How can you quantify that? Are people buying a TLX Type-S solely because it's a V6 over an Accord? There would need to be an exit poll or somethingto drum up a fair conversation. If not, who is supposed to answer your question?

 

I for one am not surprised that the Type S is making up such a relatively large share of TLX sales. For people who care about the driving dynamics, the Type S checks boxes that the regular TLX just can't. And for those who don't really care much about driving dynamics, cars like the ES (to say nothing of crossovers) are far better than the TLX for what they're looking for.

 

I have to agree, if you care for sportiness and driving dynamics, then TYPE S the way to go. The Standard TLX is nice but can't match TYPE S driving even with aftermarket updates. If you just want a nice sedan (may be not as handsome as TLX). ES is a better choice. It's bigger, offers hybrid and probably has a better resale value.

 

👀
Q50 & Alfa Romero, A4, G70 is on absolute 🔥 📛 👨‍🚒 🚒 🧯. They're soooo much faster than wimpy, slow, fatass boat of the TLX.

 

In real life, fast alone by itself doesn't sell the car.

 

Yes, especially if you can combine great fuel economy to go with it!

 

How can they be selling when I see TLX Type-S sitting on dealer lots for months upon months?

 

I agree with this… much like what will happen with the Integra-S. When the hype dies down and the “gotta have it” buyers all got what they want. The top-of-the-range trim level will lounge on dealer’s lots. Which is why I was glad I got my Type-S in 2023 at the end of its hype. Got a great msrp deal with some accessories. And none of the markup!

 

Especially with the '24 models still missing the 360 cameras!

 

I purchased mine 3 months ago. Got $1,600 off MSRP and only paid a &489 doc fee. No tax because of my trade in which they gave me $3k over Manhoem wholesale trade in value.

 

Another double digit sales numbers for Acura!

 

Dealers don't really discount Type S even now and when they do there's always some bull shit accessories added. I got my S at msrp right at the launch. Would I wait 2+ years to get a slight discount, no.

 

With a tad over 14,000 TLX’s sold YTD, they’re averaging 1,400 a month, but recent monthly sale volumes are sub 1,000 units.

I think Acura needs to look really hard at 3 areas for the next gen TLX:

1. Cut weight. The current car is hundreds of pounds heavier than the competition.

2. Improve fuel efficiency. Again, Acura is lacking here (the weight doesn’t help).

3. Increase the interior space. Just because you have a family shouldn’t mean you get forced in to an SUV. The TLX is as big as a 5 series outside, but has a significantly smaller back seat and cargo area.

It’s a good product, but as an owner of one I think it lags behind the luxury competition.

 

Do you have Canadian sales data?

 

Sadly, I don't have Canadian sales by segment. I know Acura sold 9,095 units until end of Q3. Technically, about 1K unit per month.

 

I understand this, but I have heard of people getting under msrp on the TLX Type-S. Infact my buddy in New York got his 2023 TLX-S for $53k selling price before downpayment and trade in was factored in. I wish I got that good of a deal. I just got MSRP and just a few free inexpensive accessories

 

There seem to be distinct regional differences in supply/price for the TLX-S. My dealer has been getting/delivering them almost as soon as they arrive. They generally sell at MSRP, so that helps.

Recently they received about 7-8 TLX-S vehicles around the same time, and I thought, here we go, supply is finally easing and perhaps pricing will get a little more negotiable. All but one of those cars disappeared within a week or two; they now have only a MSM/Black Type S in inventory.

So at least in the midwest, getting one is still a bit of a chore, and MSRP seems to be the going rate -- at least.

 

agreed! I would say the same in Montréal. I won't say impossible but nearly impossible to find a TYPE S. You have to order and wait months before you get it! Dealers clearly say, there is no discount, no winter tires included and etc. Pay MSRP and enjoy

 

 

Thanks for sharing! Another double digit numbers for Acura. ~45% increase from 2022! Well done Acura!
The year 2024 will be huge for Acura if they release the new RDX along with the refreshed, TLX, new ZDX

 

Just looking at these numbers, I believe Acura lost at least 30,000 units in sales this year due to supply issue.

RDX: -20,000 units (RDX annual sales numbers are around 50-55K units)

TLX: - 10,000 units (TLX could have easily been 23-25K units)

Looking forward to a bigger and better year 🙏🏽

 

It is nothing short of amazing. 0% electrification, 50% sedan, only four products, and so-called trash infotainment on three of them.

Acura is the rebellious kid against Internet parents, I hope they can replicate the success in their EV lineup.

 

What is interesting to me is that Acura YTD is up 45% overall, and Honda YTD is up 32%.

So if this year is closer to true demand, then they did not prioritize high cost (Acura) vehicles with last year's limited supply, and instead prioritized Hondas. Maybe Acura's are not as profitable as the Honda models? Or maybe Acuras have too many chips due to all the tech in them, and those chips were the limiting factor.

Or maybe this year's capacity limit is on employees or assembly line space so now they're focusing on higher margin Acuras?

 

IMO, Honda would rather see Acura tank than hurt their mainline sales figures. At the end of the day, the executives seem to care more about Honda, and Acura seems to be an afterthought.

This sentiment goes back almost two decades: https://acurazine.com/forums/2g-rl-2...issues-498743/

 

Didn't one you say there was never a supply shortage during the pandemic, based on their personal anecdote of looking at a random Acura dealer's parking lot?
Anyways, with that logic in mind I'm heading to a buffet now so say goodbye to global hunger.

 

Here people say one thing in the morning and another thing in the evening just to comment

Now that Acura’s sales picked up and supply issue is slowly resolving, we will hear 50 different excuses.

 

Acura finishes the year strong with almost 13K units sold in December. TLX had a decent year with 16.7K units. Overall, 145.6K units sold in 2023, a 42% increase from 2022 is very impressive! I think the supply issue is almost resolved as we can see the RDX numbers are back up to normal.

 

Honda definitely knows how to move SUVs (84k!!).

 

A quick recap of cars sold last year similar to TLX:
BMW 4 Series: 50,778
BMW 3 Series: 33,816
Audi A5: 23,807
Lexus IS: 22,521
Acura TLX: 16,731
Audi A4: 13,369
Genesis G70: 13,246
Infiniti Q50: 6,201

 

You quoted 4 series twice. One of them should be the 3 series since we want to compare 4-door to 4-door sedan!

No C Class?

 

Mercedes usually releases their sales report a week or two after quarter end, so Q4 is probably not out yet. That said, it’s probably right under the 3-series so somewhere around 32K is my guess.

 

~146k sales for 4 models is impressive, the 42% Acura increase in sales I'm guessing is mostly due to supply chain problems being solved in 2023 over 2022.

 

CR-V alone account for ~31% of all Honda US sales.

 

Good catch, Elin. Thanks. I updated the info. It should have been 3 Series.

MB numbers are not out yet. I will update it once the publish their sales numbers.

 

That's what exactly I was thinking for 4 models and one being 5 years old isn't that bad. The 42% increase is due to the supply issues from previous year.

Acura needs a subcompact SUV like X1, UX, Q3 and GLA to compete in that segment. Also, a new RDX with TYPE S....it's a killer segment. RDX is very well established in this segment and it will do super well.

ZDX will bring some numbers but it won't make a massive impact.

 

I can only imagine the ADM on an RDX Type S with a J30AC powertrain. That said, I might actually consider paying some level of ADM for an RDX Type S.

 

We are lucky, no ADM in Canada Dealers can push you to buy some accessories but that's all! But yes, in the US it will go nuts!

 

+1000 Acura is leaving so much $$$ on the table. They need to add an entry SUV and sporty SUV in between RDX/MDX, something sleeker, lower to the ground coupe like. Lastly, add a big SUV in the mix. The new Pilot is quite large, just dress it up with Acura touches, more upscale interior, giant tablet (LOL) and a detuned Type S motor. Get the formula right, which I'm confident they will given latest product offerings and you can potentially add another 100K sales per year. It's absolute MADNESS that they have not done this to date!!!

 

I thought there was whispers in Acura corporate that the J30AC couldn’t fit in the current RDX’s engine bay

 

I'm not privy to the RDX's development but, I don't think the current generation RDX was designed with a V6 in mind. However, I don't see any specific reason why a K20C1 cant be easily installed in the current RDX and cant imagine it's that much of departure from the K20A4. I would think it's just a matter of mating it with a 10AT, ideally with tuning similar to the version in the MDX-S/TLX-S.

That said, I suspect that the 24 RDX is the swan song for this generation, although there have been rumors that this generation will go as far as the 2025MY.