Audi: Development and Technology News

Old 12-08-2009, 09:27 PM
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Originally Posted by TSX69
Audi CEO Rupert Stadler explained that while his company will focus on making its vehicles as efficient as possible, it won’t make this the primary design goal as BMW has done with its new EfficientDynamics branding.

"We will stick to our Vorsprung Durch Technik philosophy, not have a catch-all marketing claim such as EfficientDynamics," said Stadler. [I]"We're convinced in Vorsprung Durch Technik [/FONT]


We don't believe in some BMW catch-all marketing slogan. We have our own catch-all marketing slogan.
Old 12-10-2009, 09:04 PM
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A first drive of the A7 sportback concept on Edmunds:

http://www.insideline.com/audi/a7/20...rst-drive.html



This amazing looking car almost makes up for the new A8. Hopefully, the production version isn't neutered.
Old 12-10-2009, 09:12 PM
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Looks really nice.

Why Audi can consistently nailed the exterior styling on the head, but Acura can't ?!
Old 12-18-2009, 09:27 PM
  #284  
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Audi To Build R4 Electric Roadster





Published Oct 14, 2009
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INGOLSTADT, Germany — If Audi officials were on the fence about building a production version of the electric e-Tron concept, the zero-emission roadster's successful debut at last month's 2009 Frankfurt Auto Show surely convinced them it must be done. Audi has already announced that a road-legal prototype will be built next year, followed by small-scale production.

Based on the e-Tron, the new Audi R4 will be smaller than the sexy R8 supercar, but larger than the TT, and will headline an electric version above regular gas models. As part of the VW Group, the R4 will share architecture with the next-generation Porsche Boxster and Cayman, and both a coupe and a targa-top will be available.

As in the e-Tron, the electric R4 Tesla fighter will be powered by a lithium-ion battery pack with four electric motors, one for each wheel. In lieu of a traditional power plant, the 1,036-pound lithium-ion battery will be placed in the middle of the car. The entire e-Tron concept weighs just 3,527 pounds and delivers a range of about 150 miles on a full charge, specifications that could change slightly as the production model moves into the prototype stage.

Gas-powered R4s will offer the same engines currently offered in the TT, including the 2.5-liter five-cylinder turbo that's standard in the European TT-RS, a model not available in the U.S. The American-spec TT tops out with the 2.0-liter inline-4 turbo TT-S, and it's not yet clear whether the 2.5-liter turbo will make it to the States or if we'll again make do with the smaller engine.

No word on projected pricing yet for the R4, but the base-level 2010 Audi R8 lists for $114,200, while the targeted 2010 Tesla Roadster currently starts at $109,000.

The Audi R4 is expected to enter the market in 2012.

Inside Line says: Tesla better get to every tree-hugging celebrity in town before this eco-friendly looker is let loose in the über-trendy green arena. — Kelly Toepke, News Editor
Looks sexy to me...
Old 12-18-2009, 10:58 PM
  #285  
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Holy fuck I love that car. I would love a R4.
Old 12-19-2009, 07:39 PM
  #286  
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Originally Posted by dom
Good on them for not following every other manufacturer out there.
All this stuff is just marketing smoke. "we are not like others..." Audi's A4 now only comes with a 4-banger. S6 dumps the V8 and gets the supercharged V6. Audi is doing exactly what BMW does in Europe.

And it's not like BMW is canceling the V8s.
Old 12-19-2009, 08:23 PM
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Old 03-03-2010, 06:46 PM
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Profit; Not Volume


ORLANDO -- Despite Audi's oft-stated plans to sell 200,000 vehicles in the United States by 2018, the luxury brand's North American chief says profitable growth is more important.

"We are not going to chase volume for the sake of volume," Johan de Nysschen, president of Audi of America, said at the U.S. National Automobile Dealers Association Convention this month. "We will only grow if it puts an extra dollar in the bank. Otherwise it is no good."

De Nysschen said he expects Audi's U.S. sales to increase this year, probably to just over 90,000 vehicles.

Audi AG CEO Rupert Stadler established the 200,000 goal for the company's North America unit. In 2009, Audi sold 82,716 vehicles in the United States.

To feed growth and bolster thin inventory, Audi will increase production for North America by 10 percent, de Nysschen said. Today's supply is at 38 days vs. a goal of 60 days. The supply should begin to increase in late April as the extra production arrives.

De Nysschen said Audi should be back at a 60-day supply in May or June.

He also confirmed that Audi will introduce a gasoline-electric hybrid version of the Q5 crossover in late 2011.

U.S. production of Audi vehicles is not imminent, de Nysschen said. The brand needs to build volume before it commits to North American production, particularly to justify its own plant, he said.

"You need to build about 100,000 copies of a car," de Nysschen said. Audi's highest-volume nameplate is the A4 car, which sold 37,070 units in 2009.

Audi is first considering ways to generate North American content. One strategy could be establishing an engine and transmission plant here and shipping the powertrains to Europe for assembly plants there, he said.

Audi dealers would like to see the brand get into additional segments in this market. They've asked about a car smaller than the A3. But de Nysschen said the smaller A1, already sold in Europe, is too small for the United States. He said Audi will improve the fuel efficiency of its U.S. fleet by outfitting existing U.S. vehicles with additional powertrain options.

Jack Hanania
, chairman of the Audi National Dealer Council, is optimistic.

"If we continue to grow our market share, I think Audi will continue to deliver some more products,"
said Hanania, who owns Audi, Acura, Volkswagen and Hyundai stores in Jackson-ville, Fla.

Audi also said:
-- Exclusive stores posted a 2.5 percent return on sales in 2009. That marked a rebound after slipping as low as 1 percent, de Nysschen said.

-- It will work with the dealer council this year to renew its dealership margin and bonus plan for 2011 and beyond. Dealers should get details in the fourth quarter. The current bonus system expires this year.
Old 03-03-2010, 08:45 PM
  #289  
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Hey doofuses ... VW sold 42k diesel vehicles last year (Jetta, Golf, Touareg) ... Think bringing a few more diesels here for Audi would somehow jeopardize all those Jetta and Golf sales even though a A4 Avant diesel is going to be $10k+ more?

Dummies!
Old 03-04-2010, 07:54 AM
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Welcome to the site. You'll need to be here for a while and read quite a few posts to really get the feel for it and the personalities that post here.

Audi is on the right track but getting to 200K units will be tough.
Old 03-04-2010, 10:17 AM
  #291  
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@ that A7 sportback.
Old 03-04-2010, 02:07 PM
  #292  
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Originally Posted by biker
Welcome to the site. You'll need to be here for a while and read quite a few posts to really get the feel for it and the personalities that post here.
A newbie post was right above mine - I guess it disappeared.
Old 03-08-2010, 02:39 AM
  #293  
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Originally Posted by Sly Raskal
I'm gonna go out on a limb and hope for the A3 sedan.
Any pricing ideas?
Old 09-09-2010, 10:48 AM
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Audi R4 concept to be revealed in Paris

worldcarfans


According to a recent report, Audi will introduce an R4 e-Tron roadster at the Paris Motor Show.

Details are limited, but the concept is expected to be identical to the R4 e-Tron coupe that debuted at the 2010 North American International Auto Show. The only difference, obviously, will be the convertible roof.

As you may recall, the R4 e-Tron coupe featured a lithium-ion battery which provided power to two electric motors producing a combined 150kW (204 PS / 201 hp) and 2,650 Nm (1955 lb-ft) of torque. This enabled the car to accelerate from 0-100 km/h in 5.9 seconds, before hitting a limited top speed of 200 km/h (124 mph).
Old 09-09-2010, 10:53 AM
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No hybrid dammit!
Old 09-09-2010, 11:04 AM
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A little info:
the R4 has to be build on the base of the MSS FRAMEWORK, Modular Sport Cars System, it is common for Porsche, VW and Audi (and maybe the new VW coupe named Bluesport).
The platform is REAR WHEEL DRIVE, NO Quattro, a new entry for Audi (derived from Porsche) and it will be about 1350kg and 3,93m long (as the Bluesport and the new baby Porsche model under the Boxter).
Old 09-30-2010, 03:48 AM
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Audi e-tron spyder revealed



Old 10-01-2010, 01:35 PM
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News from Autobild: Audi RS3 and RS7

Autobild report some news about 2 hots Audi models: RS3 and RS7.
The first one is supposed to be released in Geneva, March 2011 at the same time with the launch of the all new A3.
The engine will be the same of the one on the TT-RS, with 340 hp.

The Audi RS7 (not S7) is supposed to be released in September 2011, during the Frankfurt Auto show: V8 bi-turbo, 550 hp, and 110.000 euro ready in your pocket for ordering one just in time for the end of the 2011.
Old 10-01-2010, 03:28 PM
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That RS3 will never see the light of day here.

No one is going to pay $55k for a hatchback unless it's a Mini Cooper with Rolls Royce badge.
Old 11-02-2010, 05:40 PM
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Arrow Diesels


So you think that diesel vehicles aren’t that popular in the United States – well, think again. Audi said today that it will add diesel variant to every volume product in the United States within 5 years as it moves to meet stricter fuel-economy targets while satisfying consumer demand. Audi said that it will eventually add diesel variants of the Audi A8, A6 and the Q5. The next-generation Audi A4 is also likely to receive a 4-cylinder diesel engine by 2015.

“We will roll out the technology across the Audi line,” said Johan de Nysschen, president of Audi of America.

Audi said that there is a sharp increase in consumer demand towards diesels, which have been tough to sell to Americans who have come to believe that diesels are bad for the environment.

“Dealers are telling us that there is significant consumer demand”
across the Audi portfolio for diesel, spokesman Jeff Kuhlman said.

Audi currently sells 2 diesel vehicles in the U.S. and has a tough time keeping them in stock. Sales for diesels account 1/2 of the A3 hatch and nearly 40% of Q7 SUV sales. de Nysschen said diesel sales could account for up to 20% of Audi’s total sales in the United States by 2015. Today they account for 5.5%.
Old 11-02-2010, 06:09 PM
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Bring the 3.0TDi over so I can get an A5 with it at some point!
Old 11-03-2010, 07:26 AM
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Pretty bold move on Audi's part.
Old 11-03-2010, 07:47 AM
  #303  
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If this actually happens in for A4 Avant TDI in 5 years for DD.
Old 11-03-2010, 08:39 AM
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Originally Posted by CCColtsicehockey
If this actually happens in for A4 Avant TDI in 5 years for DD.
Hell yes.
Old 11-23-2010, 08:11 AM
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Arrow Hybrids


INGOLSTADT, Germany – Audi has big plans for its electric vehicle business.

"By 2020, we want to be the leading premium seller of electric vehicles,"
Franciscus van Meel, Audi's manager for electric mobility strategy, said at a recent technical workshop at the company's headquarters here.

"We will successively bring out a variety of hybrid models and electric vehicles, such as our first plug-in hybrid in 2014,
" he said, without sharing more details on the plug-in hybrid.

Audi's alternative powertrain plan includes: full-hybrid versions of the A8 upper-premium sedan and Q5 SUV, both due in late 2011; a hybrid A6 that is likely to arrive in 2012; plus a range of high-priced electric cars starting with the limited-edition battery-powered e-tron version of the R8 supercar in 2012.

Audi set up the e-tron division to develop and produce EVs. The brand's electric-car approach is different from that of rival BMW AG, which is developing the smaller so-called Megacity Vehicle designed for urban commuting. The Megacity Vehicle is due to launch in 2013.

"Today we're assuming that our sales of Audi e-tron electric cars will rise to a 6-figure volume by 2020," van Meel said.

By 2020, Audi wants to increase the efficiency of its internal combustion engines by 30% and wants 5% of the brand's lineup to be electric, Michael Dick, Audi's board member for technology, said earlier this year.

To help it meet that goal, Audi recently opened a 65 million euro (about $89 million), 14,000-square-meter electric-drive development and test center at its headquarters. It plans to hire 840 people to help develop electric powertrains and batteries.

Audi parent Volkswagen AG wants the group to be No. 1 in hybrid and electric cars before the end of the decade, increasing its EV market share to 3% of its forecast global sales of 10 million vehicles by 2018.

Globally, VW Group plans to launch a full-electric version of its Up minicar, the E-Up, E-Golf and E-Jetta in 2013.
Old 11-25-2010, 11:34 PM
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Audi: Designer of SWB Sport Quattro Calls His Creation Ugly

From Autoblog...

Audiphiles, prepare to have your lederhosen wrinkled. While speaking with Autocar, Peter Birtwhistle went and called the legendary SWB Sport Quattro "bloody ugly." While Birtwhistle is currently the chief designer at Mazda Europe, he's particularly well-suited to comment on the lines of the boxy Audi. After all, he designed the thing. According to the designer, the biggest problem facing the car is that it rides on the Audi 80 platform, and massaging the Sport Quattro design over those cumbersome bones required some sacrifices. Still, when taken a grain of salt borrowed from the time period, the car is as good-looking as it gets.

Of course, our opinion could be slightly tainted by the fact that Audi only minted a mere 200 of the cars as homologation specials. Anything built to justify a race car nets an automatic win in our book, and the SWB Sport Quattro is no different.
http://www.autoblog.com/2010/11/24/a...creation-ugly/
Old 11-25-2010, 11:35 PM
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That would be this car:

Old 11-26-2010, 12:15 AM
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He would be correct if looking at the car through 2010 eyes.
Old 11-26-2010, 01:27 AM
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The long wheelbase Sport Quattro looks alright the SWB looks funky though.



Not a big fan of older Audis in general. But I do like the S2. Quintessentially 90's



Old 11-26-2010, 06:30 PM
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euro early-90s nostalgia...mmmm...



Old 11-28-2010, 10:10 PM
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I would have to agree with him.
Old 11-29-2010, 08:32 AM
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Originally Posted by Yumcha
That would be this car:

no, that's the standard wheelbase. this is the SWB - see how it looks kinda "funny"... notice the front and back look "smushed", also the headlights are different.

Old 11-29-2010, 08:35 AM
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there is also a pic at the link in the OP...

Old 11-29-2010, 09:02 AM
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Originally Posted by Costco
The long wheelbase Sport Quattro looks alright the SWB looks funky though.
agreed on both counts - the LWB is a classic and has aged WELL. I always thought the SWB looked a bit odd, even right when it came out...
Old 11-29-2010, 09:06 AM
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http://il.youtube.com/watch?v=0V2K1X...eature=related


http://www.youtube.com/watch?v=eWf8NBHnJHA&NR=1
Old 11-29-2010, 10:29 AM
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LWB is fantastic.....SWB....not so much
Old 09-15-2011, 08:20 PM
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http://content.usatoday.com/communit...t-in-an-audi/1

For its latest performance engines that will hop up its sedans next year, Audi is borrowing an idea that has become pretty familiar to pickup-truck drivers: cylinder deactivation.

By not using four cylinders when they aren't needed, the new 4-liter TFSI twin-turbocharged V-8 will reduce its fuel consumption by 5%, Audi says. Emissions are lower, too. And the engine should be quieter than ever, with new engine mounts and an "active noise control" system.

The new engine will appear in performance versions of Audi's larger core sedans, S6, S6 Avant, S7 sportback and S8, next year.

Cylinder deactivation is activated at low loads, when the engine speed is low to moderate and in third gear or higher. If these operating characteristics are present, the system closes the inlet and exhaust valves of cylinders 2, 3, 5 and 8. Efficiency is then higher in the cylinders that remain working because the operating points are displaced toward higher loads.

Audi adds:

An enhanced version of the Audi valvelift system closes the valves by means of sliding sleeves on the camshafts. Just before this happens, the combustion chambers are filled with fresh air. Fuel injection and ignition are shut down. The reduced internal cylinder pressure in relation to the injection of exhaust gas is an important efficiency factor.

The instrument-cluster display indicates when the four-cylinder operating mode is active. If the driver depresses the accelerator pedal firmly, the deactivated cylinders cut in again. All these changeovers take place quickly and smoothly.

The "cylinder on demand" system is permanently ready for use, even with the automatic transmission in the "S" mode and the dynamic setting of Audi drive select.
Old 01-23-2013, 06:53 PM
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Audi Lighting Technology

Audi Introduces Matrix LED Headlights for 2013


  • Audi further extends its lead in lighting technology
  • Close cooperation between engineers and designers
  • Innovative matrix LED headlights make their debut in 2013

In lighting technology, Audi is driving progress at high tempo. Today, its xenon plus-and LED headlights already provide excellent illumination of the road and give the cars with the four rings an unmistakable look. In the future, vehicle lighting from Audi will react even more precisely to environmental conditions, and it will feature full electronic control. The first step in this direction will be taken this year in the form of innovative matrix LED headlights.


Function and Design – LED-daytime running lights and LED-taillights
Daytime running lights that consist of white light-emitting diodes are a safety and design feature that reflects Audi’s frontrunner role among the competition. They made their debut in the Audi A8 W12 in 2004.

This was the first step towards giving an Audi a unique and unmistakable headlight design. Meanwhile, the LED daytime running lights are now offered in all of the brand’s model series. In each model, the light-intense diodes offer many new degrees of freedom in designing the inner life of the headlight. Whether its lines are curved or straight, a model series from Audi is unmistakably linked to a specific type of lighting.

In the A1, two light-emitting diodes are used per unit; they emit their light into a transparent polymer tube, the light guide, which generates a uniform contour. In the Audi A7 Sportback, the daytime running lights of the optional LED headlights also appear linear, but they originate from 18 individual LEDs with a polymer body in front of them. The LED daytime running lights consume fewer watts of power, have extremely long life and are maintenance-free.

The introduction of full-LED headlights to the A6, A7 Sportback, A8 – and most recently to the A3 model series -, gives the cars unmistakable styling and a resolute look. The small LEDs can be arranged in lines, and they various lighting functions can be implemented by individually controlling the diodes.

The headlights generate a light pattern that is unmistakable and in many cases achieves three-dimensional effects. Such impressive design features could only be realized by close cooperation between engineers and designers. Stephan Berlitz, Head of Development for Lighting Functions/Innovations at Audi, says: “We always find a way to perfectly harmonize technology and styling.” Cesar Muntada Roura of Audi Exterior Design explains: “It is our understanding of one another’s areas of competence that make us so strong.”

Lighting technologies of today
Whether xenon plus or LED – the headlights and taillights in Audi models make a strong statement. The brand’s lighting technologies combine their attractive effects with a high level of active safety – with adaptive light, today’s headlights already react to the environment and to other vehicles in traffic.

Xenon plus-headlights
Xenon plus headlights are offered in all models of the Audi lineup, either as optional or standard equipment. Xenon headlights are gas discharge lamps. Two tungsten electrodes are fused in a quartz glass cylinder, known as the burner, and a concentrated light arc burns between. The xenon inert gas charge in the burner, which is pressurized up to 100 bar, gives off a slightly violet light, while metallic salts in the glass cylinder charge reduce its color temperature to the spectrum of daylight.

Xenon headlights provide a much brighter light and better illumination than halogen headlights with incandescent bulbs, their energy consumption is about 20 percent lower and they have much longer life. In xenon plus technology from Audi, a single burner generates both the low and high beam lights, and they are switched by a moveable shutter. Of course, all xenon headlights are mercury-free.

LED headlights
Audi is also far ahead of the competition in the area of LED headlights. This high-end technology was introduced in the R8 in 2008, and today it is being implemented all the way to the A3 model series. With a color temperature of around 5,500 Kelvin, the LED light resembles daylight, and this reduces eye fatigue. The light-emitting diodes are maintenance-free, designed to last the life of the vehicle, and are highly efficient. The low-beam light, for example, only consumes around 40 watts, which is five percent less than xenon plus units.

In the new A3, nine high-performance LED chips in two free-form reflectors generate the low-beam light, while the high beam uses ten high-performance LEDs to emit light through an aluminum trim aperture. The static turning and all-weather lights are housed in a separate module; while the daytime running lights, parking and flasher lights are formed by a light guide that wraps around the upper and inner headlights as a narrow contour. The “wing” gives structure to the interior of the headlights.

LED headlights from Audi have not only proved themselves on the streets, but also in car racing. They made their debut in the R 15 TDI Le Mans sport protoype in 2010. In 2011, full-LED headlights were installed for the first time in the next generation race car, the R18 TDI. With their combined lighting power of over 200 watts, the LEDs generate a light pattern with a range of over one kilometer. Their equivalent luminous intensity of over 1,000 lux is five to seven times greater than headlights in production cars.

For many years now, LED technology has also been utilized in taillights – as standard or optional equipment. Unlike incandescent light sources, the light-emitting diodes reach full luminous intensity at lightning speed and without delay – when the driver brakes quickly, for example, the quick reacting brake lights give the driver of the vehicle behind additional valuable fractions of a second in reaction time.

adaptive light
Various adaptive light versions are available for the headlight systems. An electronic control module controls the swiveling xenon plus modules, or the LEDs, so that they always deliver the best possible lighting for city, highway and freeway driving. The driver can configure its mode of operation in the Audi drive select vehicle dynamics system.

One special component of adaptive light is smoothed dynamic headlight leveling. A video camera is used to detect vehicles ahead and oncoming vehicles; then the control module adapts the car’s lighting to the distance to the other vehicles – via a soft transition that always maximizes the amount of illumination.

The all-weather light illuminates the area in front of the car significantly better than with fog lights. Depending on the specific system installed, this function might be implemented by activating the static turning lights in addition to other lights, which improves lateral illumination considerably. In addition, the xenon units (with xenon plus headlights) may be swiveled downward, and the LEDs (on LED headlights) that are responsible for the low-beam light might be switched off or dimmed. The interplay of these actions substantially reduces “self-glare” to the driver.

In the A6, A7 Sportback and A8 model series, an additional function is activated as soon as the optional night vision assistant detects a pedestrian. The system flashes three light pulses to the pedestrian with the high-beam light according to the specific situation. This clearly highlights the person and surroundings and warns the pedestrian. The system detects any oncoming traffic to avoid any potentially hazardous glare.

Use of route data
Networking of the headlight control module with the MMI Navigation plus system represents a unique selling proposition of Audi. The navigation system’s route data enables such functions as early activation of higher freeway lighting range as the car is about to enter the freeway.

Route data is also used in the city. Close networking lets the lighting systems implement prepared solutions as needed. On city streets, a wider angle of the light pattern better illuminates the areas to the left and right in front of the car. In addition, whether within or outside city limits, the system activates the intersection light immediately before reaching an intersection, which makes it easier for the driver to look down cross streets. When turning, the cornering light is activated, which illuminates the curve better – either in the city or on highways. Another benefit is that in countries like England the headlights are automatically switched over to left-hand traffic.

Turn signal flashers with dynamized display
In updating its high-performance sports car, the R8, Audi introduced another innovation to production cars – a turn signal with dynamized display. It sends clearer signals to the environment than conventional turn signals. Today, the vehicle behind the car in traffic cannot determine whether a flashing light is a hazard light or a turn signal when the view of the vehicle ahead is partially blocked.

This technology from Audi – which is used in the taillights – makes the turn indicators smarter. When operated as turn signal flashers, their light always runs towards the side in the direction the driver wishes to turn. This function is implemented on each side by a band of 30 LEDs with seven segments that are sequentially activated every 150 milliseconds.

The lighting technologies of tomorrow
Audi is already developing tomorrow’s lighting technologies today, and four key trends are clearly discernible here: The Audi vehicle lighting will react even more precisely to conditions of the environment, it will communicate with it in a variety of ways and thereby further increase active safety. Lighting of the future will feature full-electronic control and will be even more attractive and distinctive based on new dynamic functions.

Audi Matrix LED headlights
The technology of the future is known as Audi Matrix LED headlights – it subdivides the LED high-beam light into numerous individual segments. The individual light-emitting diodes, which work in tandem with lenses or reflectors in front of them, always deliver excellent illumination, without requiring a swiveling mechanism – instead they are separately activated, deactivated or dimmed according to the situation. This new technology gives Audi engineers and designers fascinating possibilities for configuring the number of LEDs, their arrangement and the size and design of the headlights.

The Audi Matrix LED headlights get the information they need from a camera, the navigation system and other sensors. When the camera detects other vehicles, this causes the high-beam light, which is subdivided into multiple sectors, to be blocked in a certain subarea. In complex situations, the headlights can also illuminate the spaces between several vehicles.

Based on navigation data, the high beam light predictively swivels into the curve even before the driver begins to turn the steering wheel. Essentially, the high beam light guides the driver along the road. This functionality is also reflected in the special headlight design. Illumination of the segments can also be experienced from outside. The matrix LED headlights will make their debut later this year.











Source: http://fourtitude.com/news/Audi_News...ghts-for-2013/
Old 01-23-2013, 07:02 PM
  #319  
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Awesome.
Old 01-23-2013, 07:04 PM
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Waiting for BMW's Laser Headlamp technology as well

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