cali2882

Well, guess we will never see the level of performance and technology that we see in Lexus and MB, and all other luxury brands...straight from Ito.

Quote:

What are your plans for positioning the Acura brand?

We are having a lot of discussions about Acura and which way it should be going. And what we confirmed is that the brand direction should be smart premium, not top tier.

Among the technologies we have at Honda, we must apply those that symbolize our advanced performance technology and environmental technology. We call this "smart." We agreed that smart premium is what we should be targeting with Acura, not the upper-segment vehicles such as Lexus or Mercedes-Benz. We must apply advanced technologies which make our vehicle more fun to drive, achieve a more comfortable drive and high environmental performance.


http://reviews.cnet.com/8301-13746_7...?tag=cnetRiver

justnspace

iTrader: (1)

^repost

cali2882

oops, didn't see it...just read this on cnet...lol

Moog-Type-S