gavriil

Chevy Going Global - - Source: The Car Connection


Aiming to leverage its global resources, General Motors rolled out a series of products that will be used to support the launch of its Chevrolet brand in Europe next year. Though one in 16 cars sold worldwide is a Chevy, the marque has been, until now, a niche player on the continent, marketing specialty models like the Corvette. But starting in January, Chevrolet will serve as GM's entry-level brand on the continent. Initially, its products will be low-priced models produced by Daewoo, the South Korean carmaker General Motors purchased in a fire sale two years ago. "We now have the opportunity to sell our Korean cars as Chevrolets," explained GM CEO Rick Wagoner. Eventually, however, Chevy's European dealers could see the brand move a bit upscale, but the middle of the European market will be left to German-based Opel.

gavriil

This is huge. This shows that GM is truly going towards a "one company" global strategy! They will be touch to beat if so.

So this means that Opel will go upstream. Which is also shown by the latest offerings and how qualitative they have been.

titan

Great news. I knew GM sold a ton under the Chevy brand, but I didn't know one in every 16 cars sold wolrdwide was Chevy branded... impressive. It's a great postion of the the brand to play worldwide; especially in Europe.