rockyboy

The Acura commericals are generally well done and high tech. The Chicago auto show video of the 2016 RDX was cool, had strands of DNA and cyber/steam punk futuristic music playing.

One major area they need to improve on in their ads: they need more female models in their commercials... and not just the commercials. At auto shows, show rooms, maybe even special sale days at the dealerships... get more female models. This will help to elevate the brand. This is especially true for the new Acura NSX that is coming out. They hardly had any female models when they were giving a sneak peak of the vehicle. And I'm not talking trashy looking females in revealing clothing, I'm talking classy looking ones in professional yet attractive attire.

We already know they make great vehicles. Their advertising lags behind some of the competitors, a large part of this is lack of female models. If Acura improves marketing in this way, it will greatly sharpen and elevate the brand.

rosen39

How about someone that used to run a high-tech computer company? Well dressed......not trashy.......intelligent.

justnspace

iTrader: (1)

<p>Sex sells but it's illegal if you buy it.&nbsp;</p>

mrgold35

I think car companies are still looking at males being the primary decision maker for automotive choices. I don't think most car companies have the same % of women/minorities in decision making positions that represents the general population. You mostly find males in the show rooms, service dept, and parts dept. The only time you see females is maybe 1-2 sales person or billing department. Even most advertisement companies are mostly males in trying to decide what sales.

Most car commercials are geared towards logical aspects of the car like HP, TQ, 0-60 speed, tow capacity, handling, mpg range, etc... Those are all the things my wife doesn't give a crap about.

ceb

You're both forgetting what 13 year old males lust after.

Once grown up, rocky should consider the increasing numbers of female decision makers in the purchase of cars like the RDX.

rockstar143

iTrader: (6)

<p>If they had some import tuner magazine hotties draped over the hood at some of these high end events, I'd buy one. &nbsp;</p>

ceb

You'd buy the hottie or the car? Both are for sale.

rockyboy

Ummmmm NO. Acura wants sales to go up, not down! Who said anything about intelligence? These models are hired for their looks to complement the great looks of the current Acuras.

rockyboy

The Acura is more of a masculine brand overall. With more showroom and commercial models, many more male buyers will get Acuras. A brand like Lexus is more feminine, especially the rx350.

justnspace

iTrader: (1)

<p>Did you get your Acura tattoo yet?&nbsp;</p><p>if you havent, the forehead is a great place to put one!&nbsp;</p>

ceb

So Rosen39's "model" is what you envision...

ceb

and four more - one for each cheek.

TacoBello

I'm just here for the gongshow

TacoBello

Yeah, those F-Sports- they scream feminine to me. Especially that RC-F. 467 hp to dry your nail polish and air dry your hair faster.

Also, are you implying the MDX is a manly vehicle? Have you seen the number of soccer moms driving them?

justnspace

iTrader: (1)

<p></p><p>&nbsp;</p><p>no use feeding him, fool. VERY obvious, he's here to spew fanboyism, intentionally or not.&nbsp;</p>

TacoBello

oh c'mon, I want to have at least a little fun

justnspace

iTrader: (1)

<p></p><p>so, would you buy an RDX if some hot girl left a snail trail over the front seats?&nbsp;</p>

TacoBello

If a girl left a snail trail on anything of mine, I'd likely burn it.

thoiboi

Is this guy for real...?



I smell a BSer and a PWer...

justnspace

iTrader: (1)

<p></p><p>&nbsp;</p><p>&nbsp;</p><p>just the thought of a snail trail grosses me out&nbsp;</p>

ceb

rocky would buy it. Pay extra too.

Wasn't rocky one of the kids that broke out of daycare in Hungary last week to go buy a sports car with their lunch money?

TacoBello

I'm confused. Didn't Rocky say he didn't like all the female attention? Now he wants females showcasing the cars?

justnspace

iTrader: (1)

<p></p><p>no no, he said that women love checking him out because of the RDX.&nbsp;</p><p>old ones, young ones, hot ones, ugly ones, big ones, small ones, all kinds of women&nbsp;</p><p>&nbsp;</p><p>the RDX is that much of a woman magnet&nbsp;</p>

mrgold35

I think I rather be driving a chick magnet than a dick magnet if I was still on the market.

justnspace

iTrader: (1)

<p></p><p>we dont know which team Rocky bats for.&nbsp;</p>

ceb

Is he old enough to bat?

rockyboy

I didn't get the 2016 RDX solely to attract women. It's more of a side effect. Women do find it attractive. It's an incredibly beautiful and classy vehicle. You should see the pearl diamond white colour in the bright sunlight and in the night moonlight. This vehicle looks awesome both day and night. I parked beside a new Audi and a new Mercedes recently, the 2016 RDX is much better looking especially from the front. I activated the powerfolding mirrors--don't want their cars accidentally scratching mine!

mrgold35

My wife thinks the Land Rover Evoque is a beautiful CUV closely followed by the Audi Q3/Q5. Both are too small for everything we need in CUV in my mind; but, perfect in my wife's mind. She commented how the previous gen Acura's were leaning more toward masculine compared to the more neutral current gen. Comfort, exterior styling, interior design and color combos, and ease of use are way high on her list than HP, best in class XXXX, or road handling.

justnspace

iTrader: (1)

<p></p><p>no, it's not a side effect&nbsp;</p><p>&nbsp;</p><p>you're just bat shit crazy</p>

rockyboy

I thought the Audi q5 was roughly the same size as the RDX. I did look at all those cars you mentionned. The Evoque and q3 are good looking but yeah I found it too small and only 4 cylinders. The q5 doesn't look as good as those two but has a v6. Audi's have a reputation for needing expensive repairs also. My neighbour has a q5. I find the tail lights to be too disproportionately big vs the rest of the back. The front grill is too big and plain looking and the head lights are too wide apart. The Audi exterior looks very plain to me.