Daimler-Benz and AMG Cooperation Since 1990

Thread Tools
 
Search this Thread
 
Old 10-17-2005, 10:00 PM
  #1  
_____ like a rabbit
Thread Starter
 
stangg172004's Avatar
 
Join Date: Jan 2005
Location: Edgewater, Chicago, IL
Age: 36
Posts: 8,594
Received 12 Likes on 10 Posts
Daimler-Benz and AMG Cooperation Since 1990

Start into a new era

With dynamism into a new era: in October 1990, Daimler-Benz and AMG signed a contract in which the partners agreed to engage in intensive cooperation in the development, production, sales and servicing of passenger cars and passenger-car parts. The first jointly developed AMG high-performance car – the Mercedes-Benz C 36 AMG – was presented in 1993. As a matter of course, it was built in accordance with the manufacturing principle adopted by AMG – “One Man, One Engine” – which is fully in keeping with the tradition of Gottlieb Daimler. AMG strives to live up to the high-performance claim which Daimler already made on his riding car of 1885. The latter’s engine developed half a horsepower from a displacement of 624 cubic centimeters and gave the riding car a top speed of 16 km/h – top performance at the time and proof of the possibility of making the concentrated power of a machine available to a human being. AMG is pursuing this philosophy with every vehicle, thereby striving for Gottlieb Daimler’s vision of individual mobility.

Enthusiastic customers all over the world and a unique, well-known brand – since 1967 Mercedes-AMG GmbH has been developing from a motorsport and tuning company into a supplier of exclusive high-performance cars. Thanks to the integration in the DaimlerChrysler Group, begun in 1999 and completed in 2005, Mercedes-AMG is able to make even better use of the Group’s resources and its worldwide strength.

International breakthrough in the 24-hour race in Spa-Francorchamps

The name AMG stands for the initials of the two founders, Hans Werner Aufrecht and Erhard Melcher; the third letter in the company name derives from Großaspach, the town where Aufrecht was born. The official designation of the newly founded company of three was “Engineering Office, Design and Testing for the Development of Race Engines”. The company’s headquarters was an old mill in Burgstall near Affalterbach in south-west Germany. The success story of the Swabian company began with specially prepared Mercedes-Benz cars which were entered in racing. The year 1971 saw the company’s international breakthrough when, to everyone’s complete surprise, a Mercedes-Benz 300 SEL 6.8 AMG finished first in its class and second in the overall ranking in the 24-hour race in Spa-Francorchamps (Belgium), in which drivers Hans Heyer and Clemens Schickendanz had been taking turns at the wheel of the racing sedan – and AMG became famous overnight.

Customers’ wishes for dynamic handling and individuality provide for upswing
This success boosted the company’s renown enormously and helped AMG in making Mercedes-Benz cars faster and more attractive. The desire for more dynamic handling and individuality, growing in the 1970s, was responsible for a veritable upswing. Before very long, the company’s headquarters in Burgstall became too small and in 1978, AMG, employing 40 people at the time, moved to Affalterbach.

The first Mercedes-Benz tuner, AMG developed into a pioneer for the entire industry in the course of the years. Right from the start, the transfer of technology from motorsport to series production has been part of AMG’s corporate philosophy and has remained a trademark of AMG to this day. The company’s renown was further enhanced by top-class accomplishments in technology and first-grade quality resulting from AMG’s motorsport commitment.

Prominent Mercedes fans discover AMG

And AMG continued to grow. In 1985 plant no. 2 was opened and the 100th member of staff employed. Affalterbach attracted interested parties from all over the world: prominent AMG fans recruited from the spheres of motorsport, movie-making and music, sports, industry and international royalty. The special and – at times – very special wishes of this demanding clientele time and again gave rise to out-of-the-ordinary one-off cars which AMG designed and built with great innovative drive, outstanding passion and all-encompassing expertise.

Cooperation contract of 1990 opens up new possibilities for AMG

The cooperation agreed between Daimler-Benz and AMG in 1990 opened up completely new possibilities for the medium-sized company. From then on, AMG cars were sold and serviced by the world-wide sales network of Mercedes-Benz – improving acceptance on the part of the customers decisively. Continued expansion led to the opening of plant no. 3, and the workforce grew to 400. In 1993, the German Patent and Trademark Office registered the acronym AMG as a trademark, thereby acknowledging the brand’s high level of recognition. The C 36 AMG launched in the same year was the first jointly developed AMG high-performance car of which over 5,000 units were produced until 1997. Similar successes were recorded with the E 50 AMG and E 55 AMG in the following years.

Another milestone was the integration of AMG in the DaimlerChrysler Group on January 1, 1999, when Hans Werner Aufrecht transferred 51 percent of his stake to the newly founded Mercedes-AMG GmbH. The motorsport department was hived off and renamed H.W.A. GmbH. In the immediate vicinity of Mercedes-AMG, some 210 employees are now taking care of AMG’s long-term activities in the DTM (German Touring Car Masters) together with Mercedes-Benz Motorsport.

Modernization and expansion in Affalterbach starting in 2000

Parallel to this, the location in Affalterbach was expanded and modernized. New representative buildings and the latest test rigs demonstrate the exceptional position of this traditional company to visitors at first glance. In the new AMG engine manufacturing department, the most progressive production processes are applied to build the powerful AMG high-performance engines in keeping with the AMG philosophy “One Man, One Engine”. By 2005, the company premises had grown from 41,300 to 57,750 square meters; at the same time, the roofed area in all buildings more than doubled from some 20,000 to 42,850 square meters.

In January 2005 DaimlerChrysler took over the remaining shares and has since been the sole stockholder of Mercedes-AMG GmbH. With this move, DaimlerChrysler secured the competence, the experience and the manpower of a partner who has over the years become the epitome of success in international motorsport, in manufacturing exclusive high-performance cars and in creating dynamic designs. This exemplary success story is borne out by the sales figures. Sales of Mercedes-AMG GmbH rose from 11,500 units in 2000 to over 20,000 units in 2004. The workforce also reached a new record level: some 680 people are currently employed at the location in Affalterbach (as per October 2005).

Since September 1, 2005, the company management has been made up of Volker Mornhinweg (chairman), Wolf Zimmermann (Development and Production) and Domingos Piedade (Sales, Marketing and Global Relations).

Mercedes-AMG: Responsibility for all processes

Being the Performance Division of the DaimlerChrysler Group,Mercedes-AMG assumes responsibility for all processes in the development of chassis, engine, drive system, suspension, brakes, electronics, aerodynamics, interior, design and quality through to the approval of the complete AMG car. In addition, Mercedes-AMG takes care of all aspects which are relevant for marketing and sales – completely independently. A traditional strength of AMG is the realization of particularly individual customer wishes: in the AMG Manufacture, specialists come up with tailor-made and out-of-the-ordinary solutions and create unique, one-off cars to meet customer wishes – “one man, one engine” – incorporating the highest quality standards as a matter of course.

The AMG Manufacture is also the place where the SLK 55 AMG used as the official FIA Formula One Safety Car and the C 55 AMG station wagon serving as Medical Car were set up. AMG’s long-term commitment to Formula One began in 1984 with a specially developed Mercedes-Benz E-Class coupe for use as Medical Car. After sporadic activities in the following years, Mercedes-AMG has been providing the FIA Safety Car regularly in what is the ninth successive season now. It began with the C 36 AMG in 1996 and continued with the first CLK 55 AMG in 1997, the CL 55 AMG in 2000 and the SL 55 AMG one year later. The new CLK 55 AMG made its debut in 2003, and since 2004, the new SLK 55 AMG has been ensuring safety on Formula One race-tracks.

The most important technical milestones of AMG


1971: Mercedes-Benz 300 SEL 6.3 AMG with 206 kW/280 hp output, 542 Nm torque, optimized suspension and higher-performance brakes.

From the mid-1970s: More powerful AMG engines, modifications to suspension and brakes, AMG alloy wheels and wide tires for numerous Mercedes-Benz models.

1982: In-car video for the Mercedes-Benz S-Class.

1983: Mercedes-Benz 190 E 2.3 AMG with 118 kW/160 hp output.

1983: Mercedes-Benz 280 CE 5.0 AMG, V8 engine with 203 kW/276 hp output and 408 Nm torque.

1984: Mercedes-Benz 500 SEC AMG, V8 engine with newly developed four-valve technology, 250 kW/340 hp output, 260 km/h top speed.

1984: Mercedes-Benz 300 E 5.0 AMG, V8 engine with newly developed four-valve technology, 250 kW/340 hp output, 280 km/h top speed.

1985: New metallic catalytic converter technology for optimum emission control.

1986: Mercedes-Benz 300 E 5.6 AMG, V8 engine with 5.6 liter displacement, four-valve technology, 265 kW/360 hp output, 510 Nm torque, top speed over 300 km/h. First-time combination of sports-car performance with the everyday practicality typical of Mercedes-Benz. American fans christen the powerful AMG car “the Hammer”.

1987: Mercedes-Benz 300 E AMG and 190 E AMG with 3.2 liter six-cylinder engine and 180 kW/245 hp output.

1987: Suspension with fully automatic, electronic damper adjustment.

1988: Mercedes-Benz 300 E 6.0 AMG, V8 engine with six-liter displacement, four-valve technology, 283 kW/385 hp output, 566 Nm torque.

1989: Mercedes-Benz 190 E 2.5-16 Evolution AMG, four-cylinder engine with 165 kW/225 hp output, 240 Nm torque.

1989: Mercedes-Benz 500 SL 6.0 AMG, V8 engine with six-liter displacement, four-valve technology, 283 kW/385 hp output, 566 Nm torque.

1990: Mercedes-Benz 300 E-24 3.4 AMG, six-cylinder engine with 200 kW/272 hp output and 335 Nm torque.

1992: Mercedes-Benz E 60 AMG and SL 60 AMG, V8 engine with six-liter displacement, four-valve technology, 280 kW/381 hp output, 580 Nm torque.

1993: Mercedes-Benz C 36 AMG with six-cylinder engine, 206 kW/280 hp output and 385 Nm torque. First jointly developed car under the cooperation contract concluded between Daimler-Benz and AMG.

1996: Mercedes-Benz E 50 AMG with V8 engine, 255 kW/347 hp output and 480 Nm torque.

1997: Mercedes-Benz C 43 AMG with V8 engine, 225 kW/306 hp output and 410 Nm torque. Also available as a station wagon.

1997: Mercedes-Benz E 55 AMG with V8 engine, 260 kW/354 hp output and 530 Nm torque. Also available as a station wagon.

1998: Mercedes-Benz CLK 55 AMG with V8 engine, 255 kW/347 hp output and 510 Nm torque. Also available as a convertible.

1998: Road-going version of the Mercedes-Benz CLK-GTR, 6.9-liter twelve-cylinder engine with 440 kW/600 hp; production limited to 25 units.

1999: SL 73 AMG with 7.3-liter V12 engine, 386 kW/525 hp output and 750 Nm torque.

1999: SL 55 AMG with V8 engine, 260 kW/354 hp output and 530 Nm torque.

1999: Mercedes-Benz S 55 AMG and G 55 AMG with V8 engine, 265 kW/360 hp and 260 kW/354 hp output, respectively, and 530/525 Nm torque.

1999: Mercedes-Benz ML 55 AMG with V8 engine, 255 kW/347 hp output and 510 Nm torque.

1999: Presentation of the “AMG Advanced Mobile Media System” in a Mercedes-Benz S 55 AMG featuring the world’s first six-channel digital surround system.

2000: Together with DaimlerChrysler, Mercedes-AMG develops the S-Class Pullman limousine.



2000: Mercedes-Benz CL 55 AMG with V8 engine, 265 kW/360 hp output and 530 Nm torque.

2000: Mercedes-Benz E 55 AMG with 4MATIC four-wheel drive, also available as a station wagon.

2001: Mercedes-Benz C 32 and SLK 32 AMG with supercharged V6 engines, 260 kW/354 hp output and 440 Nm torque. C 32 AMG also available as a station wagon and sports coupe.

2001: Mercedes-Benz S 63 AMG and CL 63 AMG with V12 engine, 326 kW/444 hp output and 620 Nm torque.

2001: High-grade “AMG Advanced Mobile Media” communications and entertainment system for the Mercedes-Benz S-Class Pullman.

2001: Mercedes-Benz SL 55 AMG with completely new supercharged V8 engine, 368 kW/500 hp output and 700 Nm torque.

2002: Launch of the new high-performance Mercedes-Benz models CLK 55 AMG, E 55 AMG, C 30 CDI AMG, S 55 AMG and CL 55 AMG.

2003: Launch of the CL 65 AMG and S 65 AMG with newly developed 450 kW/612 hp AMG biturbo V12 engine.

2004: Premiere of five new AMG models C 55 AMG, SLK 55 AMG, CLS 55 AMG, SL 65 AMG and G 55 AMG KOMPRESSOR. Debut of the CLK DTM AMG with 428 kW/582 hp output; production limited to 100 units.



2005: Launch of the new AMG 6.3-liter V8 engines, world premiere of the new ML 63 AMG, the Vision R 63 AMG and the CLK DTM AMG convertible at the 61st Frankfurt International Motor Show.

Overview of the most important motorsport successes of AMG

1971: Class victory and second place in the overall ranking for the AMG-Mercedes 300 SEL 6.8 in the 24-hour race in Spa-Francorchamps (Belgium).

1980: First place of an AMG-Mercedes 450 SLC in the Grand Prix counting towards the European Touring Car Championship on the Nürburgring.

1986: Two victories of an AMG-Mercedes 190 E 2.3-16 in the German Touring Car Championship (DTM).

1988: Six victories of the AMG-Mercedes 190 E 2.3-16 in the German Touring Car Championship, start of the official partnership of Mercedes-Benz and AMG in motorsport.

1989: AMG is the most successful team in the DTM; Klaus Ludwig and Johnny Cecotto score seven victories. Entry of the AMG-Mercedes 190 E 2.5-16 Evolution I.

1990: Premiere of the more powerful 190 E 2.5-16 Evolution II.

1991: First place for AMG-Mercedes in the team ranking; the most successful driver is Klaus Ludwig. First place for Mercedes-Benz in the brand ranking. DTM hitting its peak: the races are watched by over 153 million people.

1992: Again first place for AMG-Mercedes in the team ranking; again first place for Mercedes-Benz in the brand ranking with victory in 16 heats. Klaus Ludwig clinches the DTM drivers’ title at the wheel of an AMG-Mercedes 190 E 2.5-16 Evolution II. Ellen Lohr is the first woman to win a DTM race driving an AMG-Mercedes; former Formula One World Champion Keke Rosberg joins the driver lineup for AMG-Mercedes.

1993: Roland Asch driving an AMG-Mercedes finishes as runner-up in the DTM. Last season for the AMG-Mercedes 190 E which had been driven to 50 victories until then.

1994: First season of the AMG-Mercedes C-Class with six-cylinder engine. Klaus Ludwig clinches the DTM drivers’ title at first go.

1995: AMG wins the DTM Championship for the third time and also the International Touring Car Championship (ITC) in the latter’s first year. The champion in both series is Bernd Schneider. Nine DTM victories and eight ITC victories for the brand with the three-pointed star.

1996: Bernd Schneider, driving an AMG-Mercedes, finishes as runner-up in the ITC; seven victories for Mercedes.

1997: Driving the Mercedes-Benz CLK-GTR newly designed by AMG in just 128 days, Bernd Schneider wins the newly created FIA GT Championship at first go.

1998: Dominance in the FIA-GT series – at the wheel of the CLK-GTR, Klaus Ludwig and Ricardo Zonta win all ten races and the drivers’ title; the AMG-Mercedes team secures the constructors’ title for itself.

2000: In the new DTM touring car series, Bernd Schneider driving the Mercedes-Benz CLK-DTM from AMG wins the championship at first go; six double victories and first place for Mercedes-Benz in the manufacturers’ ranking.

2001: Same procedure as the year before – Bernd Schneider clinches the drivers’ title, and first place in the constructors’ ranking goes to the AMG-Mercedes team.

2002: Continuation of the thrilling DTM races with the newly developed CLK-DTM. After having competed in 201 Grand Prix races, Jean Alesi changes from Formula One to the AMG-Mercedes team. Bernd Schneider finishes as runner-up behind Laurent Aiello (Audi); Vodafone/AMG-Mercedes occupies first place in the team ranking.

2003: Bernd Schneider wins his fourth DTM Championship title. His team-mate Christijan Albers finishes as runner-up. Vodafone/AMG-Mercedes defends first place in the team ranking, and Mercedes-Benz wins nine out of ten races and thereby the manufacturers’ ranking.

2004: The successful CLK-DTM is replaced by the AMG-Mercedes C-Class. Gary Paffett finishes as runner-up behind Mattias Ekström (Audi). The Vodafone/ DaimlerChrysler Bank AMG-Mercedes team and Mercedes-Benz occupy second places in the team and manufacturers’ rankings, respectively.

2005: Mika Hakkinen, Formula One World Champion in 1998 and 1999, joins the DTM team of AMG-Mercedes. Thrilling battle for the title between Mika’s team-mate Gary Paffett and Audi driver Mattias Ekström.














...
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
Yumcha
Automotive News
1
09-17-2015 09:01 PM
Yumcha
Automotive News
4
09-15-2015 06:44 PM
Yumcha
Automotive News
3
09-14-2015 10:48 AM
Yumcha
Automotive News
2
09-14-2015 10:10 AM



Quick Reply: Daimler-Benz and AMG Cooperation Since 1990



All times are GMT -5. The time now is 01:39 AM.