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Mercedes-Benz: Sales, Marketing, and Financial News

 
Old 11-11-2014, 11:34 AM
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Originally Posted by 00TL-P3.2 View Post
Just bring back proper displacement reflecting numbering.
That might end up being an issue if they use the same engine with different outputs.

Like BMW with the 320i and 328i, for example.
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Old 11-11-2014, 12:42 PM
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Originally Posted by charliemike View Post
That might end up being an issue if they use the same engine with different outputs.

Like BMW with the 320i and 328i, for example.
I suppose that's true. I can't think of one offhand that shares an engine in the same model except the 2.0T in the CLA/GLA 250/45.
In that case, have the CLA/GLA 200 & the CLA/GLA 20 AMG.
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Old 03-31-2015, 01:56 PM
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Old 11-06-2015, 11:06 PM
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Post Mercedes-Benz Museum Starts Selling Off Some Classics

From here: Mercedes-Benz Museum Starts Selling Off Some Classics: Video

The official Mercedes-Benz Museum in Stuttgart, Germany must be brimming with classics as the museum is now starting to sell some of them off. The list of cars available for sale can be seen at the website Fahrzeugmarkt | Mercedes-Benz Classic and includes some stunners such as a 1929 Type 630 Kompressor and even a 1998 CLK LM endurance racer. The oldest model available is the Type 630 K while the newest is a 1999 SL55 AMG.

Anyone can view the cars in person at the museum and there is a sales team on hand to provide detailed information and extensive descriptions in order to offer as much transparency as possible. Mercedes says the cars being offered for sale are thoroughly checked using a comprehensive 160-item checklist.

This ensures any defects or blemishes are identified and recorded. The sales team also knows exactly what has been modified—and what’s original—since the vehicle was handed over to its very first owner. Once checked, a vehicle is classified under one of three groups, depending on its condition.

Premium Edition: rare cars in original condition, with very few miles on the clock and fully restored by Mercedes.

Collectors Edition: these cars are in good condition both technically and visually and are usually unrestored. With these, it’s all about the provenance and patina.

Drivers Edition: vintage vehicles and modern classics suitable for everyday driving and for people who want to tinker. These cars are in good technical condition but still offer potential for further restoration work.
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Old 11-09-2015, 08:44 AM
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^ Give me that '55 300SLR!!!!!
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Old 11-09-2015, 04:12 PM
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give me that and i will put some K24 turbo in it
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Old 08-11-2016, 11:13 PM
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Mercedes bringing AMG winter driving school to North America

From here: Mercedes bringing AMG winter driving school to North America

Mercedes-Benz has a winter driving school here in North America. What we do not have, however, is an AMG winter driving school. That's changing, though, as the more powerful Benz cars are set to hit this continent this coming winter. If you're interested, better start acting friendly and drinking syrup because it's all going down in Canada.

Previously, the AMG winter driving program was only offered in Sweden. Now Lake Winnipeg is getting in on the snow-sliding action. The plan, according to theWinnipeg Free Press, is to offer a pair of programs over the course of five weeks. It all starts in January and wraps up by the end of February.

Mercedes-AMG will offer a three-day advanced program or a four-day advanced plus program. If you want the regular old beginner's program, go for the Mercedes-Benz winter driving school, not the AMG version. If you're going to attend the AMG version, just get out there and start going sideways. That sounds fine by us really, asany overpowered car out on the snow with the right tires is truly a treat.

Being that this is all happening in Canada, we have to imagine that the locals will not view this as a winter driving program. Instead, it will just be considered "driving."
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Old 08-12-2016, 10:35 AM
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^ I usually get 6 months of this "winter driving program" on the streets and I don't have to pay anything for it, or I can go ice fishing and slide around on the lake
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Old 11-07-2016, 06:36 AM
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Lightbulb AutoNews

'The turning point for Mercedes'

How Zetsche got his company back on top

November 7, 2016 @ 12:01 am
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3 keys to Mercedes'rebound: Daimler CEO DieterZetsche's leadership, design chief Gorden Wagener's brand-unifyingstyling and the game-changing S class.
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Dieter Zetsche's marketplace revival of Mercedes-Benz was about to begin.

But, outside the Airbus factory in Hamburg, Germany, the rain began to fall in sheets, hammering the roof so hard that the noise threatened to drown out a live performance by Grammy-winning singer Alicia Keys.

Inside, Daimler officials were growing nervous. According to the plan for that May evening in 2013, the hangar door would open and the next-generation Mercedes-Benz S class would be driven inside amid music, lights and artificial fog.

Airbus personnel wanted to nix this for safety reasons even though hundreds of guests were waiting. The emcee was told to stall as Daimler staff could only hope the bad weather wouldn't turn the evening into a fiasco for CEO Zetsche.

"There was only 1 storm cloud over Hamburg at that time, and it was hanging directly over the Airbus plant," remembered a veteran Daimler manager who was there that night. "I downed 3 glasses of chardonnay when the rain started, knowing there was simply nothing we could do."

Once the world's undisputed champion among premium carmakers, Mercedes had already been outsold by BMW in 2005 and then, under Zetsche, by Audi 6 years later. Had the S class, the model that most symbolized Mercedes' claim to deliver "The best or nothing," failed to defend its leadership, the pressure on Zetsche -- well-known in the U.S. from his role as head of Chrysler Group from 2000 to 2006 -- would have been enormous.

Analysts disappointed with the stock's performance had already called on him to relinquish his dual role as Daimler CEO and head of the group's core passenger-car division. In addition, Zetsche emerged weakened rather than empowered after a contract extension only months earlier.
"Probably the 3 most important elements, I think, are design, product portfolio and gaining a better understanding of China."
Dieter Zetsche
Yet just when it looked as though even the heavens were against Daimler, the storm clouds over the Airbus factory passed -- just as they have for Zetsche. Since then, sales and profits at the group's car business, which includes Smart, have steadily been on the rise.

Asked when management knew the company's growth plan would work, a former Mercedes board member said it all started with the S-class launch: "That was the turning point for Mercedes."

Today, Zetsche has Mercedes poised to overtake BMW and reclaim the title of world's top-selling premium brand, achieving his target four years ahead of schedule and spoiling the centennial celebration of its archrival in Munich in the process.

In September, Mercedes reported global sales of more than 200,000 vehicles, setting a new all-time high for the month while also breaking its own sales records for a quarter and for the 1st 9 months of a year. Thanks to strong demand for new models such as the E class, 3rd-quarter operating earnings at Daimler's car business surged 26 percent to a record 2.7 billion euros ($2.98 billion).

Mercedes has stormed back because of an aggressive product offensive that includes lucrative models such as the S-class Cabriolet, the flagship's first convertible in over 40 years. By expanding into new niches and segments with other hot sellers such as the GLA compact crossover and saving $2.22 billion from cost cuts, Mercedes is on track to meet its 10 percent return on sales target.

When asked by Automotive News Europe to name key factors in Mercedes' turnaround, Zetsche said: "Probably the three most important elements, I think, are design, product portfolio and gaining a better understanding of China."

Although Mercedes still enjoyed a thriving business in Europe and the U.S., its costly missteps in China meant that it became a distant third in global premium car sales to BMW and Audi. In late 2012, Zetsche took action. First, he installed Hubertus Troska, a senior Daimler Trucks executive, as a new management board member responsible for China to create a reporting line that cut across all operations. He replaced the local sales chief and added hundreds of new sales points to close the gap with BMW and Audi.

Then Mercedes acquired majority control of its import distributor from Chinese partner Lei Shing Hong and merged it with a second, separate sales channel for locally built cars. "By bundling the two, we have one voice to our sales network and one strategy for the whole portfolio," said a senior Mercedes sales executive at the time.

Product offensive

As the sales network upgrade was taking place, Mercedes development chief Thomas Weber was following through on a massive product offensive. In 2010, Mercedes sold 24 models; come 2020, that number is expected to reach 40.

"If you looked at the product range, they basically didn't have any derivatives of anything, and now they have a precise sequence of new models that address a wide range of customer tastes," said a former non-executive director at the company. "The volume of products over the past two or three years has really been the key."

Major gaps in its portfolio were addressed. In 2014, the C class finally received a long-wheelbase version for chauffeur-driven customers in China. Dealers in the United Kingdom, Europe's second-largest market after Germany, were finally able to offer a compact crossover to customers in the GLC, whose predecessor had not been engineered for right-hand drive.

And while Zetsche scrapped poorly performing Maybach as a stand-alone brand in 2012, he resurrected it as the name for a line of ultraluxury S-class cars that have been immensely successful alongside two entirely new derivatives, including the cabrio version of Mercedes' most exclusive model line.

At the opposite end of the spectrum, Zetsche revamped the automaker's compact line, adding the GLA crossover to challenge the BMW X1 and Audi Q3 in a segment that has experienced constant global growth for years.
The E class has enjoyed strong demand but will be challenged by BMW.
The improved and expanded vehicle portfolio has earned praise from analysts such as Barclays Capital's Kristina Church: "It's being helped by some awesome product right now. It's the best in the market and makes some of BMW's models look a little old."

A key player in the brand's transformation has been design chief Gorden Wagener, who made Mercedes cars desirable again. Since he was appointed in 2008 as head of design at the age of just 39, Wagener abandoned the engineering-inspired styling of individual models under predecessor Peter Pfeiffer in favor of a unifying philosophy for the whole brand and a fresher look that appealed to younger customers.

Most striking was the transformation of its core compact model, the A class, which lost its drab, functional minivan looks in favor of a sleek and sporty hatchback shape that embodies Wagener's so-called Sensual Purity design language that is meant to reconcile emotion with intelligence.

"I spend a lot of time in our design dome," Zetsche told Automotive News Europe. "I'm convinced that with Gorden Wagener, we have probably the most talented and capable head of design."

Possible risks


The big question is whether Mercedes can remain on top or, if it slips, whether it will still reach Zetsche's original target of being the biggest premium carmaker in 2020. The brand is at a product-cycle peak, having launched the S class, C class and most recently the E-class sedan this year in short succession. The next high-volume models won't come until its family of compacts is renewed starting in 2018.

Meanwhile, the competition has awoken. Audi late last year introduced its new A4 compact premium car, providing competition in this volume-heavy segment. Meanwhile, BMW is gearing up to launch the new 5 series, which has historically been a more serious competitor for the E class than the larger 7 series has ever been to the S class. BMW also hopes to copy the success of the S-class Maybach by launching its own version of a $165,000-plus car.

"What happens to Mercedes' margins when the product cycle has peaked and may not be quite so supportive? We will certainly get more of an indication after the arrival of the new 5 series, a hugely important car and key profit driver for BMW, than we had from the 7 series," said Church, who added that she remains skeptical about the sustainability of Mercedes' turnaround. "The jury is still out. I'm still slightly wary."

Moreover, Daimler still struggles with a sizable staff. The Mercedes-Benz Cars division, which includes Smart, had 137,000 workers at the end of last year. The entire BMW Group, which includes three car brands, a motorcycle business and a financial services division, employed 122,000 people.

A big difference between the companies is Mercedes' higher level of manufacturing depth. BMW, for example, sources all of its transmissions from suppliers such as ZF Friedrichshafen while Mercedes builds them in-house. Zetsche told analysts during the 2nd-quarter results conference call in July that he saw the prospect of electric vehicles, where Mercedes will be last to market with its EQ subbrand, as "an opportunity to further reduce vertical integration.

"
Due to its large number of German employees, Daimler has been forced to inject $5.83 billion to top up its domestic pension fund since December 2014. Even after effectively pawning its 3.1 percent stakes in Renault and Nissan to the plan's asset pool to save cash, Daimler is still nearly $12.1 billion short. Lastly, Zetsche has realized the group's bloated organizational structure is not nimble enough to compete with tech startups and has asked nearly 150 Daimler managers to come up with proposals to address this weakness.

Labor peace

The team involved in Daimler's Leadership 2020 initiative is already putting some of the proposals into place. Here, Zetsche can rely on the full support of his once-combative German trade unions.

"We believe it will help minimize the hierarchical management culture," a Daimler labor official said. "Case in point: In the past, something like this would be decided by the senior executives and then cascaded down without ever asking for any input from the work force."
Daimler was early to car-sharing with Car2Go and is being rewarded.
Zetsche has also proved more flexible and pragmatic than BMW in terms of partnerships. He teamed up with Nissan to develop a joint front-wheel-drive platform for compact cars together with the Japanese carmaker's Infiniti premium brand. BMW has largely continued with its stand-alone strategy.

Daimler is also being rewarded for its openness to a new business idea long before competitors. First launched in 2009 in the provincial German city of Ulm, the company's Car2Go car-sharing scheme has expanded across the globe. In October, Car2Go announced it had crossed the 2-million-customer mark -- almost 4 times as many as BMW's car-sharing joint venture, DriveNow.

All of this success can be traced to that stormy evening in 2013. The S class, the 1st car with the ability to steer and accelerate itself through a traffic jam, was the game-changing vehicle that Mercedes -- and especially Zetsche -- needed.


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Old 05-29-2018, 10:16 AM
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https://www.engadget.com/2018/05/28/...on-in-germany/

VW might not be the only German car maker that has to deal with a full-fledged diesel emissions scandal. To start, Germany has ordered Daimler to recall Mercedes-Benz Vito diesel vans for allegedly cheating on emissions tests limiting nitrogen oxide output. The company has met with officialsand now has until June 15th to offer a solution. However, these may be just one part of a broader problem.

Bild am Sonntag has claimed that investigators are probing not only 40,000 Vito fans for signs of emissions cheating, but 80,000 of Mercedes' mainstay C-Class sedans. While there's no certainty the C-Class will be subject to a similar recall, this hints that officials are concerned about Daimler's overall emissions approach, not just one model. There were allegations Daimler was conspiring with BMW and VW on diesel emissions hardware, but this doesn't appear to be directly connected.

For its part, Daimler has denied that the Vito's emissions software was illegal, and said it would appeal the determination that prompted the recall.

Whatever happens, it's evident that diesels have fallen out of favor in Europe. On top of government crackdowns, there's the simple matter of demand. The VW scandal tanked diesel sales, and the rise of hybrids and EVs has led to some companies dropping diesel passenger vehiclesaltogether. Daimler would just be the latest to feel the full effect of that anti-diesel sentiment.
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Old 06-06-2018, 11:25 AM
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https://www.theverge.com/2018/6/5/17...service-prices

Mercedes-Benz is the latest luxury automaker to launch a subscription-based service to get customers who want to have access to a fleet of fancy cars but don’t necessarily want to own one. The German car company’s service is called Collection, and shockingly, it’s the cheapest one we’ve seen so far.

Mercedes is offering two plans: Signature for $1,095 a month and Reserve $1,595 a month. A one-time $495 joining fee is also required. Each plan includes insurance, roadside assistance, service, and maintenance as well as a “personal concierge” who will flip you from one vehicle to another. That makes Mercedes’ plan notably cheaper than comparable subscription services by BMW ($2,000–$3,700 / month), Porsche ($2,000–$3,000 / month), and Cadillac ($1,500 / month).

Signature customers will have their pick between C-Class, GLC, SLC, and AMG CLA vehicles, while Reserve members can access E-Class, GLE, AMG GLC, AMG SLC, and AMG C43 vehicles.

Back in April, the company’s US arm announced it would begin testing a subscription-based service in two cities: Nashville and Philadelphia. BMW is also piloting its subscription in Nashville, while Porsche’s is available in Atlanta, and Cadillac’s is available in New York City.

Mercedes Collection will undoubtedly appeal to customers who are drawn to a simplified payment structure and the flexibility to swap to a newer car sooner than a traditional lease or finance plan or a higher-quality vehicle than a daily rental from the airport.

Still, the $1,095-a-month plan is almost three times the cost of leasing a C 300 sedan in the Nashville area. (However, a lease requires a down payment of $4,169 and doesn’t include insurance and maintenance.)
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Old 09-26-2018, 11:08 AM
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https://www.foxbusiness.com/business...p-down-in-2019

Daimler on Wednesday announced that Dieter Zetsche will step down as CEO in 2019.

Zetsche would become chairman of the supervisory board in 2021, a step which needs to be approved by Daimler's shareholders.

He’ll step down as head of Mercedes-Benz Cars, effective at the end of the annual shareholders' meeting in 2019.

The succession plan includes naming Swede Ola Kaellenius as its next chief executive.

Kaellenius' appointment marks the first time that the Stuttgart-based automaker will be headed by a non-German CEO, according to Reuters.

Zetsche became a member of DaimlerChrysler's Board of Management in 1998 and served as the President/CEO of Chrysler Group where he was credited with a turnaround of American operations.

In June 2006, the Chrysler Group announced the Employee Pricing Plus program, which featured Dieter Zetsche as Dr. Z, the DaimlerChrysler spokesman for a series of United States and Canadian television commercials.
https://www.bbc.com/news/business-45651519

Daimler, the German car maker that owns Mercedes-Benz, will be run by a non-German for the first time next year.

Dieter Zetsche, 65, will be replaced by Ola Kaellenius, a 49-year-old Swede, as chief executive in a succession plan announced on Wednesday.

The moves come as Daimler and the German car industry grapple with the fallout from the diesel emissions cheating scandal.

It is also striving to adapt to the new era of electric and self-driving cars.

Mr Kaellenius, who often wears jeans and trainers and attends tech conferences, will be the first Daimler boss without a mechanical engineering background.

After studying finance and accounting at a Swiss university and international management at the Stockholm School of Economics, Mr Kaellenius joined Daimler in 1993.

He has introduced Silicon Valley management techniques at the carmaker, breaking down hierarchies and encouraging a more experimental approach to developing new products.

The Swede, who oversees Daimler's research and development division, has also worked in the company's British and American operations as well as the Stuttgart headquarters.

Daimler chairman Manfred Boschoff said Mr Kaellenius was a "recognised, internationally experienced and successful Daimler executive".

Mr Zetsche will step down as chief executive - a role he has held since 2006 - following the annual meeting in December 2019.

He will become chairman from 2021 after a mandatory two-year break, if his appointment is approved by shareholders.

Under Mr Zetsche's leadership Mercedes has launched a series of new models that helped the company overtake rivals BMW and Audi, a VW brand, to become the world's biggest luxury carmaker by sales in 2016.

Ingo Speich, a fund manager at Union Investment, said: "It is good that Daimler is providing clarity on the succession issue early on."

Shares in Daimler were down 1% at €54.19 in Frankfurt on Wednesday following the announcement, valuing the company at €60bn. However, the stock was just above €70 a year ago.

Last week it emerged that Daimler and rival German carmakers BMW and Volkswagen will face an EU inquiry for allegedly conspiring to restrict diesel emissions treatment systems.

The European Commission said it was investigating whether they agreed to limit the development of systems to reduce harmful emissions.

The announcement followed raids of the companies' offices last year.

In June the company warned that profits this year would be slightly lower than expected due to trade tensions between the US and China.

It also blamed the cost of recalling close to 800,000 cars in Europe that were found to be fitted with software that masked emissions.

​​​​​​​
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Old 03-08-2019, 09:40 AM
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https://www.motor1.com/news/308619/m...rk-registered/

First used in the 1950s for a race car turned into a road model, the Mercedes SLR has its roots in the W196 Formula 1 car used during the 1954 and 1955 seasons. The one-of-two Uhlenhaut Coupe you see here was the fastest road car when it was introduced by being able to hit an impressive 180 mph (290 kph). Mercedes brought back to life the Sport Leicht-Rennen (translated Sport Light-Racing) last decade when it teamed up with McLaren for a grand tourer developed in coupe and roadster forms, plus the ultra-rare Stirling Moss speedster.

Fast forward to March 1 this year, Daimler through a law firm from New York registered the “SLR” designation with the United States Patent and Trademark Office (USPTO). Is this a sign Mercedes has plans to revive the SLR? Maybe, maybe not. In many cases, automakers – or any other type of company for that matter – register trademarks simply to make sure these don’t end up in someone else’s property. It’s impossible to know at the moment whether this is what Mercedes is doing with the SLR, but we’re hoping the fabled name will indeed make a return on a car.

In recent times, Mercedes has been quite busy obtaining the rights to several nameplates. Relevant examples include the O-Class, GLS 600, GLS 680, and S680, not to mention the C53 and a plethora of EQ ones. Perhaps the most interesting trademark filing occurred back in September 2017 when the three-pointed star took the legal measures to obtain the S73, G73, and GLS73 names. The same document also pointed towards several “40” and “50” models, along with a few “53” vehicles.

It’s unclear whether any of these will be put to good use in the foreseeable future, although we’ve been hearing rumors of “73” models with an electrified twin-turbo 4.0-liter V8 developing more than 800 horsepower. Still, there’s no way of knowing these trademarks will materialize one day. Fingers crossed some will become badges.
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Old 03-08-2019, 09:41 AM
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Hands down, my grail car

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