May 2008 - Honda's Best Month Ever
06-03-2008, 01:43 PM
#1
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May 2008 - Honda's Best Month Ever
06/03/2008 - TORRANCE, Calif. -
American Honda Motor Co., Inc., May sales of 167,997, up 11.3 percent on a daily-selling-rate basis(1), shattered the company's all-time sales record for any month as Civic sales reached 53,299, up 28.3 percent versus last May and surpassing the previous monthly record for any car in the lineup.
New all-time records set in May included (previous record in parentheses):
* American Honda total vehicle sales of 167,997 (August 2007:158,342)
* American Honda total car sales of 114,796 (August 2002: 95,686)
* Honda Division total vehicle sales of 153,104 (August 2007: 141,906)
* Honda Division total car sales of 105,548 (August 2003: 84,390)
* Honda Civic Sales of 53,299 (May 2007: 39,993)
* Honda Civic Hybrid sales of 4,676 (May 2007: 4,520)
* Honda Fit sales of 8,205 (March 2008: 6,835)
* Acura TSX sales of 4,564 (April 2006: 3,911)
"The dramatic increase in car sales appears to be one of the most profound shifts in automotive buying patterns in more than a decade," said Dick Colliver, executive vice president of American Honda. "Record sales of the Honda Civic clearly demonstrate an accelerated trend toward fuel efficiency."
Honda Division sales of 153,104 increased 13.9 percent for the month as total car sales reached 105,548, up 30.7 percent. The Honda Civic, with sales of 53,299, set a new monthly sales record for any model in the Honda lineup, surpassing the previous record of 49,098 set in August 2003 by the Accord.
May 2008 Accord sales of 43,728, up 31.9 percent versus last year, set a new May record, surpassing the previous high of 43,589 set in May 2004. The CR-V set a new May mark of 19,959, exceeding the previous record of 19,513 set in 2007. Honda Division reported truck sales of 47,556, a decrease of 11.4 percent. Year-to-date Honda Division sales are up 5.4 percent to 590,361.
Acura Division sales totaled 14,893. Sales of the completely redesigned 2009 TSX sports sedan increased 53.7 percent and set a new all-time record of 4,564, exceeding the previous record of 3,911 set in April 2006.
American Honda reported May truck sales of 53,201, a decrease of 12.1 percent. Year-to-date American Honda sales increased 3.1 percent to 655,819.
(1) All percentages in this release reflect the daily selling rate as calculated with 27 days for May 2008, versus 26 for 2007. Year to date, the daily selling rate is calculated with 129 days for 2008, versus 127 for 2007.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries, please go to www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries, please go to www.acuranews.com.
53K+ Civic's
And the TSX is off to a fantastic start.
American Honda Motor Co., Inc., May sales of 167,997, up 11.3 percent on a daily-selling-rate basis(1), shattered the company's all-time sales record for any month as Civic sales reached 53,299, up 28.3 percent versus last May and surpassing the previous monthly record for any car in the lineup.
New all-time records set in May included (previous record in parentheses):
* American Honda total vehicle sales of 167,997 (August 2007:158,342)
* American Honda total car sales of 114,796 (August 2002: 95,686)
* Honda Division total vehicle sales of 153,104 (August 2007: 141,906)
* Honda Division total car sales of 105,548 (August 2003: 84,390)
* Honda Civic Sales of 53,299 (May 2007: 39,993)
* Honda Civic Hybrid sales of 4,676 (May 2007: 4,520)
* Honda Fit sales of 8,205 (March 2008: 6,835)
* Acura TSX sales of 4,564 (April 2006: 3,911)
"The dramatic increase in car sales appears to be one of the most profound shifts in automotive buying patterns in more than a decade," said Dick Colliver, executive vice president of American Honda. "Record sales of the Honda Civic clearly demonstrate an accelerated trend toward fuel efficiency."
Honda Division sales of 153,104 increased 13.9 percent for the month as total car sales reached 105,548, up 30.7 percent. The Honda Civic, with sales of 53,299, set a new monthly sales record for any model in the Honda lineup, surpassing the previous record of 49,098 set in August 2003 by the Accord.
May 2008 Accord sales of 43,728, up 31.9 percent versus last year, set a new May record, surpassing the previous high of 43,589 set in May 2004. The CR-V set a new May mark of 19,959, exceeding the previous record of 19,513 set in 2007. Honda Division reported truck sales of 47,556, a decrease of 11.4 percent. Year-to-date Honda Division sales are up 5.4 percent to 590,361.
Acura Division sales totaled 14,893. Sales of the completely redesigned 2009 TSX sports sedan increased 53.7 percent and set a new all-time record of 4,564, exceeding the previous record of 3,911 set in April 2006.
American Honda reported May truck sales of 53,201, a decrease of 12.1 percent. Year-to-date American Honda sales increased 3.1 percent to 655,819.
(1) All percentages in this release reflect the daily selling rate as calculated with 27 days for May 2008, versus 26 for 2007. Year to date, the daily selling rate is calculated with 129 days for 2008, versus 127 for 2007.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries, please go to www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries, please go to www.acuranews.com.
53K+ Civic's
And the TSX is off to a fantastic start.
06-03-2008, 02:14 PM
#2
The sizzle in the Steak
Fuel efficient vehicles FTW.
Are those TSX #'s for 2007 or 2008 models?
Are those TSX #'s for 2007 or 2008 models?
06-03-2008, 02:21 PM
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Damn, the Fit is doing really well. And look at those Accord sales...
06-03-2008, 02:24 PM
#7
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Accord Hybrid
Who is still selling these?? I wonder if they Accord & Civic are on their way to topping the Camry/Corolla ...
Congrats on the TSX but I have to wonder how many of those were 2008's sold @ deep discounts to get rid of them.
Congrats on the TSX but I have to wonder how many of those were 2008's sold @ deep discounts to get rid of them.
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06-03-2008, 02:25 PM
#8
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Originally Posted by TSX69
Who is still selling these?? I wonder if they Accord & Civic are on their way to topping the Camry/Corolla ...
Congrats on the TSX but I have to wonder how many of those were 2008's sold @ deep discounts to get rid of them.
Congrats on the TSX but I have to wonder how many of those were 2008's sold @ deep discounts to get rid of them.
06-03-2008, 02:28 PM
#9
The sizzle in the Steak
Originally Posted by LuvMyTSX
I'm assuming combined 2008 and 2009 models.
my bad 2008-09 not 2007-08I'd like to see what the 2009 numbers alone are.
They were pretty much giving away the '08 model.
06-03-2008, 02:32 PM
#10
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Thread Starter
Originally Posted by LuvMyTSX
I thought the Accord already outsold the Camry for the first time in a long time last month or so?
Camry sales were 51K+ and Corolla sales were 52K+ so the Honda Accord/Civic are still lagging there a bit. But lets not forget those Camry numbers are fleet sales inflated.
June 3, 2008 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported May sales of 257,404 vehicles, a decrease of 7.9 percent from last May, on a daily selling rate basis.
"The all-new Corolla really found its stride this month," said TMS President Jim Lentz. "Launched amid soaring fuel prices and economic uncertainty, Corolla strikes a sweet spot for buyers seeking refinement in addition to fuel efficiency and affordability."
The Toyota Division posted May sales of 230,811, a decrease of 6.3 percent from last May. The Lexus Division reported May sales of 26,593 units, a decrease of 19.6 percent from the year-ago month.
Toyota Division
Toyota Division passenger cars recorded May sales of 152,652 units, down 0.9 percent over the same period last year. Passenger-car sales were led by Corolla, which posted all-time best-ever sales of 52,826 units, an increase of 12.4 percent over May 2007. Camry and Camry Hybrid posted combined sales of 51,291 in May. Camry Hybrid reported May sales of 5,999 units. With limited availability, the Prius hybrid gas-electric mid-size sedan posted May sales of 15,011 units. Yaris reported all-time best-ever sales of 14,397 units, up 26.6 percent over the year-ago month.
Toyota Division light trucks recorded May sales of 78,159 units, down 15.3 percent from May 2007. Light truck sales were led by the Tacoma mid-size pickup, reporting May sales of 17,341 units, up 4.2 percent over May 2007. The Tundra full-size pickup posted May sales of 12,144 units. Highlander and Highlander Hybrid posted combined sales of 10,841 units in May. The Highlander Hybrid gas-electric mid-size SUV reported May sales of 2,644 units. Sequoia posted sales of 3,575 units for the month, up 75 percent over the same period last year.
Scion posted May sales of 14,858 units, up 28.4 percent over the year ago month. The xB urban utility vehicle led the way with May sales of 5,351 units, an increase of 40.9 percent over last May. The tC sports coupe, entering its fifth model year, posted May sales of 5,166 units. The xD reported all-time best-ever sales of 4,337 units.
Lexus Division
Lexus passenger cars reported May sales of 16,290 units, a decrease of 21.3 percent from May 2007. Passenger-car sales were led by the ES entry luxury sedan with May sales of 6,831 units. The IS entry luxury sport sedan reported combined sales of 5,420 units. The LS flagship luxury sedan reported combined sales of 2,115 units. Sales of the GS luxury sport sedan reported combined May sales of 1,708 units.
Lexus Division light trucks reported May sales totaling 10,303 units, down 16.7 percent from the year-ago month. Lexus sales were led by the RX luxury utility vehicle, which posted combined May sales of 8,082 units. The RX 400h hybrid luxury utility vehicle reported May sales of 2,155 units, up 19 percent over the year-ago month. The all-new LX 570 enjoyed sales of 827 units, an increase of 201.7 percent versus the same period last year
TMS Hybrids
TMS calendar-year-to-date hybrid sales totaled 127,353 units. TMS posted May sales of 26,019 hybrid vehicles. Toyota Division posted sales of 23,654 hybrids for the month. Lexus Division posted May sales of 2,365 hybrids, an 18 percent increase over the same period last year.
There were 27 selling days this month, as compared to 26 selling days last May.
"The all-new Corolla really found its stride this month," said TMS President Jim Lentz. "Launched amid soaring fuel prices and economic uncertainty, Corolla strikes a sweet spot for buyers seeking refinement in addition to fuel efficiency and affordability."
The Toyota Division posted May sales of 230,811, a decrease of 6.3 percent from last May. The Lexus Division reported May sales of 26,593 units, a decrease of 19.6 percent from the year-ago month.
Toyota Division
Toyota Division passenger cars recorded May sales of 152,652 units, down 0.9 percent over the same period last year. Passenger-car sales were led by Corolla, which posted all-time best-ever sales of 52,826 units, an increase of 12.4 percent over May 2007. Camry and Camry Hybrid posted combined sales of 51,291 in May. Camry Hybrid reported May sales of 5,999 units. With limited availability, the Prius hybrid gas-electric mid-size sedan posted May sales of 15,011 units. Yaris reported all-time best-ever sales of 14,397 units, up 26.6 percent over the year-ago month.
Toyota Division light trucks recorded May sales of 78,159 units, down 15.3 percent from May 2007. Light truck sales were led by the Tacoma mid-size pickup, reporting May sales of 17,341 units, up 4.2 percent over May 2007. The Tundra full-size pickup posted May sales of 12,144 units. Highlander and Highlander Hybrid posted combined sales of 10,841 units in May. The Highlander Hybrid gas-electric mid-size SUV reported May sales of 2,644 units. Sequoia posted sales of 3,575 units for the month, up 75 percent over the same period last year.
Scion posted May sales of 14,858 units, up 28.4 percent over the year ago month. The xB urban utility vehicle led the way with May sales of 5,351 units, an increase of 40.9 percent over last May. The tC sports coupe, entering its fifth model year, posted May sales of 5,166 units. The xD reported all-time best-ever sales of 4,337 units.
Lexus Division
Lexus passenger cars reported May sales of 16,290 units, a decrease of 21.3 percent from May 2007. Passenger-car sales were led by the ES entry luxury sedan with May sales of 6,831 units. The IS entry luxury sport sedan reported combined sales of 5,420 units. The LS flagship luxury sedan reported combined sales of 2,115 units. Sales of the GS luxury sport sedan reported combined May sales of 1,708 units.
Lexus Division light trucks reported May sales totaling 10,303 units, down 16.7 percent from the year-ago month. Lexus sales were led by the RX luxury utility vehicle, which posted combined May sales of 8,082 units. The RX 400h hybrid luxury utility vehicle reported May sales of 2,155 units, up 19 percent over the year-ago month. The all-new LX 570 enjoyed sales of 827 units, an increase of 201.7 percent versus the same period last year
TMS Hybrids
TMS calendar-year-to-date hybrid sales totaled 127,353 units. TMS posted May sales of 26,019 hybrid vehicles. Toyota Division posted sales of 23,654 hybrids for the month. Lexus Division posted May sales of 2,365 hybrids, an 18 percent increase over the same period last year.
There were 27 selling days this month, as compared to 26 selling days last May.
06-03-2008, 02:34 PM
#11
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Thread Starter
Originally Posted by Moog-Type-S
my bad 2008-09 not 2007-08I'd like to see what the 2009 numbers alone are.
They were pretty much giving away the '08 model.
06-03-2008, 02:51 PM
#12
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Debate
Originally Posted by LuvMyTSX
I thought the Accord already outsold the Camry for the first time in a long time last month or so?
Last month, the Civic outsold the Camry (w/ the Solara's #s) by like 2,000. Roughly 53k to 51k.
I am pondering if the Accord/Civic can beat the Camry/Corolla in year-end #s. It has been a while since they did that ...
06-03-2008, 03:09 PM
#15
Originally Posted by Moog-Type-S
my bad 2008-09 not 2007-08I'd like to see what the 2009 numbers alone are.
They were pretty much giving away the '08 model.
TORRANCE, Calif. - 06/03/2008
In its first full month of sales, the all-new 2009 Acura TSX posted its best month in the model's history with 4,564 units sold- topping the previous mark of 3,911 set in April of 2006. So strong are TSX sales that for the first time ever, it topped the monthly sales of TL and MDX. Acura sales for May were 14,893 units, down 9.9 percent based on Daily Selling Rate* while year-to-date sales totaled 65,458 units, down 13.8 percent compared to 2007.
In its first full month of sales, the all-new 2009 Acura TSX posted its best month in the model's history with 4,564 units sold- topping the previous mark of 3,911 set in April of 2006. So strong are TSX sales that for the first time ever, it topped the monthly sales of TL and MDX. Acura sales for May were 14,893 units, down 9.9 percent based on Daily Selling Rate* while year-to-date sales totaled 65,458 units, down 13.8 percent compared to 2007.
06-03-2008, 03:18 PM
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I should also add that I guess all those new TSX commericals are working after all. I guess Acura learned the hard way you need to pay for advertising.
06-03-2008, 03:21 PM
#18
Pro
This is a pretty good month for Honda, good to see that the Civic/Accord combination remains the bread and butter of Honda, rather than the trucks (or tall wagons). Civic is the besting selling vehicle in May.
Hopefully Honda brings out the dedicated small hybrid and smaller van (Latitude) quickly.
About Acura, things look pretty much the same. the next few months we'll know how the new TSX is doing. RDX is certainly feeling the heat.
Hopefully Honda brings out the dedicated small hybrid and smaller van (Latitude) quickly.
About Acura, things look pretty much the same. the next few months we'll know how the new TSX is doing. RDX is certainly feeling the heat.
06-03-2008, 03:22 PM
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Originally Posted by dom
^ Still don't think that means 08's weren't included in the 4,564.
06-03-2008, 03:38 PM
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Something else that should be mentioned is the MDX. Yeah sales are down but it destroyed the X5, FX, GX, and ML.
I think Acuras not having a V8 might pay off in some weird sort of way.
I think Acuras not having a V8 might pay off in some weird sort of way.
06-03-2008, 06:04 PM
#24
Three Wheelin'
Go Honda and Acura. All the naysayers seem to have suddenly disappeared...
As I said, the TSX WILL sell. It might not be the most enthusiast oriented vehicle, but it is one hell of an entry level luxury car. Can't wait to see what the revised TL will bring to the game.
And kudos to the MDX on slaughtering the competition. Acura can sell a 50k vehicle if they want - it just has to be styled right.
As I said, the TSX WILL sell. It might not be the most enthusiast oriented vehicle, but it is one hell of an entry level luxury car. Can't wait to see what the revised TL will bring to the game.
And kudos to the MDX on slaughtering the competition. Acura can sell a 50k vehicle if they want - it just has to be styled right.
06-03-2008, 06:19 PM
#25
I'm Down Right Fierce!
^
Its not like the naysayers were saying the car wouldn't sell; more like they were disappointed with the direction Acura was taking in terms of design. The leap from 1g TSX to 2g TSX was half assed at best - especially the minimal HP increase.
But I guess Acura predicted high Fuel prices and thus decided to stay FWD with an Inline 4...
Kind of like how everyone bitched and moaned about the new Accord. But Like I said almost a year ago "Once you see a million of them on the road, they don't look so bad."
Its not like the naysayers were saying the car wouldn't sell; more like they were disappointed with the direction Acura was taking in terms of design. The leap from 1g TSX to 2g TSX was half assed at best - especially the minimal HP increase.
But I guess Acura predicted high Fuel prices and thus decided to stay FWD with an Inline 4...
Kind of like how everyone bitched and moaned about the new Accord. But Like I said almost a year ago "Once you see a million of them on the road, they don't look so bad."
06-03-2008, 06:46 PM
#27
Safety Car
Ford F-Series
For the 1st time in like 17 years, the Ford F-Series truck is not the top selling vehicle in America ... so how do they respond?
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06-03-2008, 06:46 PM
#28
I drive a Subata.
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I love Honda/Acura
06-03-2008, 08:34 PM
#30
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Originally Posted by vishnus11
Go Honda and Acura. All the naysayers seem to have suddenly disappeared...
As I said, the TSX WILL sell. It might not be the most enthusiast oriented vehicle, but it is one hell of an entry level luxury car. Can't wait to see what the revised TL will bring to the game.
And kudos to the MDX on slaughtering the competition. Acura can sell a 50k vehicle if they want - it just has to be styled right.
As I said, the TSX WILL sell. It might not be the most enthusiast oriented vehicle, but it is one hell of an entry level luxury car. Can't wait to see what the revised TL will bring to the game.
And kudos to the MDX on slaughtering the competition. Acura can sell a 50k vehicle if they want - it just has to be styled right.
06-03-2008, 08:39 PM
#31
Another stellar month for the RL. And if you need that in red text to get the sarcasm, Heaven help you.
06-03-2008, 08:46 PM
#32
Originally Posted by vishnus11
Go Honda and Acura. All the naysayers seem to have suddenly disappeared...
As I said, the TSX WILL sell. It might not be the most enthusiast oriented vehicle, but it is one hell of an entry level luxury car. Can't wait to see what the revised TL will bring to the game.
And kudos to the MDX on slaughtering the competition. Acura can sell a 50k vehicle if they want - it just has to be styled right.
As I said, the TSX WILL sell. It might not be the most enthusiast oriented vehicle, but it is one hell of an entry level luxury car. Can't wait to see what the revised TL will bring to the game.
And kudos to the MDX on slaughtering the competition. Acura can sell a 50k vehicle if they want - it just has to be styled right.
I do think the TSX will sell, but I doubt it'll be at 4K/month. I think this is just the novelty reflected in the sales numbers. Or customers clamoring for the outgoing model.
06-03-2008, 08:49 PM
#33
Burning Brakes
It's kind of ironic. The majority of people on these forums think Acura doesn't cater to it's customers by stubbornly sticking to underpowered FWD vehicles. Yet, that formula has allowed Acura and Honda to sell more cars than ever and prosper in this environment of $4/gal gas.
Still, I have zero regrets for trading my slow-ass, avg fuel economy TSX in for my gas guzzling G35.
Still, I have zero regrets for trading my slow-ass, avg fuel economy TSX in for my gas guzzling G35.
06-03-2008, 10:01 PM
#34
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Thread Starter
Originally Posted by sho_nuff1997
i searched but came up empty. the way they worded it sounds like they were talking only about the 09s.
Marketing BS. I'll bet my life the numbers include 08's and 09's.
06-03-2008, 10:27 PM
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Originally Posted by AlterZgo
It's kind of ironic. The majority of people on these forums think Acura doesn't cater to it's customers by stubbornly sticking to underpowered FWD vehicles. Yet, that formula has allowed Acura and Honda to sell more cars than ever and prosper in this environment of $4/gal gas.
Still, I have zero regrets for trading my slow-ass, avg fuel economy TSX in for my gas guzzling G35.
Still, I have zero regrets for trading my slow-ass, avg fuel economy TSX in for my gas guzzling G35.
06-04-2008, 02:10 AM
#36
Race Director
Originally Posted by dom
Marketing BS. I'll bet my life the numbers include 08's and 09's.
06-04-2008, 02:42 AM
#38
You've gotta be kidding me if you honestly think those TSX numbers are 09s only. My mom likes Acuras more than any other make besides Audi, but when she saw the new TSX she basically gave a "wtf" response
It looks like Acura's goal of being a tier 1 luxury manufacturer with the likes of Bentley are working out very well!
Originally Posted by phile
Another stellar month for the RL. And if you need that in red text to get the sarcasm, Heaven help you.
It looks like Acura's goal of being a tier 1 luxury manufacturer with the likes of Bentley are working out very well!
06-04-2008, 09:02 AM
#39
Senior Moderator
Originally Posted by AlterZgo
It's kind of ironic. The majority of people on these forums think Acura doesn't cater to it's customers by stubbornly sticking to underpowered FWD vehicles. Yet, that formula has allowed Acura and Honda to sell more cars than ever and prosper in this environment of $4/gal gas.
Still, I have zero regrets for trading my slow-ass, avg fuel economy TSX in for my gas guzzling G35.
Still, I have zero regrets for trading my slow-ass, avg fuel economy TSX in for my gas guzzling G35.
06-04-2008, 09:08 AM
#40
Senior Moderator
Thread Starter
While I agree somewhat you have to recognize the fact that Honda has always been a company that focuses on making fuel efficient vehicles. The didn't change nor will they likely change if gas goes back down to reasonable levels. Thats just who they are. And right now, who they are also happens to be what customers are looking for.