Drivers of silver cars least likely to crash, study reports
12-20-2003, 08:11 PM
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Drivers of silver cars least likely to crash, study reports
Saturday, December 20, 2003
Drivers of silver cars least likely to crash, study reports
By Martiga Lohn / Bloomberg News
Picking a silver-colored car may reduce your odds of being hurt or killed in a crash, according to a New Zealand study in the British Medical Journal.
Drivers of brown, black and green vehicles had the worst odds in a study of 571 accidents that led to hospitalization or death in and around Auckland, New Zealand, in 1998 and 1999.
Silver-car drivers were half as likely to be in a serious crash as drivers of white cars, the most common vehicle color in the study, the University of Auckland researchers said. The researchers didn’t explain why silver-colored cars were safer than those of other colors in the study. Earlier research has shown that white and light-colored cars are less likely to be involved in crashes, they said.
Traffic injuries killed 1.3 million people worldwide in 2000, more than half of them between 15 and 44 years old, at a cost of $518 billion a year, according to the World Health Organization. Road accidents are projected to become the third- leading cause of death and disability by 2020, ahead of chronic lung disease, tuberculosis, war and HIV/AIDS, the agency said.
“Increasing the proportion of silver cars could be an effective passive strategy to reduce the burden of injury from car crashes,” the said in the study, to be published in Saturday’s British Medical Journal.
The AAA Foundation for Traffic Safety encourages the use of lime yellow for fire and rescue vehicles because of its high visibility, according to the U.S. group’s Web site.
The study adjusted for factors including the driver’s age, sex, educational level, seatbelt use, vehicle age, alcohol consumption in the previous six hours, weather and ambient light.
Drivers of silver cars least likely to crash, study reports
By Martiga Lohn / Bloomberg News
Picking a silver-colored car may reduce your odds of being hurt or killed in a crash, according to a New Zealand study in the British Medical Journal.
Drivers of brown, black and green vehicles had the worst odds in a study of 571 accidents that led to hospitalization or death in and around Auckland, New Zealand, in 1998 and 1999.
Silver-car drivers were half as likely to be in a serious crash as drivers of white cars, the most common vehicle color in the study, the University of Auckland researchers said. The researchers didn’t explain why silver-colored cars were safer than those of other colors in the study. Earlier research has shown that white and light-colored cars are less likely to be involved in crashes, they said.
Traffic injuries killed 1.3 million people worldwide in 2000, more than half of them between 15 and 44 years old, at a cost of $518 billion a year, according to the World Health Organization. Road accidents are projected to become the third- leading cause of death and disability by 2020, ahead of chronic lung disease, tuberculosis, war and HIV/AIDS, the agency said.
“Increasing the proportion of silver cars could be an effective passive strategy to reduce the burden of injury from car crashes,” the said in the study, to be published in Saturday’s British Medical Journal.
The AAA Foundation for Traffic Safety encourages the use of lime yellow for fire and rescue vehicles because of its high visibility, according to the U.S. group’s Web site.
The study adjusted for factors including the driver’s age, sex, educational level, seatbelt use, vehicle age, alcohol consumption in the previous six hours, weather and ambient light.
12-20-2003, 08:48 PM
#2
Suzuka Master
Re: Drivers of silver cars least likely to crash, study reports
Originally posted by kansaiwalker1
Picking a silver-colored car may reduce your odds of being hurt or killed in a crash, according to a New Zealand study in the British Medical Journal.
Picking a silver-colored car may reduce your odds of being hurt or killed in a crash, according to a New Zealand study in the British Medical Journal.
My guess is that drivers who pick silver prefer bland looking colors and possibly are more likely to be predisposed to bland (& safe) driving habits.
10-16-2007, 09:04 AM
#3
Silver still tops for new cars
http://www.wheels.ca/article/asset/32198
It's the most popular car colour for the seventh straight year, reflecting money, success and prestige
David Graham
Living Reporter
Oct 15, 2007
Picking out your silver car in a downtown parking lot is like finding your black suitcase on a crowded luggage carousel.
As you wander an endless maze of silver-coloured vehicles you make a mental promise: your next car will be puce, fuchsia, lilac, something that stands out, anything but silver.
But it isn't.
Silver has been the most popular car colour for the past seven years, outpacing all other colours including heavy hitters like black, white and grey. And although car manufacturers have courageously introduced different hues over the years, they never unseat the famous colour of granny's sterling tea service and Anderson Cooper's hair.
Statistics reveal that silver entered the top three in 1999 and became number one globally in 2001.
According to PPG Industries, the world's leading manufacturer of transportation coatings, silver is a top performer because it shows off a car's shape and design features better than other colours.
On Wednesday, PPG will unveil the results of its annual "colour popularity survey" and according to Jane Harrington-Durst, the company's manager of colour styling, "silver is still number one in North America as well as globally."
While silver continues to dominate the car colour market, there are whispers it may be losing its grip. "Silver is starting to decline and other hues such as blue and black are emerging to take some of silver's market share," Harrington-Durst says.
And the "new" silvers "will be tinted with colour or moved more to a charcoal range," she says. Some combinations of silver and colour will give the car an iridescent effect and could actually change colour as you view the car from different angles.
U.S. market forecaster Bob Prechter believes silver suits our "social mood," a culture enamoured of technology and cool, high-tech gadgetry. They like the chic minimalist colour because it's futuristic and space-age, he says. He also suspects that silver – as a commodity, currently trading vigorously on the stock market – is perceived as a colour that reflects money, success and prestige.
Ask silver car owners about their colour choice and they'll offer a rainbow of reasons.
Most will say they prefer silver cars for pragmatic reasons, suggesting it stays relatively clean against the backdrop of a gritty urban environment. Silver is also good at hiding tiny scratches and dents.
Buy black and you'll spend every weekend at the car wash, says Sue Georgas, owner of the dog grooming salon Shampooches in Thornhill. Georgas says she buys silver because it's the easiest colour to maintain.
Her 1997 Ford Escort was "frosty" silver. Now, her 2005 Ford Focus is "metallic" silver. Her mother likes red cars while her father prefers blue.
And while it's yet to be proven, some people believe silver cars are safer.
Back in 2003 a study published in the British Medical Journal, suggested, "silver-coloured cars are 50 per cent less likely to get involved in serious accidents than cars of any other colour."
And more recently, the Vehicle Colour Study conducted by Australia's Monash University Accident Research Centre, confirmed black cars are more likely to be involved in a crash than any other car colour.
But lead researcher Dr. Stuart Newstead isn't so sure silver is the safest colour. The Monash study "demonstrated that white-coloured vehicles had the lowest crash risk in all types of light conditions."
While there seems to be a strong association between car colour and accidents, a clear-cut cause and effect relationship has yet to be established. It may be that white and silver cars are more conspicuous. It may also be that the drivers of white and silver cars are better drivers.
Fernando Lopez, sales manager at Somerset Chevrolet in Toronto who watches a steady stream of silver vehicles leave his lot, is convinced silver is safe. "It is the top seller," he says. "Buyers like them because they don't get dirty and they think they are less likely to get in an accident."
One insurance broker, who represents seven insurance companies, says the link between the cost of insurance and car colour is the stuff of urban legend – like the one that implies drivers of red cars get more speeding tickets.
It may simply be that red cars stand out and therefore catch the eye of police officers.
David Graham
Living Reporter
Oct 15, 2007
Picking out your silver car in a downtown parking lot is like finding your black suitcase on a crowded luggage carousel.
As you wander an endless maze of silver-coloured vehicles you make a mental promise: your next car will be puce, fuchsia, lilac, something that stands out, anything but silver.
But it isn't.
Silver has been the most popular car colour for the past seven years, outpacing all other colours including heavy hitters like black, white and grey. And although car manufacturers have courageously introduced different hues over the years, they never unseat the famous colour of granny's sterling tea service and Anderson Cooper's hair.
Statistics reveal that silver entered the top three in 1999 and became number one globally in 2001.
According to PPG Industries, the world's leading manufacturer of transportation coatings, silver is a top performer because it shows off a car's shape and design features better than other colours.
On Wednesday, PPG will unveil the results of its annual "colour popularity survey" and according to Jane Harrington-Durst, the company's manager of colour styling, "silver is still number one in North America as well as globally."
While silver continues to dominate the car colour market, there are whispers it may be losing its grip. "Silver is starting to decline and other hues such as blue and black are emerging to take some of silver's market share," Harrington-Durst says.
And the "new" silvers "will be tinted with colour or moved more to a charcoal range," she says. Some combinations of silver and colour will give the car an iridescent effect and could actually change colour as you view the car from different angles.
U.S. market forecaster Bob Prechter believes silver suits our "social mood," a culture enamoured of technology and cool, high-tech gadgetry. They like the chic minimalist colour because it's futuristic and space-age, he says. He also suspects that silver – as a commodity, currently trading vigorously on the stock market – is perceived as a colour that reflects money, success and prestige.
Ask silver car owners about their colour choice and they'll offer a rainbow of reasons.
Most will say they prefer silver cars for pragmatic reasons, suggesting it stays relatively clean against the backdrop of a gritty urban environment. Silver is also good at hiding tiny scratches and dents.
Buy black and you'll spend every weekend at the car wash, says Sue Georgas, owner of the dog grooming salon Shampooches in Thornhill. Georgas says she buys silver because it's the easiest colour to maintain.
Her 1997 Ford Escort was "frosty" silver. Now, her 2005 Ford Focus is "metallic" silver. Her mother likes red cars while her father prefers blue.
And while it's yet to be proven, some people believe silver cars are safer.
Back in 2003 a study published in the British Medical Journal, suggested, "silver-coloured cars are 50 per cent less likely to get involved in serious accidents than cars of any other colour."
And more recently, the Vehicle Colour Study conducted by Australia's Monash University Accident Research Centre, confirmed black cars are more likely to be involved in a crash than any other car colour.
But lead researcher Dr. Stuart Newstead isn't so sure silver is the safest colour. The Monash study "demonstrated that white-coloured vehicles had the lowest crash risk in all types of light conditions."
While there seems to be a strong association between car colour and accidents, a clear-cut cause and effect relationship has yet to be established. It may be that white and silver cars are more conspicuous. It may also be that the drivers of white and silver cars are better drivers.
Fernando Lopez, sales manager at Somerset Chevrolet in Toronto who watches a steady stream of silver vehicles leave his lot, is convinced silver is safe. "It is the top seller," he says. "Buyers like them because they don't get dirty and they think they are less likely to get in an accident."
One insurance broker, who represents seven insurance companies, says the link between the cost of insurance and car colour is the stuff of urban legend – like the one that implies drivers of red cars get more speeding tickets.
It may simply be that red cars stand out and therefore catch the eye of police officers.
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