Infiniti: Development and Technology News
10-18-2012, 01:12 PM
#41
The sizzle in the Steak
^^ Hurray! Let's take more away from the fell of the driving experience.
12-17-2012, 06:37 PM
#42
2014 Infiniti Nomenclature
INFINITI ANNOUNCES NEW NAMING STRATEGY
HONG KONG, December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.
The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.
Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."
Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.
ENDS
About Infiniti:
Infiniti, the premium automotive brand, reflects its brand promise "Inspired
Performance" with a model line-up of sedans, coupes, SUVs and crossovers featuring
exhilarating performance, emotive design and cutting edge technology. Infiniti
continues to launch across the globe through a dedicated network of Infiniti Centers
that share a commitment to exceptional hospitality throughout the entire period of
ownership.
Infiniti was launched in 1989 in the United States. Infiniti's global footprint expanded
into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and
Russia in 2006. Global expansion continued in 2007 with Infiniti Centres opening in
the Ukraine and in one of the world's fastest growing luxury automotive markets,
China. In 2008 Infiniti launched in Western and Central Europe, which has added 19
additional markets. Infiniti is sold globally in 47 markets to-date.
Since May 2012, Infiniti Motor Company Ltd.'s new global headquarters is situated in
Hong Kong, headed by Johan de Nysschen as President of Infiniti on 1 July.
- Infiniti models from the 2014 model year to carry Q or QX prefix
- New nomenclature symbolizes new brand direction and the commitment
to Infiniti under the leadership of Johan de Nysschen - The use of Q & QX captures the inspiration within the next generation of
Infiniti models, while relating back to Infiniti's roots of the Q45 - New premium sports sedan to launch at the North American International
Auto Show in January will be first Infiniti to carry new Q badge
HONG KONG, December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.
The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.
Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."
Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.
ENDS
About Infiniti:
Infiniti, the premium automotive brand, reflects its brand promise "Inspired
Performance" with a model line-up of sedans, coupes, SUVs and crossovers featuring
exhilarating performance, emotive design and cutting edge technology. Infiniti
continues to launch across the globe through a dedicated network of Infiniti Centers
that share a commitment to exceptional hospitality throughout the entire period of
ownership.
Infiniti was launched in 1989 in the United States. Infiniti's global footprint expanded
into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and
Russia in 2006. Global expansion continued in 2007 with Infiniti Centres opening in
the Ukraine and in one of the world's fastest growing luxury automotive markets,
China. In 2008 Infiniti launched in Western and Central Europe, which has added 19
additional markets. Infiniti is sold globally in 47 markets to-date.
Since May 2012, Infiniti Motor Company Ltd.'s new global headquarters is situated in
Hong Kong, headed by Johan de Nysschen as President of Infiniti on 1 July.
Last edited by MTEAZY; 12-17-2012 at 06:39 PM.
12-17-2012, 06:47 PM
#43
12-17-2012, 07:28 PM
#44
Infiniti's new naming scheme
This is just going to confuse potential customers. 
INFINITI ANNOUNCES NEW NAMING STRATEGY
-- Infiniti models from the 2014 model year to carry Q or QX prefix
--New nomenclature symbolizes new brand direction and the commitment to Infiniti under the leadership of Johan de Nysschen
--The use of Q & QX captures the inspiration within the next generation of Infiniti models, while relating back to Infiniti's roots of the Q45
--New premium sports sedan to launch at the North American International Auto Show in January will be first Infiniti to carry new Q badge
HONG KONG, December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.
The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.
Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."
Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.
-- Infiniti models from the 2014 model year to carry Q or QX prefix
--New nomenclature symbolizes new brand direction and the commitment to Infiniti under the leadership of Johan de Nysschen
--The use of Q & QX captures the inspiration within the next generation of Infiniti models, while relating back to Infiniti's roots of the Q45
--New premium sports sedan to launch at the North American International Auto Show in January will be first Infiniti to carry new Q badge
HONG KONG, December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.
The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.
Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."
Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.
12-17-2012, 08:10 PM
#47
I posted this an hour before him 
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12-17-2012, 09:30 PM
#51
Moderator
Everything's a "Q" now? That's strange.
12-17-2012, 11:48 PM
#53
Currently Post-Acura
This sounds horrible. I prefer the different letters and the number denoting the engine size. And going back to its roots? The Q45 was killed off years ago, with the M having been a step below just to become the flagship. Was this confirmed to be in all markets, including the US? I know in like Australia my I30 was noted as a Maxima/Cefiro 30 plus some other weird model designation. And having it like that, to me, makes it sound like buying a G will sound bad, especially as a coupe in this style being regarded higher than the sedan.
12-18-2012, 12:14 AM
#54
Currently Post-Acura
This sounds horrible. I prefer the different letters and the number denoting the engine size. And going back to its roots? The Q45 was killed off years ago, with the M having been a step below just to become the flagship. Was this confirmed to be in all markets, including the US? I know in like Australia my I30 was noted as a Maxima/Cefiro 30 plus some other weird model designation. And having it like that, to me, makes it sound like buying a G will sound bad, especially as a coupe in this style being regarded higher than the sedan.
12-18-2012, 12:30 AM
#55
אני עומד עם ישראל
Infiniti just announced a new losing strategy..
12-18-2012, 01:40 AM
#56
To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models.....
Will we all adjust and get used to it? Yes. But I feel Infiniti will be taking a step or two back in doing this.
Last edited by AZuser; 12-18-2012 at 01:42 AM.
12-18-2012, 05:21 AM
#57
Senior Moderator
Stupidest naming convention I've ever witnessed.
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12-18-2012, 06:25 AM
#58
Race Director
I assume in the not too distant future there'll be a Q40 - and not just a G25 like car (decontended G37). Someone from Audi must be pulling the marketing levers at Infiniti. 
12-18-2012, 09:17 AM
#61
Senior Moderator
12-18-2012, 10:39 AM
#62
The sizzle in the Steak
Infiniti continuing the downward spiral.
All you had to do was look at how bad it worked out for Acura.
All you had to do was look at how bad it worked out for Acura.
12-18-2012, 11:12 AM
#64
Man, someone from Acura's office needs to send Infiniti a fruit basket for this. No longer will the dropping of the "Legend" name be considered one of the biggest marketing missteps of all time.
Barring some extremely aggressive marketing by Infiniti to get people familiar with these names, it's going to be a nightmare for dealers. What was so wrong with names like G37x? It just made sense, now it's Q50. How do you differentiate engine sizes? How about AWD vs. RWD models?
I guess Infiniti saw Lincoln's naming scheme and said "Yea, that's working out well, let's do that too."
Barring some extremely aggressive marketing by Infiniti to get people familiar with these names, it's going to be a nightmare for dealers. What was so wrong with names like G37x? It just made sense, now it's Q50. How do you differentiate engine sizes? How about AWD vs. RWD models?
I guess Infiniti saw Lincoln's naming scheme and said "Yea, that's working out well, let's do that too."
12-18-2012, 11:20 AM
#65
AZ O.G NoOldManVetteOwner
The Legend of StonedCL will never die....
12-18-2012, 11:26 AM
#66
אני עומד עם ישראל
I hope it never sees the light of day.
12-18-2012, 11:33 AM
#67
Some dude
Way to break something that didn't need fixing. I guess they saw BMW's and Acura's convoluted naming schemes and got jealous.
12-18-2012, 11:45 AM
#69
Instructor
I really don't see what the BFD is. Who cares what they're named? And yes, this is coming to the U.S. according to article on Autoweek.
http://www.autoweek.com/article/2012...NEWS/121219888
http://www.autoweek.com/article/2012...NEWS/121219888
12-18-2012, 11:47 AM
#70
Three Wheelin'
Wouldn't be surprised if the new owners decided to debadge their new Infinitis after they leave the dealership....Unless they're the arrogant type of douchebag who likes everyone to know "hey look at me, I have a new QXX and you still have an Infiniti with a 'non-Q' badge."
12-18-2012, 11:57 AM
#71
You're right, I mean it's only the models that make the brand. And if people can't remember what models the cars are, that's their problem! You just have to remember that the QX80 was the old QX56, QX70 was the FX, and Q60 was the JX. It can't get any easier for the common car buyer.
12-18-2012, 12:37 PM
#72
Three Wheelin'
Wouldn't be surprised if the new owners decided to debadge their new Infinitis after they leave the dealership....Unless they're the arrogant type of douchebag who likes everyone to know "hey look at me, I have a new QXX and you still have an Infiniti with a 'non-Q' badge."
12-18-2012, 12:59 PM
#73
Registered but harmless
Join Date: Aug 2005
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I'm old enough to remember Infiniti's first luxo-cruiser was the Q45, and other models were badged "I" and "J." Now every sedan is Q_?!! That's not retarded, that's just stupid.
No, some can just be ignoramuses, retarded morons, or insecure social climbers.
12-18-2012, 01:01 PM
#74
The sizzle in the Steak
You're right, I mean it's only the models that make the brand. And if people can't remember what models the cars are, that's their problem! You just have to remember that the QX80 was the old QX56, QX70 was the FX, and Q60 was the JX. It can't get any easier for the common car buyer.
12-18-2012, 01:02 PM
#75
The sizzle in the Steak
Hey look they brought back the Q !!!!!
Oh, wait, never mind......everything is now a Q.
This is why Infinity is the best!
Oh, wait, never mind......everything is now a Q.
This is why Infinity is the best!
12-18-2012, 01:52 PM
#76
Burning Brakes
You're right, I mean it's only the models that make the brand. And if people can't remember what models the cars are, that's their problem! You just have to remember that the QX80 was the old QX56, QX70 was the FX, and Q60 was the JX. It can't get any easier for the common car buyer.
See, we're already confused.
12-18-2012, 02:44 PM
#78
You obviously have no experience in marketing.
Change for the better =
Change for the sake of change when nothing's broken (which is what this is) =
14 Companies that reversed their failed attempts at rebranding: http://www.businessinsider.com/14-br...ng-2012-3?op=1
Time to add Infiniti to the list.
Change for the better =
Change for the sake of change when nothing's broken (which is what this is) =
14 Companies that reversed their failed attempts at rebranding: http://www.businessinsider.com/14-br...ng-2012-3?op=1
Time to add Infiniti to the list.
Last edited by AZuser; 12-18-2012 at 02:51 PM.
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12-18-2012, 02:44 PM
#79
12-18-2012, 03:41 PM
#80
Senior Moderator
There's a lot of posting here without red font.