J.D. Power: Automaker Website Rankings news
01-29-2008, 02:01 PM
#1
Safety Car
Thread Starter
J.D. Power: Automaker Website Rankings news
JD Powers Ranks AutoMaker's Websites
For the second time, the Hummer brand has ranked number-one in J.D. Power’s semi-annual study on the effectiveness of automaker web sites.
The SUV specialists received a score of 867 points out of a possible 1000, 2-points lower than its previous score, but 2-points higher than the next closest competitor this year, Lincoln. Kia was strong in a third-place finish with 863 points, while Honda and Mazda ranked just below with 862.
The J.D. Power rankings are based on the thoughts and scores of over 11,000 new vehicle shoppers, over a period of two months. Participants are asked to rate manufacturer sits on qualities like appearance, speed, ease of navigation, and content.
Top 10 Ranked Automaker Web Sites
HUMMER 867
Lincoln 865
Kia 863
Honda 862
Mazda 862
Jeep 859
Acura 858
Lexus 856
Saab 854
Toyota 851
*Manufacturer web site ranking (Based on a 1,000-point scale)
Source: J.D. Power and Associates 2008 Manufacturer Web Site Evaluation StudySM—Wave 1
For the second time, the Hummer brand has ranked number-one in J.D. Power’s semi-annual study on the effectiveness of automaker web sites.
The SUV specialists received a score of 867 points out of a possible 1000, 2-points lower than its previous score, but 2-points higher than the next closest competitor this year, Lincoln. Kia was strong in a third-place finish with 863 points, while Honda and Mazda ranked just below with 862.
The J.D. Power rankings are based on the thoughts and scores of over 11,000 new vehicle shoppers, over a period of two months. Participants are asked to rate manufacturer sits on qualities like appearance, speed, ease of navigation, and content.
Top 10 Ranked Automaker Web Sites
HUMMER 867
Lincoln 865
Kia 863
Honda 862
Mazda 862
Jeep 859
Acura 858
Lexus 856
Saab 854
Toyota 851
*Manufacturer web site ranking (Based on a 1,000-point scale)
Source: J.D. Power and Associates 2008 Manufacturer Web Site Evaluation StudySM—Wave 1
Last edited by TSX69; 01-29-2008 at 02:04 PM.
01-29-2008, 03:41 PM
#2
Senior Moderator
Good for Acura! 
01-29-2008, 04:30 PM
#4
The sizzle in the Steak
@ the top ten
01-29-2008, 06:11 PM
#5
Senior Moderator
Ironically, half that list I have visited on numerous occasions (Honda, Acura, Mazda, Lexus, Toyota). As for the other half, I have no interest in visiting. 
02-03-2014, 06:18 AM
#6
Safety Car
Thread Starter
2014 Update
Good news for Acura and not-so-good news for Scion, Toyota and Lexus in the latest J.D. Power Manufacturer Website Evaluation Study, which looks at consumer ratings for, you guessed it, auto manufacturer websites.
Arianne Walker, senior director, automotive media and marketing at J.D. Power, said this week that getting off on the wrong foot online can take a brand out of consideration.
“If the site does not function well or takes a long time to load the page content, some shoppers may turn to other sources, where they may discover other brands and models, or even lose confidence in the brand itself and cross the vehicle off their shopping list,” she said in a written statement.
Acura was No. 1 in the study for the 2nd time in a row, with a grade of 859 on a 1,000-point scale, according to the research and consulting firm. Scion was in last place out of 33 brands.
That’s probably not a good sign for Scion, considering Scion is aimed at younger buyers and younger buyers are thought to be the most eager online shoppers.
The Toyota brand, with a score of 810, was also below the industry average score of 822. So was Lexus, but not by much, at 816. Scion, Toyota and Lexus all belong to Toyota Motor Sales, U.S.A., Inc., Torrance, Calif.
Besides Acura the other top-rated brands were Jeep, Infiniti, Cadillac and Fiat. The rest of the bottom 5 brands were Mitsubishi, Chevrolet, Smart and Jaguar.
The survey results were announced Jan. 29. The study showed that making a good impression on online shoppers increases the likelihood of a test drive, which in turn greatly increases the chance of a purchase.
According to J.D. Power, Westlake Village, Calif., 73% of online shoppers who gave a score above 900 said they were more likely to take a test drive after visiting the manufacturer website, vs. only 16% who gave a score of 500 or less.
That was for desktop computer users. The survey breaks out results among different devices. About 20% of 33 brands have redesigned their web sites to accommodate mobile devices, J.D. Power said.
The semiannual study was based on responses from 9,469 new-vehicle shoppers who indicated they would be in the market for a new vehicle within the next 24 months. The study was fielded for 4 weeks, starting in November and ending in December 2013.
Last edited by TSX69; 02-03-2014 at 06:32 AM.
02-03-2014, 12:13 PM
#7
The sizzle in the Steak
Acura was No. 1 in the study for the 2nd time in a row, with a grade of 859 on a 1,000-point scale, according to the research and consulting firm. Scion was in last place out of 33 brands.
That’s probably not a good sign for Scion, considering Scion is aimed at younger buyers and younger buyers are thought to be the most eager online shoppers.
That’s probably not a good sign for Scion, considering Scion is aimed at younger buyers and younger buyers are thought to be the most eager online shoppers.
Acura buyers are "younger eager online shoppers"?
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02-03-2014, 07:16 PM
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Wow, 2nd year in a row!
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Nabooly (02-04-2014)
02-05-2014, 09:31 AM
#9
Senior Moderator
Maybe they need to hire their website designers as their automotive designers 
02-05-2014, 10:58 AM
#10
2024 Honda Civic Type R
They are saying that with a good portion of Scion buyers being "young eager online shoppers", Scion is really hurting themselves by not having a website with good fit and function to facilitate the car buying process.
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VR1 (02-05-2014)
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