IntelliChoice & AutoPacific: Motorist Choice Awards news
09-23-2010, 07:46 AM
#1
Safety Car
Thread Starter
IntelliChoice & AutoPacific: Motorist Choice Awards news
IRVINE, Calif.--(BUSINESS WIRE)--There is only 1 annual automotive award handpicked by active consumers in the marketplace that goes beyond the editorial and performance test data and provides a window into the wants and needs of motorists. This year’s Motorist Choice Awards highlight a collection of 15 unique buyer categories covering both market segments - Popular and Premium. Both reflect the purpose and perception of the consumer and illustrate the results of practical analysis, like total cost of ownership, fuel economy and resale value.
“These awards are a good reflection of the perceptions of the American consumer; showing what they want to drive and why they want to drive it.”
The 5th annual awards, announced today, are the result of exhaustive national value data and consumer lifestyle studies performed by the consumer-driven automotive analysis of IntelliChoice and automotive market research firm, AutoPacific. A 1st for this year, the awards were broken up into popular lifestyle categories that shoppers easily identify with, rather than the alternatives based on vehicle size, price and other such factors.
“From an emotional standpoint these awards are a reflection of how cars fit into people’s daily lives, the tasks they fulfill on a day-to-day basis and the image people have of their vehicles,” says Charlie Vogelheim, Executive Editor of IntelliChoice. “The cars in these categories not only represent tremendous value, they are also about the image you want to portray to other motorists as well.”
This year’s Motorist Choice Awards include 15 new categories buyers might classify their potential purchases as. Full list of winners below:
PHP Code:
Award Category
Popular Brand
Premium Brand
Country Club
Hyundai Genesis
Audi A6
Cute
Volkswagen Beetle
Volvo C30
Eco Friendly
Toyota Prius
Lexus RX Hybrid
Sexy Styling
Chevrolet Corvette
Audi A5
High Tech
Ford Taurus
Lexus RX Hybrid
Youthful
Dodge Challenger
Lexus IS
People Mover
Honda Odyssey
Mercedes-Benz GL
Fun to Drive
Chevrolet Corvette
BMW 5-Series
Kid Friendly
Toyota Sequoia
Mercedes-Benz GL
Active Lifestyle
Dodge Ram HD
Porsche Cayenne
Performance
Ford Taurus SHO
Infiniti M
Road Trip
Toyota Sienna
Cadillac DTS
City Car
Toyota Yaris
Lexus LS
Value Car
Honda Fit
Lexus RX Hybrid
Cargo Hauler
GMC Acadia
Lincoln Navigator
Despite this year’s public relations challenges, Lexus and parent company Toyota managed to come away with 10 of a possible 30 awards for this year’s field chosen by motorists. The automaker swept categories including City Car and Eco-Friendly with their Lexus and Toyota offerings. Other notable awards included Hyundai’s new luxury car, the Genesis, earning top marks in the Country Club category for Popular Brands.
The Motorist Choice Awards are the result of 42,000 consumer surveys by AutoPacific and ongoing data analysis from IntelliChoice. The awards represent the commitment AutoPacific and IntelliChoice share as advocates for the car buying public; empowering consumers to make educated decisions about potential purchases that satisfy not only their automotive needs, but also their wants.
About IntelliChoice
IntelliChoice, part of the Motor Trend Auto Group is the market leader in automotive ownership cost and car values analysis. Founded in 1986, IntelliChoice is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools.
About AutoPacific
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Since 1986, AutoPacific has provided innovative, methodologically sound, strongly implemented research in addition to expert automotive analysis. AutoPacific is nationally known for its annual Vehicle Satisfaction Awards and Ideal Vehicle Awards. Additional information can be found on AutoPacific's websites: www.autopacific.com and www.vehiclevoice.com.
09-23-2010, 09:22 AM
#2
I'm the Firestarter
Where's the "chic car" category?
09-23-2010, 10:38 AM
#3
The sizzle in the Steak
I guess the Forrester wins again in the Lesbian category
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