cars
3,193
-4.6%
Trucks
8,955
-19.9%
"With about 25 percent retail market share, the Honda Civic continues to be the benchmark vehicle in the compact segment," said Henio Arcangeli, Jr. senior vice president of Automobile Sales at American Honda Motor Co. "For Acura, RDX continues to deliver solid results, remaining the retail sales leader in the most competitive segment in the luxury market."
BRAND REPORT
Sales Highlights
With another month of sales near 30,000 units, Civic maintained its grip on the compact car segment, even as new or renewed competitors come to market. Honda trucks and electrified vehicles also exhibited sales strength in June.
CR-V and Civic continued to lead Honda sales, with CR-V topping 30,000 units and Civic nearly reaching the same benchmark.
Pilot also posted a strong month on sales of 11,579 units, Ridgeline gained 5% on sales of 2,761 units, 3,385 Passports were delivered, and Odyssey led all minivans on sales of 9,202.
Electrified vehicle sales again topped 5,500 for the month, with Insight and Accord Hybrid both posting retail sales of more than 2,000 units.
Model Notes
Civic continues to set itself apart as the runaway retail best-selling car in America three-and-a-half years running, with refreshed Hatchback, Si and Type R models coming soon.
Light truck leadership: CR-V is the #1 SUV in America, Pilot and HR-V are retail #2 in their respective segments and Odyssey is the #1 minivan in America.
BRAND REPORT
Sales Highlights
Acura ILX continued to gain strength since its refresh with a strong showing in June, helping to strengthen its position near the top of its segment. MDX also gained for the month and RDX continues to lead the compact luxury SUV segment in retail sales for the year.
Sales of Acura's gateway luxury sport sedan, the ILX, jumped 41.7% on sales of 1,312 units in June.
MDX sales were up 5% for the month with 4,087 units delivered, while RDX posted another strong month with 4,868 units sold.
Model Notes
Nearly 99% of all Acuras sold in the U.S. are made in America – five of six Acura models are built in Ohio -- topping all but one luxury brand.
Building on an all-time annual sales record in 2018, Acura light-truck momentum continues, with RDX and MDX combining for a double-digit sales gain this year.
American Honda smashes all-time monthly sales records for total vehicles and trucks
Honda brand also records its best-ever month, driven by record truck sales, and robust passenger car sales
Honda CR-V and Passport post best-ever sales; HR-V has best August; Civic and Accord each top 30,000 sales
Acura sales rise in August, with ILX jumping 58%, and RDX and MDX combining for over 10,000 sales
American Honda
Total
173,993
+17.6%
Cars
76,538
+19.8%
Trucks
97,455
+16%
Total
158,804
+19.6%
Cars
72,784
+19.6%
Trucks
86,020
+19.5%
Total
15,189
+0.8%
Cars
3,754
+24%
Trucks
11,435
-5.1%
"At a time of great change in our industry with the growth of light truck sales and introduction of new technologies, it's gratifying to see American Honda post an all-time best sales month based on great products and maintaining a disciplined approach to the market," said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. "The month of August 2019 demonstrates that the success of the Honda and Acura brands, and our timeless focus on the customer, continue to resonate in the marketplace."
BRAND REPORT
Sales Highlights
It was an especially hot August for Honda as the brand set four all-time monthly sales records, including overall brand, total trucks, and model bests for CR-V and Passport. The Honda Civic and Accord also represented a dynamic duo to continue as industry leaders among passenger cars.
The Honda brand made company sales history with its best month ever, gaining a robust 19.6% on sales of 158,804 vehicles in August.
Honda trucks scored a best-ever month, gaining 19.5% as CR-V (+ 27.8%) and Passport each set all-time monthly records. HR-V had best Aug. (+4%).
Honda cars also enjoyed a hot August, with Civic (+25.8%) and Accord (+14.3%) each topping 30,000 units in sales, and Fit gaining 58.2%.
Electrified vehicle sales again topped 6,000 units, with Accord Hybrid leading the brand with 2,629 sales, a gain of 56.5% for the month.
Model Notes
Honda electrified vehicle sales are on track for a second consecutive record year and double-digit YoY sales increases on the strength of the Accord Hybrid and Insight sedans.
Celebrating its 25th anniversary, the U.S.-made Odyssey has gained over four points of retail share in 2019 and is quickly approaching 40% of all minivan sales en route to being the #1 minivan in America for a decade.
BRAND REPORT
Sales Highlights
Acura sales were strong in August, with cars setting the pace for monthly gains, led by the gateway model ILX sedan, and truck sales remaining robust, with RDX and MDX combining for more than 10,000 units.
ILX sales in August were the best of any month since April 2016, jumping 57.8% on sales of 1,439 vehicles.
Acura's mid-size luxury sedan, the TLX, gained 17.5% on sales of 2,252.
Acura truck sales were also strong in August, with both RDX and MDX grabbing more than 5,000 sales each for the month.
Model Notes
With AcuraWatch® safety and driver-assistive features standard on Acura sedans and SUVs, RDX is the retail #1 compact luxury SUV and #1 on Motor Trend's list of safest luxury SUVs of 2019.
TLX is out-retailing Audi A4 and key competitors from Lexus, Volvo, and Alfa Romeo, with some using heavy fleet sales to boost their total sales.
You can’t sell product you don’t have. Not many RLXs available. But yay, NSX! If it keeps at this pace, it’ll double sales on last year.
Simple economics right? Supply and demand. No supply and quite possibly no demand! All leads to the speculation the end may be near. Hopefully it is quite the opposite and we all will be pleasantly surprised! Trying to stay optimistic. But I don't know.
In terms of "low supply" of RLX's, what's interesting is that my local dealer, where we got our '18 RLX SH earlier this year, has 3 (three) RLX SH's on their lot. A CPO '19 w/4k miles (dealer loaner, Modern Steel/Black), a new '20 White/Seacoast, and a new '20 Black/Seacoast. So if someone's looking for the "supply" I know of 3 that are around ...
You can’t sell product you don’t have. Not many RLXs available. But yay, NSX! If it keeps at this pace, it’ll double sales on last year.
These numbers sure do paint a rather bleak picture of the RLX future. However, one piece of key info in this supply/demand topic is how many Legends are being sold in Japan /Asia? . Much of the tooling I'm sure to produce the RLX unique parts like body panels, interior molded plastic pieces etc. must be shared to a large extent for both America Honda's portion as well as Asian portion of the Sayama plants RLX output. Therefore, without the Legend sales number I believe IMHO we have an incomplete picture of the whole RLX story looking forward. I am not trying to say the North American situation is not a problem, but rather introduce the RLX product continuation is more complicated than just looking at the America set of numbers. Demosan
The RLX was never a big sales winner for reasons that have been discussed ad nauseam and now that it is long into its model cycle, anyone who would normally consider buying one might be waiting for the potential next version to arrive. The good news is that great deals will be available for anyone that wants to buy one. The bad news is that the production run was probably very small and they will be hard to find.
I'm still hoping that sometime in the next year or so, once most of the few 2020 RLX's have been sold at a big discount, then news of a potential replacement will start to trickle out. Fingers crossed.
01-03-2019, 02:28 PM
Dec 2018
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"In 2018, we took advantage of the continued consumer shift toward light-trucks, contributing to another record year for our Honda and Acura light-truck businesses," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "In addition to our light-truck success, our passenger car business also delivered another strong year, with Civic retaining its crown in 2018 as the best-selling retail compact car in America for nine years running and Accord commanding the highest transaction prices in the midsize segment. We remain bullish on the passenger car business and look forward to another great year in 2019 across our entire Honda and Acura lineups."
Civic continues its dominance as the #1 retail car in America for a 3rd straight year and 9th straight year as the compact retail #1.
Honda Pilot was the fastest growing SUV in segment in 2018, helping deliver a 4th straight year of record light truck sales to Honda.
Heading into December, RDX was the #1 retail-selling model in segment in 2018, the #2 top-selling luxury SUV and the #3 top-selling model in all of luxury.
ILX picked up more than 2 points of share in segment in 2018, while TLX outsold the BMW 3-Series, Audi A4 and key models from Lexus and Volvo.
Production of the new Insight in Indiana and Accord Hybrid in Ohio helped the Honda brand to all-time record production and sales of electrified vehicles in 2018.
Civic finished 2018 as America's top retail-selling car and is the best-selling vehicle in the U.S. millennial, multicultural and first-time new vehicle buyers.
Acura was the only top-5 luxury brand with positive retail gains in 2018 and carries this momentum into 2019 thanks to a strong month from RDX and ILX.
The Acura brand was born in the U.S. and with 5 out of Acura's 6 models built in Ohio, about 99% of all Acura sales are made in America.
Feb 2019
Honda CR-V and Civic are not only the retail #1 CUV and #1 car in America they are the #1 and #2 models in the industry, excluding full-size pickups.
IIHS awarded the 2019 Honda Ridgeline a TOP SAFETY PICK rating when equipped with optional front crash prevention and specific headlights, the only pickup truck tested by the IIHS to earn this rating.
MDX is posting solid gains over 2018, heading toward an 8th consecutive year of 50,000 units or more -- and remaining as the best-selling 3-row luxury SUV of all-time.
TLX is outselling key competitors including the BMW 3-Series, Audi A4 and offerings from Lexus, Volvo, Alfa Romeo and Cadillac.
year, then I am not sure what I will do....however, the new ES 350 F Sport is also reasonably appealing. My last five vehicle purchases have been Acura with one Honda for my daughter. I never liked the ES, but have changed my mind with the new model in F Sport trim.
Honda light trucks won with retail customers in Q1 with CR-V the #1 SUV/CUV in the industry, Pilot #3 and gaining in the midsize segment, and Odyssey the #1 minivan.
Civic continues its 3-year streak as America’s retail #1 car, and Accord is the retail #1 midsize sedan and extending its lead.
Acura light-truck momentum continues this year with double-digit gains and 20% growth in Q1, which followed an all-time annual sales record in 2018.
With 28% retail growth, the refreshed ILX had the largest gains in segment with the lowest incentives.
2019 Honda Ridgeline
Has Production Stopped
