"Honda Creates New Acura Planning Arm to Lead Brand Overhaul"
#1
"Honda Creates New Acura Planning Arm to Lead Brand Overhaul"
""Honda Motor Co. (7267), which saw a 10 percent drop in U.S. Acura sedan sales last year, is creating a new group to plan business development for the premium brand.""
""Erik Berkman, president of Honda R&D Americas, will become executive vice president for the North American unit and division manager of the newly created Acura Business Planning Office, Honda said yesterday in a statement. The Tokyo-based company didn’t provide details on how the division will operate.""
""Berkman, who joined Honda in 1982, led development of the 2004 TL sport sedan, among the most successful cars in Acura’s history. He was head of North American research and development, the first U.S. engineer to hold that job.""
""“Erik’s appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura,” Jeffrey Smith, a Honda spokesman, said in a phone interview. Berkman “brings very strong and dynamic leadership to the Acura brand,” he said.""
http://www.businessweek.com/news/201...dan-sales-drop
businessweek.com
Feb 25, 2014
""Erik Berkman, president of Honda R&D Americas, will become executive vice president for the North American unit and division manager of the newly created Acura Business Planning Office, Honda said yesterday in a statement. The Tokyo-based company didn’t provide details on how the division will operate.""
""Berkman, who joined Honda in 1982, led development of the 2004 TL sport sedan, among the most successful cars in Acura’s history. He was head of North American research and development, the first U.S. engineer to hold that job.""
""“Erik’s appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura,” Jeffrey Smith, a Honda spokesman, said in a phone interview. Berkman “brings very strong and dynamic leadership to the Acura brand,” he said.""
http://www.businessweek.com/news/201...dan-sales-drop
businessweek.com
Feb 25, 2014
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