GM ousts Toyota in hybrid development
02-24-2003, 01:36 PM
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GM ousts Toyota in hybrid development
Detroit, Feb. 24 (Bloomberg) -- General Motors Corp., the world's largest carmaker, is snubbing a four-year-old alliance with Toyota Motor Corp. and developing its own gasoline-electric power systems as demand grows for the hybrid vehicles.
"We decided it was better if we developed our own,'' Larry Burns, the General Motors executive overseeing alternative engine systems, said in an interview last month. ``When it comes to the market, we're ruthless competitors.''
The decision to end cooperation on hybrids underscores
General Motors Chief Executive Officer Rick Wagoner's commitment to regain market share lost to rivals the past two decades. The U.S. company is playing catch-up with Toyota in selling gasoline-electric autos, after underestimating the potential of a market that may account for 8 percent of industry sales in 10 years.
General Motors has lost 16 percent of its U.S. share in the past two decades while Toyota's sales have grown. Japan's biggest carmaker raised its U.S. share to 10.4 percent last year from 6.4 percent in 1980, according to Autodata Corp. General Motors' share fell to 28.4 percent last year from 44.6 percent in 1980.
This month, General Motors held a technology display in
Sacramento, California, to show off several hybrid pickups, sport-
utility vehicles and fuel-cell autos fitted with systems it
designed. The company this year will begin selling gasoline-
electric Silverado and Sierra trucks, and add another five sport-
utility and sedan models by 2007.
Toyota's success at bringing hybrids to market pushed Detroit-based General Motors to develop its own, Fitch Ratings analyst Chris Struve said.
"The world looked very different in 1999,'' said Struve, an analyst in General Motors finance department when the alliance was announced.
Technology-sharing alliances arose in the 1990s as the estimated cost of developing hybrid and fuel-cell systems climbed to the billions of dollars. About the time General Motors and Toyota struck their alliance, Ford Motor Co. and DaimlerChrysler AG took stakes in fuel-cell maker Ballard Power Systems Inc.
Fuel-cells vehicles, which probably won't be available to consumers for a decade, make electricity in a chemical reaction that produces water vapor as its principal byproduct.
It costs General Motors about $1 billion to develop a new gasoline engine and it spends ``hundreds of millions of dollars'' annually on research for hybrids, fuel-cell systems and advanced gasoline engines, according to Cole.
"We decided it was better if we developed our own,'' Larry Burns, the General Motors executive overseeing alternative engine systems, said in an interview last month. ``When it comes to the market, we're ruthless competitors.''
The decision to end cooperation on hybrids underscores
General Motors Chief Executive Officer Rick Wagoner's commitment to regain market share lost to rivals the past two decades. The U.S. company is playing catch-up with Toyota in selling gasoline-electric autos, after underestimating the potential of a market that may account for 8 percent of industry sales in 10 years.
General Motors has lost 16 percent of its U.S. share in the past two decades while Toyota's sales have grown. Japan's biggest carmaker raised its U.S. share to 10.4 percent last year from 6.4 percent in 1980, according to Autodata Corp. General Motors' share fell to 28.4 percent last year from 44.6 percent in 1980.
This month, General Motors held a technology display in
Sacramento, California, to show off several hybrid pickups, sport-
utility vehicles and fuel-cell autos fitted with systems it
designed. The company this year will begin selling gasoline-
electric Silverado and Sierra trucks, and add another five sport-
utility and sedan models by 2007.
Toyota's success at bringing hybrids to market pushed Detroit-based General Motors to develop its own, Fitch Ratings analyst Chris Struve said.
"The world looked very different in 1999,'' said Struve, an analyst in General Motors finance department when the alliance was announced.
Technology-sharing alliances arose in the 1990s as the estimated cost of developing hybrid and fuel-cell systems climbed to the billions of dollars. About the time General Motors and Toyota struck their alliance, Ford Motor Co. and DaimlerChrysler AG took stakes in fuel-cell maker Ballard Power Systems Inc.
Fuel-cells vehicles, which probably won't be available to consumers for a decade, make electricity in a chemical reaction that produces water vapor as its principal byproduct.
It costs General Motors about $1 billion to develop a new gasoline engine and it spends ``hundreds of millions of dollars'' annually on research for hybrids, fuel-cell systems and advanced gasoline engines, according to Cole.
02-24-2003, 06:31 PM
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dude, when i think of gas electric hybrids first thing i think of is gas mileage like everyone else, but to me gas mileage means having to spend half as much or even a quarter as much at the pump. thats awesome.
lets face it, hybrids wil be bought for economic reasons first. most people dont think of our depleting Ozone but think of a possible gas crisis first and foremost.
im glad they are putting it in trucks and SUV's first, those are the ones that need it the most. isnt Ford doing the same thing to their small SUV's and trucks?
lets face it, hybrids wil be bought for economic reasons first. most people dont think of our depleting Ozone but think of a possible gas crisis first and foremost.
im glad they are putting it in trucks and SUV's first, those are the ones that need it the most. isnt Ford doing the same thing to their small SUV's and trucks?
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