Go Back  AcuraZine - Acura Enthusiast Community > Automotive Discussion > Automotive News
Reload this Page >

MINI: Sales, Marketing, and Financial news

Notices

MINI: Sales, Marketing, and Financial news

 
Old 07-21-2006, 01:34 PM
  #1  
The sizzle in the Steak
Thread Starter
 
Moog-Type-S's Avatar
 
Join Date: Nov 2001
Location: Southern California
Posts: 71,438
Received 1,876 Likes on 1,296 Posts
First MINI robot, then conterfeit MINI,....now crack the code.



Here’s an excerpt from an article in next week’s BusinessWeek:

Why would an automaker spend hundreds of thousands of dollars in advertising to reach people who already bought the car? Go ask Mini USA. In the next few weeks, the company will launch a series of ads in magazines ranging from Maxim to The New Yorker aimed just at their current 150,000 U.S. owners. Potential customers won’t even be able to read what’s on the page.


That’s because the ads will be encrypted, decipherable only by the cognoscenti. Mini is sending owners a “covert” kit — mocked up as a wizened-looking book — that will include special glasses, a decoder, and a “magic window decryptor.” Using those, owners will be able to find Web addresses in the ads that lead them to free prizes and invitations to events. Nonowners will just have to feel slightly jealous that they’re out of the loop.
Moog-Type-S is offline  
Old 07-21-2006, 02:06 PM
  #2  
_____ like a rabbit
 
stangg172004's Avatar
 
Join Date: Jan 2005
Location: Edgewater, Chicago, IL
Age: 31
Posts: 8,596
Received 12 Likes on 10 Posts
stangg172004 is offline  
Old 07-21-2006, 02:38 PM
  #3  
Registered Member
 
Stapler's Avatar
 
Join Date: Aug 2003
Location: Tucson Az
Age: 35
Posts: 2,183
Received 112 Likes on 75 Posts
The amount of crap they give you when you buy one is just amazing.
My mon had two, and a large box full of mini stuff they keep sending her. But she did buy the seccond one so I suppose it works somehow.
Stapler is offline  
Old 07-21-2006, 03:51 PM
  #4  
Senior Moderator
 
West6MT's Avatar
 
Join Date: Sep 2005
Location: Toronto
Age: 36
Posts: 8,936
Received 122 Likes on 92 Posts
Ummmmm,...ok.
West6MT is offline  
Old 07-21-2006, 04:02 PM
  #5  
The sizzle in the Steak
Thread Starter
 
Moog-Type-S's Avatar
 
Join Date: Nov 2001
Location: Southern California
Posts: 71,438
Received 1,876 Likes on 1,296 Posts
They do send a ton of stuff to the owners.
I usually receive a package from BMW or MINI about every 2 months.
Everything from gimicks like the above to discounts, to stickers, keychains, OEM catalogs, etc.

Out of all the cars I have owned, I have never seen a car company stay in touch with and give out so much stuff to its owners.
Moog-Type-S is offline  
Old 01-11-2007, 11:48 AM
  #6  
The sizzle in the Steak
Thread Starter
 
Moog-Type-S's Avatar
 
Join Date: Nov 2001
Location: Southern California
Posts: 71,438
Received 1,876 Likes on 1,296 Posts
MINI launches another unique advertising gimik



MINI USA’s Motorby Pilot Program

With a healthy dose of creativity and a sprinkling of convergence, MINI USA has launched it’s latest advertising campaign aimed at MINI owners. Earlier today MINI USA sent emails to select owners asking them to join the “pilot” version of a new program called Motorby. The program features the same interactive digital billboards we pointed out a few weeks back and are currently located around Chicago, New York, Miami and San Francisco. Unfortunately at that time we couldn’t go into details as to why they were going to be cool. Now we can.

The idea is simple, first give MINI USA some irreverent information about yourself (nothing too personal). Then MINI USA then sends out a special keyfob (4-6 weeks after sign-up) that identifies you to each of the Motorboards you pass. When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave.


Look MINI USA to roll-out the Motorboard program to a wider MINI-owning audience later in 2007.

You can take a tour of the sign-up the process below. Click on the top left image and then simply follow the process by clicking on the “next button” or hitting “N” on your keyboard.
Slick marketing once again by MINI....nice of them to market to existing customers.
Moog-Type-S is offline  
Old 01-11-2007, 12:06 PM
  #7  
Kabachitare!
 
kansaiwalker1's Avatar
 
Join Date: Jul 2003
Location: Bay Area
Posts: 936
Likes: 0
Received 0 Likes on 0 Posts
Nice touch. Go Mini!
kansaiwalker1 is offline  
Old 01-12-2007, 03:12 AM
  #8  
Registered Member
 
Join Date: Oct 2004
Location: Vancouver, BC
Age: 32
Posts: 135
Likes: 0
Received 0 Likes on 0 Posts
Aw, now i want a MINI...
Sakuragi is offline  
Old 01-12-2007, 03:35 AM
  #9  
Senior Moderator
 
Ken1997TL's Avatar
 
Join Date: May 2003
Location: Better Neighborhood, Arizona
Posts: 45,467
Received 2,165 Likes on 1,234 Posts
Gimmick with a capital G
Ken1997TL is offline  
Old 01-12-2007, 06:07 AM
  #10  
Pinky all stinky
 
phile's Avatar
 
Join Date: Jul 2003
Posts: 20,499
Received 118 Likes on 71 Posts
So now you don't have to be schizo to think the billboards are aimed directly at you.
phile is offline  
Old 01-12-2007, 08:47 AM
  #11  
how handsome I am
 
agranado's Avatar
 
Join Date: Oct 2004
Location: Miami, FL
Age: 34
Posts: 12,986
Likes: 0
Received 1 Like on 1 Post
that is funny. There's one on my way to school everyday. I love it
agranado is offline  
Old 04-04-2007, 12:03 PM
  #12  
The sizzle in the Steak
Thread Starter
 
Moog-Type-S's Avatar
 
Join Date: Nov 2001
Location: Southern California
Posts: 71,438
Received 1,876 Likes on 1,296 Posts
MINI: Sales, Marketing, and Financial news


Official MINI UK Press Release: Six years after the start of series production, the one millionth MINI has rolled off the production line at Plant Oxford. This represents another milestone in the car’s history and highlights the continuing success story as rising global demand for the British-built car heads for new production and sales records.

Like all MINIs, the one millionth car was produced to customer order. In this case the ‘customer’ is BMW Group’s heritage division, Mobile Tradition. The colour of the landmark MINI Cooper S is Pepper White with a specially-developed paint for the roof, Almond Green, accentuated by a ‘million’ graphic extending onto the bonnet. The interior matches the roof with leather seats, steering wheel and gearknob all in Almond Green leather.
Moog-Type-S is offline  
Old 04-04-2007, 12:06 PM
  #13  
Senior Moderator
 
Yumcha's Avatar
 
Join Date: Dec 2001
Posts: 147,190
Received 15,145 Likes on 9,400 Posts
So, did you when you read that...?





Yumcha is online now  
Old 04-04-2007, 01:10 PM
  #14  
The sizzle in the Steak
Thread Starter
 
Moog-Type-S's Avatar
 
Join Date: Nov 2001
Location: Southern California
Posts: 71,438
Received 1,876 Likes on 1,296 Posts
^^
The Pepper White and custom Almond Green combo is suite!!!
Moog-Type-S is offline  
Old 04-04-2007, 03:19 PM
  #15  
_____ like a rabbit
 
stangg172004's Avatar
 
Join Date: Jan 2005
Location: Edgewater, Chicago, IL
Age: 31
Posts: 8,596
Received 12 Likes on 10 Posts
Originally Posted by Yumchah
So, did you when you read that...?






i thought that smilie was glitching
stangg172004 is offline  
Old 04-04-2007, 03:24 PM
  #16  
Go Giants
 
Whiskers's Avatar
 
Join Date: Aug 2004
Location: PA
Age: 48
Posts: 69,256
Received 986 Likes on 670 Posts
I see like a million of them every day....
Whiskers is offline  
Old 01-03-2013, 08:56 PM
  #17  
Senior Moderator
 
Yumcha's Avatar
 
Join Date: Dec 2001
Posts: 147,190
Received 15,145 Likes on 9,400 Posts
Heehee...

Yumcha is online now  
 
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
Yumcha
Automotive News
3
02-20-2017 09:14 AM
agupta3224
Second Generation RL (2005-2012)
0
09-22-2015 02:37 PM
nk2k2
Fourth Generation TL (2009-2014)
0
09-20-2015 08:24 PM
fifer16
First Generation RL (1996-2004)
0
09-19-2015 03:41 PM
Da_Web_Head
Third Generation TL (2004-2008)
1
09-11-2015 06:36 PM


Thread Tools
Search this Thread
Quick Reply: MINI: Sales, Marketing, and Financial news


Contact Us - Advertising - Cookie Policy - Privacy Statement - Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.