Hyundai: Genesis News

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Old 12-10-2012, 07:25 AM
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I just want to make something known that some of you guys may not realize.

Hyundai aims to control every facet of the production process. They are the only car manufacture to have their very own steel works.... That says a lot about their ambition to drive down costs, and control quality.

http://www.steelguru.com/article/det...%25238211.html
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Old 12-10-2012, 10:38 AM
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Neat article! Hyundai is an amazing company...
Old 12-10-2012, 10:44 AM
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Wow very cool. Thanks jnc2000 for sharing.
Old 12-10-2012, 12:04 PM
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^ That's all well and good but none of that matters to the end customer. And it's not as if Hyundai invented some special steel that no one else can get. When you go the any other auto assembly line they'll tell you the same thing - our steel is special.

Biker, who got the same spiel (and saw the steel being formed into body panels) at the BMW factory in Munich.
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Old 12-10-2012, 06:29 PM
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Yeah but BMW buys their raw steel. Hyundai manufacturers their own...
Old 12-10-2012, 07:43 PM
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Originally Posted by biker
^ That's all well and good but none of that matters to the end customer. And it's not as if Hyundai invented some special steel that no one else can get. When you go the any other auto assembly line they'll tell you the same thing - our steel is special.

Biker, who got the same spiel (and saw the steel being formed into body panels) at the BMW factory in Munich.
Actually, it's not that it's "special", it's that its their own. There is no middleman and they can make whatever, whenever, change, etc. that they want because they own it. They don't have to go to anywhere else. Whether they'll pass the savings onto you or not, I have no idea.

Henry Ford actually did this back in the day. The story went something like he saw the wreckage of a French car during a race and realized whatever alloy the French were using to build those cars was much lighter and stronger than the steel he was using to design his upcoming car. After seeing and examining that wreckage, he hired a scientist and bought a steelworks company to come up with his own version of the steel. That car made out of that steel would become the Model T.
Old 12-10-2012, 08:15 PM
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What exactly is so good about Hyundai steel?.. Well they claim the Genesis sedan has greater torsional rigidity than a 5-series or E-class. And we all know that Hyundai specs are always accurate.
Old 12-12-2012, 09:50 AM
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Originally Posted by AZuser
Competition isn't based on pricing alone. The fact is that the Genesis was designed to compete with the likes of the BMW 5 Series, Mercedes E-Class, Infiniti M, Audi A6, and Lexus GS.

It's no different than when the Lexus LS came out in '89 to compete against the BMW 7 series and Mercedes S-class. The LS was also thousands less (i.e. "too much cut price") than its competitors.
Competition is based on price alone. If your selling Genesis at half the price of BMW 5 series means it is not competition. Otherwise Ford Crown Victoria is also in same class.
LS was not cheap. It was first year introductory price to create shock sales.

LS has largest percentage increase in base price in modern histroy.
http://en.wikipedia.org/wiki/Lexus
The LS 400 debuted at US$38,000 in the U.S. (in some markets, it was priced against mid-size six-cylinder Mercedes-Benz and BMW models)[34] and was rated by Car and Driver magazine as better than both the US$63,000 Mercedes-Benz 420 SEL and the US$55,000 BMW 735i in terms of ride, handling, and performance.[35]
by 1992, the LS 400's base price had risen 18% to nearly US$45,000.[48]
and in 1992 MB S class was lunched that weight 4700lbs. much larger car than LS.
Old 12-12-2012, 09:52 AM
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Originally Posted by SSFTSX
Competition is based on price alone.
Umm, no it isn't.
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Old 12-12-2012, 10:27 AM
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Originally Posted by SSFTSX
Competition is based on price alone..... LS was not cheap.
LS was cheap vs competition... just like the Genesis is cheap vs competition.

From your wiki quote:
http://en.wikipedia.org/wiki/Lexus
The LS 400 debuted at US$38,000 in the U.S. and was rated by Car and Driver magazine as better than both the US$63,000 Mercedes-Benz 420 SEL and the US$55,000 BMW 735i in terms of ride, handling, and performance.[35]

by 1992, the LS 400's base price had risen 18% to nearly US$45,000.[48]
Even if the Mercedes 420 SEL's price of $63,000 and the BMW 735i's price of $55,000 didn't increase between 1989 and 1992, the LS's base price increase to $45,000 in 1992 still makes it significantly "cut price" vs its competition.... "cut price" by at least $10,000.

.... interesting how you don't dismiss the LS as being a competitor to the pricier Mercedes 420 SEL or MBW 735i, yet you're quick to dismiss the Genesis as a competitor to the A6/E/5/GS/M because it's priced less.


Originally Posted by SSFTSX
LS has largest percentage increase in base price in modern histroy.
I thought we were talking about "price alone." Why are you talking about percentage increase now?
Originally Posted by SSFTSX
Competition is based on price alone.

Originally Posted by SSFTSX
and in 1992 MB S class was lunched that weight 4700lbs. much larger car than LS.
Or even weight?


Last edited by AZuser; 12-12-2012 at 10:31 AM.
Old 12-12-2012, 02:06 PM
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Originally Posted by AZuser

Seriously, it's the worst kind of cherry picking.
Old 12-12-2012, 02:23 PM
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Originally Posted by SSFTSX
and in 1992 MB S class was lunched that weight 4700lbs. much larger car than LS.
mmmmm....lunched
Old 12-12-2012, 02:24 PM
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I just want to know how SSFTSX ever got 9 people to thank him on his comments. It couldn't have been 9 different comments, that's just not possible.
Old 12-12-2012, 03:54 PM
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Originally Posted by mikeschicagoRL
I just want to know how SSFTSX ever got 9 people to thank him on his comments. It couldn't have been 9 different comments, that's just not possible.
I'm pretty sure he has more than one account and this is an epic trolling ...
Old 12-12-2012, 03:56 PM
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Originally Posted by charliemike
I'm pretty sure he has more than one account and this is an epic trolling ...
I'm thinking sockpuppet as well.
Old 12-12-2012, 04:40 PM
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Originally Posted by mikeschicagoRL
I just want to know how SSFTSX ever got 9 people to thank him on his comments. It couldn't have been 9 different comments, that's just not possible.
Probably someone trying to hit the quick reply button next to it accidentally hitting the thanks.
Old 12-12-2012, 05:15 PM
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Maybe they liked the lunch he was talking about?
Old 12-12-2012, 05:15 PM
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Originally Posted by fsttyms1
Probably someone trying to hit the quick reply button next to it accidentally hitting the thanks.
Ignore lists prevent this....
Old 12-12-2012, 05:18 PM
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Originally Posted by jnc2000
Ignore lists prevent this....
They also leave annoying gaps in the discussion. The troll still wins.
Old 12-12-2012, 07:30 PM
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Tim, you should have your Genny in your sig. It isn't accurate without it
Old 12-12-2012, 08:42 PM
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I was thinking the same thing but he only had it like 3 weeks!
Old 12-12-2012, 09:02 PM
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Originally Posted by ttribe
The troll still wins.
Self-confession?
Old 12-13-2012, 09:32 AM
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Originally Posted by MTEAZY
Self-confession?
You know...given the antics in the other threads (Civic, comes to mind) and how frustrating it had become, you'd think we would have a bit of a cease and desist from this sort of full-retardedness?

Don't tempt me, okay?
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Old 12-13-2012, 09:41 AM
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Originally Posted by charliemike
Tim, you should have your Genny in your sig. It isn't accurate without it
What Genny?

Originally Posted by majin ssj eric
I was thinking the same thing but he only had it like 3 weeks!
6 weeks.
Old 12-13-2012, 09:49 AM
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It was a flirt for ttribe, really...
Old 12-13-2012, 09:51 AM
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Originally Posted by Yumcha
It was a flirt for ttribe, really...
An expensive one. How that went down...not one of my finer moments.
Old 12-13-2012, 03:08 PM
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Originally Posted by ttribe
An expensive one. How that went down...not one of my finer moments.
Could be worse. Could pay $6500 for a car and then put $6500 in repairs into it.

And have it still worth less than what you paid.

Old 12-13-2012, 03:10 PM
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Originally Posted by charliemike
Could be worse. Could pay $6500 for a car and then put $6500 in repairs into it.

And have it still worth less than what you paid.

Ouch...E36?
Old 12-20-2012, 04:28 PM
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Originally Posted by majin ssj eric
Not feeling the rear side 3/4 window myself. Otherwise looks pretty aggressive...
Originally Posted by charliemike
I still think it's going to be a big Azera.
Agreed - while the greenhouse is thinner, giving it a more sleeker look on one hand, the C-pillar treatment is underwhelming and looks too much like the old Azera.

The greenhouse on the Kia Quoris is better.


Originally Posted by biker
If VW can't sell a 70K sedan what makes Hyundai think it can?

Even Acura has a tough time selling an RL for 45K - I don't see Hyundai selling anything (in the next 5 years), I don't care how nice it is (even if they come up with some different brand for their luxury arm), in the 40K and up market.


The problem w/ the Phaeton was that (1) it was too expensive (bringing nothing to the value equation even tho it was being sold under a mainstream brand), (2) looked too much like a oversized Passat and (3) already had a sibling in the A8 that was about the same price and wasn't a big seller in itself.

In part due to the success of the Equus, VAG is going to give it another try and relaunch the Phaeton in the US in a few years, but this time, at a lower pricepoint (around the $55-60k mark).


Originally Posted by biker
^ That's all well and good but none
of that matters to the end customer. And it's not as if Hyundai invented some special steel that no one else can get. When you go the any other auto assembly line they'll tell you the same thing - our steel is special

Biker, who got the same spiel (and saw the steel being formed into body panels) at the BMW factory in Munich.
The thing is tho, Hyundai is assured of supply and can utilize high-tensile steel across its lineup at lower cost.

Last edited by YEH; 12-20-2012 at 04:40 PM.
Old 12-20-2012, 05:20 PM
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I don't know why I bother, but it's just too easy...


They werent wrong. you have to look Korean created separate RWD platform along with V8 engines. and sales are very tiny for such investment.
Genesis/Eqqus are practically non existant in rest of the world. Just Nissan Patrol/Infiniti QX exceed all Hyundai V8 sales per month.
Uhm, the Genesis and Equus sedans are big sellers in Korea, unlike that for the GS and LS in Japan, so the investment pays off more for Hyundai than Toyota (esp. since the one can include Kia Quoris sales which is also a seller in Korea); nevermind for Nissan which barely sells any M sedans either in the US or Japan.

Plus, the Genesis sedan has by far the highest V8 take rate in the US market for midsize luxury sedans whereas, Toyota abandoned the V8 for the GS since few bought it (sales of the GS became so dismal that the Akio Toyoda almost killed of the GS in its entirety).


It is now practically established that despite creating V8 and RWD platforms Hyundi has failed to create a luxury image. I bet they are losing big time trying to sell the cheap with low volume for V8/RWD.
And yet, it is the Equus which is being included in comparison with the S Class, 7 Series, A8, XJ and LS.

Where's Acura's entry?

When Hyundai has its luxury sedan lineup completed w/ the new RK compact RWD sedan, the 2G Genesis and 3G Equus - they will all be at a higher pricepoint than Acura's sedan lineup.

So which automaker is trying to sell for "cheap"?


How exactly is Genesis selling well. Its size of BMW 7 with price less than BMW 3 comparably equiped. and still not selling well.
Not quite the size of the 7 Series, in btwn that of 5 and 7 Series (3 inches longer than the 5 Series and 4" shorter than the 7 Series); and who cares?

The Infiniti G is 5" longer than the E90 3 Series, not to mention people trying to claim the TSX or even the TL being a competitor the 3 Series despite the difference in size.

And the Genesis is selling well compared to its Japanese RWD competition.

Infiniti M sales YTD US -- Canada

8k -- 300

Lexus GS sales

19k -- 780

Genesis sales

17.5k* -- 2900

* Genesis sedan sales make up about 55% of Genesis sales in the US (might be even higher as there was a supply issue w/ the coupe due to the strike.

So, the Genesis, which is in its last year before the new gen launches sells more than 2X what the newer Infiniti M does in the US (and almost 10X in Canada) and almost as well as the brand new GS in the US (and 3.5X times in Canada) - and that's w/ the Genesis not having AWD which can make up to 50% of RWD-based sedan sales.

And not only that - about 30-35% of Genesis sales are for the R-Spec (used to be around 40% before the bump in power for the 3.8).

And when the 2G Genesis launches in the US, it once again will outsell the GS.


As i said 2000 a month combined coupe/sedan sales are hardly big number.when more expensive FWD Lexus ES have 7000 sales a months.
Except the Genesis doesn't compete w/ the FWD ES.


Competition is based on price alone. If your selling Genesis at half the price of BMW 5 series means it is not competition. Otherwise Ford Crown Victoria is also in same class.

LS was not cheap. It was first year introductory price to create shock sales.

LS has largest percentage increase in base price in modern histroy.

and in 1992 MB S class was lunched that weight 4700lbs. much larger car than LS.
The LS400 was priced at $35k (which was cheaper than a well-equipped E Class, much less the S Class) upon launch since Toyota didn't think it would sell unless they priced it aggressively.

Once the LS400 became a sales success, Toyota started to raise the price, but as the price has risen, sales of the LS has declined.

But still the LS460 is $20k cheaper than the S Class - which makes it closer in price to the Equus than the S Class - so the LS40 is more of an Equus competitor than an S Class competitor according to your (poor) reasoning.

Furthermore, do you really think Hyundai can charge the same amount as luxury brands while they don't offer a luxury badge and separate dealer network?

Hyundai has to give buyers the "savings" in not doing so (around $6-7k for the Genesis and $9-10k for the Equus).

The next gen Genesis will be getting a significant price bump up to around $38-39k w/ the Equus getting one as well, so when you factor in the savings of not having to pay for a separate brand and dealer network - they will be priced compatibly w/ Infiniti and Lexus.

Honda has taken a different track w/ Acura - offering the separate brand and dealer network, but not offering the traditional luxury set-up of RWD + V8 - which is why Acura's lineup doesn't exactly fit in the traditional luxury sedan categories and has to be priced one whole segment lower (mid-size TL being priced the same as a compact RWD).

Last edited by YEH; 12-20-2012 at 05:34 PM.
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Old 12-20-2012, 06:32 PM
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Thank you for taking the time to do this.
Old 12-21-2012, 04:23 PM
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^ You're welcome.

Now, I certain am not saying that Hyundai doesn't have its issues (every automakers has them), but selling a luxury lineup under a mainstream brand is not one of them (tho, there is a good chance that Hyundai will launch luxury sub-brand once they fill out their lineup - i.e. - compact RWD sedan, at least one luxury CUV).

One only has to look at the RWD sedan sales for Infiniti and Lexus.

Infiniti killed off the Q flagship and the M is barely selling (despite being newer than the Genesis and having AWD).

Akio Toyoda wanted to cancel the GS, but was talked out of it (but Lexus still killed off the V8 GS) and both IS and GS sales are way behind BMW and MB in those segments.

Only the LS does reasonable well within its segment b/c it is drastically cheaper.

So people still think this is the smart way of doing business?

Yeah, Lexus sales overall are good, but the vast majority of their sales is made up of the FWD ES and RX which are priced one segment down.

After a century of competing w/ Cadillac, Lincoln execs announced that they would no longer be going head to head w/ Cadillac (aside from the XTS) and instead would be gearing their sights on Audi, Acura and (the FWD) Lexus (not to mention Volvo) as Cadillac will have full RWD sedan lineup in a few years.

So w/ the cheaper cost of "tarting up" FWD models, these luxury brands offer a midsize luxury sedan for the price of a compact RWD.

Hyundai is simply taking a different tack and they are offering a midsize RWD luxury sedan for the price of a compact RWD (or a V8 midsize for the price of a 6 cyl midsize as is the R-Spec) since they don't have to price in the cost of a separate luxury brand or dealer network.

And as mainstream branded luxury models get increasingly wider acceptance, Hyundai's RWD lineup, while still undercutting Lexus and Infiniti will be priced above that of the FWD lineups (as the Equus already is).

Last edited by YEH; 12-21-2012 at 04:26 PM.
Old 12-22-2012, 08:00 PM
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Originally Posted by YEH
I don't know why I bother, but it's just too easy...

Uhm, the Genesis and Equus sedans are big sellers in Korea, unlike that for the GS and LS in Japan, so the investment pays off more for Hyundai than Toyota (esp. since the one can include Kia Quoris sales which is also a seller in Korea); nevermind for Nissan which barely sells any M sedans either in the US or Japan.
Korea has very small domestic market.it is pretty much irrelevant. Toyota has Crown, Mark X, Premio XEX etc. So Lexus is not much relevant to Japan domestic market.
Plus, the Genesis sedan has by far the highest V8 take rate in the US market for midsize luxury sedans whereas, Toyota abandoned the V8 for the GS since few bought it (sales of the GS became so dismal that the Akio Toyoda almost killed of the GS in its entirety).

And yet, it is the Equus which is being included in comparison with the S Class, 7 Series, A8, XJ and LS.
Genesis is selling at price of TSX which is downgraded Euro Accord. It does not belong to any category.
See this example. Sonata Hybrid is selling at price of a Civic.
http://www.cammisahyundai.com/Special/new/2012-Hyundai-Sonata-4dr_Sdn_2.4_Auto_Hybrid-1788606043-YEAR_END_SALES_EVENT!_$21,388-Burlingame-CA/16756360
I was wrong. Used 2012 certified Genesis for $24k. Not even single Acura dealer will negotiate a 2012 TSX with certificationat this price.
http://www.magnussenhyundai.com/

Where's Acura's entry?
Acura RLX Super Sport 3 Motor Hybrid electric AWD. It is category of its own. It remain to be seen whether other car makers can enter this category. As I said Acura is not going to follow other makers.
When Hyundai has its luxury sedan lineup completed w/ the new RK compact RWD sedan, the 2G Genesis and 3G Equus - they will all be at a higher pricepoint than Acura's sedan lineup.
They are not seeling at higher price point than Acura.
So which automaker is trying to sell for "cheap"?
Hyundai.

Not quite the size of the 7 Series, in btwn that of 5 and 7 Series (3 inches longer than the 5 Series and 4" shorter than the 7 Series); and who cares?
Interior size is equal to 7 series. So Acura was not wrong about it interior dimension.
The Infiniti G is 5" longer than the E90 3 Series, not to mention people trying to claim the TSX or even the TL being a competitor the 3 Series despite the difference in size.
TSX have nearly equal space as 3 series so its competitor. The fact that RLX has same interior space as 7 series it makes it competitor. and I am willing to bet that FWD RLX will be faster and handle better than 740.
And the Genesis is selling well compared to its Japanese RWD competition.
At a throw away prices. Otherwise how you can explain the complete collapse in used prices of Genesis.
Infiniti M sales YTD US -- Canada

8k -- 300

Lexus GS sales

19k -- 780

Genesis sales

17.5k* -- 2900

* Genesis sedan sales make up about 55% of Genesis sales in the US (might be even higher as there was a supply issue w/ the coupe due to the strike.

So, the Genesis, which is in its last year before the new gen launches sells more than 2X what the newer Infiniti M does in the US (and almost 10X in Canada) and almost as well as the brand new GS in the US (and 3.5X times in Canada) - and that's w/ the Genesis not having AWD which can make up to 50% of RWD-based sedan sales.

And not only that - about 30-35% of Genesis sales are for the R-Spec (used to be around 40% before the bump in power for the 3.8).

And when the 2G Genesis launches in the US, it once again will outsell the GS.
Irrelevant comparision. What is the lease rate of GS. (give hint it is near to Eqqus). And how many used 2012/12 GS u can find compared to Genesis at bargain basement prices. (Answer is Zero).
See Eqqus lease rate and discounts.
http://www.capitolhyundaisanjose.com...8&locale=en_US




Except the Genesis doesn't compete w/ the FWD ES.
It sells for lower priced than Lexus ES. Acura will sell RLX at price higher than Lexus GS when comparably equipped.

The LS400 was priced at $35k (which was cheaper than a well-equipped E Class, much less the S Class) upon launch since Toyota didn't think it would sell unless they priced it aggressively.
Don’t compare Hyundai Junk with Lexus launch. Lexus price for the same vehicle quickly approach $50k by early 90s. and here Hyundia is still cutting prices and offering more engines and transmission. Lexus maintained the same 260bhp engine for nearly 12 years. This is called brand value.
Once the LS400 became a sales success, Toyota started to raise the price, but as the price has risen, sales of the LS has declined.
It is still way higher than Eqqus.
But still the LS460 is $20k cheaper than the S Class - which makes it closer in price to the Equus than the S Class - so the LS40 is more of an Equus competitor than an S Class competitor according to your (poor) reasoning.
S class is much larger car than LS. LS is $25k more expensive comparably equipped than Eqqus.
Furthermore, do you really think Hyundai can charge the same amount as luxury brands while they don't offer a luxury badge and separate dealer network?
Hyundai will remain bargain brand. Its products are mediocre. Its resale prices collapse very quickly.
Hyundai has to give buyers the "savings" in not doing so (around $6-7k for the Genesis and $9-10k for the Equus).
Hyundai does not give u saving due to depreciation hit.
The next gen Genesis will be getting a significant price bump up to around $38-39k w/ the Equus getting one as well, so when you factor in the savings of not having to pay for a separate brand and dealer network - they will be priced compatibly w/ Infiniti and Lexus.
You bump price for Genesis. Its sales will collapse. The brand does not have any value to charge higher price.
Honda has taken a different track w/ Acura - offering the separate brand and dealer network, but not offering the traditional luxury set-up of RWD + V8 - which is why Acura's lineup doesn't exactly fit in the traditional luxury sedan categories and has to be priced one whole segment lower (mid-size TL being priced the same as a compact RWD).
Luxury never equals RWD+V8. There are 4 cylinder Audi A8 that is still luxury. And there is Ford Crown Victoria famous Taxi vehicle.
You want to see implementation of RWD setup. LS460/LS460L has the same turning radius as Honda Civic.
http://www.lexus.com/models/LS/specs/
What differentiate Acura is superior handling even in FWD. Stock vs Stock. Acura TL FWD will not handle worse than Lexus GS or BMW 5 series.
Acura is never priced lower than competition. It just offer lesser content, older technology with no choice of customization (even less color choice) and no free maintaince with no such thing as RFT in lower priced models.
Hyundia problem is different. It always offer more and newer technology for less price. But the end product falls short of expectations.
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Old 12-24-2012, 04:52 PM
  #3074  
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I'm starting to like Hyundai cars but as far as I know hyundai is the largest ship builder as well with various engineering sectors so are they totally focused on their automotive division. I feel like they could do more with the genesis line if they focus more on their car division then lets say ship building although I read they were given a billion dollar vessel contract. My point hyundai needs to give bigger focus on the car
Old 12-24-2012, 07:55 PM
  #3075  
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Compare a Hyundai today and where they were five years ago it is startling.
Old 12-25-2012, 06:48 AM
  #3076  
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Originally Posted by mmafighta
I'm starting to like Hyundai cars but as far as I know hyundai is the largest ship builder as well with various engineering sectors so are they totally focused on their automotive division. I feel like they could do more with the genesis line if they focus more on their car division then lets say ship building although I read they were given a billion dollar vessel contract. My point hyundai needs to give bigger focus on the car
You do realize a multi-billion dollar company can do both, right?

Fuji Heavy Industries owns Subaru and competes against Hyundai in more than just cars. They don't have problems.
Old 12-25-2012, 06:50 AM
  #3077  
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Sat in a Genesis 4.6 at a dealer on Sunday.

Why are the seat bottoms so short? I am not a tall guy at 5'8" but I would have liked a bigger cushion.

Other than that it is a nice car.
Old 12-25-2012, 12:02 PM
  #3078  
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Originally Posted by charliemike
Sat in a Genesis 4.6 at a dealer on Sunday.

Why are the seat bottoms so short? I am not a tall guy at 5'8" but I would have liked a bigger cushion.

Other than that it is a nice car.
Im 6'5 and havent noticed that in my dads????
Old 12-25-2012, 12:05 PM
  #3079  
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Originally Posted by mmafighta
I'm starting to like Hyundai cars but as far as I know hyundai is the largest ship builder as well with various engineering sectors so are they totally focused on their automotive division. I feel like they could do more with the genesis line if they focus more on their car division then lets say ship building although I read they were given a billion dollar vessel contract. My point hyundai needs to give bigger focus on the car
Kinda like honda should focus on cars and not robots and planes?? Hyundai is a corporation. They have many divisions, not one that does everything. Do you honestly think the guys designing the ships have the cars come across their desks as well to design?
Old 12-25-2012, 12:56 PM
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Originally Posted by fsttyms1
Im 6'5 and haven't noticed that in my dads????
Does the cushion extend? Maybe I couldn't figure that out. Though it didn't look like it.


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