Acura should really take advantage of the promotion from Drake in his new video
02-16-2018, 06:00 PM
#1
Acura should really take advantage of the promotion from Drake in his new video
pretty cool he gave away a few TLXs in his new video Gods Plan
could be a good marketing ploy, I know he has owned a few before his fame
could be a good marketing ploy, I know he has owned a few before his fame
The following 2 users liked this post by Sixers12:
Speed_Racer (02-16-2018),
TSX69 (04-11-2018)
02-17-2018, 02:19 PM
#2
I agree, Acura is missing out on a potential partnership with Drake
Check this out, he drove a 2004 TSX and raps about taking the Acura in Worst Behavior and I believe one or two songs more
Check this out, he drove a 2004 TSX and raps about taking the Acura in Worst Behavior and I believe one or two songs more
05-29-2018, 06:33 AM
#4
Safety Car
AutoGuide
How Drake Ended Up Giving Away Acura TLX Sedans » AutoGuide.com News
How Drake Ended Up Giving Away Acura TLX Sedans
With over 585-million views on YouTube, Drake’s “God’s Plan” has become a major hit.
In the video, the artist gives away nearly $1 million USD in the form of cash, free groceries, shopping sprees, and cars including a pair of Acura TLX sedans. But Acura wasn’t originally part of the plan, according to the video’s production manager. In fact, the Honda Civic was the 1st choice, but Drake’s team opted for an Acura vehicle since the artist’s 1st car was a 2004 Acura TSX. You could say it was a sentimental pick for Drake, who often raps about his “Acura days” in his lyrics.
But the story on how the TLXs ended up in the video doesn’t end there. When production manager Liz Gonzalez contacted Esserman Acura in Doral, Florida to purchase 3 Acura ILXs, the dealership was skeptical at 1st. The Internet manager who 1st spoke to Gonzalez passed the inquiry over to the general manager, Francisco Diez-Rivas, who didn’t even know who Drake was.
SEE ALSO: 2018 Acura TLX Review
From there, Diez-Rivas contacted the regional manager and found a Drake fan in Jason Bracken. Once Bracken confirmed the inquiry was legitimate, Gonzalez also had to put in some work by speaking with Acura execs in California, explaining the video’s premise. Not surprisingly, the Japanese automaker loved the idea of giving back to the community and agreed to be a part of the video within 48 hours. And instead of giving away an ILX, Acura decided to use the TLX instead.
Originally 3 Acura TLX sedans were supposed to be given away, but the production team later decided to just give away 2 TLXs and a Ford Transit van.
Thread
Thread Starter
Forum
Replies
Last Post
chaeric
3G TL (2004-2008)
5
06-10-2004 08:22 PM
