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Apple: Car News

 
Old 02-13-2015, 06:39 PM
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Apple: Car News

Apple is hiring 'experts in automotive technology and vehicle design' to work in a 'top-secret research lab'

Read more: http://www.businessinsider.com/apple-is-hiring-experts-in-automotive-technology-and-vehicle-design-2015-2#ixzz3Rfw0pEpV

It looks like Apple is developing a car, as hard as that might be to believe.

Tim Bradshaw and Andy Sharman at The Financial Times are reporting the following:

Apple is recruiting experts in automotive technology and vehicle design to work at a new top-secret research lab, according to several people familiar with the company, pointing to ambitions that go beyond the dashboard.

Dozens of Apple employees, led by experienced managers from its iPhone unit, are researching automotive products at a confidential Silicon Valley location outside the company’s Cupertino campus, the people said.

Sir Jonathan Ive’s team of Apple designers has held regular meetings with automotive executives and creators in recent months, in some cases trying to hire them. Recent recruits to Apple’s team include the head of Mercedes-Benz’s Silicon Valley R&D unit.

This is just the latest report to bolster the idea Apple is developing its own car. Here's a quick recap of the story to date:

In early February, an unmarked minivan was spotted driving around with a weird camera on it. It was traced back to Apple. People thought it could be a test of self driving car technology, or it could be a camera to capture street images for Apple Maps.
A short while after that, an Apple employee emailed us unexpectedly to say, "Apple's latest project is too exciting to pass up. I think it will change the landscape and give Tesla a run for its money." We weren't sure if this person was talking about something that would just be for in-car entertainment, or a full-on car.
Next, Bryan Chaffin at The Mac Observer reported that his sources said Apple was working on a car. He said, "What I learned is that Apple has been looking for—and acquiring—the kind of people from Tesla with expertise that is most suited to cars. So much so that I went from being a doubter to a believer almost instantly."
And now, the FT quotes someone who has worked closely with Apple in the past on car systems saying the following: "Three months ago I would have said it was CarPlay ... Today I think it’s a car."

It would be surprising if Apple made a car since Apple makes its money selling personal computers like the iPhone, the iPad, and the Mac. It will be selling the Apple Watch, it's most personal computer ever, as the company calls it.

A car is not a computer. And unlike those other gadgets, a car has a longer upgrade cycle, and crappier margins.

However, Steve Jobs had expressed interest in building a car. He told a New York Times reporter he would have loved to take on Detroit with an Apple car. Former Apple board member Mickey Drexler said Jobs wanted to make a car.

Apple's current executives have a deep interest in cars.

Eddy Cue, Apple's SVP of internet services, is on the board of Ferrari. Phil Schiller, Apple's SVP of marketing, is really into cars. His Twitter bio reads, "Apple, Sports, Cars, Science, Scuba, Drums, Photography. It's racing season!" The tweet he has pinned to the top of his profile isn't an Apple product, but a photo of a Porsche.

Last year, Vogue profiled Ive. In that profile, it quoted Ive's good friend Marc Newson talking about cars:

"Shit we hate," says Newson, includes American cars. "It's as if a giant stuck his straw in the exhaust pipe and inflated them when you look at the beautiful proportions in other cars that have been lost."

Newson now works part time at Apple, and he has designed cars in the past.

Apple CEO Tim Cook is not known as a car guy, but he did hint that Apple is working on things nobody was aware of. In September, he said, "There are products that we're working on that no one knows about. That haven't been rumored about yet."
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Old 02-13-2015, 11:23 PM
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Id surprised if Apple was looking to get into the automobile market, though I could be wrong.

I would look at this as potentially a project to see what they can do to enhance automobile technology.

I guess time will tell.
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Old 02-14-2015, 12:19 PM
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Originally Posted by Sarlacc View Post
Id surprised if Apple was looking to get into the automobile market, though I could be wrong.

I would look at this as potentially a project to see what they can do to enhance automobile technology.

I guess time will tell.
At some point you would expect them to reach out to one of the automotive manufacturers to build this thing. Apple is out of their league when it comes to actually building a vehicle and would be unwise trying to build one themselves.
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Old 02-14-2015, 07:39 PM
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Originally Posted by kurtatx View Post
At some point you would expect them to reach out to one of the automotive manufacturers to build this thing. Apple is out of their league when it comes to actually building a vehicle and would be unwise trying to build one themselves.
I think people told elon musk the same thing...

And the cell phone companies scoffed at the announcement of the iPhone as well.

But like I said. If be surprised if they were looking at building a car rather than testing new tech to implement into cars.
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Old 02-14-2015, 09:26 PM
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This will be interesting to see how this turns out....
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Old 02-15-2015, 01:27 AM
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I don't believe Apple is looking to build a car or get into the car business. More likely, IMO, is that Apple is looking to get deeper into the area of car software, electronics and infotainment.

Car Play was just a foot in the door. Apple wants their software to power your car. They want their infotainment system to be the digital hub of your car. They want their software and hardware to protect you and help you avoid accidents.

I see Apple going after companies such as Harman and Garmin.

For those who don't know who Harman is or what they do:

HARMAN has been helping drivers enjoy a safe and pleasant ride for more than 60 years. An estimated 25 million vehicles on the road today are equipped with HARMAN audio and infotainment solutions, delivering the same premium experience that customers enjoy from our home and professional audio and multimedia. As the parent company of award-winning brands such as AKG, Harman Kardon, JBL, Infinity, Lexicon and Mark Levinson, we have the tools to create the ultimate mobile lifestyle.

Our embedded infotainment solutions offer complete information, entertainment and communications capabilities -- including premium audio and video, route navigation, connectivity, Cloud services, and advanced driver assistance systems for a dynamic user experience wherever you may travel.

We can efficiently guide you to your intended destination, and we’ll help you keep in touch while keeping both hands on the wheel. We’ll show you how to reach out to the Cloud for hands-free Internet, mobile office, and real-time information services. We’ll even help you plan the most fuel-efficient route, avoid construction or detours along the way, and find a convenient parking space when you arrive.
Apple has Beats Electronics. They can use the division to develop high quality speakers for your car.

Apple has Apple Maps. This, not Google Maps or Navteq, will power your car's GPS.

I can see Apple going after Mobileye.

In a world where countless road accidents occur every hour, Mobileye responds with innovative action, engineering advanced collision avoidance systems that focus on prevention. While other companies develop products to protect you during a collision, our technology is designed to maximize driver safety by helping drivers avoid collision altogether.

Through the cutting-edge science of artificial vision, our system incorporates a high resolution vision sensor that keeps an ever-watchful “eye” on the road. This system “sees” and analyzes potential dangerous scenarios, in real time, and alerts drivers to impending dangers, giving them more time to react.
I can see Apple going after companies such as Magna International, Delphi Automotive, Gentex Corp, Panasonic, etc. All these companies make and sell car safety devices such as backup cameras (required by law to be in all vehicles by May 2018), lane departure warning sensors, forward collision warning sensors, etc.


I'll believe that Apple's making a car when it goes on sale. Until then, I'm skeptical.
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Old 02-15-2015, 08:44 AM
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Has Yumchah pre-ordered yet?
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Old 02-15-2015, 09:27 AM
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Originally Posted by AZuser View Post
I don't believe Apple is looking to build a car or get into the car business. More likely, IMO, is that Apple is looking to get deeper into the area of car software, electronics and infotainment.

Car Play was just a foot in the door. Apple wants their software to power your car. They want their infotainment system to be the digital hub of your car. They want their software and hardware to protect you and help you avoid accidents.

I see Apple going after companies such as Harman and Garmin.

For those who don't know who Harman is or what they do:



Apple has Beats Electronics. They can use the division to develop high quality speakers for your car.

Apple has Apple Maps. This, not Google Maps or Navteq, will power your car's GPS.

I can see Apple going after Mobileye.



I can see Apple going after companies such as Magna International, Delphi Automotive, Gentex Corp, Panasonic, etc. All these companies make and sell car safety devices such as backup cameras (required by law to be in all vehicles by May 2018), lane departure warning sensors, forward collision warning sensors, etc.


I'll believe that Apple's making a car when it goes on sale. Until then, I'm skeptical.
I tend to agree with this sentiment. At some point, you would expect to hear something about Apple arranging for a car to be built.

The tech websites (the Verge, engadget, etc) all are jumping on Apple building a self driving car.

I think they're missing it. If I'm Apple, I build a device that hooks into older cars to allow them to be self driving.

There are some obvious problems with that theory, too. While California is granting companies permits for self-driving cars, Apple is not one of them.
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Old 02-17-2015, 02:15 PM
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Apple Inc. To Buy Tesla For $75 Billion In 18 Months: Calacanis

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Old 02-17-2015, 02:41 PM
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i will be scared to drive an Apple car based on how easily the Iphone 6 plus bents. They can't design anything bigger than 4".
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Old 02-21-2015, 08:19 AM
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Well, there's one way to burn that pile of cash Apple is sitting on. Let's risk it all on a money-losing automaker with a niche market.
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Old 02-21-2015, 09:02 AM
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Originally Posted by Sarlacc View Post
I think people told elon musk the same thing...

And the cell phone companies scoffed at the announcement of the iPhone as well.

But like I said. If be surprised if they were looking at building a car rather than testing new tech to implement into cars.
Elon Musk had partnerships with Toyota, Merc.

There is just so much redundancy I would assume Apple would avoid. They don't actually make any parts of their phone, even their crown jewel, the A series processors are built by Samsung here in Austin.

At some point, if Apple were actually planning on building a car, they'll bring in some manufacturing partner.

It's just a stupid market for Apple to enter, IMHO.
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Old 02-21-2015, 02:15 PM
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Originally Posted by oonowindoo View Post
i will be scared to drive an Apple car based on how easily the Iphone 6 plus bents. They can't design anything bigger than 4".



LOL.....now that's a great reason not to buy their car!
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Old 02-21-2015, 02:26 PM
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Originally Posted by dom View Post
Has Yumchah pre-ordered yet?
Pretty sure he was the first one in line at his local Apple store.
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Old 09-21-2015, 12:58 PM
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Apple Speeds Up Electric-Car Work - WSJ

Apple Speeds Up Electric-Car Work

Consumer-Electronics Maker Aims to Finalize First Vehicle in 2019

Sept. 21, 2015 1:38 p.m. ET

Apple Inc. is accelerating efforts to build an electric car, designating it internally as a “committed project” and setting a target ship date for 2019, according to people familiar with the matter.

The go-ahead came after the company spent more than a year investigating the feasibility of an Apple-branded car, including meetings with two groups of government officials in California.

Let my WSJ subscription expire. If someone has a sub and can post the rest of the article....
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Old 09-21-2015, 01:18 PM
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Apple speeds up electric-car effort, sees 2019 shipments: DJ, citing sources

Apple speeds up electric-car effort, sees 2019 shipments: WSJ, citing sources

Apple has put more weight behind its electric car efforts and has set a target shipment date of 2019, The Wall Street Journal reported Monday, citing sources.

The tech giant has called the car initiative, named "Titan" within the company, a "committed project" and has met with California officials in determining the feasibility of an Apple car, according to the report. The outlet reports the employees spearheading the 600-person project have been given permission to triple the number of people working on it.

It marks the latest in a string of reports suggesting Apple could look to compete in the automotive industry. The Journal said the 2019 target date is far from concrete, as the company would still need to refine features and clear regulatory and production barriers.

Apple would look to apply its battery, software and hardware production experience from its range of devices to churning out cars. Under the reported timeline, the company would come into the electric car market much later than many of its established would-be competitors.

The segment has also come under pressure in the last year amid a sustained low oil price environment. West Texas Intermediate crude prices have fallen nearly 50 percent in the last year.

Apple did not immediately respond to a request to comment.

Apple shares were trading about 1 percent higher Monday afternoon. Shares of electric automaker Tesla Motors, which were trading higher earlier Monday, turned negative after the report.
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Old 09-21-2015, 01:38 PM
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As an Apple fan, I feel like this may be a step too far. Apple came back from the dead by focusing heavily on a smaller number of products. This just seems out of left field.
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Old 10-17-2016, 11:14 AM
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'An incredible failure of leadership': Apple's car project seems wracked

'An incredible failure of leadership': Apple's car project seems wracked with internal strife




https://finance.yahoo.com/news/incre...130943240.html

Kinda amused at myself for posting that article above about Apple buying Tesla in 18 months.
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Old 10-17-2016, 03:19 PM
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well i understand innovation and improving. but this is an unnecessary risk that Apple should not take.

It could potentially destroy everything they have built and bankrupt them if things don't go right.
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Old 10-17-2016, 06:51 PM
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Originally Posted by oonowindoo View Post
well i understand innovation and improving. but this is an unnecessary risk that Apple should not take.

It could potentially destroy everything they have built and bankrupt them if things don't go right.
They have the largest amount of cash in the bank vs any other corp out there...if this proves to be a failure, it aint bankrupting them.
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Old 10-17-2016, 06:54 PM
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I am more worried about lawsuits due to accident than just a product fails.
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Old 10-17-2016, 07:05 PM
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Originally Posted by oonowindoo View Post
well i understand innovation and improving. but this is an unnecessary risk that Apple should not take.

It could potentially destroy everything they have built and bankrupt them if things don't go right.
Seems like a case of more money than sense. This is what happens when a company loses its visionary and leader ( Steve Jobs).... just throw money at things and see if something works.

Apple should have just done as I thought they were going to do, make the hardware and software that operates and controls the car vs making an entire car. They should have worked on improving CarPlay, then slowly expand into other areas of a cars hardware and software.

Instead of buying Beats for $3 billion, they should have bought Harman for $6 billion. This would have given them a strong foot in the door of a $14.4 billion In-Car Infotainment system market and put them in 2nd place with 10.8% market share. . . . right behind Panasonic (#1) who has 11.5% market share.


In fact, the division, codenamed "Project Titan," has reportedly been given a deadline in late 2017 under its new leadership before the company decides whether the project is working or worth pursuing further, though the company could decide to revisit building its own car if it gets mothballed.

The car didn't have a clear direction for much of last year, the Bloomberg report said, with managers fighting battles over strategy disagreements — namely, whether to focus on hardware, one of Apple's strengths, or to focus on self-driving software. That led to cuts, including more than 120 software engineers and several hundred hardware engineers.Recently, Apple has more closely focused on building an autonomous driving system instead of a complete car, which gives the company the possibility of partnering with existing carmakers.

It's hard to tell whether the issues are because Apple does not have the right leadership or whether its workers were asked to do something that is nearly impossible. Apple reportedly had trouble with assembling a supply chain for automotive parts the way it does for its computers.
Of course it's a leadership issue. This wouldn't have been an issue if Jobs was still around.
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Old 10-17-2016, 09:45 PM
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Originally Posted by AZuser View Post
Seems like a case of more money than sense. This is what happens when a company loses its visionary and leader ( Steve Jobs).... just throw money at things and see if something works.

Apple should have just done as I thought they were going to do, make the hardware and software that operates and controls the car vs making an entire car. They should have worked on improving CarPlay, then slowly expand into other areas of a cars hardware and software.

Instead of buying Beats for $3 billion, they should have bought Harman for $6 billion. This would have given them a strong foot in the door of a $14.4 billion In-Car Infotainment system market and put them in 2nd place with 10.8% market share. . . . right behind Panasonic (#1) who has 11.5% market share.




Of course it's a leadership issue. This wouldn't have been an issue if Jobs was still around.

Yes, I don't understand the Beats purchase... perhaps it was a bid to "stay youthful." As for the Apple Car, Steve Jobs was a bit of a car guy, and did entertain the notion of an Apple Car. But he could never pull the trigger, and as we see from current events, he was probably right not to. One of Jobs' dying wishes, however, was that the leaders within Apple not second guess themselves -- that is, don't ask "What would Steve do?" Just do what they would do.

Tim Cooke is a fine executor. He lacks the reality distortion field Jobs was famous for, but he does know how to run a company. He was the one doing it while Jobs was in charge. Cooke's mission was to spend $1B to see if an Apple Car was worth pursuing, and if it wasn't, be willing to walk away from it. Note that Apple is sitting on $200B to $250B in cash, depending how you count.

It looks like Apple is changing tack. While the purchase of Tesla looks like a cultural fit, Musk's outsized personality might make it difficult... unless Musk leaves the day to day operations of Tesla to Apple, and moves on to Space-X and the Hyper Loop. But the rumor of a partnership with McLaren, which McLaren denies, is really appealing to me.
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Old 10-17-2016, 10:34 PM
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The Beats purchase was less about Beats...even though its a big money maker because of their marketing...and more because of WHO they got with the deal to put towards their Apple Music service.

As for cars...with the secrecy no one really knows WHAT they were doing exactly. But the rumors are they that at this time they are focusing on autonomous systems FOR cars. And for the record, I always figured Apple was working on systems for cars rather than a car...but it would appear they were dabbling. What WheelMcCoy is saying I agree with, Cook is doing a fine job. People bitched about innovation prior to Jobs' death. Technology can only go so far, so far...and Jobs was brilliant/lucky enough to capture lighting in a bottle more than once in a lifetime. Doesn't mean its going to constantly happen.
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Old 10-18-2016, 06:55 AM
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Good, work on my new Macbook
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Old 10-18-2016, 12:34 PM
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Originally Posted by Sarlacc View Post
The Beats purchase was less about Beats...even though its a big money maker because of their marketing...and more because of WHO they got with the deal to put towards their Apple Music service.
I see the Beats thing differently now with Apple ditching the phone jack in the iPhone 7. Without Beats they had to get other companies to make the accessories. Now, they can make as many overpriced headphones as they want right off the bat that work only on iOS devices.
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Old 11-14-2016, 11:46 AM
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Originally Posted by AZuser View Post
Apple should have just done as I thought they were going to do, make the hardware and software that operates and controls the car vs making an entire car. They should have worked on improving CarPlay, then slowly expand into other areas of a cars hardware and software.

Instead of buying Beats for $3 billion, they should have bought Harman for $6 billion. This would have given them a strong foot in the door of a $14.4 billion In-Car Infotainment system market and put them in 2nd place with 10.8% market share. . . . right behind Panasonic (#1) who has 11.5% market share.
Looks like Samsung is getting into the car game. They just announced that they're buying Harman for $8 billion.

Had your chance, Apple. You snooze, you loose.


http://www.wsj.com/articles/samsung-...ion-1479107476

Samsung Charges Into Auto Tech With $8 Billion Deal for Harman

Nov. 14, 2016

Samsung Electronics Co. is making a drive for control of the car.

The South Korean smartphone maker said Monday that it would buy U.S. auto-parts supplier Harman International Industries Inc., based in Stamford, Conn., for $8 billion in an all-cash deal that instantly makes Samsung a major player in the world of automotive technology.

The deal -- Samsung’s biggest acquisition in its history -- reshapes the pecking order in the global automotive supply chain, reflecting a quickening pace of innovation and an increased role for companies with deep pockets and a keen understanding of mobile services.

Harman, an audio pioneer that dates back to 1953, has in recent years pushed aggressively into the automotive world under Chief Executive Dinesh Paliwal, and has secured billions in new business, including big contracts with General Motors Co. and Fiat Chrysler Automobiles NV. It has projected an order backlog of $24 billion, more than three times annual revenue, and about two-thirds of its current sales come from auto makers.

Harman has also diversified into software development and components for connected cars. Much of that has been done on the shoulders of major acquisitions such as a $780 million deal last year for Mountain View, Calif.-based software services company Symphony Teleca.

By becoming a direct supplier to the world’s biggest automakers, Samsung will gain insight into the changing behavior of consumers as the lines blur between the auto and mobile industries.

The acquisition pushes Samsung’s complicated relationship with Apple Inc. and Google parent Alphabet Inc. -- the South Korean company serves as both a partner and a rival -- into a new arena. Apple, Google and technology upstarts such as Tesla Motors Inc. and Uber Technologies Inc. are all trying to reshape the auto industry and have been working on self-driving cars.

Samsung will now have a place among names like Denso Corp., a major supplier to Toyota Motor Co., German mega-supplier Robert Bosch GmbH and Sweden’s Autoliv Inc., a safety-components supplier that has benefited from troubles caused by rival Takata Corp.’s air-bag recalls.

For Samsung, the acquisition of Harman is a rare megadeal for a sprawling company that has long preferred to develop its own technologies in-house.

Samsung doesn’t plan to make cars itself, according to people familiar with executives’ thinking, but the company sees automotive technology, and the broader shift toward connected, driverless vehicles, as a promising growth area to sell more of its semiconductors, display panels and mobile services.

As part of the deal, which is subject to approval by Harman shareholders, Harman will remain an independent subsidiary of the technology giant. Samsung will pay $112 a share in cash for Harman, which generated roughly $700 million in net profit on $7 billion of revenue last year. Harman’s shares traded up 25% Monday morning at $109.92.

Last edited by AZuser; 11-14-2016 at 11:55 AM.
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Old 11-22-2016, 11:10 AM
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Old 04-16-2017, 03:35 PM
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Looks like things are progressing along

https://www.wsj.com/articles/apple-s...nia-1492186362

Apple Secures Permit to Test Autonomous Vehicles in California

Permit allows Apple to test self-driving cars on public roads in the largest U.S. state

April 14, 2017

Apple Inc. on Friday secured a permit for​​autonomous-vehicle testing in California, the clearest sign to date of progress in the company’s secretive efforts to develop self-driving car technology.

The permit, awarded by California’s Department of Motor Vehicles, is Apple’s first for autonomous cars and allows it to test drive vehicles on public roads in the largest U.S. state by population, adding it to a list of rivals that includes Google parent Alphabet Inc. and Tesla Inc. The move indicates Apple is going beyond testing on private tracks and in simulators as it works to improve artificial-intelligence systems that must learn to interact in the unpredictable world of human drivers.

The Apple permit covers three 2015 Lexus sport-utility vehicles, which would be retrofitted with hardware and software to be used in autonomous mode. It also covers six human operators who must sit behind the wheel to monitor the driving and take over when needed, according to the DMV.

An Apple spokesman on Friday declined to comment on the permit and referred to a statement it issued in December, when the letter to regulators became public, that said the company is investing in machine learning and autonomous systems.

The letter—which said Apple was making those investments for many purposes “including transportation”—suggested Apple was focusing on software that would control a self-driving car. That aligned with other signs that Apple’s car effort had shifted from building a car to designing an autonomous-driving system. Last summer, for instance, Apple eliminated some positions on Project Titan focused on car development and added software-focused staff.

Putting test vehicles on public roads opens Apple to more scrutiny than it is accustomed to when developing products. California requires companies with autonomous-car testing permits to file public reports about their efforts, including crash information and the number of times their human operators have to take over from the computer.
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Old 04-16-2017, 06:06 PM
  #30  
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While I think it's good that Apple has re-evaluated its role as a car software creator, I still kind of question where it will be applied. Maybe Lexus will start manufacturing cars with Apple automation? That's all I can think. I can't imagine we'll ever truly see an electric car with an Apple logo where the manufacturer logo is.
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Old 06-13-2017, 03:05 PM
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https://www.bloomberg.com/news/artic...ous-car-system

Tim Cook Says Apple Focused on Autonomous Systems in Cars Push

June 13, 2017

After years toiling away in secret on a car project, Apple Inc. Chief Executive Officer Tim Cook has for the first time elaborated on the company’s plans in the automotive market.

“We’re focusing on autonomous systems,” Cook said in a June 5 interview on Bloomberg Television that amounted to his most detailed comments yet on Apple’s automotive plans. “It’s a core technology that we view as very important.” He likened the effort to “the mother of all AI projects,” saying it’s “probably one of the most difficult AI projects to work on.”

The prospect of self-driving cars has seen a slew of technology companies push into the auto industry, according to McKinsey & Co. Alphabet Inc.’s Waymo unit has signed partnerships with Fiat Chrysler Automobiles NV and Lyft Inc. to develop the technology. And carmakers from BMW AG to General Motors Co. have opened sizable Silicon Valley offices and dedicated hundreds of millions of dollars to acquire autonomous vehicle startups.

Apple had initially been seeking to build its own car, before recalibrating those ambitions last year to prioritize the underlying technology for autonomous driving, Bloomberg News reported. The iPhone maker had hired more than 1,000 engineers to work on Project Titan, as the car team is known internally, after it started in 2014.

Ballooning costs and headcount led to Apple veteran Bob Mansfield being given the reins of the team in 2016. Cook has never before openly outlined Apple’s plans, though public filings have surfaced in recent months that provided snapshots of Apple’s efforts.

The iPhone maker secured a permit from the California Department of Motor Vehicles in April to test three self-driving sports-utility vehicles, photos of which emerged several weeks later. A half-dozen vehicles had been surreptitiously testing the autonomous technology on public roads in and around the San Francisco Bay area for at least a year, according to someone familiar with Project Titan. Apple spokesman Tom Neumayr declined to comment on how long the company has been conducting road tests.

In December, Steve Kenner, Apple’s director of product integrity, penned a letter to the National Highway Traffic Safety Administration revealing the company’s interest in automotive technology. It became public when it was published on a federal website. In the letter, Kenner wrote about the company’s excitement surrounding the potential for automated systems in fields like transportation.

“There is a major disruption looming there,” Cook said on Bloomberg Television, citing self-driving technology, electric vehicles and ride-hailing. “You’ve got kind of three vectors of change happening generally in the same time frame.”

Cook was also bullish about the prospects for electric vehicles, a market which last week helped Tesla Inc. become the world’s fourth-biggest carmaker by market capitalization, even as it ranks well outside the top 10 by unit sales.

“It’s a marvelous experience not to stop at the filling station or the gas station,” Cook said.

Apple invested $1 billion last year in Didi Chuxing, the biggest Chinese ride-hailing service. The announcement came soon after Mansfield took over Project Titan and set about cutting hundreds of engineers. Whereas Apple had initially been building its own car, Mansfield scrapped those plans in favor of building an autonomous driving system. The company will make a decision on whether to proceed with the push later this year, the people said at the time.

“Apple has long been the wild card in the autonomous car game,” said Michelle Krebs, executive analyst for Autotrader. “Now we know Apple is all in, and, judging by its track record in other areas, it will be a force. Apple’s strategy to commercialize autonomous vehicles remains to be seen -- will they partner and sell the technology or actually develop their own vehicles?”

In the interview on Bloomberg Television, Cook was hesitant to disclose whether Apple will ultimately manufacture its own car. "We’ll see where it takes us," Cook said. "We’re not really saying from a product point of view what we will do."
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Old 01-24-2019, 12:26 AM
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It's been almost 4 years and still nothing.

https://www.cnbc.com/2019/01/24/appl...cle-group.html

Apple just dismissed more than 200 employees from Project Titan, its autonomous vehicle group

Thurs, Jan 24, 2019

Apple dismissed just over 200 employees this week from Project Titan, its stealthy autonomous vehicle group, people familiar with the matter told CNBC.

An Apple spokesperson acknowledged the lay-offs and said the company still sees opportunity in the space:

“We have an incredibly talented team working on autonomous systems and associated technologies at Apple. As the team focuses their work on several key areas for 2019, some groups are being moved to projects in other parts of the company, where they will support machine learning and other initiatives, across all of Apple,” the spokesperson said.

“We continue to believe there is a huge opportunity with autonomous systems, that Apple has unique capabilities to contribute, and that this is the most ambitious machine learning project ever,” they added.

In August 2018, Apple enlisted a Tesla engineering vice president and Apple veteran, Doug Field, to lead the Titan team alongside Bob Mansfield. This week’s dismissals from the group were seen, internally, as anticipated restructuring under the relatively new leadership.

Other employees who were impacted by the restructuring of Project Titan are staying at Apple, but moving to different parts of the company.

Of late, Apple CEO Tim Cook has touted his company’s initiatives in health as the key to its future growth. “I believe, if you zoom out into the future, and you look back, and you ask the question, “What was Apple’s greatest contribution to mankind?” it will be about health,” Cook told CNBC’s Jim Cramer.

Meanwhile, Apple executives have remained mum in recent months on the company’s car prospects, which appear to have been scaled back from the initial rumored vehicle to a focus on software. In 2016, Apple laid off employees from the same group, shifting its strategy. Fully self-driving cars remain experimental, even for major players in the field such as Waymo, Cruise and Tesla.
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Old 01-24-2019, 01:40 AM
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How very interesting. It's funny reading about this from a different perspective.

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Old 02-13-2019, 01:24 AM
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https://forums.macrumors.com/threads...-rank.2169565/

Apple has been testing Lexus SUVs equipped with its autonomous driving software out on the roads around Cupertino since April 2017, and for the first time, the company has filed a disengagement report with the DMV.

. . .

According to the data, Apple registered 871.65 disengagements per 1000 miles, with a disengagement approximately every 1.1 mile. For comparison's sake, Waymo, Google's autonomous vehicle arm, had 0.09 disengagements per 1000 miles with 11,154.3 miles per disengagement.

Apple's total number of disengagements was higher than any other company doing autonomous vehicle testing, suggesting Apple drivers need to take over for the self-driving vehicle more frequently than other companies as it works out kinks in the software.



Apple's worse than Uber and Uber killed someone.
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Old 06-25-2019, 11:42 PM
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https://www.sfchronicle.com/business...h-14047625.php

Apple buys self-driving car startup Drive.ai

June 25, 2019

Apple said Tuesday it had acquired Mountain View self-driving startup Drive.ai, even as the smaller company told state officials it planned to close its business and lay off 90 workers by Friday in a permanent closure of its business.

Apple has hired dozens of hardware and software engineers from Drive.ai, according to news site Axios, in what appears to be part of a renewed effort by the iPhone and Mac maker to branch out into self-driving cars.

Five former Drive.ai employees have changed their LinkedIn profiles to say they left Drive.ai in June and joined Apple the same month. Four of those workers list “special projects” in their job titles. Those employees include data, systems and software engineers.

Drive.ai sought to distinguish itself by making kits to turn regular cars into autonomous ones and sought headline-grabbing deals to put its cars to work, though it’s not clear how many of its partnerships turned into reality.

Adrian Fine, director of communications and policy at Drive.ai, declined to comment on the closure. A spokeswoman from Apple confirmed that Apple had purchased the company outright but did not answer other questions about the deal. It is not clear, for example, if CEO Bijit Halder, who still lists Drive.ai as his employer on LinkedIn but whose job was listed as subject to elimination in a notice Drive.ai filed with the state, will join Apple.

The company, which was last valued at around $200 million two years ago, argued that it was one of few futuristic ride services already serving the public.


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