Why doesn't Acura do this? - AcuraZine - Acura Enthusiast Community



Why doesn't Acura do this?

Reply
 
 
 
Thread Tools Search this Thread
Old 09-18-2007, 11:36 AM   #1
Registered Member
Thread Starter
 
Join Date: Sep 2002
Location: SF/Colma CA
Posts: 1,965
Thanked 66 Times in 45 Posts
Why doesn't Acura do this?

We have discussed before that part of the reason why the RL doesn't sell well is because generally, customers don't perceive Acura as a "true" luxury brand and therefore are unwilling to pay over a certain base price for an Acura. Advertising could help this situation, but not just typical television advertising. To raise the perception of the Acura brand, which will make customers more willing to spend more money on upscale Acura cars, I think they should make moves similar to this one:

http://www.infinitigalleryofdesign.com/

I hate to say it, but Infiniti is on the rise.
jhr3uva90 is offline   Reply With Quote
Old 09-18-2007, 01:06 PM   #2
Senior Moderator
 
neuronbob's Avatar
 
Join Date: Nov 2001
Location: Cleveland area, OH
Posts: 18,839
Thanked 3,208 Times in 1,613 Posts
I thought Acura had done something like this. I could swear I've seen something similar in the past. I'll search around this evening and find it.
neuronbob is offline   Reply With Quote
Old 09-18-2007, 01:52 PM   #3
Registered Member
 
woof's Avatar
 
Join Date: Jun 2007
Posts: 14
Thanks: 0
Thanked 0 Times in 0 Posts
Quote:
Originally Posted by neuronbob
I thought Acura had done something like this. I could swear I've seen something similar in the past. I'll search around this evening and find it.
I recall this Ad (saw it in Acura Style and elsewhere)
The Hanging Garage . Perhaps that is what you are recalling?
woof is offline   Reply With Quote
Old 09-18-2007, 02:03 PM   #4
Registered Member
Thread Starter
 
Join Date: Sep 2002
Location: SF/Colma CA
Posts: 1,965
Thanked 66 Times in 45 Posts
But Infiniti is actually sponsoring a design event. People who attend this event might start to associate the Infiniti brand with elegant industrial design. As Acura bothered to sponsor anything other than golf tournaments?
jhr3uva90 is offline   Reply With Quote
Old 09-18-2007, 02:19 PM   #5
Registered Member
 
dwest1023's Avatar
 
Join Date: Jul 2005
Location: DC
Age: 63
Posts: 1,820
Thanked 86 Times in 72 Posts
Quote:
Originally Posted by jhr3uva90
We have discussed before that part of the reason why the RL doesn't sell well is because generally, customers don't perceive Acura as a "true" luxury brand and therefore are unwilling to pay over a certain base price for an Acura. Advertising could help this situation, but not just typical television advertising. To raise the perception of the Acura brand, which will make customers more willing to spend more money on upscale Acura cars, I think they should make moves similar to this one:

http://www.infinitigalleryofdesign.com/

I hate to say it, but Infiniti is on the rise.
I hope the RL NEVER sells well. That way I can continue to buy one of the best cars in the world for 40K or so. Do you want to pay 60K for an Rl when its a much better value in the 40 range? Let the slow sales continue!!
dwest1023 is offline   Reply With Quote
Old 09-18-2007, 03:00 PM   #6
fap fap fap
 
Infamous425's Avatar
 
Join Date: Mar 2002
Location: Kirkland
Age: 37
Posts: 4,239
Thanked 7 Times in 7 Posts
Quote:
Originally Posted by dwest1023
I hope the RL NEVER sells well. That way I can continue to buy one of the best cars in the world for 40K or so. Do you want to pay 60K for an Rl when its a much better value in the 40 range? Let the slow sales continue!!

then there will be no more future RLs
Infamous425 is offline   Reply With Quote
Old 09-18-2007, 03:04 PM   #7
Registered Member
 
dwboston's Avatar
 
Join Date: Mar 2004
Location: Boston, MA
Age: 48
Posts: 1,146
Thanked 29 Times in 18 Posts
Quote:
Originally Posted by jhr3uva90
But Infiniti is actually sponsoring a design event. People who attend this event might start to associate the Infiniti brand with elegant industrial design. As Acura bothered to sponsor anything other than golf tournaments?
From Acura.com:

Acura Sailing Events
Acura L.A. Bike Tour
Walt Disney Concert Hall
New Orleans Jazz Festival
Acura Classic WTA Tour (Tennis)
Spirit Awards (Independent Film awards)
Pinehurst Resort
GenArt automotive partner: "Acura is the official automotive partner of Gen Art, an arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. Acura will join Gen Art as it celebrates its 10th year of artistic/entertainment programming with a series of arts and entertainment events throughout the year. For details, visit GenArt."
dwboston is offline   Reply With Quote
Old 09-18-2007, 03:09 PM   #8
Registered Member
 
Join Date: Nov 2006
Location: Northern VA
Posts: 4,214
Thanked 36 Times in 27 Posts
Quote:
Originally Posted by jhr3uva90
But Infiniti is actually sponsoring a design event. People who attend this event might start to associate the Infiniti brand with elegant industrial design. As Acura bothered to sponsor anything other than golf tournaments?
Acura sponsored a Tier 1 Womens Tennis Even in La Costa, CA, the Acura Classic. After this year, the tournament is no more, but not due to Acura's fault. Acura even offered to pay more to keep the tournament, but the owners of the tournament sold it back to the Women's Tennis Association, and the IMG management company killed this Tier 1 tournament in favor of another sponsor's tournament, the Bank of the West, which holds its tournament at Stanford. San Diego was one of the most poplular amongst women players, and after a 24 year run, it is sad to see it go.

There are about 10 Tier 1 tournaments held worldwide, the only bigger tournaments being the majors, such as the Wimbledon, or the US Open, where Belgian Justine Henin took home a cool $2.4M for winning the women's singles title.

Acura also sponsors many other obscure sports, such as car racing (e.g., American Le Mans Series), sailing events, bike races, etc., but golf is probably the most popular event. Your point is well taken, that who remembers all these events, except maybe golf?
Chas2 is offline   Reply With Quote
Old 09-18-2007, 05:21 PM   #9
Torch & Pitchfork Posse
 
TampaRLX-SH's Avatar
 
Join Date: Feb 2007
Location: Tampa, Florida
Age: 54
Posts: 4,720
Thanked 1,780 Times in 786 Posts
They also had an Acura Celebrity Golf Classic at Innesbrook. I got a 3'x5' Acura flag from the event hanging in my garage.
TampaRLX-SH is offline   Reply With Quote
Old 09-18-2007, 07:20 PM   #10
Registered Member
Thread Starter
 
Join Date: Sep 2002
Location: SF/Colma CA
Posts: 1,965
Thanked 66 Times in 45 Posts
I stand corrected.
jhr3uva90 is offline   Reply With Quote
Old 09-18-2007, 08:30 PM   #11
Registered Member
 
static808's Avatar
 
Join Date: Mar 2005
Age: 45
Posts: 455
Thanks: 0
Thanked 0 Times in 0 Posts
What would be nice is to see the RL in some T.V. spots. Its a nice car and for that matter, how about putting any Acura in a T.V. spot. Lexus this and Lexus that...they are on every friggin show..

It would be nice to see Touge's RL on an NYC based T.V. show...that car is top notch !
static808 is offline   Reply With Quote
 
 
Reply

Related Topics
Thread Thread Starter Forum Replies Last Post
TL: 2004 Acrua TL Low Volume/Subwoofer Dead AndrewS Audio, Video, Electronics & Navigation 17 04-23-2017 09:35 PM
New TLX Rocktman1 Fifth Generation TLX (2015+) 42 10-31-2015 03:33 PM
Noob fitment questions TSX 09 2G TSX Tires, Wheels & Suspension 7 09-14-2015 11:25 AM
Overheating Issue NSolace 2G TL Problems & Fixes 15 09-03-2015 09:02 PM
A/C problems dlknight 2G TL Problems & Fixes 4 09-03-2015 08:54 PM


Tags
acura, advertise, brand, golf, luxury, perception, pinehurst, putting, sponsorship, tourney

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -5. The time now is 07:15 AM.


We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
 
  • Ask a Question
    Get answers from community experts
Question Title:
Description:
Your question will be posted in: