Porsche: Sales, Marketing, and Financial News

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Old 06-07-2021, 03:04 PM
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Originally Posted by Legend2TL
This is a good discussion but overall I'm very impressed how well executed Porsche has done with the Taycan with everything (engineering, function, styling, marketing,....).
Although Tesla made EV cool, Porsche has one up'ed them at their own game with the Taycan.
Agreed. Unfortunately it costs $130k though.
Old 06-07-2021, 06:17 PM
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but the Audi RS e Tron is faster
Old 06-07-2021, 11:34 PM
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Originally Posted by Chief F1 Fan
but the Audi RS e Tron is fasterhttps://www.youtube.com/watch?v=xwHu9xPsE3U
It won’t be, by the end of this week.
Old 06-08-2021, 08:19 AM
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The RS may be faster, but the Taycan is the prettiest, IMO.
Given the choice of the 3, Porsche > Audi >> Tesla
Old 06-08-2021, 09:22 AM
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^ This.
Old 06-08-2021, 09:49 AM
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The Tesla looks like a melted bar of soap compared to the other two.
Old 06-08-2021, 09:54 AM
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Originally Posted by 00TL-P3.2
The RS may be faster, but the Taycan is the prettiest, IMO.
Given the choice of the 3, Porsche > Audi >> Tesla
And the interiors too...not even a contest...
Old 06-08-2021, 12:11 PM
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So since the majority of the people on this forum think that the Taycan and etron are obviously superior to the Model S are y'all expecting that the rest of the people will agree with y'all and that sales for the Model S will be dwarfed by the Taycan and etron?

They're clearly better vehicles that compete at the same price range so logically they should blow the Model S away in sales numbers, right?
Old 06-08-2021, 01:35 PM
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Originally Posted by #1 STUNNA
So since the majority of the people on this forum think that the Taycan and etron are obviously superior to the Model S are y'all expecting that the rest of the people will agree with y'all and that sales for the Model S will be dwarfed by the Taycan and etron?

They're clearly better vehicles that compete at the same price range so logically they should blow the Model S away in sales numbers, right?
The Taycan is quite a lot more expensive than a Model S and the Audi hasn't been out long enough to really even make a dent.

I don't know if you've ever even driven a Tesla to be honest. The Model S is a boat. It handles like shit, it's just big and lazy. The Taycan is a Porsche and handles like one. Also, the build quality and overall interior design is in another league compared to Tesla. Only reason I don't have a Taycan on order is because I can't afford one.
Old 06-08-2021, 02:06 PM
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Originally Posted by #1 STUNNA
So since the majority of the people on this forum think that the Taycan and etron are obviously superior to the Model S are y'all expecting that the rest of the people will agree with y'all and that sales for the Model S will be dwarfed by the Taycan and etron?

They're clearly better vehicles that compete at the same price range so logically they should blow the Model S away in sales numbers, right?
Well, this is where these comparos drive me nuts. No, they aren't really in the same pricing segment. Obviously, in a test of 0-60 and range, Tesla wins...no debate. However, because of the -- IMO -- overblown 0-60 times, it's often what what motivates these comparos to drag the Model S into the discussion with an Audi and Porsche.

Otherwise, is there value to compare an Omega watch with a Citizen?
Old 06-08-2021, 02:26 PM
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Well, I can afford a Citizen....the Omega, not so much
Old 06-08-2021, 04:00 PM
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Originally Posted by Yumcha
Well, this is where these comparos drive me nuts. No, they aren't really in the same pricing segment. Obviously, in a test of 0-60 and range, Tesla wins...no debate. However, because of the -- IMO -- overblown 0-60 times, it's often what what motivates these comparos to drag the Model S into the discussion with an Audi and Porsche.

Otherwise, is there value to compare an Omega watch with a Citizen?
I don't get the watch reference. You're going to have to speak "broke millennial" to me. Is that like comparing McDonald's with Five Guys?

The Model S and the Taycan both start at $80k, don't try to falsely create a narrow market segment definition where you can say that the Model S and the Taycan aren't competitors because of an arbitrary excuse.
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Old 06-08-2021, 05:23 PM
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In my opinion Tesla cars are directed more towards mass market (in the EV segment) and its competitors in premium segment are higher priced since they have to spend a lot in interior and other refinements. so I won’t expect the Legacy premium competition to outsell Tesla any day.
However it’s unfortunate for the premium makers that Tesla is priced in their territory at present and therefore it is taking a sizable chunk off their potential market. As the battery technology becomes cheaper, all cars will be better priced and then Tesla’s target will shift to Toyota / Honda etc.
I hope the legacy automakers will be around to fight the Tesla onslaught. The endgame is nearing.

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Old 06-08-2021, 06:04 PM
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Originally Posted by #1 STUNNA
I don't get the watch reference. You're going to have to speak "broke millennial" to me. Is that like comparing McDonald's with Five Guys?

The Model S and the Taycan both start at $80k, don't try to falsely create a narrow market segment definition where you can say that the Model S and the Taycan aren't competitors because of an arbitrary excuse.
Oh, are they? Well, I will admit to not checking the MSRPs of both since well, I think both are out of my budget range...but, I was always under the impression that the Porsche costs alot more.

If that's the case, well, aside from 0-60 and the range, the Porsche wins in all other categories for me then. Not a fair fight but then again, it depends on what qualities are important to the buyer. For me, Tesla going against Porsche is -- no watch reference then -- trying to pitch Old Navy clothing to Tom Ford.
Old 06-08-2021, 06:27 PM
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Originally Posted by Yumcha
Obviously, in a test of 0-60 and range, Tesla wins...no debate.
No, the Tesla doesn't win, the Audi did. Watch the video. You buy a Citizen, I'll stick with Vacheron.
Old 06-08-2021, 08:41 PM
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Who fuck is Tom Ford?
Old 06-08-2021, 09:02 PM
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Originally Posted by Chief F1 Fan
No, the Tesla doesn't win, the Audi did. Watch the video. You buy a Citizen, I'll stick with Vacheron.
Well, I was trying to be as mainstream as I can be...otherwise, I would've used a Patek to form my analogy, sir. But, yes...Vacheron, Bregeut, Blancpain, AP, Patek, A. Lange...we had choices there to illustrate the point.
Old 06-08-2021, 09:03 PM
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And FFS, Tom Ford apparently is an unknown too...so, okay then.
Old 06-08-2021, 10:08 PM
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Originally Posted by Yumcha
I was always under the impression that the Porsche costs alot more.
It's easy to think that when comparing interiors.
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Old 06-08-2021, 11:36 PM
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Yes the interior pics you’ve seen aren’t the standard interior, the interior extras cost tens of thousands more

And it still doesn’t come with a gaming console
Old 06-09-2021, 08:24 AM
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Seen? Or sat in?

And who tf buys a car because it has a gaming console built into it?
Old 06-09-2021, 08:28 AM
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My assumption, is that the average Taycan/etron buyer is not overly concerned with the lack of xbox in their EV.
Literally a the bottom on items of consideration, along with an external speaker, for my car shopping criteria. Can't think of much else that is more superfluous than that.
Old 06-09-2021, 08:32 AM
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Yeah well at least the Tesla can fart when you use the turn signal!!
Old 06-09-2021, 09:09 AM
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Originally Posted by #1 STUNNA
Yes the interior pics you’ve seen aren’t the standard interior, the interior extras cost tens of thousands more

And it still doesn’t come with a gaming console
The interior you see is the one you get, it's standard. The expensive stuff is to customize it with colors and crap and the passenger screen.

Also, not a single Porsche buyer is going to be swayed to Tesla because it comes with a built in gaming computer. I'd bet that the majority of Tesla buyers don't give a shit either. Take that out and make the car cheaper.
Old 06-09-2021, 11:30 AM
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If the ability to play video games in my farking car is a selling point to NOT getting a flagship Audi and/or Porsche...wow, I have issues.
Old 06-09-2021, 12:47 PM
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Originally Posted by civicdrivr
Seen? Or sat in?

And who tf buys a car because it has a gaming console built into it?
Who tf buys a car because it has dead animal skin in it?
Old 06-09-2021, 12:53 PM
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Thousands upon thousands of people


Sure, most are moving to synthetic leather, but I'm guessing it's a rare thing for genuine leather to be a negative to a prospective buyer in the luxury segment.
Old 06-09-2021, 01:39 PM
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Originally Posted by #1 STUNNA
Who tf buys a car because it has dead animal skin in it?
It's plausible that buying habits will change and can be influenced with innovation...so, certainly, the ability to play video games in the car may be a selling feature.

However, as a consumer, I personally do not find that feature to be enough to consider a choice over a flagship Audi or Porsche. It's like this: a smartwatch may have a heap of digital-smart features...heaps. But, will it compel me to buy it over say, a Rolex analog mechanical watch if say, both were roughly the same price? Absolutely not. And few people IMO, in that price-point, would pick differently.

If you say you have no idea what is a Rolex, I know you're being snarky.
Old 06-09-2021, 02:15 PM
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Originally Posted by #1 STUNNA
Who tf buys a car because it has dead animal skin in it?
Doesn't the car you own have dead animal skin in it?

My guess is people just like you.
Old 06-09-2021, 07:14 PM
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One day when I was a child my dad’s military friend gave me my dad’s old Rolex watch. My dad was captured and when he was in a POW camp he hid the Rolex in his ass, my dad really wanted me to have that watch. He later died in that camp and before he died his friend swore to get me that watch so he hid the Rolex in his ass until he got out.

I recently sold that shitty Rolex so I could buy a graphics card…

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Old 06-09-2021, 09:05 PM
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^^^^^

Pulp Fiction (1994) :

"Captain Koons : The way your dad looked at it, this watch was your birthright. He'd be damned if any slopes gonna put their greasy yellow hands on his boy's birthright, so he hid it, in the one place he knew he could hide something: his ass. Five long years, he wore this watch up his ass. Then when he died of dysentery, he gave me the watch. I hid this uncomfortable piece of metal up my ass for two years. Then, after seven years, I was sent home to my family. And now, little man, I give the watch to you."
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Old 06-09-2021, 09:30 PM
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Originally Posted by #1 STUNNA
Who tf buys a car because it has dead animal skin in it?
Tesla Army:



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Old 07-19-2021, 03:26 PM
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The Porsche 924 wasn't born a Porsche. It became one. | Revelations with Jason Cammis

In the 80's friend had a 944 Turbo which was a really fun car to drive

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Old 10-18-2021, 07:04 AM
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Porsche's electric sedan and wagon duo have enjoyed a far smoother launch than some other EV offerings from European automakers, getting a warm reception from longtime Porsche owners and EV shoppers alike. But as with any EV launch from an automaker large or small, there were some lingering doubts that the model would maintain interest over a moderate period of time, without sales dropping off a cliff after the first 12 months or so .

These doubts seems to have been erased late this year, as the automaker released delivery numbers for the Taycan, noting that it has eclipsed delivery numbers of all versions of the 911 from the start of the year through the third quarter.

"The Porsche Cayenne remains the most successful model, with 62,451 examples delivered, followed by the Macan with 61,944 units, a 12 percent increase," the automaker said. "The fully electric Taycan was also extremely popular, with 28,640 cars being delivered to customers. Now in its second full year on the market, it is on a par with the iconic 911 sports car, 27,972 of which were delivered in the first three quarters—an increase of 10 percent."

Of course, the 911 itself has not led Porsche sales figures for quite some time, having been upstaged by the Macan and Cayenne. But the Taycan managed to beat other Porsche models as well, include the 718 Boxster and 718 Cayman, which collectively recorded 15,916 deliveries in the same time period, as well as the Panamera, which posted 20,275 deliveries. Porsche notes that the Panamera and the 718 models recorded just one percent of growth over 2020, which pales in comparison to gains exhibited by other models.

Porsche did not say which just regions showed the most growth when it comes to the Taycan alone, but it's worth noting that northern Europe has been in the midst of an EV boom for the past year and a half, with customers spending months on waiting lists for a number of popular models.

When it comes to its entire lineup, Porsche points out that the 51,615 vehicles delivered in the US represent a 30 percent increase over 2020, while Europe had seen just a 2 percent increase over that same time period. So car shoppers in the US are certainly leading the buying spree when it comes to all Porsche models, even though Germany saw much more of a gain in EV sales in the past two years.

"The strong positioning in North America is also reflected in the findings of the most recent J.D. Power APEAL study: As in previous years, customers still see Porsche as the most appealing premium brand," the automaker noted. "Across the American continent as a whole, Porsche made a total of 63,025 deliveries, 29 percent more than in the first three quarters of 2020."
Porsche Taycan Deliveries Top 911 Numbers (autoweek.com)
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Old 12-05-2021, 11:32 PM
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Old 12-05-2021, 11:32 PM
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Old 12-05-2021, 11:32 PM
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Hubba hubba.
Old 03-09-2022, 08:21 AM
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First, a ship sinks with a bunch of units on board and now.......

Porsche has confirmed it would suspend production of the Taycan at its Stuttgart factory until the end of next week. The German marque made the announcement today, in response to media requests made by Reuters. Other models are also affected by the production pause.
8 photos

On a normal day, Porsche's factory would build 200 Taycan units, which means that almost 2,000 customers' units will not be manufactured when the factory had planned to make them. The figures above only refer to the Taycan and involve more than 10 days of production that will be missed.

Other Porsche models were affected by the situation, as the company's factory in Leipzig had production suspended until the end of this week, but will resume on Monday, at least partially, Reuters noted. The plant in Leipzig builds the Macan and the Panamera.

The cause of both production pauses is supply issues, which have risen because wire harnesses suppliers in western Ukraine had to stop working due to the Russian invasion.

On a different note, an allegedly leaked internal memo was posted by a South African vlogger on Twitter. While Caleb Schroëter claims to have received the image from a friend of his, the memo claims that Porsche production in March will be partly stopped for all model lines, not just the Taycan.

The same image of the alleged memo, yet to be confirmed as an official document for Porsche employees or dealers, claims that the Taycan's production was cut off since March 3, 2022, while Macan and Panamera production was temporarily stopped since March 2, 2022.

Porsche 718 production is allegedly supposed to temporarily stop starting March 14th, while the 911 GT3 and 911 Touring production allegedly takes a break starting March 17th, 2022. The 911 range would be the last to have a pause in production, which would start on the last day of March, the 31st.

Earlier this month, Porsche decided to donate one million euros in a bid to help provide emergency aid to people who were affected by the humanitarian crisis in Ukraine. At the same time, the German marque decided to limit its communication to the minimum out of respect for the situation in the European country.
Porsche Taycan Production Stopped Until the End of Next Week, Other Models Affected - autoevolution
Old 03-09-2022, 09:37 AM
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Not just Taycan:

https://www.carscoops.com/2022/03/po...ar-in-ukraine/


Porsche is reportedly pausing production as the war in Ukraine continues.

An alleged internal memo from within the German car manufacturer posted to Twitter states that the situation in Ukraine affects the automaker’s supply chain and will impact the production of practically all current Porsche models.
​​​​​​​
If the memo is to be believed, Porsche will pause production of the 911 GT3 and 911 GT3 Touring models on March 17, halt production of all other 911 models on March 31, and also pause production of the 718 Cayman and Boxster on March 14, the Cayenne on March 7, the Macan and Panamera on March 2, and the Taycan on March 3

No information is provided on how long the production halts will last. In a statement issued to
Motor1, Porsche confirmed that production at its Leipzig plant that builds the Panamera and Macan had indeed shut on March 2 and that it won’t resume until March 11. The spokesperson added that Porsche’s Zuffenhausen plant remains unaffected but that may not be the case for long. CarScoops has reached out to Porsche for further comment“Further steps will take place in an orderly process,” the spokesperson said. “In the coming days and weeks, we will operate on a short-term basis and continuously reassess the situation.”

This news comes just a few days after Porsche announced it had stopped delivering vehicles to Russia with immediate effect. The German car manufacturer operates 26 Porsche Centers throughout Russia and in the 2021 financial year, a total of 6,262 vehicles were delivered in the country, representing a small sliver of the 301,915 vehicles that Porsche delivered worldwide last year. Russia’s most popular Porsche model for 2021 was the Cayenne, accounting for 54 per cent of all deliveries with 3,431 units sold.

The crisis in Ukraine is expected to impact the automotive industry for quite some time and could lead to a second wave of microchip shortages. That’s because Ukraine is the source of about 70 per cent of the world’s neon output, an important gas for running the lasers necessary to manufacture semiconductor chips...
Old 03-09-2022, 12:23 PM
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VWAG gets many parts from Ukraine too.


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