Acura: Sales, Marketing, and Financial News
Suzuka Master
Joined: Dec 2016
Posts: 5,235
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It's interesting that only 33% of Civic sales is the HEV model, while it's 56% for the CRV and 60% for the Accord. I wonder how much of that is due to a supply issue with the hybrid Civics, or if it's just buyers who are unwilling (unable?) to pay that price premium. Apples-to-apples it's a $2700 premium which seems like a pretty good deal but perhaps not to someone's whos budget limits them to the LX trim.
Race Director
Joined: Oct 2003
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From: Orlando, Fl
Suzuka Master
Joined: Dec 2016
Posts: 5,235
Likes: 3,622
That’s true, it’s about a $300-$400/year difference on gas, so it’ll take a while to break even. That said, it’s a more refined powertrain and you do get more power (it’s faster than the Si even).
Safety Car
Joined: Dec 2004
Posts: 4,841
Likes: 1,429
From: NC
March 2025
https://acuranews.com/en-US/releases...-sales-records
American Honda Continues Sales Momentum with Multiple March and Q1 Sales Records
April 1, 2025- American Honda (AHM) reports March sales of 147,792 up 13.2%; Q1 sales total 351,577 as sales momentum continues.
- AHM light trucks set best month of all-time on sales of 108,466.
- AHM electrified sales of hybrids and EVs represent best March (45,831 units) and best Q1 (110,022 units).
- Honda brand posts March sales of 135,040, up 13.9% for best month since June 2021 and Q1 sales of 320,811, up 5.7% year over year.
- Honda achieves best month of all-time for light trucks and record Q1, as well as a record March and Q1 sales for electrified models.
- Acura brand logs best month of the year with March sales of 12,752, up 6.6% and Q1 sales of 30,766, up 1.3%.
Q1“Our sales results continue to reflect the strengths of the Honda and Acura brands with record March and 1st quarter sales for both light trucks and electrified models,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. "Our sales momentum is based on a flexible strategy of offering fuel efficient petrol, hybrid-electric and battery-electric models to meet the needs of our customers and the sales results validate that approach.”BRAND REPORT
Sales Highlights
- Honda light truck sales deliver best month of all-time and record Q1 sales.
- CR-V scores best sales month in history (45,587) with best hybrid-electric sales of all-time representing 54% of total CR-V sales.
- Pilot March sales of 13,589 up 7.2% YoY, and 8.6% in Q1.
- Passport posts record March sales of 5,558, up 87.8% YoY as all-new model begins to hit dealerships.
- HR-V tops 15,000 units, setting a new March record and putting down its second-best month of all time.
- Odyssey reaches sales surpass 10,000 units for first time in six years and Ridgeline posts sales of 4,831.
- Prologue has the best month of the year with March sales of 2,884 units.
- Honda passenger car sales achieve best month of 2025.
- Civic sales of 24,625 units boosted by hybrid setting best month of all-time (8,642) and record quarterly (20,192) sales.
- Accord sales top 12,000 units with over 63% of sales being hybrid-electric.
Five ‘25 Honda models earned a TSP rating or better from IIHS and all fully-tested vehicles earn NHTSA top NCAP crash-test ratings.
All-new 2026 Honda Passport delivers true rugged design and off-road capability.BRAND REPORT
Sales Highlights
- Acura SUV March sales of 10,092 units are up 18.7% year over year, 15.5% in Q1.
- MDX sales reach 4,212 units in March.
- RDX sales logs 3,767 March sales.
- All-electric ZDX sets all-time monthly sales record with 1,935 units.
- Integra reaches 1,920 units to continue leading gateway segment; sales gain as supply improves.
Product News
All-new Acura ADX premium compact SUV attracts a new generation of premium buyers.
Integra continues to lead the premium compact class, capturing 35% of segment sales.
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Suzuka Master
Joined: Dec 2016
Posts: 5,235
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It's wild how well Honda is doing: the Civic outsold the Corolla, the CRV outsold the RAV4, the HRV outsold the CorollaCross, the Odyssey outsold the Sienna, the Passport outsold the Highlander, the Pilot outsold the Grand Highlander, and the Prologue outsold the BZ4X...and yet Acura still gets its tail handed to them by Lexus.
Clearly Honda knows how to build and sell cars and is even beating Toyota in a number of segments, but they still can't figure out how to translate that to Acura. Even for the crossovers that Acura does relatively well in, the TX outsold the MDX, the NX almost doubled the RDX, and the RX and GX added another 10,000 and 3,900 sales respectively that Acura had nothing to match with. One has to wonder how many sales Acura is losing to Lexus because the latter has hybrids in virtually all their models.
Clearly Honda knows how to build and sell cars and is even beating Toyota in a number of segments, but they still can't figure out how to translate that to Acura. Even for the crossovers that Acura does relatively well in, the TX outsold the MDX, the NX almost doubled the RDX, and the RX and GX added another 10,000 and 3,900 sales respectively that Acura had nothing to match with. One has to wonder how many sales Acura is losing to Lexus because the latter has hybrids in virtually all their models.
Stay Out Of the Left Lane
Joined: Oct 2003
Posts: 9,677
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From: SE Mass --- > Central VA --- > SE Mass
It's wild how well Honda is doing: the Civic outsold the Corolla, the CRV outsold the RAV4, the HRV outsold the CorollaCross, the Odyssey outsold the Sienna, the Passport outsold the Highlander, the Pilot outsold the Grand Highlander, and the Prologue outsold the BZ4X...and yet Acura still gets its tail handed to them by Lexus.
Clearly Honda knows how to build and sell cars and is even beating Toyota in a number of segments, but they still can't figure out how to translate that to Acura. Even for the crossovers that Acura does relatively well in, the TX outsold the MDX, the NX almost doubled the RDX, and the RX and GX added another 10,000 and 3,900 sales respectively that Acura had nothing to match with. One has to wonder how many sales Acura is losing to Lexus because the latter has hybrids in virtually all their models.
Clearly Honda knows how to build and sell cars and is even beating Toyota in a number of segments, but they still can't figure out how to translate that to Acura. Even for the crossovers that Acura does relatively well in, the TX outsold the MDX, the NX almost doubled the RDX, and the RX and GX added another 10,000 and 3,900 sales respectively that Acura had nothing to match with. One has to wonder how many sales Acura is losing to Lexus because the latter has hybrids in virtually all their models.
Suzuka Master
Joined: Dec 2016
Posts: 5,235
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Safety Car
Joined: Dec 2004
Posts: 4,841
Likes: 1,429
From: NC
April 2025
https://acuranews.com/en-US/releases...proving-supply
American Honda Posts Multiple April Sales Records Powered by New Models and Improving Supply
May 1, 2025- American Honda sales totaled 137,656 units in April, with record sales of light trucks (100,079 units) and electrified models (41,116) supported by the success of all-new products and healthy inventory.
- Honda brand sales totaled 123,637 in April, up 16.6% for the month, 8.5% for the year, with passenger cars, light trucks and electrified models posting sales gains across the lineup
- Honda light trucks posted April sales of 88,807 units, up 24% YoY
- CR-V continued to lead all Honda models in sales with 41,483 units for its best month of April ever, with hybrid sales mix over 53%
- Pilot sales of more than 12,000 were up 2.3% YoY
- All-new Passport posted its record April sales, with 5,457 units, up 98.9% in April
- HR-V posted strong April sales of 13,912 as the gateway Honda CUV, up 6.7% year to date and its best April ever
- Odyssey sales of 9,677 units were up 32.1% YoY, for its best April in 9 years
- Honda set an all-time April record for sales of electrified vehicles with 38,785 units, led by hybrid-electric models with Civic sales over 34% hybrid, CR-V over 53% hybrid and Accord topping 60% hybrid mix. Sales of the all-electric Prologue SUV reached 1,847 units
- Civic led Honda passenger cars on sales of 23,553 units, with Civic hybrid achieving a record April and its 2nd-best month of all-time
- Acura sales totaled 14,019 units in April, up 33% year over year, marking the brand’s best April since 2021, led by strong performance of the all-new ADX gateway SUV, and strong supply across the lineup
- Acura SUV sales of 11,272 were up 49.1% in April
- Sales of the Acura ADX totaled 970 in its 1st full month on the market
- MDX April sales topped 4,230 units, up 3.1%, RDX posted April sales of 3,741 units, up 8.2%
- All-electric ZDX posted a new monthly sales record (2,331)
- Acura sedan sales reached 2,747 units with Integra sales of 2,038 as the model continues to lead its segment with 41% market share
American Honda
YTD
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Safety Car
Joined: Dec 2004
Posts: 4,841
Likes: 1,429
From: NC
May 2025
https://hondanews.com/en-US/honda-co...trified-models
June 3, 2025
American Honda
YTD
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American Honda Posts Strong May Results on Balanced Sales of Cars, Trucks and Electrified Models
June 3, 2025
- American Honda sales totaled 135,432 units in May on strong results from light trucks (93,143 units), passenger cars (42,289) and record sales for electrified models (38,908), supported by the success of all-new products for the Honda and Acura brands.
- Honda brand totaled 122,743 in May sales, up 7.3% over May 2024 and 8.3% YTD, with passenger cars and light trucks posting strong sales, and electrified models achieving a new May record.
- Honda light trucks posted a 3rd straight month over 80,000 units, up 8.2% YoY and up 15.9% YTD
- CR-V was once again the Honda brand sales leader (37,848 units), with hybrid sales over 50% of mix
- Pilot sales of 11,220 units are up 2.8% YTD
- All-new Passport hit record May sales (5,480), up 74%, with TrailSport models at about 76% of sales mix
- HR-V posted strong May sales of 13,258
- Prologue sales topped 2,000 units
- Odyssey sales of 8,712 units were up 14.2% YoY
- Ridgeline sales up 15.1% YTD with May sales of 4,289 units
- Honda passenger car sales posted the best sales month of 2025, approaching 40,000 units, led by Civic with 25,809 units, and Accord with 14,017 units.
- Honda electrified vehicles set a new sales record for May with 37,035 units, while Civic hybrid set its own May record.
- Acura brand sales totaled 12,689 units in May, powered by a strong performance of the all-new Acura ADX premium SUV.
- Acura SUV sales of 10,226 were up 6% in May
- Acura ADX, the brand's new gateway SUV, totaled 1,542 in May, capturing about 20% share of the segment while still early in its sales launch
- MDX sales reached 3,880 units in May
- RDX posted May sales of 2,931 units with improved inventory
- All-electric ZDX monthly sales totaled 1,873 units
- Acura sedan sales topped 2,400 units for the 3rd straight month with Integra logging sales of 1,776 while continuing to lead its segment with almost 40% retail market share; Type S models made up over 15% of sales mix.
American Honda
YTD# # #
Drifting
Joined: Nov 2020
Posts: 3,481
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https://hondanews.com/en-US/honda-co...trified-models
June 3, 2025
American Honda YTD
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American Honda Posts Strong May Results on Balanced Sales of Cars, Trucks and Electrified Models
June 3, 2025
- American Honda sales totaled 135,432 units in May on strong results from light trucks (93,143 units), passenger cars (42,289) and record sales for electrified models (38,908), supported by the success of all-new products for the Honda and Acura brands.
- Honda brand totaled 122,743 in May sales, up 7.3% over May 2024 and 8.3% YTD, with passenger cars and light trucks posting strong sales, and electrified models achieving a new May record.
- Honda light trucks posted a 3rd straight month over 80,000 units, up 8.2% YoY and up 15.9% YTD
- CR-V was once again the Honda brand sales leader (37,848 units), with hybrid sales over 50% of mix
- Pilot sales of 11,220 units are up 2.8% YTD
- All-new Passport hit record May sales (5,480), up 74%, with TrailSport models at about 76% of sales mix
- HR-V posted strong May sales of 13,258
- Prologue sales topped 2,000 units
- Odyssey sales of 8,712 units were up 14.2% YoY
- Ridgeline sales up 15.1% YTD with May sales of 4,289 units
- Honda passenger car sales posted the best sales month of 2025, approaching 40,000 units, led by Civic with 25,809 units, and Accord with 14,017 units.
- Honda electrified vehicles set a new sales record for May with 37,035 units, while Civic hybrid set its own May record.
- Acura brand sales totaled 12,689 units in May, powered by a strong performance of the all-new Acura ADX premium SUV.
- Acura SUV sales of 10,226 were up 6% in May
- Acura ADX, the brand's new gateway SUV, totaled 1,542 in May, capturing about 20% share of the segment while still early in its sales launch
- MDX sales reached 3,880 units in May
- RDX posted May sales of 2,931 units with improved inventory
- All-electric ZDX monthly sales totaled 1,873 units
- Acura sedan sales topped 2,400 units for the 3rd straight month with Integra logging sales of 1,776 while continuing to lead its segment with almost 40% retail market share; Type S models made up over 15% of sales mix.
American Honda
YTD# # #
I thought moving away from the TT interface would save it!
Suzuka Master
Joined: Dec 2016
Posts: 5,235
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Drifting
Joined: Nov 2020
Posts: 3,481
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I'm thinking too much cash on the hood on the ZDX compared to MDX?
Suzuka Master
Joined: Dec 2016
Posts: 5,235
Likes: 3,622
Looking at YoY on a monthly basis isn’t a good measure. May 2024 is right when the refresh happened; it’s entirely possible that the May numbers were juiced due to incentives to move the pre-refresh models. 6300 units was an aberration; both April and June were 4100. If you care to look at the MoM sales data there shouldn’t be anything to suggest the trajectory of MDX sales has changed significantly over the past 12 months.
Last edited by fiatlux; Jun 5, 2025 at 05:21 PM.
Safety Car
Joined: Dec 2004
Posts: 4,841
Likes: 1,429
From: NC
July 2025
https://acuranews.com/en-US/releases...sales-increase YTD“The Honda and Acura brands continue to buck industry trends with sales increases in June and the 2nd quarter as our strong sales momentum continues through the first half of the year,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. "Driven by the success of all-new products like the Honda Passport and Acura ADX, and record sales of electrified models we continue to meet customer needs and manage changing market conditions.”
BRAND REPORT
Annual Sales Highlights
Honda led all brands in the Cars.com 2025 American-Made Index® with 5 models in the top 20, including 3 in the top 10.
1st-ever CR-V TrailSport Hybrid brings more rugged styling and improved capability to the most popular Honda model.
BRAND REPORT
Annual Sales Highlights
Product News
Integra, RDX and MDX are built exclusively in Ohio & rank in top 20 of the Cars.com 2025 American-Made Index®.
Integra is fulfilling its role as the performance gateway to the Acura brand, with the highest conquest rate of any Acura vehicle.
American Honda Strong Sales Momentum Leads to June, Q2 and 1st Half Sales Increase
July 1, 2025- American Honda (AHM) posts sales of 114,486 units in June (+1.5%) despite leaner inventories of some models, with Q2 sales up 8.4% (387,574 units) and maintaining year-to-date sales increase of 7.1%.
- Honda brand June sales total 103,574 units, with sales up for the month, Q2 (+8.1%), on sales of 349,954, and year-to-date up 7.1 % -- with record Q2 sales for light trucks (+11.8%) and electrified models (+39.5%).
- Acura brand posts June sales of 10,912 units, with sales up for the month (+5.4%), Q2 (+11.2%) and year-to-date (+6.8%); Acura SUV sales up 19.5% in Q2 and up 18.8% for year, with ADX and ZDX driving growth.
- AHM electrified sales represent a new record for June (33,026 units), Q2 (113,050 units) and YTD.
YTD“The Honda and Acura brands continue to buck industry trends with sales increases in June and the 2nd quarter as our strong sales momentum continues through the first half of the year,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. "Driven by the success of all-new products like the Honda Passport and Acura ADX, and record sales of electrified models we continue to meet customer needs and manage changing market conditions.”BRAND REPORT
Annual Sales Highlights
- Honda light truck posts strong sales: up 11.8% in Q2 despite lean inventory of key models
- CR-V neared 30,000 units, maintaining strong sales with 2nd best Q2 of all-time
- HR-V sales neared 11,000 units in June despite lean inventory
- Pilot June sales topped 9,000 units despite lean inventory
- All-new Passport, up 66.1% YTD, averaging over 5,000 per month Apr-Jun, setting a new Q2 record
- Prologue June sales of 2,799 units; maintain over 2,700-unit monthly average
- Odyssey sales of 9,542 units in June help boost it up 24.4% for Q2
- Ridgeline posted a record June sales month with 4,767 units
- Honda passenger car sales: top 31,000 units, boosted by all-time best June and Q2 sales (23,859) for Civic hybrid; Accord sales over 56% hybrid YTD
- Record electrified sales: best June, Q2 and YTD sales led by CR-V hybrid, Accord hybrid and Civic hybrid, along with the Prologue EV
Honda led all brands in the Cars.com 2025 American-Made Index® with 5 models in the top 20, including 3 in the top 10.1st-ever CR-V TrailSport Hybrid brings more rugged styling and improved capability to the most popular Honda model.BRAND REPORT
Annual Sales Highlights
- Acura June sales of 10,912 units were up 6.8% year-to-date and 11.2% in Q2, with SUVs posting best Q2 since 2021
- New ADX premium gateway crossover had its best month at nearly 2,000 units, as increased supply continues to spur sales growth
- MDX and RDX reach 5,488 units in June impacted by leaner inventory due to final big retooling of East Liberty Auto Plant
- All-electric ZDX totaled over 1,300 units in June for its best sales quarter since launch despite lean inventory in preparation for the 2026 model
- Integra tops 1,400 units to continue big lead in gateway sedan segment
Product News
Integra, RDX and MDX are built exclusively in Ohio & rank in top 20 of the Cars.com 2025 American-Made Index®.Integra is fulfilling its role as the performance gateway to the Acura brand, with the highest conquest rate of any Acura vehicle.
Safety Car
Joined: Dec 2004
Posts: 4,841
Likes: 1,429
From: NC
July 2025
https://hondanews.com/en-US/honda-co...g-july-results
American Honda Sets Records for Light Truck and Electrified Sales in Strong July Results
August 1, 2025- American Honda sales totaled 121,017 units in July, with record sales of light trucks (86,700) and electrified models (38,715) supported by the success of all-new products for the Honda and Acura brands
- Honda brand sales totaled 110,927 in July (up 6.2% in 2025), maintaining strong momentum with passenger cars, light trucks and electrified models posting strong sales across the lineup
- Led by record July sales of the all-new Passport, Honda light truck July sales posted a record July and 6th straight month over 70,000 units (up 12.7% YTD)
- CR-V again led all Honda models in July sales (32,268 units), with CR-V hybrid over 54% of sales mix
- All-new Passport had record July sales (4,762), up 86.5% YoY, with TrailSport models at about 3/4 of mix
- HR-V (11,715), Pilot (9,910), Ridgeline (4,999) and Odyssey (8,821) all posted strong July sales, with Ridgeline scoring its best July ever and Odyssey up 27.4% for the year
- Prologue posted record July sales of 6,318 units (up 82.7% YoY)
- Honda passenger car sales again topped 30,000 units, led by Civic with 19,044 units and Civic hybrid posting a best-ever 41% of model mix
- Honda electrified vehicles set an all-time July record with 38,050 units
- Acura brand sales totaled 10,090 units in July, maintaining the brand's strong performance in 2025 with sales up 4.4% year to date
- Acura SUV July sales of 7,907 (up 14.7% YTD) with supply of MDX and RDX suppressed by the final major retooling at the East Liberty Plant in Ohio, preparing flexible production of future ICE, Hybrid and EV models
- Acura gateway models, Integra and ADX, posted combined sales of 3,696 units, with both models leading their respective segments, cementing Acura as a strong destination brand for young premium customers
- ADX July sales of 2,292 units stakes the all-new model to a segment-leading 20% share of segment
- Integra sales of 1,404 units is twice the sales volume of its nearest closest competitor
YTD
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Suzuka Master
Joined: Dec 2016
Posts: 5,235
Likes: 3,622
Looks like the ADX is starting to hit its stride. Inventory is starting to build up so I don't think there's a supply issue anymore. Annualized rate is about 27K units, which is lower than the 30K I thought it would surpass, but maybe sales will continue climbing in the months to come.
Suzuka Master
Joined: Dec 2016
Posts: 5,235
Likes: 3,622
I imagine the ADX cannibalized some of those sales. If someone was planning to get a CVT Integra (which means they don’t really care too much about the driving dynamics) why not get the ADX? Plus, the eHEV Civic’s powertrain is far and away better than the CVT Integra so those are probably eating into the sales too.
Safety Car
Joined: Dec 2004
Posts: 4,841
Likes: 1,429
From: NC
August 2025
https://acuranews.com/en-US/releases/release-40414a71b7dad5954ce7d3480a004f14-balanced-product-lineup-drives-american-honda-to-strong-august-sales-results YTD
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Balanced Product Lineup Drives American Honda to Strong August Sales Results
September 3, 2025- American Honda sales totaled 132,734 units in August (+4.4% YTD), with record sales of electrified models (44,465), record sales of all-new products and strong performance across the board of light trucks and passenger cars. The year-over-year sales comparison is impacted by higher than usual August 2024 sales that resulted from the recovery of a major ransomware attack on a dealer software provider that pushed June and July sales into August 2024.
- Honda brand totaled 121,633 in August, maintaining strong momentum, up 4.6% YTD, with strong sales across the lineup, including passenger cars, light trucks and electrified models.
- Honda set an all-time August record for sales of electrified vehicles with 43,945 units (36% of brand sales), including sales of CR-V, Accord and Civic hybrid models – including record August sales for Civic hybrid - and best-ever monthly sales for the all-electric Prologue SUV (9,347 units) as buyers rush to complete sales ahead of the IRA incentive expiration.
- Led by record August sales of the all-new Passport, Honda light truck sales posted a 7th straight month over 70,000 units.
- All-new Passport had record August sales (5,173), up 82.9% YoY.
- CR-V again led all Honda models in August sales (34,123 units), with hybrids representing over 55% of sales.
- HR-V (13,663), Pilot (10,791), Ridgeline (4,555) and Odyssey (6,690) all posted strong August sales.
- Honda passenger car sales topped 37,000 units, led by Civic with 21,596 units, with Civic hybrid accounting for over 37% of model sales; and Accord sales of 15,695 units, with hybrid models achieving almost 50% of model sales
- Acura brand sales totaled 11,101 units in August, maintaining solid momentum with 2025 sales up 2.7% year to date.
- The gateway segment duo of Integra and ADX posted combined sales of 4,313 units, making Acura the destination of choice for young premium customers.
- Acura SUV sales posted sales over 8,000 units, with SUV sales up 10.7% YTD
- All-new ADX, the brand’s new gateway SUV, set a new monthly record of 2,568 units in August, capturing a segment-leading 20% share of the premium compact crossover segment.
- MDX sales topped 3,000 units in August and RDX posted August sales of 2,232 units as inventory began to recover from factory retooling.
- All-electric ZDX totaled 520 units in August, with sales suppressed by low inventory as the brand completes model year sell-down in preparation for the 4th quarter arrival of the 2026 ZDX.
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Safety Car
Joined: Dec 2004
Posts: 4,841
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From: NC
Sept 2025
https://acuranews.com/en-US/releases...sales-increase YTD
"Balanced sales of light trucks, passenger cars, including record sales of electrified models and helping Honda and Acura manage the challenging market conditions," said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. "Our investment in the ability to make hybrid-electric vehicles in America, including the Honda hybrid system, has led to record sales of CR-V, Accord and Civic hybrid models."
BRAND REPORT
Sales Highlights
Honda 2-motor hybrid-electric powertrain won a "Wards 10 Best Engines & Propulsion Systems" award for 3rd year in a row.
Honda SUV lineup earned the #1 spot in brand loyalty by J.D. Power for the 2nd year in a row.
BRAND REPORT
Sales Highlights
The refreshed 2026 Integra has begun arriving to market with even more standard tech and sporty design upgrades.
The MDX recently won a 3-row SUV comparison by Edmunds.com to remain a segment leader.
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American Honda Posts Strong September Sales Results to Maintain Annual Sales Increase
October 1, 2025- American Honda (AHM) posts sales of 105,097 units in September despite leaner inventories of some popular models, to maintain year-to-date sales increase of 3.9% through first three quarters of 2025.
- Honda brand September sales totaled 95,391 units, up 4.1% YTD, with record sales of electrified models.
- Acura brand posts September sales of 9,706 units, with SUV sales up 9.0% year to date despite low inventory of key SUV models (MDX and RDX).
YTD"Balanced sales of light trucks, passenger cars, including record sales of electrified models and helping Honda and Acura manage the challenging market conditions," said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. "Our investment in the ability to make hybrid-electric vehicles in America, including the Honda hybrid system, has led to record sales of CR-V, Accord and Civic hybrid models."
BRAND REPORT
Sales Highlights
- Balanced sales of Honda light trucks, passenger cars and electrified models helped brand maintain yearly sales increase of 4.1%
- Record sales of all-new Passport, up nearly 75% year to date, with rugged TrailSport accounting for around 80% of sales.
- Record electrified sales in September and year-to-date: led by CR-V hybrid, Accord hybrid and Civic hybrid, along with the Prologue EV.
- Monthly CR-V sales reach over 28,000, with 54% of sales hybrid models.
- HR-V and Pilot remain strong, combining for nearly 20,000 units in September.
- Honda passenger cars achieved sales of nearly 30,000 units, boosted by growing Accord sales (over 47% hybrid) and Civic (over 36% hybrid).
Honda 2-motor hybrid-electric powertrain won a "Wards 10 Best Engines & Propulsion Systems" award for 3rd year in a row.Honda SUV lineup earned the #1 spot in brand loyalty by J.D. Power for the 2nd year in a row.BRAND REPORT
Sales Highlights
- Acura gateway models continue to lead their segments, while SUVs maintain a 9% year-to-date sales increase.
- New ADX premium gateway crossover is capturing a segment-leading nearly 30% of retail sales.
- Integra sales topped 1,500 units to maintain significant lead in gateway sedan segment, with over 30% of retail sales in segment.
- MDX and RDX top 4,800 units in September despite lower inventory.
The refreshed 2026 Integra has begun arriving to market with even more standard tech and sporty design upgrades.The MDX recently won a 3-row SUV comparison by Edmunds.com to remain a segment leader.# # #
Safety Car
Joined: Dec 2004
Posts: 4,841
Likes: 1,429
From: NC
October 2025 Sales
https://acuranews.com/en-US/releases...-sales-results
American Honda Overcomes Changing Market Conditions to Post Strong October Sales Results
November 3, 2025- American Honda sales totaled 111,095 units in October, keeping year-to-date sales up 3.6% despite changing market conditions. The Honda and Acura brands relied on strong sales of all-new vehicles, well-balanced across light trucks, passenger cars and record sales from electrified models.
- Honda brand totaled 100,030 in October sales – surpassing the 1 million mark in the 10th month of the year, up 3.8% YTD, with strong sales across the lineup, including passenger cars, light trucks and electrified models.
- Led by record October sales of the all-new Passport, Honda light truck sales posted their 9th straight month over 65,000 units.
- All-new Passport had a record October (4,717), up 85.1% YoY, with TrailSport models at over 80% of mix.
- CR-V again led all Honda models in October (31,696 units), with hybrid sales over 52% of sales mix.
- HR-V (11,129) and Pilot (9,845) enjoyed strong months, while Ridgeline (4,086) and Odyssey (5,448) posted increased October sales.
- Honda passenger car sales totaled 32,303 units, led by Civic with 17,907 units – with Civic hybrid over 36% of model sales – and Accord sales of 14,396 units, with hybrid models representing over 44% of model sales.
- Honda October sales of electrified vehicles totaled 30,471 units (30.5% of brand sales), setting a new record for the month.
- Acura brand sales totaled 11,065 units in October, with 2025 sales up 2.2% year to date, topping 110,000 units YTD. The all-new ADX enjoyed its best month ever (2,721), with the gateway duo of Integra and ADX reaching combined sales of 4,600 units, and MDX and RDX had their best sales months since May.
- Acura SUV sales totaled 8,530 units in October, up 7.6% YTD.
- Acura ADX, the brand’s all-new gateway SUV, set a new monthly record of 2,721 units in October, capturing a segment-leading share of the premium compact crossover segment.
- MDX and RDX sales combined for 5,784 units in October.
- Acura sedan sales topped 2,500 units with Integra sales of 1,879 units in October, its best month since April, as it continues to lead its segment.
American Honda
YTD
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without the tax credit. RDX sales bad too. ADX cannibalizing RDX sales?
Senior Moderator
Joined: Sep 2002
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I'm a little surprised at the spike in Accord sales; if it maintains (to some degree), we may even see a 12th gen model.
Senior Moderator
Joined: Sep 2002
Posts: 18,015
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] would make a nice boost
Safety Car
Joined: Dec 2004
Posts: 4,841
Likes: 1,429
From: NC
November 2025
https://acuranews.com/en-US/releases...ply-challenges
American Honda YTD
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American Honda Maintains Strong November Sales Despite Supply Challenges
December 2, 2025- American Honda sales totaled 102,824 units in November, keeping year-to-date sales up 1.8% despite production impacts from the industrywide semiconductor supply shortage. Both the Honda and Acura brands continue to benefit from strong sales of all-new vehicles with balanced sales across light trucks and passenger cars along with a new annual sales record from electrified models.
- Honda brand totaled sales of 91,582 units in November, up 1.8% year-to-date driven by strong sales of light trucks and electrified models in spite of production challenges.
- Led by record November sales of the all-new Passport, Honda light truck sales posted the 10th straight month with sales over 60,000 units.
- Passport had a record November (4,363), up 73% YTD.
- CR-V led all Honda models in November (29,421), with hybrid sales accounting for over 54% of sales mix.
- HR-V (10,821) and Pilot (9,234) enjoyed strong months, while Ridgeline (3,352) and Odyssey (5,492) are both up year-to-date.
- Honda passenger car sales neared 28,000 units, led by Civic with 17,353 units and Accord with 10,613 including over 47% hybrid mix.
- Civic hybrid set a new November sales record of 6,426 (37% of mix).
- Honda November sales of electrified vehicles totaled 28,258 units (30.9% of brand sales), setting a new annual record with year-to-date sales of 385,453 units.
- Acura brand sales totaled 11,242 units in November, with 2025 sales, topping 121,000 units, up 1.9% year-to-date.
- The gateway duo of Integra and ADX reached a best-ever combined sales of 4,781 units with ADX also posting a new monthly sales record of 2,837. ADX has already captured a segment-leading share of over 30% since its introduction this spring.
- Acura SUV sales totaled 8,659 units in November, up 6.5% year-to-date with MDX and RDX combining for 5,800 units – their best sales month since May.
- Acura sedan sales topped 2,500 units with Integra reaching 1,944 units in November, its best month since April, as it continues to lead its segment with 37% share.
American Honda
YTD# # #
Safety Car
Joined: Dec 2004
Posts: 4,841
Likes: 1,429
From: NC
Dec & Year End 2025
https://acuranews.com/en-US/releases...crease-in-2025
American Honda Rides Record Sales of Light Trucks and Electrified Models to Post Sales Increase in 2025
January 5, 2026- American Honda (AHM) posted sales of 1,430,577 units in 2025, its best year since 2021, a year over year increase of 0.5%. The sales increase was achieved despite the impact of changes in market conditions and a microchip shortage that contributed to leaner inventories in the 4th quarter. AHM December sales totaled 118,659 units.
- Honda brand annual sales totaled 1,297,144, up 0.4% compared to last year, with record sales of both light trucks (topping 900,000 units for the 1st time) and electrified models (over 400,000 units for the 1st time).
- Acura brand annual sales totaled 133,433 in 2025, up nearly 1%, led by strong sales of gateway models and SUVs. December sales reached 11,843 units, marking the brand’s best month since May as it began to recover from inventory shortages that affected key models throughout the year.
2025“Record sales of light trucks and electrified models helped achieve sales increases for the Honda and Acura brands in 2025, despite changes in market conditions and supply constraints,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co., Inc. “We’re grateful for outstanding collaboration across our purchasing, production and sales teams, helping overcome late-year microchip shortages to meet the needs of our customers.”BRAND REPORT
Sales Highlights
- Record sales of Honda light trucks and electrified models helped the brand to its best sales year since 2021.
- Record sales of Passport totaled 55,231 in 2025, up nearly 70% compared to last year, with rugged TrailSport trims accounting for 80% of sales of the all-new model.
- Record sales of electrified models in 2025, with a 3rd straight year of record hybrid sales led by CR-V hybrid, Accord hybrid and Civic hybrid, plus nearly 40,000 in sales of the Prologue EV.
- Record sales of CR-V, with the model posting over 400,000 units for the 2nd straight year, with 54% of sales from hybrid models, and December sales of 35,150.
- HR-V and Pilot combined for over 270,000 in sales, limited only by production constraints.
- Odyssey posted its best sales since 2019 with over 88,000 units, up 10.2% year over year.
- Honda passenger car sales reached nearly 390,000 units in 2025, led by Civic (over 36% hybrid) and Accord (over 50% hybrid).
- Initial Prelude sales continued in December as shipments of the all-new model continue making their way to dealers nationwide.
1st-ever hybrid-electric Prelude is a finalist for prestigious 2026 North American Car of the Year™ award.
2026 Accord is refreshed and affordable with more standard tech, enhanced styling and a base price under $28,500.BRAND REPORT
Sales Highlights
- Acura sales increase in 2025 was driven by the success of the brand’s gateway models – ADX and Integra, and a nearly 5% YoY increase in SUV sales.
- All-new ADX premium gateway crossover topped 20,000 units for the year since going on sale in March. ADX continues to capture around 30% of retail sales in its segment.
- Integra, which saw a midcycle change in 2025, experienced December sales over 1,700 units to maintain a significant lead in its segment, with over 35% retail sales share.
- Improved supply in December helped MDX and RDX post their best month since May, with MDX just under 4,000 units and RDX with over 2,700 units.
Product News
ADX and Integra are attracting a new generation of premium buyers to the brand at the gateway of the Acura lineup.
ADX is the 3rd current Acura model to earn a TSP rating from IIHS, joining Integra and MDX.
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Last edited by TSX69; Jan 5, 2026 at 11:16 AM.
Three Wheelin'
Joined: May 2001
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From: Redondo Beach, CA
I still want to know what drugs they use in Acura's PR department to enable them to spin these numbers in the absolute most positive (some would say delusional) way possible month after month.
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....such a profound fall from grace for the brand. Sadly, they really only have one model that I would have any interest in buying: Integra Type S. Beyond that, the brand is no longer on my radar and doesn't seem to be on many other radars as well.
Three Wheelin'
Joined: May 2001
Posts: 1,265
Likes: 173
From: Redondo Beach, CA
I really do fear, for the first time ever, that Honda is thinking about shutting Acura down. The lack of investment has really started to show, and the model mix is pretty lackluster. Of course that leads to lower sales, which leads to unhappy dealerships and salespeople, which leads to lower sales, and on and on.
I happened to be on the Acura website today and played with the "build & price" tool. The MDX is the only vehicle that's a 2026 model year. All the others are still 2025; that's what got me thinking.
I happened to be on the Acura website today and played with the "build & price" tool. The MDX is the only vehicle that's a 2026 model year. All the others are still 2025; that's what got me thinking.
Suzuka Master
Joined: Dec 2016
Posts: 5,235
Likes: 3,622
They’re not gonna shut it down if their cars are still selling well for how little money they need to invest. Their crossovers are selling well, and if anything what we’re seeing is that even with minimal investment, they still sell. The R&D for the ADX was peanuts since much of the cost was already baked into the HRV development. The RDX fixed costs have long been amortized and I’m sure at this point the profit margin is massive. The MDX also had a good chunk of its dev costs mixed in with the Pilot. So long as Honda continues to create a strong baseline for Acura to start with, I don’t think it’s going anywhere.
The thing that would create a step function change for the brand would be hybrid offerings, but sadly Honda is still working on large platform hybridization. I have high hopes because their small platform hybrid solution is very very good. I just hope it’s not too late by the time they finally get it out the door.
The thing that would create a step function change for the brand would be hybrid offerings, but sadly Honda is still working on large platform hybridization. I have high hopes because their small platform hybrid solution is very very good. I just hope it’s not too late by the time they finally get it out the door.
Last edited by fiatlux; Jan 7, 2026 at 09:37 PM.