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Old 06-23-2006, 10:45 AM
  #121  
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GM is said to be doing 0% for up to 6 years.............


http://www.freep.com/apps/pbcs.dll/a...=2006606230362
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Old 06-23-2006, 12:40 PM
  #122  
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Originally Posted by DEI99662
The 30-day guarantee is a new idea Chrysler hopes will eliminate doubts among buyers who remember the automaker's past quality problems. But customers who return their vehicles would pay a penalty and a mileage fee.
Who actually read the whole thing?? Those of you who think you can get a free car for 30 days, think again.
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Old 06-23-2006, 02:03 PM
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Just as a follow up:

NEW YORK (CNNMoney.com) - Chrysler Group executives are giving serious consideration to a plan to offer a 30-day money-back guarantee on the companies vehicles, according to a newspaper report.

The Chrysler Group, part of DaimlerChrysler, informed a group of dealers about the plan but an official announcement will not come until at least next week, according to the story in the Detroit News. In the style of former Chrysler Chief Executive Lee Iacocca, DaimlerChrysler CEO Dieter Zetsche will announce the plan and star in a new advertising campaign, according to the report.

Customers who return their cars would still have to pay a penalty and a mileage fee, the newspaper said.

Executives plan to meet this afternoon to finalize the plan, according to the Detroit News.

The company already plans to offer an "employee pricing" incentive push this summer, according to a recent report in Automotive News, an industry newspaper.

http://www.cnn.com/2006/AUTOS/06/23/...tee/index.html
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Old 06-23-2006, 05:18 PM
  #124  
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I spent 30mins on their website and still could not find anything I like... I guess I will have to miss this great deal...
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Old 06-24-2006, 01:58 AM
  #125  
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Originally Posted by runnerX
I spent 30mins on their website and still could not find anything I like... I guess I will have to miss this great deal...
Darn!
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Old 06-26-2006, 03:37 AM
  #126  
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i bet there will be a lot of brothers with 30 day 300m trials, and a huge supply of 20"+ chrome rims beginning in august
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Old 06-26-2006, 01:34 PM
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Originally Posted by DownUnder
Hmmm, I think I found my next rental car free for 30 days on my next trip.
exactly...
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Old 06-26-2006, 01:36 PM
  #128  
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Originally Posted by alex2364
Who actually read the whole thing?? Those of you who think you can get a free car for 30 days, think again.
will have to see how much those penalties cost vs rental car...
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Old 06-26-2006, 01:37 PM
  #129  
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Originally Posted by Titand19
i bet there will be a lot of brothers with 30 day 300m trials, and a huge supply of 20"+ chrome rims beginning in august
haha

true...
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Old 07-03-2006, 01:16 PM
  #130  
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Chrysler is asking employees for new business ideas

Chrysler In Venture Capital - - Source: The Car Connection

Chrysler has set aside "millions of dollars," according to CEO Tom LaSorda, for an in-house venture capital program designed to create "new, innovative ways to grow the company." The project has been in operation since early spring, said the automaker's chief executive, and a number of proposals have been received from Chrysler employees.

By the end of August, or early September, LaSorda continued, he and other senior executives will hold a review of the most innovative proposals. Employees will have 15 minutes to pitch their ideas, much as if they were going before a venture capital company. Chrysler is ready to sponsor several of the best, if they merit funding from a budget that LaSorda suggested is "more than a single-digit million."

The project is not designed to come up with new ways to build cars, stressed the executive, whose twin brother is a successful entrepreneur. But there appear to be relatively few other caveats. "I want somebody to give us a business that would get us $50 million, $100 million," said LaSorda. The project is also meant to serve as a learning lesson for the entire Chrysler enterprise, said LaSorda. It is tough to get people to think like entrepreneurs because of the "paralysis by analysis" in a large bureaucracy. In the long run, the CEO hopes the project will lead to more flexibility and speed in the Chrysler organization.-Paul A. Eisenstein

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Old 07-03-2006, 01:17 PM
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What every company, regardless of sector, should absolutely be doing, every single day!
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Old 07-03-2006, 01:26 PM
  #132  
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Why spend all that money?????

..All they have to do is read Azine Automotive News.
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Old 07-03-2006, 02:20 PM
  #133  
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Originally Posted by Moog-Type-S
Why spend all that money?????

..All they have to do is read Azine Automotive News.

why ask their employees when most salesman dont know shit. just read the online forums and they'll figure it out
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Old 07-03-2006, 02:25 PM
  #134  
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Originally Posted by Infamous425
why ask their employees when most salesman dont know shit. just read the online forums and they'll figure it out
Chrysler salesmen aren't Chrysler employees.
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Old 07-03-2006, 02:36 PM
  #135  
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hey boss

1. you guys really fucked up the new sebring sedan. we need a better midsized to go against camcords and emerging hyunkias.

2. when are we going to stop making p/t cruiser? people are making fun of us.

3. we need celine dion back for our pacifica commercial.



there. give me my million.
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Old 07-03-2006, 02:54 PM
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Originally Posted by gavriil
What every company, regardless of sector, should absolutely be doing, every single day!
So true.

It really seems like American car companies have been stuck in their "paralysis by mis analysis" routine for a LONG time.
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Old 07-03-2006, 03:13 PM
  #137  
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Originally Posted by chungkopi
3. we need celine dion back for our pacifica commercial.
Just kill the Pacifica line already...it has been suffering poor sales for years.
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Old 07-03-2006, 03:44 PM
  #138  
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Originally Posted by chungkopi
hey boss

1. you guys really fucked up the new sebring sedan. we need a better midsized to go against camcords and emerging hyunkias.

2. when are we going to stop making p/t cruiser? people are making fun of us.

3. we need celine dion back for our pacifica commercial.



there. give me my million.
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Old 07-03-2006, 05:56 PM
  #139  
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Originally Posted by SpeedyV6
Chrysler salesmen aren't Chrysler employees.

ok my bad. still they should be reading the forums
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Old 09-18-2006, 05:06 PM
  #140  
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Chrysler: Sales, Marketing, and Financial news

Is 'Dr. Z' Kaput as Chrysler's TV Pitchman?
By GINA CHON and SUZANNE VRANICA
September 18, 2006; Page B1

Chrysler's surprise disclosure Friday that it will lose $1.5 billion in the third quarter signals a painful new round of restructuring that will likely have DaimlerChrysler AG Chairman and Chief Executive Dieter Zetsche considering how many workers to let go. One of them may be "Dr. Z," his advertising alter ego.

Chalk it up as another setback for the CEO as pitchman, an ad strategy supercharged by a blunt-talking former Chrysler chief executive, Lee Iacocca, during the company's hard times in the 1980s and 1990s. Other CEOs, including Mr. Zetsche, haven't fared as well starring in ads, some ad analysts say.
[Dieter Zetsche]

Created by the Detroit office of Omnicom Group's BBDO, the "Dr. Z" campaign cost $100 million and has been running since July. It relies on Mr. Zetsche, with his distinctive, bushy mustache and German accent, for a light-hearted setting of a somewhat complicated message about how Chrysler cars share engineering and design features with higher-priced Mercedes sedans, or how Jeep SUVs are clean and fuel efficient.

But the ads have become the butt of scorn from some ad critics, even though industry research shows the ads were memorable. Critics often pointed to studies showing that many people believed Dr. Z wasn't a real person. Detroit area resident Carrie Belcher, who has a Jeep Grand Cherokee and Volkswagen Passat in her family, said she assumed he was a fake character and was surprised to learn he was DaimlerChrysler's CEO. But she said the ads made her laugh. "I thought it was kind of fun that the CEO was that quirky and funny," she said. (Mr. Zetsche does have a doctorate in engineering.)

The Chrysler Group vigorously defends the ads, saying the campaign did its job of informing consumers about what Chrysler stands for.

The TV, radio and print portions of the Dr. Z campaign are currently suspended so the company can focus on its clearance sale and new model launches over the next two months. That isn't considered a reflection on the Dr. Z campaign, since clearance and new-model ads are normal for this time of year. Chrysler says the Dr. Z campaign will continue in some form but might not feature new appearances by Mr. Zetsche. "If we do more of the same, people would say it was boring," says Chrysler spokeswoman Eileen Wunderlich.
[Dieter Zetsche]
Wendy's International Inc. founder Dave Thomas (below) was a big hit in company ads, but DaimlerChrysler's Chairman and Chief Executive Dieter Zetsche (above) has fared less well with critics pointing to studies showing that, although memorable, people believed Dr. Z wasn't a real person.

Ad industry observers say Chrysler's ambivalence about Mr. Zetsche's future as a spokesman is the main reason to assume he won't have one. Some think the role was a bad idea from the outset. "Dr. Z was a crazy move," says Richard Edelman, president and chief executive of the Edelman public-relations firm. "We are not in an era where CEOs are seen as rock stars."

Agency executives often bemoan the use of chiefs in commercials. But some classic campaigns have featured the top boss. "There are times when it makes sense to have a leader of a company or brand speak, but more times than not, it doesn't work," says Brendan Ryan, chairman of Interpublic Group's Draft FCB. "The danger is you are talking to yourself because what you are saying may be compelling in the boardroom, but it doesn't necessarily touch consumers."

Mr. Ryan says companies should reserve the move for times when they need to address the public to calm fears or squelch concerns. But even then, experts warn the CEO's persona should be considered before he takes to the airwaves.

Two of the most successful attempts have come from Wendy's International, whose warm and pudgy founder, Dave Thomas, starred in ads for 13 years; and Chrysler, which cast Mr. Iacocca in the role of frontman in the 1980s, when the company was trying to save itself from bankruptcy.
[Wendy's]

At Ford Motor, Bill Ford Jr. promised more innovation in commercials, but they haven't done much to stop Ford's sales slump. Ford's U.S. sales are down 9.9% through August, and the company plans to slash tens of thousands of jobs. New York ad research firm IAG Research says the innovation ads scored slightly lower with consumers in terms of recall and likeability than Ford commercials that didn't use Mr. Ford. Mr. Ford recently stepped down as CEO, succeeded by former Boeing executive Alan Mulally.

With the Dr. Z ads, Chrysler wanted to tell consumers about the benefits of its 1998 merger with Daimler-Benz. Jason Vines, Chrysler's vice president of corporate communications, said Mr. Zetsche didn't want to do the ads at first but was persuaded after learning that ads featuring him were the most popular in focus groups.

Mr. Zetsche, who turned the Chrysler Group around before being promoted to run all of DaimlerChrysler earlier this year, embodies the benefits of the American and German aspects of the company, Mr. Vines said. "We knew it would be controversial," he said. "But we thought if anybody could pull this off, he could."

Some industry research indicates the spots were a success. Millward Brown Research found 76% of consumers who intended to buy a vehicle in the next 90 days found the ads memorable, and 73% said they understood Chrysler's vehicles combined the best of American and German engineering and design. The Dr. Z ads also had 43% higher brand recall and 63% higher message recall than other Chrysler ads.

"It's like that old saying, 'I don't care what you say about me, just spell my name right,' " Mr. Vines said. "I don't see any Toyota or GM ad getting this much attention."

Write to Gina Chon at [email protected]1 and Suzanne Vranica at [email protected]2
URL for this article:
http://online.wsj.com/article/SB115854485932265959.html
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Old 09-18-2006, 07:04 PM
  #141  
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even if they were good commercials i dont think they would help boost sales that much
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Old 09-18-2006, 07:28 PM
  #142  
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I can't wait, that guy is a jackass of the highest order in those commercials.
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Old 09-18-2006, 07:28 PM
  #143  
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Without those ads I don't think that most people knew that Chrysler was owned by Daimler Benz. And even if they did know it, I'm not sure that many people realized that M-B technology was found in cars like the 300 & Dodge Magnum.
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Old 09-18-2006, 07:54 PM
  #144  
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Originally Posted by SpeedyV6
Without those ads I don't think that most people knew that Chrysler was owned by Daimler Benz. And even if they did know it, I'm not sure that many people realized that M-B technology was found in cars like the 300 & Dodge Magnum.

True. That is a message that they had to get out as most people would view it as a positive.
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Old 09-19-2006, 08:50 AM
  #145  
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I don't think the problem is so much with the commercials, but the company just doesn't have the right mix of products. They're very heavy into SUVs & minivans, and don't have many cars. The cars they do have are cheap feeling, plasticky, and uninspiring to drive IMO. And they don't have much to offer the younger crowd.
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Old 09-19-2006, 09:45 AM
  #146  
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I thought those "Dr Z" commercials were great. When the Detroit media was talking about it, many people on the street (ie informal survey) said they had a hard time understanding him. WTF?! I have a better time understanding people with a German accent rather than some people in Detroit.

Anyway ... I thought this a nice diversion by adding humour to selling cars. Maybe it's my Canadian sense of humour that makes me 'undertsand' the commercials. As far as I'm concerned, that was the best series of commercials made by the car manufacturers.

1. Honda -- Mr Opportunity knocking? weak
2. Toyota -- ??
3. Hyundai -- ?
4. GM -- ?
5. Ford -- good commercial with the GT500 at the German port ... see? they are using the spin-off of the Dr Z commercial to get sympathy car sales ...

... etc etc etc
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Old 09-19-2006, 02:03 PM
  #147  
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Post Chrysler to cut shipments by 90,000 cars

Also, along with the loss announcement...

From Leftlanenews...

The Chrysler Group will cut deliveries by 90,000 vehicles — roughly a quarter — in the third quarter, the automaker said today. Overall, shipments for the second half of the year will be down 135,000 units from the original plan. Third quarter deliveries had previously been lowered to 380,000 vehicles. That figure will bow be 290,000. Last week, Chrysler said it expects to post report a loss of $1.5 billion for the third quarter of fiscal 2006 — a significant increase over the previously anticipated $600 million loss. "The Chrysler Group is facing a difficult market environment in the United States with excess inventory, non-competitive legacy costs for employees and retirees, continuing high fuel prices and a stronger shift in demand toward smaller vehicles," the company said during that announcement. The Chrysler Group consists of Chrysler, Jeep, and Dodge.
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Old 09-21-2006, 02:14 PM
  #148  
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those commercials were retarded from the start. "we made ze dodge caravan beautiful inzide and out."
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Old 09-21-2006, 02:32 PM
  #149  
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Ya, einen Reklameanzeigen macht kein für mich. Die Amerikaner kaufen gern Honda, Toyota und Hyundai jetzt für ein Grund. Es ist die Qualität.

Just because I said that in German doesnt make me sound smarter. Point I am trying to make is (and kind of made in my previous words) that the FINAL PRODUCT dictates where consumers will spend their money. I was listening to NPR Chicago and BBC radio, and both had a segment on Ford recently. BBC's American corresondent made an obvious point that people in America KNOW Honda and Toyota are reliable and therefore will go to them regardless. In a car, you instantly lose money, so you best be making an investment that will take your money the farthest. Americans themselves have not been buying their country's domestics as much as the japanese's products.

Some German guy talking about his product won't do much. I talked to some classmates and a proffessor about this recently. All 5 middle-American, car-ignorant, typical college people said they would choose a Toyota or Honda over a Ford, Chevy, or Dodge any day.

The domestics have a stereotype going around that they need to get rid of. Otherwise, as a Ford official said during that BBC interview, [he] will be planning on moving to another company the way things are going.
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Old 10-25-2006, 01:46 PM
  #150  
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Chrysler group for sale **Chrysler bought by Cerberus for $7.4B (page 2)**

Chrysler group for sale? 'We don't exclude anything,' CFO says - - Source: Autonews.com

Chrysler group for sale? 'We don't exclude anything,' CFO says

Bradford Wernle

Is the Chrysler group for sale? During a presentation to analysts and journalists today, DaimlerChrysler CFO Bodo Uebber refused to rule out the sale or spinoff of its unprofitable Chrysler group.

"We don't exclude anything here," including structural changes, Uebber said during his third-quarter earnings teleconference today. "We will do our analysis. Second, we will talk about measures. And third, we will draw our conclusions."

Asked again whether DaimlerChrysler has put the Chrysler group up for sale, Uebber repeated the same answer without giving a yes or no. "I don't do any speculation," he said.

Chrysler group losses dragged down DaimlerChrysler's third-quarter financial results. The Chrysler group lost $1.47 billion, down from a $393 million profit for the same period a year ago.

The company predicts Chrysler will lose $1.2 billion in 2006. DaimlerChrysler posted quarterly net income of $680 million and projects a companywide operating-profit target of $6.29 billion for the full year.

The Chrysler group's loss overshadowed a rebound at the Mercedes Car Group, whose quarterly operating profit rose to $1.24 billion.

DaimlerChrysler has assigned a team of senior executives to study seven major facets of the Chrysler group's business. The teams have been asked to improve margins by $1,000 per vehicle. Officials declined to give a timetable for the internal study.

Reuters contributed to this report.
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Old 10-25-2006, 01:53 PM
  #151  
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Old 01-22-2007, 04:08 PM
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Chrysler Spin-Off Rumors Restart - - by Joseph Szczesny (2007-01-21) - - Source: The Car Connection

Reports circulated throughEurope again last week that DaimlerChrysler was thinking of spinning off the Chrysler Group -- and the rumors helped push the company's stock towards $60 per share.



The speculation again drew the obligatory denials from DaimlerChrysler spokesmen in both Auburn Hills and Stuttgart where executives tried to keep the spotlight on the introduction of the Mercedes-Benz C-Class.



Dieter Zetsche, DaimlerChrysler's chief executive officer, has repeatedly said there are no plans to spin off the Chrysler Group.



The rumors, however, seemed to be fueled by the side-line conversations at the C-Class launch and an upcoming meeting of the DaimlerChrysler supervisory board, which is scheduled to hear an update of plans for turning around the fortunes of the ailing Chrysler Group.



In addition, the rumors also reflect the sentiment of a vocal group of German shareholders, including some institutional shareholders, who have been vocal opponents of the 1998 merger that created the German-American automaker. Roughly 80 percent of DaimlerChrysler's outstanding common stock is owned by German citizens and institutions. Dissident German shareholders, in fact, were instrumental in forcing Juergen Schrempp, then DaimlerChrysler chairman, to back out of a deal with Mitsubishi three years ago.

Meanwhile, the Chrysler Group lost $1.5 billion through the first three quarters of 2006, and losses appear to have continued during the fourth quarter as the company cut production to curb an unwanted increase in inventories.

Tom LaSorda, Chrysler Group president, has said he will make the turnaround plan public by the end of February. The bulging inventories and red ink have put a lot of pressure on LaSorda, who was forced to dismiss his top marketing executive last fall after a revolt by franchised dealers.

LaSorda, a manufacturing whiz, is now heading up the company's marketing effort personally and trying to repair relations with dealers while working under a steady stream of stories, indicating he is about to be replaced by Volkswagen's Wolfgang Bernhard, who will be unemployed at the end of the month.

Zetsche, however, went out of his way to embrace LaSorda during a joint appearance at the North American International Auto Show and dismissed suggestions Bernhard was coming back to DaimlerChrysler.

LaSorda also is walking something of a tight rope. On the one hand, he is trying to convince skeptics in the press and investment community that Chrysler's problems last summer were only a temporary aberration. At the same time, he also has to convince the United Auto Workers the situation is dire enough to require contract concessions similar to those the union gave General Motors and Ford in 2005.

So far, however, the UAW has balked and the dispute over concessions is simmering in the background. The union agreed to take another look at DaimlerChrysler's financial reports but so far the effort has not changed the UAW's overall position.

On Friday, DaimlerChrysler shares surged 1.7 percent on the rumors of the spinoff and a positive introduction of the new C-Class sedan. The company expects the new car to help boost profits, Zetsche said.
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Old 01-22-2007, 04:13 PM
  #153  
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What is all this about the dealers revolting? Can't deal with those Kraut bastards running Chrysler or something?
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Old 01-23-2007, 12:04 PM
  #154  
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I guess the question I have is are they including Dodge in the Chrysler sell off? If it just Chrysler then no wonder. Maybe if they had more than one hot product (300) in their stable.

I mean the Crossfire c'mon...that thing was out of date the same day it hit showroom floors. Has anyone ever even seen a Chrysler Aspen on the road? Does anyone even care about the Sebring? The PT Cruiser has been out for 7 years...

I don't know much about the minivan market I heard the Chrysler is nice, but lets face it minivan mom seems to have turned into SUV soccer mom.
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Old 01-23-2007, 12:26 PM
  #155  
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Chrysler/ Dodge is crap...end of story. LOL
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Old 01-23-2007, 12:27 PM
  #156  
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Originally Posted by aesir11
I guess the question I have is are they including Dodge in the Chrysler sell off? If it just Chrysler then no wonder. Maybe if they had more than one hot product (300) in their stable.

I mean the Crossfire c'mon...that thing was out of date the same day it hit showroom floors. Has anyone ever even seen a Chrysler Aspen on the road? Does anyone even care about the Sebring? The PT Cruiser has been out for 7 years...

I don't know much about the minivan market I heard the Chrysler is nice, but lets face it minivan mom seems to have turned into SUV soccer mom.
It would be Dodge and Chrysler and whatever else falls in that "Group" like Dodge commercial trucks I guess.
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Old 01-23-2007, 12:37 PM
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But then DCX can't whore out leftover MB pieces.

And Jeep is a good name to have on your side.
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Old 01-23-2007, 01:15 PM
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I guess the question is who would buy them. Wonder why they can't just shut it down and write it off as a loss. Or does part of Mercedes divisions profits come from the sale of stuff to Dodge.................
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Old 01-23-2007, 01:24 PM
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Originally Posted by Black Tire
Chrysler/ Dodge is crap...end of story. LOL
But they're better than what Ford/GM is turning out!

Okay, not entirely across the board but they've made great strides against those other guys. The 300 is the US class leader in the full-size, and Jeep is far and away the nicest among the non-Luxury US SUVs. Unfortunately, they've added too many derivative models to Jeep's lineup. The Compass? Come on. The Commander? Not impressed.

I haven't had the opportunity to compare in the past couple of years, but 2 years ago GM & Ford couldn't match the quality of Chrysler's vehicles (I know that's a relative statement).
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Old 01-23-2007, 01:45 PM
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Originally Posted by DelawareCLS
But they're better than what Ford/GM is turning out!


Ford, maybe. But I couldn't disagreee more with GM. GM is IMO far and away ahead of Chrysler for the most part.
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