Myrddin157

cars.com has invoice pricing for the new TL.

$29,755 + $545 Destination = $30,300 Non-Navi
Navi ads $1,821 = $32,121 With Navi

ccheung

It doesn't matter what the invoice is right now. It has a reasonable mark up. BTW, nobody is selling it from invoice up anyway. It's just too hot in the market! Great! Good value mid-size luxury car!

Myrddin157

Agreed, right now it's not terribly important since no one is selling for all that much less than MSRP... However, in the future or just for the sake of it, it's good information.

ryder1650

wow that is little profit from invoice of nave to msrp...

chadr

3k in profit is little? Heh all Audis except the S series and the A8s have 2k or less in them. VWs usually have less then 1k in them and except the W8 never more then about 1500.

3k is a very generous profit margin for a mass production car like this one. Only the BMW, MB and Lexus's get 5k+ profit margins because of their "prestige".

ryder1650

Ya, I forgot that navi was $35k not $33k...

indium

Don't forget the holdback - 2 or 3% of MSRP. Is it possible that the invoice is still higher than what the dealer actually paid??

ccheung

It doesn't really matter. You are not going to negotiate the new TL from invoice anyway. Big deal! $2895 mark up for a $33,195 car! That's not even 10%. GO look at a BMW and Mercedes, and see what kind of mark up they got! Don't you expect to have a reasonable return if you put up $30K in the market for investment.

blkngld

But it ain't a BMW or Mercedes. As much as we'd all like to think it is the market doesn't look at it that way. Like it or not, they can get it. But I'm not convinced Acura will be getting that much for very long.

Your reasonable return - 30k and get almost 3k back is good over a year. But you're talking about a car where if it's sitting on the lot for a year you're in bad shape. You're taking the 3k, turning the 30k over into another 3k in a couple of weeks' time, and so on. So that 30k investment is bringing in a whole lot more.

pcinoc

EXACTLY!!! Excellent Point. Don't forget the Holdback! Those cars won't sit on the lots long

ccheung

Hmm... I should go to McDonald's and pay them 2% over cost for their burger and still ask them what their cost on a burger is. They probably have a higher mark up than 10% :P

indium

Most average cars (e.g. Honda Accord) have markups of about $2500 - $3500 above the invoice. So in that case I should pay MSRP for all those other cars?? Granted the TL is a more expensive car but the difference between invoice and MSRP is still the about the same as it is for most average family sedans. As demand settles down negotiating will be easier.

PhilB

I really don't understand this kind of attitude. We live in capitalist nation. We have the right to buy what we want for what we consider to be a fair price. If you want to pay what some big corporation wants to gouge you for, then you need to go elsewhere. An educated consumer makes our market stronger, ignorant sheep make the market weak.

-phil

G-35

I agree totally PhilB.

It's all about how far I can stretch my dollar.

I don't mind a car dealer making a great profit, I just don't want them making it off me.

chadr

If you believe that people should pay full MSRP for this car you are either:

1. A dealer or salesmen for an Acura dealer hoping to make full boat on your deals.

2. Foolish. Dealers and manufactures have created a negotiable environment for cars, if you choose not to take advantage of that you are simply flushing money down the toilet. A car is a massive depreciating asset, paying more then you have to for it just means you lose even more money.

If dealers and car manufactures want to change the way people buy cars then they need to be the ones to set the standards, but as long as one dealer of a brand is willing to negotiate then they all will to compete. Capitalism in its pure form.

ccheung

If you have to ask how much, you may not be able to afford it anyway. I rather spend my valuable time enjoying it! Time is more important to me. I'm buying a luxury car. Why do I have to sell myself? I let the salesperson do that job and educate me about the car! If I like it and he/she does a great job, I don't mind pay him/her what the salesperson deserves. I rather spend more time thinking about how to increase my income so that I can spend them without worrying anything! This is not stupid! This is called enjoying life while you can if you can afford it! There's nothing wrong living large. If you can afford to live like that, why not?

eneg

Yes it is!

Eneg

chadr

Well mostly in my mind because it typifies the reason Americas are disliked and disrespected in most of the world. Just because you can do something doesn't mean you should. "Livin Large" is an American concept of excess that leads to the Hummer H2 and other completely useless things that damage the environment waste fuel, etc.

This is America so you are free to do whatever you like, but I am free to call people stupid for doing so as well. People like Bill Gates and Warren Buffet didn't become the richest men in the world buy not asking how much and spending without thought, they got there by being brilliant and thrifty.

*edited for rudeness by me* just didn't want to be overly rude.