Saab: 9-5 news **Next Gen Image Leaked (page 3)**
05-19-2006, 02:43 PM
#81
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Originally Posted by zeroday
BMW has a long history in performance automobiles/racing etc so that slogan isn't so overtly deceptive. The cars also stand on their own merit and they can get away with marketing slogans like that.
Saab's however don't have have anything in common with the airplanes they've sold so their slogan doesn't relate to their vehicles in the same meaningful way. Saab is reaching with this. Big time. It's a blatant subversion to distract image conscious consumers from their mediocre cars. If it's a 'little history lesson' they certainly don't give you much information about Saab's beginnings. BMW also has a history in aviation but they don't advertise it like this. It's not applicable.
Saab's however don't have have anything in common with the airplanes they've sold so their slogan doesn't relate to their vehicles in the same meaningful way. Saab is reaching with this. Big time. It's a blatant subversion to distract image conscious consumers from their mediocre cars. If it's a 'little history lesson' they certainly don't give you much information about Saab's beginnings. BMW also has a history in aviation but they don't advertise it like this. It's not applicable.
05-19-2006, 02:52 PM
#82
Originally Posted by gavriil
That's not true. Saab always kept jets in mind when they were designing their cars. Especially the interior. Hence Saan interiors are so unique. The ignition for example has always been on the center dash next to the stick/lever.
i fail to see how current saab interiors are anything like a jet cockpit or for that matter very unique. they're pretty awful looking actually and that is something you see echoed often when their cars get reviewed.
as for the exterior shape and mechanics? sorry but i just don't see it. the wing design is long gone and the key in the floor thing is just a lame gimmick that needs to go.
05-21-2006, 12:45 AM
#83
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Originally Posted by zeroday
BMW has a long history in performance automobiles/racing etc so that slogan isn't so overtly deceptive. The cars also stand on their own merit and they can get away with marketing slogans like that.
Saab's however don't have have anything in common with the airplanes they've sold so their slogan doesn't relate to their vehicles in the same meaningful way. Saab is reaching with this. Big time. It's a blatant subversion to distract image conscious consumers from their mediocre cars. If it's a 'little history lesson' they certainly don't give you much information about Saab's beginnings. BMW also has a history in aviation but they don't advertise it like this. It's not applicable.
Saab's however don't have have anything in common with the airplanes they've sold so their slogan doesn't relate to their vehicles in the same meaningful way. Saab is reaching with this. Big time. It's a blatant subversion to distract image conscious consumers from their mediocre cars. If it's a 'little history lesson' they certainly don't give you much information about Saab's beginnings. BMW also has a history in aviation but they don't advertise it like this. It's not applicable.
That would be a cool historical slogan for BMW:
"BMW, we powered Nazi's fastest fighter planes"
05-21-2006, 12:47 AM
#84
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Originally Posted by gavriil
That's not true. Saab always kept jets in mind when they were designing their cars. Especially the interior. Hence Saan interiors are so unique. The ignition for example has always been on the center dash next to the stick/lever.
05-21-2006, 11:29 PM
#85
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Originally Posted by zeroday
it's absolutely true for their current vehicles. on the original 92 maybe because it was designed to look like a wing cross section, but new saabs? no.
i fail to see how current saab interiors are anything like a jet cockpit or for that matter very unique. they're pretty awful looking actually and that is something you see echoed often when their cars get reviewed.
as for the exterior shape and mechanics? sorry but i just don't see it. the wing design is long gone and the key in the floor thing is just a lame gimmick that needs to go.
i fail to see how current saab interiors are anything like a jet cockpit or for that matter very unique. they're pretty awful looking actually and that is something you see echoed often when their cars get reviewed.
as for the exterior shape and mechanics? sorry but i just don't see it. the wing design is long gone and the key in the floor thing is just a lame gimmick that needs to go.
Another item is their tradition of turbo engines. Even today with the new V6. LIke jets have turbine engines.
Certainly, you cant find a car being mostly similar to a Jet, no doubt. But there has always been an effort, plus it's smart from a marketing standpoint.
A good marketing messages doe not always have to be 100% realistic in order for it to work. Born from Jets, IMO, works.
05-22-2006, 07:48 AM
#86
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Originally Posted by gavriil
Saab's use a green ambient lighting on everything that illuminates when the lights are on, for the interior. It resembles the interior of a Jet.
Another item is their tradition of turbo engines. Even today with the new V6. LIke jets have turbine engines.
Certainly, you cant find a car being mostly similar to a Jet, no doubt. But there has always been an effort, plus it's smart from a marketing standpoint.
A good marketing messages doe not always have to be 100% realistic in order for it to work. Born from Jets, IMO, works.
Another item is their tradition of turbo engines. Even today with the new V6. LIke jets have turbine engines.
Certainly, you cant find a car being mostly similar to a Jet, no doubt. But there has always been an effort, plus it's smart from a marketing standpoint.
A good marketing messages doe not always have to be 100% realistic in order for it to work. Born from Jets, IMO, works.
05-22-2006, 09:02 AM
#88
Three Wheelin'
Originally Posted by zeroday
green lighting? turbo engines? gauge lights turning off? wow you guys are really reaching. 
As a sidenote: I was watching some old Topgear stuff the other day, in which JC was playing around with a 9-5. I think he said that from 50-70mph in top gear, a 9-5 is faster than a freakin 911 turbo in topgear.
I can attest to this. I drove my uncle's Saab 9-3 vert pretty extensively, sometimes on 10hr trips from the US to Canada, and its "real-world" pulling power was just phenomenal. More importantly the car had "character" and was real fun to own and drive.
06-27-2006, 11:17 PM
#89
Senior Moderator
Updated pic from Leftlanenews...
06-28-2006, 08:12 AM
#90
Originally Posted by gavriil
Saab's use a green ambient lighting on everything that illuminates when the lights are on, for the interior. It resembles the interior of a Jet.
Another item is their tradition of turbo engines. Even today with the new V6. LIke jets have turbine engines.
Certainly, you cant find a car being mostly similar to a Jet, no doubt. But there has always been an effort, plus it's smart from a marketing standpoint.
A good marketing messages doe not always have to be 100% realistic in order for it to work. Born from Jets, IMO, works.
Another item is their tradition of turbo engines. Even today with the new V6. LIke jets have turbine engines.
Certainly, you cant find a car being mostly similar to a Jet, no doubt. But there has always been an effort, plus it's smart from a marketing standpoint.
A good marketing messages doe not always have to be 100% realistic in order for it to work. Born from Jets, IMO, works.
06-29-2009, 09:00 PM
#95
Senior Moderator
First official shot of Saab’s next-gen 9-5 leaked
06-30-2009, 12:37 AM
#96
Chloe @ 17mo
I like it? Seems like it has a bit of the muscular stance from the 2G CTS. The front fascia looks great, well resolved, mostly due to some obvious Audi cues, right down to the LED and multi-spokes wheel design. Not bad, I suppose. I'll wait for more pics.
06-30-2009, 11:30 AM
#98
The sizzle in the Steak
I dunno...looks "love it or hate it"....and I'm not sure where I am on that.
07-01-2009, 04:24 PM
#99
love the blacked out A pillars. now if only they could improve the interior.
07-01-2009, 05:08 PM
#100
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07-02-2009, 09:27 PM
#101
I have always liked Saabs, and this new 9-5 looks awesome.
To add to the jet-like discussion, the 03-06 9-3s came with a sea of buttons all over the dash. Feels very plane-cockpit-esque. I like the feeling you get when driving a saab - it's unique.
To add to the jet-like discussion, the 03-06 9-3s came with a sea of buttons all over the dash. Feels very plane-cockpit-esque. I like the feeling you get when driving a saab - it's unique.
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