RL or TL with SH-AWD?
10-10-2005, 11:57 AM
#41
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Originally Posted by jhr3uva90
I think Acura needs to put out some infomericals that explain the advantages of SH-AWD. A 30-second commercial is inadequate for extolling the system's virtues. They're going to have to really educate the public in an entertaining way.
I will say that marketing for the RL has not been the best in the world.
10-10-2005, 12:24 PM
#42
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But can they really explain it in a 30-second commercial, especially to people who don't even know if their cars are FWD or whatever? I don't even think Acura sales people can explain the system.
10-10-2005, 12:45 PM
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Originally Posted by jhr3uva90
But can they really explain it in a 30-second commercial, especially to people who don't even know if their cars are FWD or whatever? I don't even think Acura sales people can explain the system.
Your right, most Acura sales people cannot explain the system as I've found myself telling them about it and I don't even own the car. If Acura's ad company gets creative, then they can come out with something.
10-10-2005, 02:22 PM
#44
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The first thing Acura needs to do is steal some of Lexus' marketing people. The second thing they need to do is get a new advertising firm. When it comes to Acura, Honda needs to think less like an engine company and more like a brand-management company.
10-10-2005, 02:44 PM
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Originally Posted by jhr3uva90
The first thing Acura needs to do is steal some of Lexus' marketing people. The second thing they need to do is get a new advertising firm. When it comes to Acura, Honda needs to think less like an engine company and more like a brand-management company.
10-19-2005, 01:16 PM
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Originally Posted by GIBSON6594
I'm waiting for either the TL or G35 to get AWD, then i'm gonna get one of either.
same here. once the tl comes out with awd i'll be there the first day signing paperwork. but when wil that day come
10-19-2005, 01:30 PM
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I think an optional SH AWD system would be the smartest way to go with the tl. as for as the tl vs RL the big diffrence bewtween them if they had AWD would be luxery sport vs pure luxery. Alot of the older people want pure luxery while the younger crowed go with the tl. they would make so many more sales if they made that optional. im the type of person that likes option on a car so it would be nice if the tl could get some of the features of the RL like the active lighting feature. for me i would really like to have a heated steering wheel and cooling seats for those hot days. then i would be all set
10-19-2005, 01:51 PM
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Originally Posted by acurafan21
I think an optional SH AWD system would be the smartest way to go with the tl. as for as the tl vs RL the big diffrence bewtween them if they had AWD would be luxery sport vs pure luxery. Alot of the older people want pure luxery while the younger crowed go with the tl. they would make so many more sales if they made that optional. im the type of person that likes option on a car so it would be nice if the tl could get some of the features of the RL like the active lighting feature. for me i would really like to have a heated steering wheel and cooling seats for those hot days. then i would be all set
10-19-2005, 04:29 PM
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Originally Posted by Precision Crafted
Optional will also spread out the price of the TL so that it can move up market a bit. To off set some of the price difference then maybe keyless access, heated/cooled seats and maybe OnStar could be bundled. A rear window sunshade should just be standard on both versions while a shade for the side windows can remain a RL feature.
even better idea
10-21-2005, 10:10 PM
#50
Originally Posted by jhr3uva90
The first thing Acura needs to do is steal some of Lexus' marketing people. The second thing they need to do is get a new advertising firm. When it comes to Acura, Honda needs to think less like an engine company and more like a brand-management company.
). I think they are trying to market sporty luxury whereas Lexus markets coddling luxury. Most of the print ads you see for Lexus talks about its fine leather and available Mark Levinson system, whereas for Acura it's about driving. Also notice that whenever an interior picture is shown, Acura always uses the ebony interior.
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