Ford: Mercury Brand to End in 2012
06-10-2008, 12:47 PM
#1
The sizzle in the Steak
Thread Starter
Ford: Mercury Brand to End in 2012
Mercury suppliers reveal brand will be dead by 2012, Ford continues to deny Mercury is headed for the chopping block.
leftlanenews
As we have reported on these pages before, it looks as though Ford's Mercury division doesn't have a life expectancy after 2012. While Ford is still optimistic about the brand's future, Mercury suppliers have revealed that their supply orders simply stop after 2012.
In a report by Edmunds — which echos a Leftlane story from October — it is confirmed that Mercury has no future vehicle plans beyond 2012, with every model going through a phase-out within the next four years. The Mercury Sable will likely be the first victim, with Mercury getting the cold shoulder on a new version of the 2010 Ford Taurus.
Subsequently, the Mariner SUV and Grand Marquis sedan will be dead by 2011 or early 2012. It is believed that the Milan will be the last Mercury produced, holding on until 2012 when an all-new Ford Fusion — the Milan's sister car — is scheduled to bow.
With Ford killing any plans to give Mercury a version of the Ford Flex, the once proud marque officially has nothing in the future vehicle pipeline.
But despite the evidence that Mercury is on life support, Ford insists that Mercury is an important part of its portfolio. At a media event held on Monday, Mark Fields, Ford's president of the Americas, told Automotive News that Mercury is an important part of Ford's lineup and that Ford is continually investing in the division. "It is an important part of the stable of brands," Fields said.
With suppliers now chiming in on the fate of Mercury, it's getting even harder to believe Ford's side of the story.
In a report by Edmunds — which echos a Leftlane story from October — it is confirmed that Mercury has no future vehicle plans beyond 2012, with every model going through a phase-out within the next four years. The Mercury Sable will likely be the first victim, with Mercury getting the cold shoulder on a new version of the 2010 Ford Taurus.
Subsequently, the Mariner SUV and Grand Marquis sedan will be dead by 2011 or early 2012. It is believed that the Milan will be the last Mercury produced, holding on until 2012 when an all-new Ford Fusion — the Milan's sister car — is scheduled to bow.
With Ford killing any plans to give Mercury a version of the Ford Flex, the once proud marque officially has nothing in the future vehicle pipeline.
But despite the evidence that Mercury is on life support, Ford insists that Mercury is an important part of its portfolio. At a media event held on Monday, Mark Fields, Ford's president of the Americas, told Automotive News that Mercury is an important part of Ford's lineup and that Ford is continually investing in the division. "It is an important part of the stable of brands," Fields said.
With suppliers now chiming in on the fate of Mercury, it's getting even harder to believe Ford's side of the story.
06-10-2008, 12:52 PM
#2
Go Giants
I thought the planet was a gonner...
06-10-2008, 01:12 PM
#5
Safety Car
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... That's a shame. There's alot Ford could do with the Mercury brand. It shouldn't just die. If I were ford, I position exclusively as a hybrid car-line brand; or perhaps a youth/small car brand. Three years ago I would have said it should be revived as an excitement division, but current gas prices make that a bad business case.
, it did.
06-10-2008, 01:51 PM
#7
I'm Down Right Fierce!
Can't say that I'm surprised. And IMO good riddance.
I mean more than 50% of the mercury lineup consists of rebadged Fords.
IE: My Dad had a late 90's Mercury Mountaineer which was in essence a late 90's Ford Explorer.
I mean more than 50% of the mercury lineup consists of rebadged Fords.
IE: My Dad had a late 90's Mercury Mountaineer which was in essence a late 90's Ford Explorer.
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06-10-2008, 01:55 PM
#9
Senior Moderator
, Mercury...I wonder if anyone will notice? 
06-10-2008, 01:59 PM
#10
I'm Down Right Fierce!
Originally Posted by dom
Isn't it 100%?
Milan = Fusion
Mariner = Escape
Sable = Taurus
Moutaineer - Explorer
Grand Marquis - Crown Vic
Milan = Fusion
Mariner = Escape
Sable = Taurus
Moutaineer - Explorer
Grand Marquis - Crown Vic
But ridiculous that they just change the emblems and grille and add an extra 5% onto the price for a Ford.
And Yummy, is your avatar supposed to be Shikamaru?
06-10-2008, 02:06 PM
#11
The sizzle in the Steak
Thread Starter
Originally Posted by Yumchah
, Mercury...I wonder if anyone will notice? 
06-10-2008, 02:15 PM
#12
Suzuka Master
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But despite the evidence that Mercury is on life support, Ford insists that Mercury is an important part of its portfolio. At a media event held on Monday, Mark Fields, Ford's president of the Americas, told Automotive News that Mercury is an important part of Ford's lineup and that Ford is continually investing in the division. "It is an important part of the stable of brands,until 2012" Fields said.
06-10-2008, 02:18 PM
#13
That was uncalled for...
Originally Posted by Yumchah
, Mercury...I wonder if anyone will notice?
06-10-2008, 03:18 PM
#15
The sizzle in the Steak
Thread Starter
Perhaps they can change Jill Wagner's contract from Mercury to Lincoln 
06-10-2008, 04:12 PM
#16
Senior Moderator
Originally Posted by Moog-Type-S
Perhaps they can change Jill Wagner's contract from Mercury to Lincoln
06-10-2008, 05:12 PM
#17
I shoot people
^^^the only thing I'll miss is Jill Wagner 
06-10-2008, 06:52 PM
#19
Senior Moderator
Originally Posted by dom
Isn't it 100%?
Milan = Fusion
Mariner = Escape
Sable = Taurus
Moutaineer - Explorer
Grand Marquis - Crown Vic
Milan = Fusion
Mariner = Escape
Sable = Taurus
Moutaineer - Explorer
Grand Marquis - Crown Vic
Sidenote: I actually think that the Milan looks better than the Fusion; adding a sportier trim with the cyclone V6 (260hp 3.5L) would make it worthy of consideration IMHO....though a loaded version of the current model can MSRP for $31k! 
06-11-2008, 02:08 AM
#22
Good riddance, they don't have a single model that is significantly different than the Ford equivalents. I vaguely remember riding along in a late 80's V8 Cougar with my dad before too.... too bad that when they ressurected it, they made it a FWD econo-hatch. Even still, they were essentially rebadged Thunderbirds (the older ones)
Even still, they were essentially rebadged Thunderbirds (the older ones)
06-16-2008, 04:21 AM
#24
Problem with Mercury was and is they have the same options as Ford on their cars
I liked the Sable it was a nice car, it looked better than said Taurus but there was nothing better in it luxury wise
mercury should do what Acura does
Load the car up with goodies and not have a stripped down version
TL comes in 2 basic cars TL and TL type S
only option on a base TL are
manual trans
navigation
tires
TL type S gets it all with only cosmetic options/ tires
I liked the Sable it was a nice car, it looked better than said Taurus but there was nothing better in it luxury wise
mercury should do what Acura does
Load the car up with goodies and not have a stripped down version
TL comes in 2 basic cars TL and TL type S
only option on a base TL are
manual trans
navigation
tires
TL type S gets it all with only cosmetic options/ tires
06-16-2008, 10:20 AM
#25
Fahrvergnügen'd
Originally Posted by YeuEmMaiMai
Problem with Mercury was and is they have the same options as Ford on their cars
I liked the Sable it was a nice car, it looked better than said Taurus but there was nothing better in it luxury wise
mercury should do what Acura does
Load the car up with goodies and not have a stripped down version
TL comes in 2 basic cars TL and TL type S
only option on a base TL are
manual trans
navigation
tires
TL type S gets it all with only cosmetic options/ tires
I liked the Sable it was a nice car, it looked better than said Taurus but there was nothing better in it luxury wise
mercury should do what Acura does
Load the car up with goodies and not have a stripped down version
TL comes in 2 basic cars TL and TL type S
only option on a base TL are
manual trans
navigation
tires
TL type S gets it all with only cosmetic options/ tires
06-16-2008, 08:35 PM
#28
Originally Posted by charliemike
The problem with that is that they already have Lincoln.
Ford's idea used to be
1. buy a Ford (basic car)
2. move up to a Mercury (mid rage car)
3. end up in a Lincoln
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