SuperBowl Commercial
01-30-2012, 10:08 PM
#1
Safety Car
Thread Starter
SuperBowl Commercial
the jay bit was good
02-06-2012, 08:34 PM
#5
Safety Car
Thread Starter
AutoTrader
Of all the cars advertised during Super Bowl XLVI, the Acura NSX sports car, which isn’t even in production yet, fetched the most attention, according to data from AutoTrader.com.
The vehicle-information company tracked consumer response to Super Bowl advertising by looking at how consumer search patterns on its site varied as the game progressed and car makers’ commercials aired. AutoTrader’s analysts were looking for “lift,” or how much of a boost in search activity each vehicle got in the hour after its ad appeared.
Searches for the Acura NSX were up 1,800%, compared with 370% for the runner-up Toyota Camry and 360% for the third-place Fiat 500. The Hyundai Veloster at 302% and Chevrolet Sonic with 275% completed the top five.
What makes a winning car spot? It’s pretty simple. Success is generally based on the ads’ creative quality, says AutoTrader chief executive Chip Perry. The ad for the Acura, which featured famous television personalities and car collectors Jerry Seinfeld and Jay Leno, was fun to watch and “a cliffhanger,” Perry said.
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02-09-2012, 07:23 AM
#10
Safety Car
Thread Starter
AutoRemarketing
Jay Leno and Jerry Seinfeld didn’t just get a few chuckles Sunday night when the pair of comedians and car enthusiasts appeared together in a Super Bowl commercial.
Apparently, their comical spot for the Acura NSX “resonated well with consumers” and helped the luxury model achieve the strongest gain in its share of online shoppers across Jumpstart Automotive Group’s network of 15 websites.
Specifically, during the Sunday/Monday time frame, the NSX’s share of traffic jumped 479% week-over-week across the network, which includes auto sites like Vehix, TrueCar, JD Power Autos, CarGurus, U.S. News Autos and more.
More specifically, the NSX experienced a 78% week-over-week hike in traffic share on Sunday, then skyrocketed 690% on Monday.
“Jumpstart’s analysts say the humor of Acura’s commercial featuring Jerry Seinfeld and Jay Leno battling over who would own the first NSX seems to have resonated well with consumers, spiking considerable shopper interest in the vehicle which isn’t yet available,” officials noted.
“As of (Wednesday), YouTube viewer counts of the Acura NSX spot were the highest of all automotive spots this year at nearly 16.5 million views,” they added.
Following the NSX was the Fiat 500 (up 249%) and the Chevrolet Sonic (up 182%), respectively. 4th was the Hyundai Veloster, whose share of shoppers climbed 26%, with the Volkswagen Beetle was in 5th (up 13%).
Meanwhile, the heftiest decline among Super Bowl-advertising automakers was for the Chevrolet Camaro (down 56%), followed by the Hyundai Elantra (down 9%) and the Lexus GS (down 8%), respectively
Sharing some more data, Jumpstart noted that its websites showed a 33% week-over-week spike in mobile traffic on Sunday. More specifically, visitors using iPhones were up 44% with iPad users up 16%.
Officials also noted: “In an effort to create more hype around the ads and to engage consumers before the game, almost all of the auto advertisers ‘leaked’ their spots online last week, giving viewers a sneak peek at their creative as it would appear during the game and sometimes in a longer format than the spot for which they paid.”
Overall, Jumpstart’s network showed a 3% week-over-week gain in total audience with new visitor growth at 4% on Sunday/Monday versus the week-ago period.
“The auto advertising category exploded during this year’s Super Bowl,” said Libby Murad-Patel of Jumpstart’s Strategic Insights division. “With 20 auto spots and an estimated 1,245 seconds of broadcast time, this was a much busier ‘Big Game’ for automakers than two years ago during the recession and auto industry collapse.”
Last edited by TSX69; 02-09-2012 at 07:26 AM.
02-09-2012, 09:00 AM
#11
The commercial like most commercial didn't have much to do with the car but the end wen Leno flew in n got the car first was funny, would been nice if they showed some clip of the car actually driving if it actually was a working car
02-10-2012, 10:26 AM
#12
Concept Cars dont work they just show the concept.
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