X-Gene is a Taiwan-founded company which since 2002 has had a fully functional design office in Shanghai. This year is the first time they showed a full size hard model of a coupé concept car. The emphasis here is on style and design, on creating language made in Asia with a deep understanding of the aesthetic values mysteriously embedded in Chinese culture. While these aspects may not be evident to Western eyes and hearts, it is an area where X-Gene can draw on local knowledge, and Ms. Riviera Cheng, the company's director, speaks about this essential difference with passion.