Dodge: Cross-Hair Grille No More
02-14-2011, 12:54 PM
#1
The sizzle in the Steak
Thread Starter
Dodge: Cross-Hair Grille No More
Chrysler’s Dodge brand has long been known for its signature cross-hair grille, but that styling cue will be put to rest in the coming years as the Dodge brand further separates itself from the newly minted Ram truck division.
Dodge’s new batch of 2011 model year vehicles still sport the brand’s cross-hair grille, but Dodge CEO Ralph Gilles says the division will be “going a different way” as far as front-end styling is concerned.
“We did as much as we could with the split cross-hair grille,” Gilles said. “We had to be careful because the cooling work was pretty much done when we decided to rebrand the vehicles. That will continue evolving over time.”
Gilles failed to give a timeframe for the new-look Dodge, but confirmed the Ram truck brand would be retaining the cross-hair grille styling cue. “The Ram brand, the truck look they have, they own it,” he said.
Dodge’s new batch of 2011 model year vehicles still sport the brand’s cross-hair grille, but Dodge CEO Ralph Gilles says the division will be “going a different way” as far as front-end styling is concerned.
“We did as much as we could with the split cross-hair grille,” Gilles said. “We had to be careful because the cooling work was pretty much done when we decided to rebrand the vehicles. That will continue evolving over time.”
Gilles failed to give a timeframe for the new-look Dodge, but confirmed the Ram truck brand would be retaining the cross-hair grille styling cue. “The Ram brand, the truck look they have, they own it,” he said.
Smart move....not that the design was necessarily bad....but rather we knew this was coming.
3-5 years from now Chrysler - Dodge vehicles will be quite a bit different....and that is a great thing!
Keep thinking and innovating
02-15-2011, 11:27 AM
#2
Corn-Fed Mule
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http://www.leftlanenews.com/dodge-to...ir-grille.html
Smart move....not that the design was necessarily bad....but rather we knew this was coming.
3-5 years from now Chrysler - Dodge vehicles will be quite a bit different....and that is a great thing!
Keep thinking and innovating
Smart move....not that the design was necessarily bad....but rather we knew this was coming.
3-5 years from now Chrysler - Dodge vehicles will be quite a bit different....and that is a great thing!
Keep thinking and innovating
02-15-2011, 12:35 PM
#3
The sizzle in the Steak
Thread Starter
I would have to disagree...the Europeans have grilles that have become trademarks for their lineup (BMW, Mercedes, Alfa, etc)....why can't Dodge/Chrysler/Domestics do the same? This goes back to my argument of building equity in something, be it a model name or a grille...
But many do it wrong. Take Acura for instance.....stuck with that horrible power plenum beak.
IMHO Mercedes Benz, and BMW have pretty much been the only ones that have done a good job...with MB using the star, and BMW using the kidney grilles.
The logo/icon or grille design has to be one that lends itself well to a multitude of designs.
I find the Dodge grille "limits" designs.
02-15-2011, 01:18 PM
#4
The Third Ball
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"If you can do it right, then yes.....but very few can.
But many do it wrong. Take Acura for instance.....stuck with that horrible power plenum beak.
IMHO Mercedes Benz, and BMW have pretty much been the only ones that have done a good job...with MB using the star, and BMW using the kidney grilles.
The logo/icon or grille design has to be one that lends itself well to a multitude of designs.
I find the Dodge grille "limits" designs.
But many do it wrong. Take Acura for instance.....stuck with that horrible power plenum beak.
IMHO Mercedes Benz, and BMW have pretty much been the only ones that have done a good job...with MB using the star, and BMW using the kidney grilles.
The logo/icon or grille design has to be one that lends itself well to a multitude of designs.
I find the Dodge grille "limits" designs.
I like that Gilles wants to keep the grille for the trucks. Help give the Ram brand a stand alone identity.
I for one am happy they nixxed the cross hair in the challenger from the concept.
02-15-2011, 03:59 PM
#5
Three Wheelin'
I agree as well. It works for larger, masculine designs, but smaller vehicles like the Caliber or even the Avenger, not so much.
In today's fuel-efficient automotive environment, this smallest Dodge neither looks efficient nor particularly attractive...the basic + grille just makes these vehicles look plain and unfortunately cheap...
In today's fuel-efficient automotive environment, this smallest Dodge neither looks efficient nor particularly attractive...the basic + grille just makes these vehicles look plain and unfortunately cheap...
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