Porsche: Sales, Marketing, and Financial News
#84
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Originally Posted by dom
I don't know, the 599 looks every penny worth its asking price.
But your probably right.
But your probably right.
#85
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Originally Posted by phile
You're thinking too hard.
"Porsche has criticised a report published this week that said that it earns significantly more profit per car than all other vehicle manufacturers."
#86
Instructor
Porsche is making the most money off Cayennes and Boxters, their two bestsellers.
Both cars have cost-cutting merits, but they are still sold at a premium price as if they were built by hand from scratch in Stuttgart.
Porsche is in a unique situation. They project the image of an exotic car maker while selling VW SUVs and outsourced mass-produced cars at a premium.
I applaud them for their business savvy.
Both cars have cost-cutting merits, but they are still sold at a premium price as if they were built by hand from scratch in Stuttgart.
Porsche is in a unique situation. They project the image of an exotic car maker while selling VW SUVs and outsourced mass-produced cars at a premium.
I applaud them for their business savvy.
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Chevy can sell a Z06 for $70k and make money. Do you honestly think that it takes a $123k price tag to make money on a 911 turbo?
A Cayman S is $60k and a 350Z with the same potential is $35k. Sure the Cayman has a bit more quality materials but is it really another $25k in quality (i.e. leather and stitching quality).
A Cayman S is $60k and a 350Z with the same potential is $35k. Sure the Cayman has a bit more quality materials but is it really another $25k in quality (i.e. leather and stitching quality).
#88
Midnight Marauder
Good for Porsche. I wonder how it will effect them that news has gotten out about their profit per car. It must make their stockholders happy tho.
#89
Originally Posted by aesir11
Chevy can sell a Z06 for $70k and make money. Do you honestly think that it takes a $123k price tag to make money on a 911 turbo?
A Cayman S is $60k and a 350Z with the same potential is $35k. Sure the Cayman has a bit more quality materials but is it really another $25k in quality (i.e. leather and stitching quality).
A Cayman S is $60k and a 350Z with the same potential is $35k. Sure the Cayman has a bit more quality materials but is it really another $25k in quality (i.e. leather and stitching quality).
#90
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Originally Posted by aesir11
A Cayman S is $60k and a 350Z with the same potential is $35k. Sure the Cayman has a bit more quality materials but is it really another $25k in quality (i.e. leather and stitching quality).
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Originally Posted by Maximized
Nissan is using economies of scale. They share the platform across lines and the VQ is used in many vehicles. Porsche really doesn't have the business model.
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Originally Posted by Maximized
Nissan is using economies of scale. They share the platform across lines and the VQ is used in many vehicles. Porsche really doesn't have the business model.
Boxster and Cayman share same platform and engines.
911 ... there's a whole fleet of 911s. They have so many offerings it could be its only company.
Cayenne will share engine with Panamerica as already mentioned.
etc. etc. etc.
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I want to believe this but I don't.
I'm trying to find a similar article from 2005 that said Porsche profited about $8,700 per vehicle sold. Still impressive but not $28,000k
I'm trying to find a similar article from 2005 that said Porsche profited about $8,700 per vehicle sold. Still impressive but not $28,000k
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Can't be true...I'm seeing reports that Porsche's net profit is around $948 million.
They sold 36,095 cars in FY2006 in NORTH AMERICA. That works out to be around $26,000 per car in just NORTH AMERICA. They must sell at least that many in Europe as well right?
FYI the sales break down for FY2006 in North America is as follows:
911 35%
Boxter 13%
Cayman 20%
Cayenne 31%
They sold 36,095 cars in FY2006 in NORTH AMERICA. That works out to be around $26,000 per car in just NORTH AMERICA. They must sell at least that many in Europe as well right?
FYI the sales break down for FY2006 in North America is as follows:
911 35%
Boxter 13%
Cayman 20%
Cayenne 31%
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Found some information in Porsche's press releases:
Vehicle sales: 96,794
Vehicle production: 102,602
Net Profit $1.8B
That works out to be approximately $18,596 per car sold.
Still quite impressive.
Vehicle sales: 96,794
Vehicle production: 102,602
Net Profit $1.8B
That works out to be approximately $18,596 per car sold.
Still quite impressive.
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Originally Posted by gavriil
For the Cayenne they do. And for the Panamera.
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Originally Posted by aesir11
VW and Porsche split platform costs on the Cayenne and tons of other development with VW. (This alone could suffice but...)
Boxster and Cayman share same platform and engines.
911 ... there's a whole fleet of 911s. They have so many offerings it could be its only company.
Cayenne will share engine with Panamerica as already mentioned.
etc. etc. etc.
Boxster and Cayman share same platform and engines.
911 ... there's a whole fleet of 911s. They have so many offerings it could be its only company.
Cayenne will share engine with Panamerica as already mentioned.
etc. etc. etc.
All low volume cars. Obviously, more quantity equals decreased costs. The example of the VQ illustrates this.
Porsche already stated that the D&B report is inaccurate, so I think they would know best.
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Originally Posted by mrsteve
Found some information in Porsche's press releases:
Vehicle sales: 96,794
Vehicle production: 102,602
Net Profit $1.8B
That works out to be approximately $18,596 per car sold.
Still quite impressive.
Vehicle sales: 96,794
Vehicle production: 102,602
Net Profit $1.8B
That works out to be approximately $18,596 per car sold.
Still quite impressive.
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Originally Posted by Maximized
Doesn't the Cayenne have exclusive engines....for example the Turbo. I really don't know much about either car. If I was going to buy a Porsche, it wouldn't be an SUV.
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Originally Posted by Maximized
That's still high, but believable. Also, wouldn't it be based on production, not sales. I am sure they are factoring those cost in the net profit. It would be roughly 17,500 if you calculated it that way.
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Originally Posted by Maximized
All low volume cars. Obviously, more quantity equals decreased costs. The example of the VQ illustrates this.
Porsche already stated that the D&B report is inaccurate, so I think they would know best.
Porsche already stated that the D&B report is inaccurate, so I think they would know best.
Take for instance Nintendo produces 100,000 Wii consoles. They make $70 each. That doesn't mean that if they up the number of Wii's they will make more money per console. They would simply be more likely to fulfill demand.
The VQ engine does a wonderful thing for Nissan since they can put it in SO many models and it saves on development costs since they have less engines to worry about and do development for; however that doesn't mean Porsche needs to follow the same approach to save on development. They have long relations with VW and for a long time have split certain development costs.
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Originally Posted by mrsteve
It's not like those cars will go unsold though. They are probably still sitting on dealer lots or in-transit to dealerships. The sales figures for those cars will be lumped into the 2006/2007 stats.
#105
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Originally Posted by aesir11
Not necessarily. Everything can be scaled up and down. Volume doesn't equate profit. Just b/c Nissan can make a 100,000 of VQ engines at $1000 profit each doesn't mean that Porsche can't make 10,000 boxster engines at the same $1000 profit.
Take for instance Nintendo produces 100,000 Wii consoles. They make $70 each. That doesn't mean that if they up the number of Wii's they will make more money per console. They would simply be more likely to fulfill demand.
The VQ engine does a wonderful thing for Nissan since they can put it in SO many models and it saves on development costs since they have less engines to worry about and do development for; however that doesn't mean Porsche needs to follow the same approach to save on development. They have long relations with VW and for a long time have split certain development costs.
Take for instance Nintendo produces 100,000 Wii consoles. They make $70 each. That doesn't mean that if they up the number of Wii's they will make more money per console. They would simply be more likely to fulfill demand.
The VQ engine does a wonderful thing for Nissan since they can put it in SO many models and it saves on development costs since they have less engines to worry about and do development for; however that doesn't mean Porsche needs to follow the same approach to save on development. They have long relations with VW and for a long time have split certain development costs.
In your example, if the Wii had a huge demand, I am almost positive that increasing the production would lead to SOME cost savings internally. This would lead to increased profits.
#106
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Seems about right to me
Porsche is still a "small family owned business"... so there's not alot of waste like what you'd see from the bigger companys... Being small has it's efficiencies...
Porsche is still a "small family owned business"... so there's not alot of waste like what you'd see from the bigger companys... Being small has it's efficiencies...
#107
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Originally Posted by Maximized
My point was: If you buy 100 widgets vs. 100,000 widgets, the price per piece should be lower with the higher volume.
In your example, if the Wii had a huge demand, I am almost positive that increasing the production would lead to SOME cost savings internally. This would lead to increased profits.
In your example, if the Wii had a huge demand, I am almost positive that increasing the production would lead to SOME cost savings internally. This would lead to increased profits.
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Originally Posted by GreenMonster
Seems about right to me
Porsche is still a "small family owned business"... so there's not alot of waste like what you'd see from the bigger companys... Being small has it's efficiencies...
Porsche is still a "small family owned business"... so there's not alot of waste like what you'd see from the bigger companys... Being small has it's efficiencies...
Roughly 11,000 employees. Compare that to Ford Motor Co. @ 300,000.
#109
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Originally Posted by mrsteve
Roughly 11,000 employees. Compare that to Ford Motor Co. @ 300,000.
#110
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Well Porsche isnt exactly designing panzers for the German Wehrmacht these days, so 11K employees will just have to do
#111
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http://www.leftlanenews.com/2007/01/...rofit-figures/
Porsche has issued an official statement to the press refuting a claim by B&D Forecast that the automaker makes an average of $28,000 on every vehicle it sells. Porsche says the figure was derived by dividing the company's $2.7 billion profit by the 96,794 vehicles it sold in 2005. However, that figure includes one-time income not related to car sales.
"The calculation is misleading because it does not take into account the extensive one-off and extraordinary effects which impacted the pre-tax result of the Porsche Group in the 2005/06 financial year and which have nothing to do with the original Porsche business," the statement reads.
$263 million Euros of the pre-tax result comes from the participation in Volkswagen AG, the company said. Porsche also said it earned several hundred million from "hedging transactions in connection with the VW participation." Porsche also earned over $100 million from sale of CTS Fahrzeug-Dachsysteme. Although Porsche hasn't disclosed exactly what amount of profit comes from its vehicle business, it's safe to assume the automaker earned between $10,000 and $20,000 per car — still an impressive figure.
"The calculation is misleading because it does not take into account the extensive one-off and extraordinary effects which impacted the pre-tax result of the Porsche Group in the 2005/06 financial year and which have nothing to do with the original Porsche business," the statement reads.
$263 million Euros of the pre-tax result comes from the participation in Volkswagen AG, the company said. Porsche also said it earned several hundred million from "hedging transactions in connection with the VW participation." Porsche also earned over $100 million from sale of CTS Fahrzeug-Dachsysteme. Although Porsche hasn't disclosed exactly what amount of profit comes from its vehicle business, it's safe to assume the automaker earned between $10,000 and $20,000 per car — still an impressive figure.
#113
Senior Moderator
Yeah, but they still make a buttload of money per car... and higher then any other auto maker...
I guess the media just forgot to subtract out the profits from the Outdoor Power Equiptment division
I guess the media just forgot to subtract out the profits from the Outdoor Power Equiptment division
#114
'Big Daddy Diggler'
Originally Posted by SpeedyV6
Actually I remember shopping a Boxster S back in 2000 when I bought my CL-S. Even though the Boxster was obviously the sportier car, it definitely looked like it cost less to build than the CL-S. The interior materials, seats, even the paint were all inferior to those of the CL-S. To top it off the Acura engine put out more horsepower and seemed at least as refined as the engine in the Boxster. The Boxster cost 60% more too.
I also shopped some used air-cooled 911's and was amazed to see how many Porsches with 40 - 60K miles on them had rebuilt engines in them, especially the Turbos. Porsches may seem reliable in surveys because most are immaculately maintained and driven something like 7K miles per year, but they are not necessarily better built than Japanese cars.
I also shopped some used air-cooled 911's and was amazed to see how many Porsches with 40 - 60K miles on them had rebuilt engines in them, especially the Turbos. Porsches may seem reliable in surveys because most are immaculately maintained and driven something like 7K miles per year, but they are not necessarily better built than Japanese cars.
#115
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Originally Posted by dom
but then again, "Porsche makes $28k per car!!!" sounds so much more sensational and newsworthy.
#116
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Originally Posted by biker
Just goes to show you can massage numbers a lot of different ways.
#117
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Originally Posted by bigman
I agree with everything except the paint. Acura's paint has been rather thin for a few years now. If it's true about the boxter's though, i'm amazed. With the price of these things, one would think that you'd get some great paint.
Last edited by SpeedyV6; 01-30-2007 at 04:20 AM.
#118
_____ like a rabbit
VW sold 5.73 millions vehicles in 2006
So 5,730,000cars x $400 = $2.3Bil
Porsche units
96,794 cars sold x $28000 = $2.7 Bil
found that interesting. For all the cars VW sold, Porsche still has more profit...
So 5,730,000cars x $400 = $2.3Bil
Porsche units
96,794 cars sold x $28000 = $2.7 Bil
found that interesting. For all the cars VW sold, Porsche still has more profit...
#119
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Porsche Pulling out of NAIAS
No-show in Detroit - - Source: Autoweek
If you want to see what’s new from Porsche, don’t come to the North American International Auto Show in Detroit next January: According to a report in Automotive News, one of your favorite automakers is pulling out of the Detroit show. Why? Porsche says it wants to focus on shows in regions where it has more customers.
From that standpoint the move makes sense: Porsche says it sold only 290 cars in Michigan last year, compared with 8,827 in California, 4,177 in Florida and 2,172 in New York.
“It was purely a business decision,” says Tony Fouladpour, a spokesman for Porsche Cars North America Inc. “We want to target our marketing resources on more direct customer contact.”
Next year Porsche will be at the Los Angeles, Chicago, New York, Miami, Toronto, Dallas, San Francisco, Philadelphia and Washington shows.
Porsche said it needs to more carefully spend its marketing funds, “which are somewhat more limited,” says Fouladpour. “With this reorientation in marketing, we want more customer contact.” In a statement scheduled to be released today, June 11, Porsche says over the past two years it has cut the number of U.S. shows where it exhibits in half.
“We need to look beyond the traditional consumer auto shows, even ones that are highly renowned in the industry,” David Pryor, Porsche’s vice president of marketing, says in the statement.
Rod Alberts, executive director of the Detroit show, says Porsche’s decision was a surprise. Other companies, such as Kia, have pulled out in the past and then returned, he says.
Because space is limited at the Detroit show, automakers that pull out give up the location they have had for years. So if Porsche decides to return, it might end up, as Kia did, in the basement for several years.
From that standpoint the move makes sense: Porsche says it sold only 290 cars in Michigan last year, compared with 8,827 in California, 4,177 in Florida and 2,172 in New York.
“It was purely a business decision,” says Tony Fouladpour, a spokesman for Porsche Cars North America Inc. “We want to target our marketing resources on more direct customer contact.”
Next year Porsche will be at the Los Angeles, Chicago, New York, Miami, Toronto, Dallas, San Francisco, Philadelphia and Washington shows.
Porsche said it needs to more carefully spend its marketing funds, “which are somewhat more limited,” says Fouladpour. “With this reorientation in marketing, we want more customer contact.” In a statement scheduled to be released today, June 11, Porsche says over the past two years it has cut the number of U.S. shows where it exhibits in half.
“We need to look beyond the traditional consumer auto shows, even ones that are highly renowned in the industry,” David Pryor, Porsche’s vice president of marketing, says in the statement.
Rod Alberts, executive director of the Detroit show, says Porsche’s decision was a surprise. Other companies, such as Kia, have pulled out in the past and then returned, he says.
Because space is limited at the Detroit show, automakers that pull out give up the location they have had for years. So if Porsche decides to return, it might end up, as Kia did, in the basement for several years.
#120
Drifting
This is pretty surprising because regardless of where most of their sales take place, the NAIAS is one of the most publicized (if not, THE most publicized) of the Auto shows in the U.S. Even though I don't think pulling out will effect their sales, it would help get their newest designs out in public eye accross the country. The NAIAS is definitely a good medium for advertising, especially considering how much media coverage it gets.