Genesis unveiled its progressive GV80 Concept SUV at the 2017 New York International Auto Show. The new fuel cell concept SUV continues to build on the global brand's expressive and refined 'Athletic Elegance' design direction. The GV80 Concept reveals precision details and a confidently evolved design language that provides subtle glimpses into the bold future of Genesis' design and product development.

The Genesis GV80 Concept is the brand's first interpretation of a versatile luxury SUV, which strikes a perfect balance between elegance and versatility. On the exterior, this is seen in the concept's confident posture and athletic prowess, while the spacious interior indulges passengers and immerses them in technology that connects them to the vehicle. Recognizing the brand's global impact, the GV80 Concept utilizes the latest plug-in hydrogen fuel cell electric technology to combine eco-performance and capability, all skillfully designed to fulfill the needs and explore the escapes of the urban adventurer. Genesis will continue to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.

"The GV80 Concept is a SUV that alludes to the confidence and evolution of the Genesis brand - its design is timeless, with an understated yet dynamic overall surface complexity," said Head of Genesis Design, Luc Donckerwolke. "These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you'll continue to see in future models from our brand."

"There is a unique energy and diverse global culture to New York that is fitting for Genesis, and we are excited to unveil the GV80 Concept here," said Head of Genesis Brand, Manfred Fitzgerald. "This concept is an important milestone for the brand to share our vision of the future, introducing a further expansion of our product portfolio."

Exterior Design & Inspiration

The Genesis GV80 Concept presents a modern and refined interpretation of a capable sport utility vehicle, building on the strength of architecture and the beauty of natural elements. The design team thoughtfully expressed these ideas throughout the exterior and interior of the vehicle in utilizing exceptional materials and purposeful forms to create a feeling of desire. The concept's overall shape is distinguished by its proportions, finely balanced with dominant surfaces, exhibiting sophistication and functionality that conveys the SUV's infinite versatility to the driver.

The front of the Genesis GV80 Concept showcases the signature Genesis crest grille proudly presented by the lower grille surround, which establishes a dominant center spine that runs through the length of the vehicle. The diamond motif mesh grille and wide-set horizontal quad headlamps that encase jewel-like graphics assert the SUV's powerful stance and stately presence. Below the lower setting, an aerodynamic fascia channels air through precision facet cut-outs around the front wheels and side rocker panels. These warm-toned alloy elements signal key structural components and technical features alluding to the GV80 Concept's functionality and alternative powertrain. The rest of the exterior panels' bespoke Ice Granite finish provides a subtle contrast against the rest of the precision detailing.

The elegant posture of the GV80 Concept is defined by a parabolic line that establishes the confident side profile, and visually connects the front and rear to further reveal the SUV's athletic and nimble nature. Muscular fenders house bold 23-inch mesh alloy wheels designed to reduce weight and cool the large brake system. Electronic door handles sit flush underneath the concept's dynamic crease line for enhanced aerodynamic performance and simplicity.

The core of the vehicle is extended through the rear, visualized by the center spine detail in the upper rear brake light. Further fortifying the GV80 Concept's athleticism, slim quad lamps elongate towards the powerful rear quarter panel for a planted stance. Laser fiber optic technology in the tail lamps produces a truly unique Genesis lighting signature at night. The lower rear fascia provides soft visual intrigue and function with purposely integrated vents to cool elements of the alternative powertrain.

Interior Design Concept

Designed in harmony with the refined exterior, the interior of the GV80 Concept creates a sophisticated environment for its passengers through superior craftsmanship, creative attention to detail and advanced technology.

The interior cabin immediately greets passengers with a bridge instrument panel that stretches from door to door creating a welcoming and spacious ambience. A wide 22-inch curved display set in the instrument panel cascades into the driver's cluster, which combines the precision of a classic speedometer with the immersive flow of information from a digital display.

Further uniting the interior and exterior, the GV80 Concept's side pillars are constructed with a structural truss design viewable from inside and outside the vehicle. This detail brings in the exterior environment, promoting a unique interaction with the outside landscape. Additional versatile storage compartments are creatively integrated throughout the SUV concept in the lower doors for ultimate convenience.

Interior HMI Concept

The Genesis GV80 Concept's interior features an innovative Human Machine Interface that offers users intuitive operation and function control through the use of a new multi-function interactive controller with capacitive touch. All of this technology is seamlessly blended into the precision designed details of the vehicle.

The horizontal 22-inch curved OLED infinity display presents two distinct zones, providing separate driver and passenger experiences. An ash wood lower center console integrates the high-tech controller and polished linear metal inlays with capacitive touch capabilities. The top of the interactive multi-function controller features a concave gorilla glass touchpad and knurled metal wheel with handwriting recognition as another method for interacting with the informational panel. Through touch control, each metal string allows direct access to the most commonly used functions including Navigation, Entertainment, Communication, and Environment (or customized driver settings). By tapping these metal strings, passengers gain separate control of a mini-view on the right side of the wide display without disturbing the driver. The custom inlayed console runs through the center spine of the SUV emphasizing the length of the vehicle while creating four separated zones. Each passenger is invited to a tailored seat with access to the capacitive touch inlays and an individual entertainment system allowing for control of a customized user experience.

Interior Color and Materials

To complement the refined exterior, the GV80 Concept's beautifully crafted interior environment showcases a curated combination of high-quality materials, vibrant colors and rich textures that lend themselves timeless sophistication. The GV80 features exquisite semi-aniline leather interior, with quilted diamond stitching on the interior door panels, seat inserts and center console side, harmonizing with the facet details on the exterior.

The meticulously-wrapped rich leather on the upper instrument panel is contrasted with distinctive Architexture suede on the instrument panel bridge that elegantly surrounds the front passengers for an interesting tactile accent. Echoing the warm alloy metal from the exterior, the trim detail below the bridge indicates the flow of cabin air and is highlighted by polished aluminum trim pieces.

Embracing its urban and outdoor spirit, the GV80 Concept's ash wood center console and floorboards provide a contemporary organic element to contrast against the other authentic materials. Finally, the SUV's cargo area features an elegant tonal and texture effect by Architexture suede, dark gray leather and slate ash wood that is both visually appealing and functional with contrasting sleek metal tie downs.

At an event with automotive media last week in Detroit, Erwin Raphael, executive director of Genesis Motor America, confirmed that the brand's first SUV will go on sale in early 2020. To be dubbed GV80, the mid-size luxury crossover was previewed in concept form a few years ago, and the production version should stick close to the concept's daring design when it enters into the hotly contested segment populated by established competitors such as the Mercedes-Benz GLE and BMW X5.

The GV80 will launch at around the same time as the next-generation G80 sedan, and the two cars will share an all-new platform. Both rear-wheel drive and all-wheel drive will be on offer for the G80 and GV80, and we expect an engine lineup similar to that of the current G80, meaning a 3.8-liter V-6, a twin-turbo 3.3-liter V-6, and a 5.0-liter V-8. Both the G80 and GV80 could be revealed sometime next year ahead of their on-sale dates in the first half of 2020; Genesis hasn't decided on the debut schedule yet.

Following the GV80 will be a smaller crossover called the GV70, which is due in early 2021. Riding on the same platform as the recently introduced G70 sport sedan, the GV70 will go after crossovers such as the Audi Q5, BMW X3, and Mercedes-Benz GLC. Regarding the possibility of new engines for these upcoming models, Raphael said that the debut of the GV70 "could be a great time to introduce other powertrains." That could mean the introduction of brand-new engines, or just heavy updates to the existing turbo four and twin-turbo V-6 used by the G70. When asked if Genesis has a strategy for alternative powertrains, such as hybrids and EVs, Raphael only responded with a "yes," but declined to elaborate.

In addition to the GV70 and GV80, the large G90 luxury sedan will be getting a refresh for 2019 and could be revealed as early as the end of this year. Raphael also confirmed that Genesis is still working on a sixth model that will take the form of a sports coupe. That car is at least a few years away, and Genesis is undecided on the market segment, powertrains, and pricing for the model.

There could be a seventh car entering the Genesis lineup in the future: the stunning Essentia. Unveiled as a concept at the New York auto show earlier this year, the Essentia is a butterfly-door'd electric coupe that serves as a glimpse into the future of Genesis design. While nothing has been approved for production yet, Raphael said that "we are very committed to the Essentia," adding that, if produced, it would be "a statement car," one built in limited quantities and priced higher than anything in the current lineup. Reception for the Essentia was overwhelmingly positive, and it's clear that the brand really wants to make it happen. (There is a possibility that the Essentia would take the place of the planned sports coupe instead of supplementing it, but nothing has been set in stone.)

Genesis started off by launching three sedans in three years, which the brand sees as its core models—45 percent of the luxury market is sedans. Raphael says that they are "comfortable with what we have in the pipeline," but with the luxury-crossover segments booming, those new SUVs can't come soon enough.

Hyundai, Kia and Genesis are tipped to launch no less than 13 new products and derivatives this year. Among them, we will find the latter’s first-ever SUV, which is believed to maintain the GV80 moniker of the concept shown two years ago in New York.

Rumored to debut in the coming months, the new high-riding vehicle was spied in South Korea not long ago. The images, shared by PostNaver, reveal an imposing design for the GV80, with the brand’s grille dominating the front end, a coupe-like profile for a more dynamic shape and what seems to be a clean tailgate design.

The camouflage prevents us from seeing further details. However, it appears that Genesis has kept some of the styling elements of the GV80 Concept that was presented at the 2017 New York Auto Show, such as the four-point lighting signature, which has nonetheless become a tad bigger in the production model.

Previous reports indicated that it’s underpinned by the same platform that’ll be used in the next G80. A 3.3-liter V6, rated at approximately 365 hp (370 PS / 272 kW), and a 5.0-liter V8, making roughly 420 hp (425 PS / 313 kW) are believed to be on the agenda.

That’s a big departure from the study’s plug-in hydrogen powertrain, but fuel cell and/or PHEV engines could be in the pipeline.

Further down the road, the company’s venture into new territories might include yet another SUV, probably of smaller size, as well as a sporty coupe.

The Genesis GV80 midsize SUV will arrive in the first quarter of 2020 in the U.S. market, with the GV70 compact SUV set for an early 2021 release date. But that's just the start of a slew of new products



In an interview, Genesis brand chief Manfred Fitzgerald confirmed that the automaker is "grinding" toward bringing concept vehicles like the Essentia coupe and Mint city-car to market.


"It's just a matter of getting the [Essentia] powertrain equation right, and defining which way we want to go with it," Fitzgerald said from the sidelines of the Pebble Beach Concours d'Elegance. "Some options we are still validating, as well as the whole chassis. Different configurations and diff options are on the table."


The even-more far-out Mint city-car concept also has potential to reach market. With its small footprint, spacious interior, and innate practicality, "it hits all the marks," Fitzgerald said. "This is what the future will hold. For people to limit the Genesis brand to what they see on the street, they will be definitely wrong."


Though Fitzgerald declined to give a timetable, he said the Mint "is equivalent with what we're doing with Essentia. We're trying to get the right packaging. There was a great positive market response where we've shown it.



Also, the Genesis G90 flagship sedan, which won a comparison against the Lexus LS, Lincoln Continental, and BMW 7 Series, has already released its redesign for the Korean market; new models for the U.S. market will arrive in the fall



As for the two SUVs on the way, Fitzgerald declined to give powertrain details. Auto industry informants expect the 2020 Genesis GV80 to use the corporate 3.8-liter V-6 as its base engine, with the 3.3-liter twin-turbo V-6 a likely option.


Some testers have noted the G70 sedan being a tad underpowered in turbo-four form. Would that preclude the GV70 from having a four-cylinder powertrain? "We will let you be surprised with what we show," Fitzgerald said.


How Genesis will sell and service these vehicles will be an issue for the near term. Although the franchise has 315 dealers pretty much up and running, they are almost entirely run through existing Hyundai showrooms—not exactly a luxury experience. The brand is still getting its franchised dealers to establish standalone facilities and hire exclusive personnel, which Fitzgerald estimates will start to appear in the next 18 to 24 months.

Genesis shared the first official images of the GV80, the first sport-utility vehicle for the brand. The much-anticipated, three-row (available) GV80 will become the fourth model in the Genesis lineup, joining the G70, G80 and G90 sedans. Like its sedan siblings, GV80 will be based on a rear-wheel-drive platform unique to the Genesis brand; all-wheel drive will be optional. The "V" in the Genesis GV80 marque represents versatility that only a Genesis SUV can offer.

"Over the last four years, Genesis established itself as a respected luxury brand with superior vehicle quality and a lineup of class-leading sedans with charismatic and discriminating style," said William Lee, Executive Vice President and Global Head of the Genesis Brand. "With the launch of GV80, Genesis will elevate expectations for excellence within the luxury SUV market."

The first images of Genesis GV80 provide a complete picture of the first SUV created by Genesis Design. The interior and exterior styling of GV80, a development of the GV80 Concept introduced at the 2017 New York auto show, was a collaboration between Genesis Design studios located in South Korea, the United States and Germany.

"GV80 allows us to expand our definition of Athletic Elegance design language to a new typology, while retaining sublime proportionality and sophistication of form," said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group.

Signature Genesis design elements are immediately visible on GV80, from every vantage point. Surrounded by the high-tech Quad Lamps, the Crest Grille emphasizes gravitas consistent with the positioning of GV80. The Parabolic Line runs smoothly along the side with precise execution, accentuated by power lines above each wheel emphasizing stance and presence.

Sang Yup Lee, Senior Vice President, Head of Genesis Design added "The Quad Lamp, our design signature, introduces an unmistakable visual impression completely unique to Genesis."

The G-Matrix pattern that appears in light fixtures throughout the exterior, as well the design of the wheels, is inspired by beautiful orchids seen when diamonds are illuminated by light.

The interior of Genesis GV80 focuses on the beauty of open space, characteristic of the elegant South Korean architectural aesthetic. Minimalism is in the details, with a commanding driving position surrounded by high mounted control surfaces. The slim air vents stretch across the front to highlight the width of the cabin featuring minimal physical buttons with the new touch screen climate control. The center console is equipped with a jewel-like, rotating electronic gear selector, providing an exquisite balance of simplicity and glamor.

Korean brand Genesis has unveiled its first in what is sure to be a series of luxury SUVs on Tuesday evening at a private event in Seoul. The 2020 Genesis GV80 is expected to go on sale later this month in South Korea and trickle out to the rest of the world shortly thereafter. Following a low-light glimpse of the SUV on the eve of the New Year, we’ve been in the dark ever since. Genesis is finally coming clean with the details on this machine.

This is a very nice first effort from the company with what appears to be a very luxurious interior with a gorgeous two-spoke steering wheel, plenty of buttons and knobs, and lovely pleated leather surfaces throughout. Check out that massive 14.5" center stack display! Apparently the gauges are equipped with a sensor to track the driver’s eyes in order to provide a three-dimensional effect from the screen, I presume this works much like Nintendo’s 3DS handheld gaming device did and look forward to seeing how it works with my own eyes.

The Korean market will get the SUV with a 3-liter inline-six turbo-diesel engine, which is unlikely to be exported to this market. A pair of turbocharged engines are on the horizon, however, including a 2.5-liter inline-four and a Genesis-specific 3.5-liter V6. Power figures have not yet been announced. All of these engines will be bolted up to an 8-speed automatic transmission.The exterior styling is a little busy at the front, but clears out as we go along toward the back. I’m not sure how I feel about the twin slit narrow headlights, but the large grille is quite stately. I absolutely abhor the fender vents. Genesis says this vehicle will be indicative of the brand’s styling going forward, so get used to this as a corporate face.

It’s about the size of an X5, apparently, and will have a vestigial third row seat available as an option. It looks much larger in pictures. I’ll have to lay eyes on it to really judge for myself.

In the meantime, welcome another Lux SUV to the 2020 automotive landscape. I’m sure it’s good, but did we really need it?

The auto industry is a tough nut to crack. Successfully launching a new brand in such a mature industry is a nearly impossible task, especially in the luxury space. There's no shortage of excellent competition, and the deep-pocketed motorists these vehicles cater to can afford to be as picky as they want. If you're going to succeed, your products had better be good.

Despite immense challenges, the folks at Hyundai are winning big. It was only five years ago when this South Korean industrial giant transformed Genesis into a standalone brand. Since then, the luxury division's products have won numerous awards and the respect of both discerning drivers and the motoring press alike. Genesis' potential is huge. But it's lacked one major thing in order to really break into the luxury scene: an SUV.

For years, designers and engineers have been hard at work creating this, the GV80, Genesis' first SUV. Originally debuting in concept form at the 2017 New York Auto Show, the production GV80 was publicly unveiled just a couple of days ago at a media event in Seoul, South Korea. Following its debut, I got to drive the GV80, and though my time behind the wheel was brief, I can firmly say I walked away impressed.

The GV80 will be available with either two or three rows of seats. Loads of luxury amenities and the latest technology are par for the course in this segment, and Genesis' SUV will provide plenty of both.

Looking to the future, the GV80 is built on a new, rear-wheel-drive platform, one that will underpin future Genesis products. Providing stiffness and safety in spades, the GV80 incorporates loads of hot-stamped, high-strength steel. And in order to keep mass in check, the hood, doors and tailgate are all fashioned of aluminum.

The GV80 will be offered with a choice of either rear- or all-wheel drive. Models equipped with the latter gain Multi-Terrain Control, a driver-selectable system that tailors the vehicle's performance to varied conditions, thanks, in part, to a limited-slip rear differential. Three settings are offered: sand, mud and snow.

Dovetailing nicely with the rest of Genesis' lineup, the GV80 features a prominent, shield-shaped grille, one of the brand's hallmark design cues. A special mesh texture fills in this space, something Genesis calls the "g-matrix" pattern, which is also echoed in the lighting fixtures and on various interior components.

Another signature styling element is a unique, two-line motif, which is perhaps most noticeable in the GV80's headlamps. This feature is carried through along the bodyside and into the quad-element taillights. Front and rear, this makes the GV80 unmistakable, especially at night. For added bling, buyers can option wheels up to 22 inches in diameter.

The GV80's exterior is attractive enough, though it's perhaps a touch busy. Fortunately, when it was time to craft the interior, designers were much more restrained. This vehicle's cabin is positively sumptuous, an absolute class act that should keep BMW and Mercedes-Benz product planners up at night.

Unlike the interiors offered by some rival brands -- Acura and Lexus come to mind -- this Genesis' cockpit is clean and elegant. The dashboard is deceptively simple and mostly horizontal in configuration. A broad, 14.5-inch screen pops up from its top surface and is home to an infotainment system with a new and steep learning curve. Another screen is located on the center console where it tilts up to meet the dashboard, and houses a variety of hardware switches and controls for the HVAC system.

Also punctuating the center console are two prominent knobs, each textured with a knurled pattern. The rear one serves as the gear selector while the forward one, which feels like an old iPod scroll wheel, controls elements of the infotainment system and surrounds a small touch pad, which supports handwriting recognition.

Top-quality leather is another feather in the GV80's cap. The headliner and accompanying roof pillars are wrapped in a rich, micro-suede material. Five different interior color combinations will be on the menu -- and we can't get enough of the green-and-brown motif seen in the photo above.

Even more remarkable than all this is the power-adjustable second-row seat, which is also heated and ventilated. Not only do the backrests move at the push of a switch, the split lower cushion is adjustable for rake, as well. This should make the GV80 a supremely comfortable road-trip machine for your backseat passengers.

Slide into the driver's seat and you're treated to a two-spoke steering wheel. At first glance it looks a bit odd, but the meaty rim feels natural in my hands. In keeping with current trends, the GV80's instrument cluster is fully digital.

Thanks to beautiful design, excellent materials and a heaping helping of comfort, the GV80's interior is, simply put, damn fine. Absolutely nothing about it feels cheap or poorly thought out. It's one of the best cabins to ever come out of South Korea.

Not only does the GV80 benefit from a host of driver-assistance technology, things like automatic emergency braking with pedestrian detection and rear cross-traffic alert, it has several unique bits of tech. One of these is called Road-Noise Active Noise Control, or RANC for short. With an array of microphones sprinkled throughout the cabin and extra computer processing power, it's designed to make this vehicle's cabin noticeably quieter. Think of it as the next generation of active noise cancellation.

An electronically controlled suspension with steel springs is included. With a forward-facing camera, it can read the pavement ahead and adjust the dampers to deliver a smoother ride, something that's quite valuable in South Korea, where there are loads of speed bumps.

Another feature of note is the adaptive cruise control. Unlike competing systems, this one is augmented by machine-learning capability. It can adjust to different motorists' driving styles so it "learns" your habits and responds as you would in various conditions.

Augmented-reality navigation will also be included in the GV80. It projects virtual guidelines over actual road images to help drivers navigate challenging situations. We've seen tech like this before in Mercedes' MBUX software.

The Korean-spec GV80 tested here is powered by a 3.0-liter I6 diesel, matched to an eight-speed automatic transmission. This engine is a little gem, and something North American drivers should totally be jealous of. Not only is it smooth and quiet, it's muscular, too, delivering around 274 horsepower and 434 pound-feet of torque. Unfortunately, it's extremely unlikely this engine will ever be offered in the GV80 on our side of the Pacific.

American customers will have to make do with a pair of turbocharged gasoline powerplants. A 2.5-liter four-cylinder should serve as the base unit. For drivers that want more, a new, Genesis-exclusive 3.5-liter V6 will also be offered. Unfortunately, there's plenty of mystery swirling around these engines. No horsepower or torque figures are available just yet, not even estimates. The same is true of fuel economy figures and pricing.

Of all the places on earth to evaluate a new car, South Korea's beautiful and sprawling capital city is less than ideal. As you might expect, it's crowded, and the speed limits are low -- I don't think I got a chance to take the GV80 past about 60 mph. On top of that, and in the interest of full disclosure, I only got about an hour behind the wheel, driving almost exclusively on straight roads. Don't expect any earth-shattering commentary about how the GV80 handles, but of course, this is a very early look at the vehicle. A more thorough test will be conducted in due time, no doubt.

The not-for-US diesel engine is the best thing about the way the GV80 drives. It hits hard down low, pulling with vigor. Diesel clatter is minimal and it should have no issue meeting the strictest emissions standards in Europe and other countries. That engine's partner in crime is a Hyundai-designed eight-speed transmission. It's silky smooth and delivers perfectly timed gear changes.

Given my limited time behind the wheel, it's difficult to comment on the GV80's chassis tuning. The steering is rather numb, which is pretty much the norm in modern vehicles with electrically boosted systems. The ride is quite smooth and well isolated, though those gigantic 22-inch wheels do it no favors. Impact harshness from surface irregularities is a bit starchier than I originally expected. North American models should be noticeably firmer than Korean-spec versions, too.
Underway, the GV80's cabin is nice and quiet, but it doesn't seem any more hushed than competing vehicles. I expected Hyundai's latest and greatest active noise-cancellation system to work miracles, though it did not. Perhaps Korea's low speed limits and bowling lane-smooth roads didn't provide the GV80 with enough of a challenge. I can't wait to test this vehicle back home in Detroit where the highways have more craters than the surface of the moon.The GV80 is now officially on sale in South Korea, though it's not expected to arrive in the US around the middle of the year, most likely as a 2021 model. So many things are up in the air right now, and it's impossible to say with any certainty what changes will be made to the GV80 for the American market.

Since an on-sale date hasn't been squared away, pricing is, naturally, a mystery as well. In South Korea, the GV80 starts at around 66 million won, which works out to about $57,000, though that's an estimate, at best. Like other Genesis products, the GV80 should offer a strong value proposition compared to its rivals, though it is not likely to be cheap.

The Genesis brand's first SUV is a damn impressive vehicle. Comfortable, quiet and beautifully presented, it proves just how serious Hyundai's luxury arm is getting these days. Given the world's ongoing obsession with SUVs, the GV80 is practically guaranteed to significantly bolster this brand's showroom performance, both in America and around the world.

The GV80 is not only the first production SUV from Genesis but also the first model of the company to get a three-dimensional instrument cluster. The display comes from automotive tech company and supplier Continental and represents the first time it’s launching it in a production car.

The technology Continental is using relies on parallax barriers that divide the image into two different, slightly offset views creating a 3D image. For a more precise adjustment of the picture, the system uses an interior camera, which detects the driver’s line of sight. Interestingly, the camera also detects if the driver focuses too much on the cluster and warns him, and also identifies potential moments of driver distraction or fatigue.

“With our volume-production display featuring autostereoscopic 3D technology, we are raising human-machine interaction to a whole new level and laying the foundations for intuitive communication in the connected cockpit of tomorrow,” Frank Rabe, head of the HMI department at Continental, commented. “To ensure that this gain in safety and comfort does not come at the expense of a lean electronics architecture, we integrated various displays in the center console or dashboard into our Cross Domain Hub.”

Continental is currently working on its next-generation 3D instrument cluster which will integrate all center console displays into a single unit. It will allow the driver to reconfigure the content layout across multiple displays - for example, to drag navigation maps from the front passenger’s display onto the driver’s cluster screen.

Meanwhile, the company is also developing a new generation of 3D displays for the front passenger and occupants in the rear seats based on the 3D Lightfield Technology from Leia. Continental promises the new technology will allow for the passengers to use a wide range of digital services, including video conferences, online shopping, augmented reality games, and 3D movies.