GM Giving Away 1000 Vehicles in Two Months
01-05-2004, 08:58 AM
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GM Giving Away 1000 Vehicles in Two Months
GM Giving Away 1000 Vehicles in Two Months
By Jim Burt
In what many believe is the biggest sales promotion ever of its kind for a car company, General Motors will give away 1000 new vehicles in January and February to consumers who visit a GM dealership.
The world's biggest automaker and more than 7,000 dealers expect the offer to bring some 5.5 million prospective customers to showrooms, 40 percent-50 percent more than usual for two traditionally slow sales months.
Consumers need only visit a Chevrolet, Pontiac, Cadillac, Buick, Oldsmobile, Saturn, Saab or HUMMER dealership, sit in a car and push the OnStar button in the vehicle to find out if they are a winner. GM says the chances of winning a new vehicle in its "Hot Button" promotion are about one in 5500. No test drive of a vehicle is necessary.
OnStar, owned by GM, is a satellite-based service offered in GM vehicles, as well as in some other automakers' products, that puts drivers in touch with operators who can summon emergency help and other services.
A winning customer may not win the vehicle they are sitting in. Someone sitting in a Chevrolet Corvette, for example, may win a Chevrolet Cavalier. If a winner doesn't want the vehicle they win, say GM officials, the price of the vehicle will be applied to a vehicle they do want.
Besides pumping showroom traffic at a slow time of year, GM officials say they are hoping to drive awareness of General Motors' new 2004 models, the company's size and the increasing quality of its products.
GM research shows, for example, that while 70 percent of consumers associate Chevrolet and Buick with being GM brands, just 25 percent know that Saturn is part of GM and just 17 percent associate HUMMER with GM.
"We want to showcase the depth of GM's lineup to customers and get as many seats in our seats as possible," says Steve Hill, director of GM Retail planning.
In the 1990s GM specifically did not want its brands, especially Saturn, overtly associated with the GM brand because of negative feelings consumers had toward the big automaker for poor quality and dowdy designs.
It's different today, says Hill. "The launch of HUMMER, and now Saab and Saturn benefit from customers knowing they are backed by GM dealers and a GM warranty," he says.
GM says the promotion will cost $50 million to cover the cost of vehicles and advertising. Former NFL quarterback and CBS broadcaster Boomer Esiason stars in ads kicking off the promotion Jan. 4 during CBS's pre-game show of the NFL's wildcard games.
Source: The Car Connection
By Jim Burt
In what many believe is the biggest sales promotion ever of its kind for a car company, General Motors will give away 1000 new vehicles in January and February to consumers who visit a GM dealership.
The world's biggest automaker and more than 7,000 dealers expect the offer to bring some 5.5 million prospective customers to showrooms, 40 percent-50 percent more than usual for two traditionally slow sales months.
Consumers need only visit a Chevrolet, Pontiac, Cadillac, Buick, Oldsmobile, Saturn, Saab or HUMMER dealership, sit in a car and push the OnStar button in the vehicle to find out if they are a winner. GM says the chances of winning a new vehicle in its "Hot Button" promotion are about one in 5500. No test drive of a vehicle is necessary.
OnStar, owned by GM, is a satellite-based service offered in GM vehicles, as well as in some other automakers' products, that puts drivers in touch with operators who can summon emergency help and other services.
A winning customer may not win the vehicle they are sitting in. Someone sitting in a Chevrolet Corvette, for example, may win a Chevrolet Cavalier. If a winner doesn't want the vehicle they win, say GM officials, the price of the vehicle will be applied to a vehicle they do want.
Besides pumping showroom traffic at a slow time of year, GM officials say they are hoping to drive awareness of General Motors' new 2004 models, the company's size and the increasing quality of its products.
GM research shows, for example, that while 70 percent of consumers associate Chevrolet and Buick with being GM brands, just 25 percent know that Saturn is part of GM and just 17 percent associate HUMMER with GM.
"We want to showcase the depth of GM's lineup to customers and get as many seats in our seats as possible," says Steve Hill, director of GM Retail planning.
In the 1990s GM specifically did not want its brands, especially Saturn, overtly associated with the GM brand because of negative feelings consumers had toward the big automaker for poor quality and dowdy designs.
It's different today, says Hill. "The launch of HUMMER, and now Saab and Saturn benefit from customers knowing they are backed by GM dealers and a GM warranty," he says.
GM says the promotion will cost $50 million to cover the cost of vehicles and advertising. Former NFL quarterback and CBS broadcaster Boomer Esiason stars in ads kicking off the promotion Jan. 4 during CBS's pre-game show of the NFL's wildcard games.
Source: The Car Connection
01-05-2004, 01:52 PM
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So can I just walk into a dealership and go sit and push every onstar button the lot?
01-05-2004, 01:57 PM
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Originally posted by gavriil
Doubt it.
Doubt it.
"did i win yet" "did i win yet"
hel, maybe theyd give me a car just to shut me up
01-05-2004, 04:08 PM
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Re: GM Giving Away 1000 Vehicles in Two Months
Originally posted by gavriil
A winning customer may not win the vehicle they are sitting in. Someone sitting in a Chevrolet Corvette, for example, may win a Chevrolet Cavalier. If a winner doesn't want the vehicle they win, say GM officials, the price of the vehicle will be applied to a vehicle they do want.
A winning customer may not win the vehicle they are sitting in. Someone sitting in a Chevrolet Corvette, for example, may win a Chevrolet Cavalier. If a winner doesn't want the vehicle they win, say GM officials, the price of the vehicle will be applied to a vehicle they do want.
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01-05-2004, 04:16 PM
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Re: Re: GM Giving Away 1000 Vehicles in Two Months
Originally posted by Chaptorial
So either way you HAVE to get a GM vehicle. No thanks.
So either way you HAVE to get a GM vehicle. No thanks.
Easy answer. I'll take the Cav in all its newness and sell the fucker for whatever cash I can get. You wouldnt say no to free money would you?
01-06-2004, 07:49 AM
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I will do this for sure.
Hell even if you win a POS Cavalier you can always SELL it and take the cash.
There was an article in our paper yesterday and they said only ONE entry per person and ONE entry per mailing address.
You need to push the OnStar button and give them the last 4 digits of your Social Security number along with other info BEFORE they tell you if you won or not.
But there is NO test drive or sales pitch required to win.
Shawn S
Hell even if you win a POS Cavalier you can always SELL it and take the cash.
There was an article in our paper yesterday and they said only ONE entry per person and ONE entry per mailing address.
You need to push the OnStar button and give them the last 4 digits of your Social Security number along with other info BEFORE they tell you if you won or not.
But there is NO test drive or sales pitch required to win.
Shawn S
01-06-2004, 08:11 AM
#11
I miss my 03 CL-S :(
Originally posted by Shawn S
You need to push the OnStar button and give them the last 4 digits of your Social Security number along with other info BEFORE they tell you if you won or not.
You need to push the OnStar button and give them the last 4 digits of your Social Security number along with other info BEFORE they tell you if you won or not.
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