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Ford: Sales, Marketing, and Financial News

Old 10-09-2012, 08:23 PM
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Ford Would Have Shut Without GM, Chrysler Aid, Rattner Says

Mulally said he agreed with the assessment of “the economic advisers of the Bush administration and the Obama administration that if GM and Chrysler had gone into free fall, they could have taken the United States from a recession into a depression.”
Read more: http://www.sfgate.com/business/bloom...#ixzz28qpWW5Pe
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Old 05-23-2013, 08:33 AM
  #442  
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http://www.autonews.com/apps/pbcs.dl...#axzz2U7O48h2U

MELBOURNE, Australia -- Ford Motor Co., saddled with high costs, falling sales and financial losses, will close Australian car and engine assembly plants in October 2016 after almost nine decades of manufacturing in the country.

Ford, the smallest of the country's three manufacturers after Toyota Motor Corp. and General Motors, will shut its assembly plant in Broadmeadows in northern Melbourne and an engine plant in Geelong to the west of the city, Ford Australia CEO Bob Graziano said.

Both plants are located in the state of Victoria.

Ford, which will continue to import vehicles through more than 200 dealers, has struggled with sliding sales in a fragmented market, high operating costs and a strong Australian dollar.

It has lost nearly 600 million Australian dollars ($578 million) in the country over five years, according to a statement issued Thursday in Australia.

"Our costs are double that of Europe and nearly four times Ford in Asia," Graziano said. "The business case simply did not stack up. Manufacturing is not viable for Ford in Australia."

The timing of the closure is also linked in part to the adoption of Euro 5 emission standards in Australia starting on Nov. 1, 2016, the Australia Financial Review reported.

Ford's current engine lineup used in the Australian market just met Euro 4 standards, and the Geelong plant would need to undergo a major overhaul to meet the tougher regulations, the Review said.

The closings had been expected given a 36 percent drop in sales of the Ford Falcon, a mainstay since 1960, last year, the paper said.

Ford has operated in the country since 1925, when founder Henry Ford first began building Model Ts in the country.

The company will try to maintain some of the 1,000 jobs at its r&d division in Melbourne, the Review said.

Australia is one of four product development hubs for Ford's global operations.

Car manufacturers have struggled as the strength of the Australian dollar has stoked sales of cheaper imported vehicles from southwest Asia and reduced exports.

The Australian market produced sales of 1.1 million vehicles in 2012, with 65 brands marketing 365 models, Ford officials said.

Last month General Motors Holden, the local unit of General Motors, said it was cutting 500 jobs, or 18 percent of its work force, as the unprecedented strength of the Australian dollar left it unable to compete with foreign rivals.

Ford has previously committed to make cars in Australia only until 2016 and said last July that it would cut about one in seven jobs from a workforce that then numbered 3,014.

"There will certainly be very large implications for businesses on the supply chain," said Richard Reilly, CEO of the Federation of Automotive Products Manufacturers.

Jacques Nasser, chairman of the world's largest miner, BHP Billiton Ltd., and former CEO of Ford, told an event in Melbourne last month that the closure of one automaker could spark a "domino effect" in the industry.

"Let's assume one of the three decide to exit Australia in terms of manufacturing, then you end up potentially with a sub-scale supplier infrastructure," he said.
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Old 05-23-2013, 08:35 AM
  #443  
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Falcon and maybe more......
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Old 05-23-2013, 12:58 PM
  #444  
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Perhaps Australia should their currency down the toilet like the U.S. and Japan.


Oh the race to the bottom and the carnage left in its wake.
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Old 07-11-2013, 12:36 PM
  #445  
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Philip Caldwell Is Dead at 93; First Nonfamily Member to Head Ford

http://www.nytimes.com/2013/07/12/bu...ford.html?_r=0

Far from a household name like Iaccoca, Caldwell although not a "car guy" was highly instrumental in the IPT (Integrated Product Team) approach for the Taurus and turned Ford around in the early 80's.
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Old 12-23-2015, 01:05 AM
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Neat Christmas video from Ford Europe...

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Old 01-25-2016, 05:43 PM
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Post Ford To Exit Japanese Market

From here: Ford To Exit Japanese, Indonesian Markets

Ford Motor Company [NYSE:F] announced today it will cease selling its Ford and Lincoln brands in the Japanese and Indonesian markets. The cited reason was a lack of a “reasonable path to profitability.”

The move is expected to take place in the second half of the year and will lead to a few hundred job cuts. A spokesperson for Ford confirmed to The Wall Street Journal that the automaker has 52 dealerships and 292 employees in Japan and 44 dealerships and 35 employees in Indonesia.

As drastic as pulling out of the market sounds, the move makes a lot of sense considering the sales numbers involved. In all of 2015, Ford and Lincoln managed just 5,000 sales in Japan. In Indonesia, where only the Ford brand is offered, the automaker managed a little over 6,000 sales for the year. That gave Ford market shares of 0.1 and 0.6 percent in the respective markets.

American makes have never sold in huge numbers in Japan and as Ford sees it conditions will only worsen. Demand for cars is expected to continue to fall as the population ages and more and more young people avoid buying a car.

In Indonesia the reasons are different. There, Ford faces a tough challenge against brands with local production due to punitive taxes for imported vehicles.

This year, Ford will also cease car and engine production in Australia. However, the automaker isn’t exiting the Aussie market completely. The models currently produced there are the Falcon and Territory.
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Old 01-25-2016, 05:44 PM
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^ The reason why Ford is leaving Japan is obvious. Their Mustang looks identical to the Accord and well, being patriotic, the Japanese will always buy their own product versus some NA twin.
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Old 01-26-2016, 09:16 AM
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^Except, now it's being said that the Accord looks like a whale, with the LED headlights.
Ford Accordwhale?
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Old 01-29-2016, 11:39 AM
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Originally Posted by Yumcha View Post
Ford Motor Company [NYSE:F] announced today it will cease selling its Ford and Lincoln brands in the Japanese and Indonesian markets. The cited reason was a lack of a “reasonable path to profitability.”

The move is expected to take place in the second half of the year and will lead to a few hundred job cuts. A spokesperson for Ford confirmed to The Wall Street Journal that the automaker has 52 dealerships and 292 employees in Japan and 44 dealerships and 35 employees in Indonesia.

As drastic as pulling out of the market sounds, the move makes a lot of sense considering the sales numbers involved. In all of 2015, Ford and Lincoln managed just 5,000 sales in Japan. In Indonesia, where only the Ford brand is offered, the automaker managed a little over 6,000 sales for the year. That gave Ford market shares of 0.1 and 0.6 percent in the respective markets.
Still sold more Ford and Lincoln than Acura sold RLX
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Old 05-22-2017, 12:29 PM
  #451  
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I wonder if and how this could change Ford's line-up

https://www.wsj.com/articles/ford-to...ett-1495441372

Ford Replaces CEO Mark Fields With Jim Hackett Amid Pressure on Profit

May 22, 2017

Wary of Silicon Valley’s push into the car business, Ford Motor Co. Chief Executive Mark Fields hired industry outsider Jim Hackett to help counter the threat in early 2016. Now Mr. Hackett is taking over the corner office.

Ford named Mr. Hackett, a former head of Steelcase Inc. who has been leading Ford’s “Smart Mobility” innovation unit, as its new CEO Monday morning. The shuffle ends Mr. Fields’s three-year tenure at the helm of the Dearborn, Mich., auto maker and ends a 28-year career at the company during which he developed a reputation as a hard-charging leader.

Ford Chairman Bill Ford Jr. said Monday the car company his great-grandfather started in 1903 needs a fresh set of eyes. Speaking in an interview, Mr. Ford said the auto maker expects the 62-year-old Mr. Hackett to reinvent and re-energize the business.

He didn’t address specific departments or regions, but said Mr. Hackett is expected to “be in this job for a good long period—he’s got the energy for it.”

Mr. Ford noted “part of the job will be to teach and groom the next generation.” Himself a former chief executive of Ford, Mr. Ford said the auto maker faces challenges as the industry pivots from conventional cars and trucks to new forms of manufacturing, including parts made with 3-D printers, and new types of transportation, including autonomous vehicles.

Mr. Ford, long a supporter of Mr. Fields, didn’t directly comment on the departing CEO’s performance, but acknowledged the company has room for improvement in communicating with Wall Street and other constituents. Ford’s share price is down nearly 40% from when Mr. Fields succeeded Alan Mulally in 2014.

The board began discussing the move earlier in 2017, a year during which the company stock price slipped behind that of Tesla Inc., the electric-vehicle startup. The Tesla development, along with tension amid the management ranks, shook directors’ confidence in the strategy and direction, according to people familiar with the deliberations.

Mr. Hackett is known for clear communication and taking bold action. He made waves in the Detroit area in 2014 when, as interim athletic director for the University of Michigan, he recruited NFL coach Jim Harbaugh to lead Michigan’s vaunted football program. He most recently oversaw the formation of Ford Smart Mobility, a unit responsible for experimenting with car-sharing programs, self-driving ventures and other programs aimed to help the 114-year-old auto maker better compete with Uber Technologies Inc., Alphabet Inc. and other tech giants looking to edge in on the auto industry.

Jim Farley, recruited by Ford from Toyota Motor Corp. and credited with turning around European operations, will also be given a new prominent role. Mr. Farley, 54, will work directly under the 62-year-old Mr. Hackett as a potential successor, according to multiple people briefed on Ford’s plans.

A group of other executives will be reassigned.

Mr. Hackett is a one-time Ford board member known for an easy and straightforward style reminiscent of Alan Mulally, a longtime Boeing Co. executive recruited to run Ford in 2006. Mr. Mulally addressed the turmoil that permeated Ford’s management ranks at the time, sold off business units and shored up the balance sheet.

Mr. Mulally left Ford in 2014 as the company was on a winning streak. He benefited from a revamped product line that was built while avoiding the bankruptcies that hit Detroit rivals General Motors Co. and Fiat Chrysler Automobiles NV’s Chrysler unit in 2009.

Mr. Fields, a turnaround artist known for overseeing revivals in Ford’s operations on several continents and within various business units, was a top lieutenant under Mr. Mulally and Bill Ford’s pick as the successor.

The company’s board and Mr. Ford, however, began discussing changes to the leadership team recently as the share price hovered around $11 a share—nearly 40% lower than when Mr. Fields took over. When the market capitalizations of Ford and GM were individually surpassed by Tesla Inc.’s earlier in this year, it underscored how far behind Detroit is perceived to be in the race to develop new technology.

One of several auto-industry outsiders recruited by Mr. Fields, Mr. Hackett was installed to be instrumental in helping Ford’s moves into transportation-related services. Auto executives are confronting changing attitudes toward car ownership. Uber, Google, Tesla and others are racing ahead with programs aimed at overtaking Detroit at the top of the U.S. car industry.

Those programs include electric vehicles, ride-hailing services and programs aimed at putting vehicles on the road entirely capable of driving without human intervention. Mr. Fields has been planning to launch driverless cars early next decade, but it has been far behind Tesla and GM on electric-car development. Executives have struggled to explain how Ford will make money on services other than developing, producing and selling automobiles.

Ford has posted a series of solid profits under Mr. Fields, aided by renewed demand for pickups and sport utilities that deliver higher margins and do well in an era of cheaper gasoline. Mr. Farley, meanwhile, helped deliver more than $1 billion in profit in Europe last year, with the favorable result coming as GM exited that region due to persistent losses and a lack of confidence in its German Opel unit.

Mr. Fields, however, has struggled with Wall Street. Analysts and investors have routinely questioned the company’s ability to weather the next industry downturn.
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Old 04-25-2018, 09:02 PM
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Lightbulb Cnn

http://money.cnn.com/2018/04/25/autos/ford-cars-north-america/index.html

Ford dropping all but 2 cars from its North American dealerships

Ford (F) said on Wednesday the only passenger car models it plans to keep on the market in North America will be the Mustang and the upcoming Ford Focus Active, a crossover-like hatchback that's slated to debut in 2019. That means the Fiesta, Taurus, Fusion and the regular Focus will disappear in the United States and Canada.

Ford will, however, continue to offer its full gamut of trucks, SUVs and crossovers.


Ford profits hit by lower sales, higher costsBy 2020, "almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles," the press release says. "The company is also exploring new 'white space' vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility."Related: American sedans are vanishing

By "white space," the company is referring to vehicles that don't fall neatly into the typical categories.
Ford has hinted it might decide to retire much of its sedan portfolio. Earlier this year, James Farley, the company's president of global markets, said Ford is "shifting from cars to utilities," which have been a bigger profit driver. It also reallocated $7 billion of research funds from cars to SUVs and trucks. And it's not just Ford. Fiat Chrysler (FCAU) did away with the Dodge Dart and Chrysler 200 more than a year ago. And General Motors (GM) decided to scale back production of the Chevy Cruze, Chevy Impala, Buick LaCrosse and the Cadillac ATS and CTS.
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Old 04-26-2018, 09:16 AM
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^ I saw that in the news as well. Somewhat surprising since I thought Ford would evolve the Taurus.
The current market is trucks, CUV and SUV's. Only three of the top 10 selling vehicles in the US market now are sedans.
Even 1/3 of Porsche sales in the US are Macan's.

Top 30 Best-Selling Vehicles In America ? March 2018 | GCBC

Last edited by Legend2TL; 04-26-2018 at 09:22 AM.
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Old 04-26-2018, 01:50 PM
  #454  
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Got damn baity headlines. Made it seem like they were only going to make the mustang and focus.

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Old 04-26-2018, 02:16 PM
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Originally Posted by Mizouse View Post
Got damn baity headlines. Made it seem like they were only going to make the mustang and focus.
As far as cars, that's actually the plan in a few years.
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Old 04-26-2018, 03:04 PM
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Originally Posted by RPhilMan1 View Post
As far as cars, that's actually the plan in a few years.
right, I know that now. But earlier articles didn't mention that. Sounded like they were dropping everything. But that wouldn't make sense
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Old 04-27-2018, 12:36 AM
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What does this do to Ford Performance? I assume that Ford will no longer be involved in anymore racing programs in North America.

Is the Ford GT and race team going to survive in Europe?
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Old 04-27-2018, 09:06 AM
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How can Ford disregard 400000+ car sales a year. It won't magically transform in CUV/SUV sales. Hard to understand.
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Old 04-27-2018, 09:08 AM
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Will Ford need to be bailed out this time!?!?
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Old 07-25-2018, 05:19 PM
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Ford $10.04 : -$0.48 (-4.56%)
After hours: 5:13PM EDT

https://www.wsj.com/articles/ford-lo...ook-1532551742

Ford Lowers Full-Year Outlook

Earnings fell 48% in second quarter; higher commodity costs hurt auto maker’s results

July 25, 2018 4:49 p.m. ET

Ford Motor Co. on Wednesday reported a 48% drop in second-quarter net income and lowered its 2018 profit outlook, citing tariff-related commodity cost pressures and trouble in Asia and Europe. It also outlined plans for a broad, multiyear restructuring that could result in $11 billion in charges.

Ford’s net income of $1.1 billion was hampered by about $300 million in higher commodity costs compared with a year earlier, nearly half of which stemmed from U.S. tariffs on steel and aluminum, Chief Financial Officer Bob Shanks said during a roundtable discussion with reporters. The company expects the effect of the tariffs to shave as much as $600 million from the bottom line this year, Mr. Shanks said.

Ford’s struggles deepened in China, where sales sank 26% in the first six months of the year. Ford’s China business swung to an operating loss of $483 million, from a $23 million profit a year earlier. Mr. Shanks said Ford’s product portfolio has grown stale in the world’s largest car market, which has hurt both sales volumes and pricing.

The No. 2 U.S. auto maker by sales posted adjusted earnings per share of 27 cents, short of analysts’ average forecast of 31 cents. Revenue fell 2% to $38.9 billion.

Ford also was hurt by a nearly $600 million hit from a drop in truck production stemming from a disruption at a parts supplier, which idled Ford’s truck plants for more than a week in May.

Ford Chief Executive Jim Hackett was appointed more than a year ago to set a long-term plan for the auto maker as innovations such as driverless and electric cars, and ride-sharing, threaten to transform the industry’s century-old business model. He also has emphasized improving Ford’s financial “fitness” by boosting profitability, in part through a plan to slash $25.5 billion in cumulative expenses by 2022.

The restructuring effort would be separate from those cost cuts, Mr. Shanks said. He declined to give specifics but said the restructuring will be aimed at directing resources toward the most profitable and highest-potential parts of the business, such as the company’s truck lineup in North America, which generates the bulk of Ford’s bottom line.

Rival General Motors Co. earlier Wednesday also said rising commodity costs, particularly steel, hurt second-quarter results. The Trump administration’s 25% tariff on steel and 10% tariff on aluminum took effect June 1.
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Old 09-10-2018, 12:55 PM
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https://www.carscoops.com/2018/09/fo...-heavy-lineup/

Ford is betting its future in the States on crossovers and SUVs by ditching most saloons and hatchbacks and focusing on high-riding vehicles instead.

Announced this spring, the decision is official and will soon see the brand stopping national ads for sedans, reports AutoNews, as the Fiesta, Focus, Fusion (Mondeo) and Taurus will slowly be phased out.

As a result, Ford’s dealer network will have to sell the remaining four-door cars without the help of advertising campaigns, as their budget will be redirected into promoting the next-gen SUVs, as well as the Mustang, which has secured a future in the Blue Oval’s U.S. portfolio.

Dealers will, however, get some help from Ford, as “we can’t let them just sit on the inventory”, said Blue Oval’s Vice President of U.S. Marketing, Sales and Service, Mark LaNeve. “We’ll keep them competitive on incentives, but we’re certainly not spending money there in a way where we’d be driving the market. We’re accepting the share we’ve got.”

As for the decision to stop advertising sedans in the United States, LaNeve said: “It allows us to focus our resources. If we can take that money from sedans, where we have a middle-of-the-road position, to be the leading brand in SUVs, that’d be a really good position.”

Ford’s new car sales dropped 21 percent in August; at the same time, those of the Mustang rose by 35 percent and deliveries of pickup trucks and vans were up by a 5.9 percent increase, while sales of utility vehicles went up by 20 percent.
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Old 09-10-2018, 01:19 PM
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Ford will be scrambling with their dicks in their hands if and when the market shifts.
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Old 09-10-2018, 01:54 PM
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Yeah, there’s a good chance. I was reading on article on jalopnik yesterday, where they were saying ford has narrowed their outlook to the future and starting to pigeonhole themselves and are starting to repeat the same mistakes they made in the 80s and 90s. I mean, it was more opinion than anything, but if it comes true

They were failrly critical of the current CEO. I wonder if he will mess things up. Ford was doing pretty good for a bit.

one thing is forsure, even with sedan sales shrinking, they decided to scrap 200k worth of sales based on the focus and fusion alone. Not sure if that was a good move. I guess time will tell.
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Old 09-10-2018, 01:58 PM
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they will be super behind if they have to re-tool the factories for sedans or smaller cars, sucks.....
but I think they are putting all their eggs into the electric cuv that they teased and called the "mach 1"

then it wouldnt matter so much if fuel prices go back up
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Old 09-10-2018, 02:08 PM
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Yeah I think we read the same article... they were dissing the Mach 1 hard. Rightfully so. Calling an electrical suv that is mustang inspired, using a holy mustang name seems rather sacrilegious
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Old 01-10-2019, 11:51 AM
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https://www.wsj.com/articles/ford-an...ng-11547117814

Ford to Slash Jobs, Shut Plants in Major European Revamp

Jan. 10, 2019

BERLIN— Ford Motor Co. is launching an overhaul of its loss-making European business that is expected to include thousands of job cuts, plant closures and the scrapping of low-profit models amid a storm of bad news for global car makers.

The move is part of a broad cost-cutting effort Ford Chief Executive Jim Hackett has embarked on in a rapidly changing automotive landscape buffeted by electric vehicles and a push toward autonomous driving. In October, Ford informed employees of a global reorganization that could affect salaried jobs, part of Mr. Hackett’s push to improve profits and boost its flagging stock price.

Steven Armstrong, the company’s president of Europe, Middle East and Africa, declined to provide details on the planned job cuts during a call with reporters Thursday, saying they would be made across the board throughout Europe and were still being negotiated with trade unions, as local labor laws often mandate.

However, he said the belt-tightening would “have a substantial impact” with details expected to be available by the end of June.

“It will be a significant number within the 50,000 we employ,” he added.

The restructuring is the latest sign that waning demand and weaker profits in Europe, amid concerns around Brexit, trade, the gradual death of diesel engines and an economic slowdown in China, are forcing auto manufacturers to aggressively prune their businesses after years of steady growth.

From January to October, the most recent data available, Ford sold 839,223 vehicles in the European Union, down 1.6% from the previous year and giving the company a 6.4% share of the European market.

In a separate announcement Thursday, Jaguar Land Rover, the British premium car maker, said it would cut 4,500 jobs world-wide. JLR has been struggling with weaker demand in China and a dramatic decline in diesel vehicle sales in Europe.

Ford rival General Motors Co. announced in 2018 that it would close five plants in the U.S. and Canada, after selling its European business in 2017, to boost profitability and focus investment on new technology.

Unlike GM, Ford said it would stick it out in Europe, at least for now.

“We decided the best option is to stay in Europe as long as we can reset the business and make it profitable,” Ford’s Mr. Armstrong said.

Ford, he said, has had trouble making money in Europe for decades. But a convergence of global trends—including pressure to invest in new technology and consumer preferences shifting away from traditional sedans to larger sport-utility vehicles and light trucks—coupled with a mandate to increase profits from Ford headquarters were driving the restructuring decision.

The move in Europe is among the first elements of a broad, multiyear restructuring of Ford’s global operations. Last summer, the auto maker said it would take up to five years to execute an $11 billion restructuring, but has offered few details about what parts of the business might be scrapped or sold off, leading to some frustration among analysts and investors.

In October, Chief Executive Jim Hackett cited an “unexpected deterioration” in Europe as a key reason why Ford cut its goal of achieving an 8% global operating-profit margin by 2020. Ford’s losses in Europe widened to $245 million in the third quarter.

The aim of the new plan is to boost Europe’s operating-profit margin to about 6% in the midterm, still shy of Mr. Hackett’s global target.

To get there, Ford is planning to stop making models that aren’t profitable. The first to go are the company’s C-Max compact car and Grand C-Max family sedan. As a result of scrapping those models, Ford will close a shift at its factory in Saarlouis, Germany, eliminating 1,600 jobs. The company has already stopped making those models in the U.S.

“The industry has spent years chasing unprofitable business,” Mr. Armstrong said. “Portions of our business are profitable. We need to address the portion of our business which isn’t profitable.”

Ford will also shut down production at its Ford Aquitaine plant in Bordeaux, France, where it makes transmissions, clutches and other components.

In the U.K., where Ford’s operations are suffering from the political uncertainty surrounding Britain’s planned exit from the EU, Ford is merging some administrative offices and functions. For now, Mr. Armstrong said, no decision had been taken to close its engine and components plants in Dagenham and Bridgend. But, he said: “Nothing is off the table.”
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