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Dodge: Ram News **2019 1500 Revealed (page 7)**

 
Old 01-14-2008, 01:03 PM
  #121  
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i like it. looks better than the tundra inside and out.
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Old 01-14-2008, 01:32 PM
  #122  
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Not bad.
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Old 05-05-2008, 11:02 AM
  #123  
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$13k off MSRP

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Old 05-05-2008, 11:39 AM
  #124  
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ROFL!
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Old 05-05-2008, 11:58 AM
  #125  
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If there ever was a time to buy a big old truck....it would be now.
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Old 09-12-2011, 11:12 AM
  #126  
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http://content.usatoday.com/communit...l-van-import/1

On the heels of Ford's success with its Transit Connect truck-car, Fiat is going to import its own little van to sell as a Ram.


In Europe, it's known as the Fiat Doblo and it has a lot of the same qualities that are making the Transit Connect a success. It is a little van that looks like the back of a truck grafted to an economy car. The type of vehicle has been popular in Europe and other regions of the world, but not in the U.S.

Ford hawks Transit Connects to flower deliverers, plumbers and even converts them to passenger use for taxicabs. Nissan has also introduced similar vehicles.

Doblo is made in Turkey, just like the Transit Connect.

Fiat says it has signed a letter of intent with its Turkish joint-venture partner, Tofas, for Doblos that can be sold in the U.S. and Canada. Tofas is going invest $160 million in the venture. They start arriving in early 2013.
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Old 09-12-2011, 11:12 AM
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Old 09-12-2011, 11:13 AM
  #128  
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Mods - please change the title of the thread to eliminate "2006".
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Old 09-12-2011, 11:14 AM
  #129  
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Ram Doblo? - doesn't exactly roll off the tongue.
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Old 09-12-2011, 11:29 AM
  #130  
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Originally Posted by biker View Post
Mods - please change the title of the thread to eliminate "2006".
Done!
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Old 09-12-2011, 11:34 AM
  #131  
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grand caravan had an affair with an element...looks terribad.
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Old 09-12-2011, 11:41 AM
  #132  
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Looks are very low on the priority list in this segment - utility is king. This is the de facto contractor/delivery truck in many parts of the world. Putting it in the Ram lineup means it is unlikely to be offered as a passenger vehicle - the last thing ChyrCo needs is to lose sales of the Caravan.
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Old 09-12-2011, 12:16 PM
  #133  
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65 Fury Convict is going to come in here at yell at you biker

I think ChryCo saw how well the Ford Transit Connect is doing and wants to get some of that action.
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Old 09-12-2011, 12:45 PM
  #134  
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Those Ford Transit Connects are everywhere!!

Fiat wants some of that market for sure!
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Old 09-12-2011, 12:54 PM
  #135  
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Originally Posted by Moog-Type-S View Post
Those Ford Transit Connects are everywhere!!

Fiat wants some of that market for sure!
Ford is definitely doing well with them ... About the same cost as what an Econoline was but gets 26mpg on the highway instead of 12. Can't carry quite as much but for what most companies use vans for they work well. And when Ford finally adds a diesel Connect I think they'll fly out of dealerships.

The diesel should provide more power for payload and I would guess over 32-35mpg.

Imagine you're Comcast and you have a crapton of Econolines ... The fuel savings from a diesel Connect would probably pay for a new Connect in 2-3 years.
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Old 09-12-2011, 01:32 PM
  #136  
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Old 09-12-2011, 01:36 PM
  #137  
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^ BTW, the pic is of the passanger version. It's likely that the Ram version will be a strictly utility version with no glass on the sides (other than front door windows). The front may also likely get the "Ram" look - though that would be more complicated since it would involve modifying the sheet metal.
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Old 09-12-2011, 09:27 PM
  #138  
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man when I tell people I grew up with a Dodge Ram van...it's just not going to be the same anymore. such a disconnect between that old one and this - thing.
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Old 09-12-2011, 09:44 PM
  #139  
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It's not a van - it's a work truck. This is one of those out there models - like the Sprinter for MB.
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Old 09-12-2011, 11:54 PM
  #140  
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Originally Posted by biker View Post
It's not a van - it's a work truck. This is one of those out there models - like the Sprinter for MB.
Except WAAAAAY smaller.
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Old 04-05-2012, 03:16 PM
  #141  
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2013 Ram 1500

Wow...some pretty cool tech being put into this truck. The e-shift design for the transmission is neat. Nice interior. Some new class leading features, and the 3.6 pentastar engine now available is about 40% more efficient than the outgoing 3.7L.

This 3.6 is quickly becoming a rockstar engine.







The 2013 Ram 1500 was revealed Thursday as part of a debut at the New York auto show, with new technology, better fuel economy and a host of other upgrades.

The biggest news is the availability of the company's Pentastar V6 engine, displacing 3.6 liters and tuned to deliver 305 hp and 269 lb-ft of torque. The new engine makes 42 percent more horsepower, 13 percent more torque and returns at least 20 percent better fuel economy than the outgoing 3.7-liter V6.

The 5.7-liter Hemi is still offered, but the 4.7-liter V8 is no longer available. The Hemi makes 395 hp and 407 lb-ft of torque. It's capable of towing 11,500 pounds when it is specified as part of the Ram 1500 Tradesman Heavy Duty package.

The company will offer eight-speed transmissions in both V6- and V8-equipped Ram trucks by the end of the year. The transmission is controlled by a new dash-mounted rotary dial. Ram says it enables quick, blind shifts from reverse to drive when towing or plowing. The dial replaces both console- and column-mounted shifters.

In addition to the new transmissions, Ram made a handful of other adjustments to improve fuel economy. The pickups include a new thermal management system that quickly raises engine-fluid temperature to decrease small losses. Ram says that thermal management alone increases fuel economy 1.7 percent. That might not seem like much, but in addition to the stop/start system and weight reduction also new for 2013, it will save a significant amount of fuel over the life of the vehicle.

Another cool new feature on the Ram is the adjustable ride-height function. In normal mode the truck operates with 8.7 inches of ground clearance. When exiting and entering the vehicle, it drops two inches. For going off road, the truck can be raised either 1.2 inches or 2 inches. Chrysler says that leads to a best-in-class step-in height, best-in-class ground clearance and best-in-class departure angle.

The 2013 Ram uses a stiffer frame for better stability while decreasing noise and vibration. The front rails are made of high-strength steel that saves 30 pounds. SRT engineers also reworked the suspension geometry for improved responsiveness.

On the outside of the truck, Ram made the signature grille larger, while the crosshairs are now flush with the grille surround. Vertically oriented fog lights are integrated into the fascia with brighter headlights with LEDs for parking and turning. A new six-foot, four-inch bed option is offered on the Crew Cab, combining the Ram's largest available cab with its largest available bed.

Inside, in addition to the e-shift knob, the Ram gets a handful of improvements to make the cabin an even better place to be. An 8.4-inch Uconnect screen sits front and center displaying navigation, audio and climate info. Redundant climate controls are also on the dash. Below the climate controls is the Ram's switchbank, which can be wired to control several features, depending on model. A smaller information screen sits in the gauge cluster.

All of the stuff in the new Ram needs to be connected. For that it uses the Powernet system that allows both high- and low-speed data networks to be connected to 40 individual modules designed to improve vehicle performance, comfort and safety. The Powernet architecture is also the brain that supports the Uconnect system.

The 2013 Ram pickup will hit dealerships later this year.



Read more: http://www.autoweek.com/article/2012...#ixzz1rC9c7W3R
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Old 04-05-2012, 05:27 PM
  #142  
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love the updates. not a truck guy but if i had to buy one i'd get the Ram.
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Old 04-05-2012, 06:06 PM
  #143  
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I really like ChryCo's newer cars interiors but they need to stop using poop brown and tan for interior promotional shots. It looks like shit.
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Old 04-06-2012, 10:54 AM
  #144  
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Looks great.
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Old 04-06-2012, 01:50 PM
  #145  
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Originally Posted by Costco View Post
I really like ChryCo's newer cars interiors but they need to stop using poop brown and tan for interior promotional shots. It looks like shit.
They are slowly turning the corner on interior design.

Over the next couple of years their interiors will be on par with the class leaders.

The new stuff really makes the "before Fiat" interiors that are still being produced really look like

Rental car fleet / parts bin interior design FTL.

The future is looking bright for ChryCo.
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Old 04-06-2012, 02:13 PM
  #146  
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All these interiors were being designed pre-fiat, you know that right?

Its kinda like the whole pre/post bangle designing at bmw.
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Old 04-06-2012, 02:27 PM
  #147  
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Originally Posted by Sarlacc View Post
All these interiors were being designed pre-fiat, you know that right?

Its kinda like the whole pre/post bangle designing at bmw.
Well it's been more than 3 years, I'd venture to say Fiat has been directing the ship, if you will, for quite some time.

If true that Fiat had zero say in the 2013 models as far as interior design goes, then that raises a big question: Why was Chrysler so content with mediocrity for so long, and then all of the sudden, without Fiat's direction, they decide to turn things around...on their own?

A bit far fetched.

Sure BK, and bailouts had an impact, but looking at how much Fiat has changed Chrysler, I think it's more of a Fiat thing than an pre-Fiat thing.

...and Fiat moving in with Chrysler was a very good thing. Fiat will make Chrysler that much better.

Bottom line: It appears the rental fleet interiors are slowly going away, and that is a very good thing!
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Old 04-06-2012, 02:57 PM
  #148  
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Originally Posted by Moog-Type-S View Post
Well it's been more than 3 years, I'd venture to say Fiat has been directing the ship, if you will, for quite some time.

If true that Fiat had zero say in the 2013 models as far as interior design goes, then that raises a big question: Why was Chrysler so content with mediocrity for so long, and then all of the sudden, without Fiat's direction, they decide to turn things around...on their own?

A bit far fetched.

Sure BK, and bailouts had an impact, but looking at how much Fiat has changed Chrysler, I think it's more of a Fiat thing than an pre-Fiat thing.

...and Fiat moving in with Chrysler was a very good thing. Fiat will make Chrysler that much better.

Bottom line: It appears the rental fleet interiors are slowly going away, and that is a very good thing!
About 3 years (not sure exactly when) is when people such as head designer Ralph Gilles also became CEO (first of dodge, now of SRT) while still retaining head designer role.

On top of that, they started really listening to their customer/fanbase.

Doesn't happen overnight, but the more I read, listen, and hear the more I like the company.

A couple weeks ago, we had the 7th Spring Festival of LX's...its the 2nd year Dodge/SRT/Chrysler, etc had a very large presence on hand. Including the SRT team and Ralph himself. He stayed at the same hotel that ALL of the out of town (and some in town) guests stayed at...he took the time to hang out with everyone.

Hell...I even embarrassingly locked my key in my trunk when someone was distracting me while wrapping my camera gear...he came over to make sure I was OK and see if there was some kind of master key around.

He himself is an accomplished track driver who owns a fully race prepped Challenger...and I think a Viper...or used to.

Either way...you get people like that running the show...you have success. And I honestly believe Chryco is listening to the people and trying to their hardest to deliver.

I feel like the proof is there...everything else is just falling to line.

I'm not saying Fiat hasn't had an effect...but part of their effect is letting the right people stateside call the shots to a certain degree.
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Old 04-06-2012, 03:17 PM
  #149  
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^^ Good to hear. There is no doubt Chryco has the biggest hill to climb of the big 3 in terms of becoming class leader in many categories, but there is no doubt that they are moving the ball forward.

In a few more years Chryco will be tough competition in all categories.

IMHO...they just gotta shake that "quality" stigma, and continue to bring the interior designs up to par. They are already beginning to move ahead in powertrains. 8 speeds, pentastar V6....very good stuff indeed.

Big questions: Can they compete and give the other makes a run for their money in the following areas:

Full size trucks - can they make Ford and GM take notice?
minivans - can they make up the ground they lost to Honda & Toyota?
family sedan - can they come up with a vehicle to compete with the Fusion, Sonata, Camry, Altima Optima?
comact - will the Dart gain on Civic, Elantra, Fiesta et al?
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Old 04-06-2012, 03:29 PM
  #150  
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Great looking truck inside and out. As good as or better than the F150's. Chevy really needs to step up its game on its pickup line to compete.
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Old 04-07-2012, 10:31 AM
  #151  
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Originally Posted by 65 Fury Convert View Post
Great looking truck inside and out. As good as or better than the F150's. Chevy really needs to step up its game on its pickup line to compete.
Maybe, just maybe, one day, Chevy will also put disc brakes on the rear of their 1500's......
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Old 09-28-2012, 10:10 PM
  #152  
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New heavy-duty Ram trucks feature Cummins diesel upgrades

Chrysler didn’t limit its 2013 truck line update to the new Ram 1500 pickup; it's following up with a new heavy-duty (HD) lineup. The 2500, 3500, 4500, and 5500 get upgraded versions of the 6.7-L Cummins six-cylinder diesel and a major change in the cooling system design.

The top-of-the-line diesel is rated at 850 lb·ft (1152 N·m) peak torque, which Chrysler claims is a class-leading figure, although tow and GCWR (gross combined weight rating) specifications have not yet been announced.

The HD line will go on sale in the first quarter of 2013.
Nine heat exchangers

The diesel cooling system uses nine powertrain heat exchangers, with seven in a front-end cooling module; the EGR and engine oil coolers, through which engine coolant circulates, are exceptions.

An A/C condenser is at the front, followed by an auxiliary radiator. Next is an oil-to-air transmission oil cooler (TOC) mounted high in the module so it extends above the condenser and auxiliary radiator. Below it (behind the auxiliary radiator) is the power steering cooler. At the rear is the primary radiator, which also contains an oil-to-coolant TOC. A turbocharger air-to-air cooler (CAC), which is much wider than the others, mounts below the bottom line of the other heat exchangers in the stack, spanning the width of the oil-air TOC and primary radiator.

A new clutch type radiator fan completes the front-end cooling package. As with other heavy-duty trucks, it is electronically controlled. But it has higher performance, thanks to an increase from nine to 11 blades, and both fan and shroud are manufactured to tighter tolerances. The more precise manufacturing permits reduced clearance between shroud and blade tips, which minimizes airflow leakage, improving both performance and fan efficiency.

The two TOCs operate in series when oil temperatures are high. If not, a thermostatic bypass valve blocks the flow. The two radiators, supplied by Denso, are in a parallel coolant flow circuit, so they work effectively as one larger radiator, which wouldn’t fit. Overall heat rejection through the engine coolant radiators, oil-air TOC, and CAC is 25% greater in the 2013 model. This means lower air and fluid temperatures throughout the powertrain to meet an engineering bogey designed to improve durability.
Diesel details

The diesel, which accounts for about 85% of Ram HD sales, will be available in a range of horsepower and torque ratings, up to 385 hp (287 kW) and 850 lb·ft (1152 N·m). Fuel economy is 10% better, based purely on internal testing as there are no EPA numbers published for heavy-duty trucks and Chrysler doesn’t publish representative figures.

The improvement is largely from a high-pressure—1800-bar (27-ksi)—common-rail diesel injection system and the use of urea solution injection (exhaust fluid) with a new SCR (selective catalyst reduction) system for NOx control. The SCR after-treatment permits engine tuning for improved fuel economy.

The 2500 and 3500 have 8.0-gal (304-L) urea tanks and the chassis cab's has a 9.25-gal (352-L) capacity. The tanks are electrically heated to keep the solution liquid in cold weather, a simpler approach than with lines from the engine cooling system.

The diesel has been approved for use with B-20 biodiesel, which results in reduced carbon emissions.

The diesels have a two-duct air intake. For normal operation, air is drawn from an underhood duct that runs to the fender well, and that also provides protection from ice, snow, heavy rain, and water if the vehicle is fording a stream. When the electronics sense extreme heat or a loss of engine power (as from low air density at high altitude), the intake at the grille opens to admit cooler air.

The diesel oil change interval was doubled to 15,000 mi (24,000 km). A new fuel filter, the high pressure common rail, and SCR-permitted calibration changes reduce fuel dilution and soot formation. The 2013 OE oil fill is a 5W-40 synthetic for the diesel in the HD trucks and a carryover 15W-40 oil in the HD chassis cabs. At the first oil change interval, the customer is free to choose either one.
Transmission, transfer case choices

A six-speed manual transmission model is still available. It is uprated to 660 lb·ft (894 N·m) from the 600 lb·ft (813 N·m) of 2012. The engine has a dual-mass flywheel, and the clutch is self-compensating for wear. A Chrysler six-speed automatic is mated to a 370-hp (276-kW), 800-lb·ft (1084-N·m) version of the Cummins.

An Aisin AS69RC six-speed automatic with a wide gear ratio spread for high efficiency and driveability is paired with the highest-output Cummins engine. A left-side PTO (power takeoff), or the capability of a split-shaft PTO, is available with this transmission.

The trucks offer a choice of BorgWarner part-time transfer cases, one electric shift, one manual shift. The four-wheel-drive models have a front-axle disconnect on the right side (long) shaft for improved fuel economy. An electric solenoid controls a clutch.
Upgraded electrical system

The diesel uses a smart charging system. A sensor to measure current flow into and out of the battery provides the primary signal for a load-shedding system that prevents the battery from running low. However, an optional second 220-A alternator is available for vehicles with high electrical content.

A new Vehicle System Interface Module is available to permit communication between aftermarket electrical accessories and the truck’s OE electrical system.

The electrical architecture itself is a version of PowerNet, the high-performance system introduced originally on the Chrysler 300, Dodge Journey, and Dodge Charger. It has one high-speed CAN (Controller Area Network) bus rated at 500 kb/s, two others rated at 125 kb/s, one of which is for telematics. Like the passenger cars, it has available the 8.4-in center-stack touchscreen.
Stiffer frame

Frames are built with 50-ksi (345-MPa) steel. The main rails are hydroformed, the rear rails are fully boxed, and there are eight crossmembers. The front frame rails are 1 in (25 mm) wider on each side, so the front springs could be moved slightly outboard as part of the three-link front suspension designed for increased roll stiffness.

The front crossmember, positioned between the front axle and engine oil pan, is a two-piece design with an extended weld surface for greater strength without the need for additional reinforcements.

The boxed rear rails are part of a structure that includes an axle crossmember with provision for fifth wheel and gooseneck hitches.

Although most HD buyers select the diesel, the 5.7-L Hemi V8 gasoline engine is the base on the 2500, and for 2013 also on the 3500 (single rear wheel) series. It is rated at 383 hp (286 kW), 400 lb·ft (542 N·m).
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Old 09-28-2012, 10:22 PM
  #153  
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Thermal management isn't a new frontier for improved fuel economy, but automakers are finding that seemingly small changes add up and that system integration provides opportunities to do more with less.

The 2013 Ram 1500 pickup HFE (high fuel efficiency) uses a host of effective ways to get class-leading truck fuel economy, and the U.S EPA window sticker numbers are impressive:18 mpg city, 25 mpg highway for the 3.6-L V6 with idle-stop and eight-speed automatic—a 20% improvement over the previous model. The standard V6/eight-speed model (without idle-stop) is close: 17 mpg city/25 mpg highway.

The eight-speed automatic accounts for six of the 20 percentage points, and although the 3.6-L V6 and low-rolling-resistance tires also contribute, thermal management plays an important part, too. The previous generation had a 3.7-L V6 with only the six-speed automatic and EPA numbers of 14 mpg city/20 mpg highway.

At the front are computer-controlled "active" grille shutters, a considerable advance from their historical origin: a manual "winterfront," primarily on trucks and buses, to restrict grille airflow to raise coolant temperatures for cabin heating. Next we began to see computer-controlled shutters on premium European cars as a way (with a road speed input) to improve vehicle aerodynamics. The Ram 1500 pickup is a step ahead.

If forward motion ("ram") airflow is more than sufficient for the front-end cooling module (condenser, radiator, and transmission oil cooler), the shutters close to the extent possible and excess airflow runs over and around the front end. The Ram's coefficient of drag is 0.360 in the HFE vs. 0.376 for the standard model and 0.386 for the 2012 edition. A truck bed tonneau cover also is used on the HFE, and it's a measurable contributor to the HFE aero, too.

Most road-speed-triggered active shutters close for improved aero at 35-40 mph (56-64 km/h) if coolant temperatures are in an acceptable range. The Ram's more comprehensive strategy, however, uses a test-proven map that is based on coolant, engine oil, and transmission oil temperatures and road speed (the shutters may be closed until as low as 10 mph/16 km/h, and they open at about 80 mph/129 km/h and above, to pre-empt engine cooling). The map logic also incorporates radiator fan operation and air-conditioning system high-side pressure to provide even greater range of control.

The traditional thermal or electronically controlled clutch fan on trucks is replaced on the Ram by radiator electric fans that are pulse-width-modulated (PWM). They operate at specific duty cycles for more precise fan speed control, rather than just on or off, or at a choice of fixed speeds. PWM fans are used on some cars and crossovers, but the Ram adds a dc-to-dc converter to the electrical system to ensure uniform voltage is always available for all devices, also including lighting, audio, and HVAC.

The Ram features an active transmission warm-up system with an oil-coolant heat exchanger on the transmission. The hoses are connected to the engine cooling system. Although this is one of the items eligible for the EPA-proposed off-cycle CAFE carbon credits (corporate average fuel economy), Chrysler integration engineer Jamie Standring said it was in the original engineering plan for the Ram program to provide best-in-class fuel economy.

The engine cooling circuit has both a three-way valve for coolant and a bypass valve in the transmission oil cooling circuit so the transmission oil can be warmed up more quickly from a cold start, which reduces parasitic loss from the drag of the spinning gears. If the transmission oil is getting too hot, such as during towing, the bypass valve setup directs oil from the heat exchanger and into the transmission cooler in the front-end cooling module.

The system originally also included an electrically heated engine coolant thermostat controlled by the powertrain module. It was intended to warm up the engine oil faster by circulating warming coolant through an oil-to-coolant heat exchanger for another reduction in parasitic losses from the crankshaft churning through the oil. However, during final preproduction durability testing, the thermostat wiring connector failed. The continuing test results showed no difference in fuel economy, which was attributed to the fact that a low-viscosity oil was being used (5W-20) and the grille shutters were closed, producing approximately the same effect on coolant (and engine oil) warming. This showed how important the shutters were in thermal management. In this case, that they would permit taking the electrically heated thermostat out of the picture. An oil of even lower viscosity (0W-20) also is possible if improvement could be validated, Standring added.

This discovery could permit Chrysler to get two off-cycle carbon credits for the grille shutters—one for active aero, another for the active engine warm-up from the shutters' strategy (along with the low-viscosity oil) that results in faster oil warm-up for reduced drag as the crank spins. Because they're extra credits (that is, off the EPA drive cycles), they will apply only to CAFE, not to window sticker. The schedule of credits still is going through the EPA regulatory development process; when the credits become final, they will apply retroactively and could be carried forward. There is no specific hardware requirement, so if a manufacturer accomplishes the objectives with special strategies and existing components, and shows good data to EPA, credits will be awarded.

The credits are applied only according to the percentage of qualifying production. The EPA-specified fleet average is 250 g/mi, but each company is assigned an exact target, based on the types of vehicles it produces. Trucks may receive higher off-cycle credits than cars. Active engine oil and transmission oil warm-up is worth 1.8 g/mi each for cars and trucks, but idle-stop for trucks would provide 4.5 g/mi vs. 2.9 g/mi for cars.

The Ram HFE is Chrysler's first vehicle with an idle-stop system, and it also was integrated—including shutters operation and idle-stop A/C-off blower speed control—into the thermal management system. Chrysler declined to provide the control strategies.

The active warm-up and idle-stop also have a positive effect on the city cycle window sticker results, with the Ram gaining 1.7% from the warm-up system and about 3.3% (equal to 1 mpg) from idle-stop. But these window sticker values are understated for the real world, because there are just two cold starts and few full stops in the EPA cycles. The off-cycle credits are intended to compensate for the five-cycle shortfalls, as well as accomplish some environmental objectives.

Electric power steering, not normally thought of as a thermal management factor, does eliminate the power steering cooler. That reduces the front-end airflow required, and although the amount may be small, the shutters' operating strategy reflects the validated overall airflow need, so for aero it is a positive contribution.
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Old 06-09-2013, 11:49 PM
  #154  
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Post 2013 Dodge Ram Truck Man of Steel

Press release...

The Ram Truck brand and Warner Bros. launched a new co-branded commercial for the Ram 1500, Motor Trend magazine’s 2013 Truck of the Year, as part of a partnership promoting Warner Bros. Pictures’ and Legendary Pictures’ “Man of Steel,” the highly anticipated summer action adventure movie in theaters June 14.

The Chrysler Group provided vintage trucks and other vehicles to Warner Bros. for integration into key scenes in the movie.

“We are excited to partner with Warner Bros. on ‘Man of Steel,’” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “With film alignment we have a fresh consumer engagement opportunity, connecting the heroic character traits of Superman with Ram's DNA. Our custom creative and marketing program is squarely aimed at building advocacy among passionate fans outside traditional marketing channels.”

The 30-second “Action” spot intersperses scenes from the movie and footage of the Ram truck as the voiceover says, “Everyone has the ability to do something amazing … Some just do it on a more regular basis.” It closes with the Ram logo and the words “In dealerships everywhere” followed by the “Man of Steel” logo and “in theaters everywhere June 14.” The spot can be viewed on the Ram Truck brand YouTube channel.

The key message of the television ad – how the work that Ram owners do make them superheroes in their own right – also is reinforced in print ads that will promote Ram trucks and the “Man of Steel” movie through the July 4 weekend. The Ram brand teamed up with DC Entertainment comic artist Shane Davis to create a custom illustration for the ad, which will run June 7 in the weekend edition of USA Today.

“Ram celebrates those who dare to be great and never back down from a challenge,” said Reid Bigland, President and CEO – Ram Truck Brand. “This is the essence of Superman and also embodies our Ram truck buyers, who believe in hard work, integrity and standing up for what is right.”

The Ram interior and exterior design team created a special edition, one-of-a-kind “Man of Steel” Power Wagon truck with special “Man of Steel”-inspired design cues, colors and branding. The truck will make its debut June 10 in New York City at the world premiere of the movie. It will then be on display at special events throughout the summer and fall, including the National Finals Rodeo and State Fair of Texas, before being auctioned off for charity at a later date.

The Dark Ceramic Gray truck features a high-gloss black roof with Anodized Red grille accents, created from a durable 14-coat paint process. It has forged-aluminum, satin black 17-inch off-road wheels, Superman logos on the front grille and rear tailgate and a custom, one-off vehicle wrap inspired by the crest and texture of Superman’s suit. The wrap highlights a tone-on-tone interpretation of the iconic Superman S-shield, and helps unify themes found on the interior and exterior of the truck.

Interior features include custom mesh seat inserts reminiscent of Superman’s own suit with integrated Superman logos on the seats and console; Pewter leather seats; and Anodized Red paint trim accents on the doors, steering column, radio cluster and seats. There also is “Man of Steel” logo badging on the glove box and a “Man of Steel” screen backdrop and start-up screen on the radio cluster.

The television ad will run in network and cable entertainment, news and sports programing beginning June 4. The spot and print ads were created by the Dallas-based The Richards Group agency.
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Old 06-09-2013, 11:49 PM
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Old 06-10-2013, 12:00 AM
  #156  
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I'd rather have a regular 1500 Laramie Longhorn
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Old 06-10-2013, 11:29 AM
  #157  
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Love everything about it but the S's
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Old 06-10-2013, 12:21 PM
  #158  
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^^ This.

Ram is the best looking full size truck on the road.
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Old 06-10-2013, 12:28 PM
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Originally Posted by Moog-Type-S View Post
^^ This.

Ram is the best looking full size truck on the road.
Really? I think the Ford Raptor gets the crown for best-looking.
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Old 06-10-2013, 05:26 PM
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Originally Posted by imj0257 View Post
Love everything about it but the S's
Originally Posted by Moog-Type-S View Post
^^ This.

Ram is the best looking full size truck on the road.
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