Acura: Sales, Marketing, and Financial News
If anyone can get his/her hand on one, the TLX Type-S owner get the exclusivity of limited availability not unlike high-end or exotic cars costing many folds as much. And for merely $66K Cdn, what a good deal.
You'll Never Walk Alone
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Yaaa, I definitely don't see a lot here in Vancouver. But whenever I see one, I just go "wow damn" lol. It's such a good looking car!
Acura nailed the styling, for sure. It looks mean and sporty. I love it. But where I think it likely falls short is the power/weight, as well as the fun to drive factor compared to the competition. At least that's what I've read about it in reviews.
And a TLX Type-S is not $48k USD. It's $57k plus $1,195 destination and handling.
And a TLX Type-S is not $48k USD. It's $57k plus $1,195 destination and handling.
You'll Never Walk Alone
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From: Vancouver, BC, Canada
Acura nailed the styling, for sure. It looks mean and sporty. I love it. But where I think it likely falls short is the power/weight, as well as the fun to drive factor compared to the competition. At least that's what I've read about it in reviews.
And a TLX Type-S is not $48k USD. It's $57k plus $1,195 destination and handling.
And a TLX Type-S is not $48k USD. It's $57k plus $1,195 destination and handling.
But the driving fun factor is right up there. I think if you compare it to the M340i, then yea the TLX-S falls short. But then so is everything else is this class.
I feel like the TLX-S gets enough good reviews for its driving fun.
"the 2024 Acura TLX Type S remains an excellent and engaging sports sedan that represents a tremendous value. " - Car and Driver
"Everything looks good on paper, and the TLX is genuinely fun to drive on canyon roads" - Motor Trend
"The Acura TLX Type S is a compelling alternative to traditional sport luxury sedans. It's fun to drive and priced below most other rivals. The TLX feel more like a rear-wheel-drive car when driving down a twisty bit of road." - Edmunds
"Driving the TLX Type S will put a smile on the face of anyone who actually likes driving. Let’s start with the steering, though, because that’s my favorite part. It’s sharp, direct, and weighted properly so that it has great on-center feel. Combine that with excellent, albeit firm, suspension damping, and a well-screwed-together chassis, and the TLX will dance with the best of them. All of the TLX’s competitors are rear-wheel drive-based and they’re all more playful at the limit because of it. However, if you’re not trying to be a hoon and you just want to carve up some corners, the TLX Type S is a weapon." - The Drive
"The Acura TLX Type S was also a lot more fun on a twisty road than I remember. My tester’s summer tires – Pirelli P Zeros – gripped the road with tenacity, a surprise given my middling experiences with this brand of tire in the past, and the Type S’ cornering attitude was far more neutral than that of its larger MDX equivalent. I could even coax some gentle lift-throttle oversteer if I was really pushing it, a sensation I thought was wholly at odds with a modern Acura. The snarling exhaust note and responsive throttle only added to the fun." - Motor 1
About the only one that is not so happy with how the car drives is Road and Track. Their article is all about how the TLX-S does against the Integra Type S though, so it's kinda understandable why the TLX-S was not rated that well by Road and Track.
The TLX feel more like a rear-wheel-drive car when driving down a twisty bit of road." - Edmunds
"[/color]All of the TLX’s competitors are rear-wheel drive-based and they’re all more playful at the limit because of it. However, if you’re not trying to be a hoon and you just want to carve up some corners, the TLX Type S is a weapon." - The Drive
"[/color]All of the TLX’s competitors are rear-wheel drive-based and they’re all more playful at the limit because of it. However, if you’re not trying to be a hoon and you just want to carve up some corners, the TLX Type S is a weapon." - The Drive
Ya the power to weight ratio is simply worse in class, though the facelift, despite having the same power ratings, is noticeably quicker in the straight than before. That might probably be due to more mileage on the car being the test was done though. Recent Honda's seems to get faster as you pile more mileage on them - more so than other brands. Another con is its mpg, it's horrible - probably due to its weight and SH-AWD.
But the driving fun factor is right up there. I think if you compare it to the M340i, then yea the TLX-S falls short. But then so is everything else is this class.
I feel like the TLX-S gets enough good reviews for its driving fun.
"the 2024 Acura TLX Type S remains an excellent and engaging sports sedan that represents a tremendous value. " - Car and Driver
"Everything looks good on paper, and the TLX is genuinely fun to drive on canyon roads" - Motor Trend
"The Acura TLX Type S is a compelling alternative to traditional sport luxury sedans. It's fun to drive and priced below most other rivals. The TLX feel more like a rear-wheel-drive car when driving down a twisty bit of road." - Edmunds
"Driving the TLX Type S will put a smile on the face of anyone who actually likes driving. Let’s start with the steering, though, because that’s my favorite part. It’s sharp, direct, and weighted properly so that it has great on-center feel. Combine that with excellent, albeit firm, suspension damping, and a well-screwed-together chassis, and the TLX will dance with the best of them. All of the TLX’s competitors are rear-wheel drive-based and they’re all more playful at the limit because of it. However, if you’re not trying to be a hoon and you just want to carve up some corners, the TLX Type S is a weapon." - The Drive
"The Acura TLX Type S was also a lot more fun on a twisty road than I remember. My tester’s summer tires – Pirelli P Zeros – gripped the road with tenacity, a surprise given my middling experiences with this brand of tire in the past, and the Type S’ cornering attitude was far more neutral than that of its larger MDX equivalent. I could even coax some gentle lift-throttle oversteer if I was really pushing it, a sensation I thought was wholly at odds with a modern Acura. The snarling exhaust note and responsive throttle only added to the fun." - Motor 1
About the only one that is not so happy with how the car drives is Road and Track. Their article is all about how the TLX-S does against the Integra Type S though, so it's kinda understandable why the TLX-S was not rated that well by Road and Track.
But the driving fun factor is right up there. I think if you compare it to the M340i, then yea the TLX-S falls short. But then so is everything else is this class.
I feel like the TLX-S gets enough good reviews for its driving fun.
"the 2024 Acura TLX Type S remains an excellent and engaging sports sedan that represents a tremendous value. " - Car and Driver
"Everything looks good on paper, and the TLX is genuinely fun to drive on canyon roads" - Motor Trend
"The Acura TLX Type S is a compelling alternative to traditional sport luxury sedans. It's fun to drive and priced below most other rivals. The TLX feel more like a rear-wheel-drive car when driving down a twisty bit of road." - Edmunds
"Driving the TLX Type S will put a smile on the face of anyone who actually likes driving. Let’s start with the steering, though, because that’s my favorite part. It’s sharp, direct, and weighted properly so that it has great on-center feel. Combine that with excellent, albeit firm, suspension damping, and a well-screwed-together chassis, and the TLX will dance with the best of them. All of the TLX’s competitors are rear-wheel drive-based and they’re all more playful at the limit because of it. However, if you’re not trying to be a hoon and you just want to carve up some corners, the TLX Type S is a weapon." - The Drive
"The Acura TLX Type S was also a lot more fun on a twisty road than I remember. My tester’s summer tires – Pirelli P Zeros – gripped the road with tenacity, a surprise given my middling experiences with this brand of tire in the past, and the Type S’ cornering attitude was far more neutral than that of its larger MDX equivalent. I could even coax some gentle lift-throttle oversteer if I was really pushing it, a sensation I thought was wholly at odds with a modern Acura. The snarling exhaust note and responsive throttle only added to the fun." - Motor 1
About the only one that is not so happy with how the car drives is Road and Track. Their article is all about how the TLX-S does against the Integra Type S though, so it's kinda understandable why the TLX-S was not rated that well by Road and Track.
+1 well written. The 6G TLX gets alot of positive reviews for the SH-AWD system and it's major negative is it's overweight. Had the front overhand been shortened to standard FWD overhang with short wheel arch to front door, I wonder how much mass coulda been saved.
Apologies, as I misremembered. You merely stood by while richii0207, Edward'TLS, and others continued posting misinformation (isn't one of the moderators' job to stop this from happening?...and from an Engineer no less)! Your big contribution was correcting my "100%" to "90%" (big whoop, my point was still valid).
The discussion started here:
https://acurazine.com/forums/6g-tlx-.../#post16899895
The discussion started here:
https://acurazine.com/forums/6g-tlx-.../#post16899895
Last edited by ELIN; Aug 21, 2024 at 03:55 PM.
Originally Posted by Acura News Room
Introduced in the 2019 RDX, the rear differential in the fourth-generation SH-AWD® system has been enhanced specifically in anticipation for the new Type S Turbo V6. Compared to the third-generation system, maximum rear axle torque capacity has been increased by 40 percent, and the rear wheels also receive torque 30 percent faster in normal conditions. Up to 70 percent of torque can be sent to the rear axle, and 100 percent of that torque can be distributed to either the left or right rear wheel.!
Like I said many times in the 6G TLX sub-forum that the mods there have been very forgiving and extremely accommodating to Acura haters and 6G TLX haters (especially those who don't own any Acura) who continued to poison the sub-forum. The mods deserve our respect. We should give credit where credit is due.
In comparison, in this Automotive News sub-forum, any offender is given a boot in no time.
In comparison, in this Automotive News sub-forum, any offender is given a boot in no time.
https://acuranews.com/en-US/releases...pe-s-press-kit
I didn't make it up. It was Acura which stated that up to 70% of torque can be sent to the rear axle. The TLX SH-AWD system is capable of being rear-biased when the torque split ratio of front to rear is 30:70. I guess Acura knows more about the cars it designed and manufactured than any outsiders such as you and me.
I didn't make it up. It was Acura which stated that up to 70% of torque can be sent to the rear axle. The TLX SH-AWD system is capable of being rear-biased when the torque split ratio of front to rear is 30:70. I guess Acura knows more about the cars it designed and manufactured than any outsiders such as you and me.
The answer is because Acura Marketing is full of shit sometimes (a lot of the time?)
https://acuranews.com/en-US/releases...pe-s-press-kit
I didn't make it up. It was Acura which stated that up to 70% of torque can be sent to the rear axle. The TLX SH-AWD system is capable of being rear-biased when the torque split ratio of front to rear is 30:70. I guess Acura knows more about the cars it designed and manufactured than any outsiders such as you and me.
I didn't make it up. It was Acura which stated that up to 70% of torque can be sent to the rear axle. The TLX SH-AWD system is capable of being rear-biased when the torque split ratio of front to rear is 30:70. I guess Acura knows more about the cars it designed and manufactured than any outsiders such as you and me.

So let me get this straight: you would ignore the verbiage of well-respected auto journalists like Savage Geese, Edmunds, The Drive, etc. over the gamesmanship put out by the Acura marketing dept (some of whose Millennial/Gen Z members are younger than the auto journalists have been at it)?
Now I understand why some members stay in AZ. They would be completely ridiculed in other forums where common knowledge is expected!
https://acuranews.com/en-US/releases...pe-s-press-kit
I didn't make it up. It was Acura which stated that up to 70% of torque can be sent to the rear axle. The TLX SH-AWD system is capable of being rear-biased when the torque split ratio of front to rear is 30:70. I guess Acura knows more about the cars it designed and manufactured than any outsiders such as you and me.
I didn't make it up. It was Acura which stated that up to 70% of torque can be sent to the rear axle. The TLX SH-AWD system is capable of being rear-biased when the torque split ratio of front to rear is 30:70. I guess Acura knows more about the cars it designed and manufactured than any outsiders such as you and me.
AFAIK, Acura marketing have never stated the SH-AWD is a RWD based drivetrain, they've been very open in explaining how the power and torque are distributed for the four wheels. Also anyone with a little auto knowledge understands that the mechanical SH-AWD system has evolved over time but it primarily has used differential modulation of the torque and rotation speed using wet clutch packs that are pressure forced with electromagnets using PWM control. None of this is secret IP or hidden away, in addition the rear ring/pinion gear doe not have a open differential hence it's a locked gear set for both axles which turn at the same time and any slippage is due to the clutches.However more recent SH-AWD systems use overspeed planetary gears on the rear diff input shaft and each rear wheel output shaft. This allows both rear tires to have a overspeed condition (IIRC ~2%) that makes it fell like RWD through corners and allows the outer rear wheel to also overspeed. This allows better torque management through turns. As cool as this system is with all it's H/W, S/W and sensors a wet slip clutch arrangement is not for longevity (slipping clutches under constant use would wear the clutch friction material away) hence under normal driving (even under continuous AWD mode) the primary amount of torque goes through the front wheels. Other manufacturers solved the full-time AWD problem differently, VW/Audi used viscous clutch packs for central and rear differentials.
Why some people continue to inundate that Acura or AZ members tried to claim it was a RWD based is beyond me. AFAIK, the mass majority of the TLX 6G postings understood that, here are some good references.
Acura SH-AWD: A Comprehensive Analysis | YouWheel - Your Car Expert This one explains the SH-AWD system very well
https://www.motortrend.com/features/...toring-system/
Excellent pic of the Acura SH-AWD rear differential showing the
1) locked ring/pinion gearset
2) clutch pack (around the planetary gears)
3) overdrive planetary gearset
4) electromagnetic clutch modulator
The input planetary gearset can be seen in this pic.
Last edited by Legend2TL; Aug 22, 2024 at 01:12 PM.
You'll Never Walk Alone
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From: Vancouver, BC, Canada
+1 Legend2TL.
Not sure what's happening in other sub-forums but I think the idea is that the SH-AWD equipped cars are capable of being rear-biased. That's not to say these cars are RWD-bias cars. I think these are two different things but we also don't have to be going at each other for something like this.
Not sure what's happening in other sub-forums but I think the idea is that the SH-AWD equipped cars are capable of being rear-biased. That's not to say these cars are RWD-bias cars. I think these are two different things but we also don't have to be going at each other for something like this.
You'll Never Walk Alone
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Joined: Jun 2005
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From: Vancouver, BC, Canada
That's like the Integra hahaha...and I thought that car looks really nice in Type S form, even without that FR look.
+1 Legend2TL.
Not sure what's happening in other sub-forums but I think the idea is that the SH-AWD equipped cars are capable of being rear-biased. That's not to say these cars are RWD-bias cars. I think these are two different things but we also don't have to be going at each other for something like this.
Not sure what's happening in other sub-forums but I think the idea is that the SH-AWD equipped cars are capable of being rear-biased. That's not to say these cars are RWD-bias cars. I think these are two different things but we also don't have to be going at each other for something like this.
For that matter, doesn’t bias in this case mean tendency or default? And in this case, the car defaults to a 90:10 split unless it needs to send power to the rear (or left or right). Or alternatively, BMW’s xDrive system defaults to 40:60 split, but can send 100% of the power to either axle. So, since it can send 100% to the front, does that make it front-biased?
I guess perhaps Acura is implying that the car is rear-biased when driven aggressively enough to send power to the back, though I suppose that’s a bit difficult to wordsmith into marketing materials.
Last edited by fiatlux; Aug 22, 2024 at 03:21 PM.
AFAIK, Acura marketing have never stated the SH-AWD is a RWD based drivetrain, they've been very open in explaining how the power and torque are distributed for the four wheels. Also anyone with a little auto knowledge understands that the mechanical SH-AWD system has evolved over time but it primarily has used differential modulation of the torque and rotation speed using wet clutch packs that are pressure forced with electromagnets using PWM control. None of this is secret IP or hidden away, in addition the rear ring/pinion gear doe not have a open differential hence it's a locked gear set for both axles which turn at the same time and any slippage is due to the clutches.However more recent SH-AWD systems use overspeed planetary gears on the rear diff input shaft and each rear wheel output shaft. This allows both rear tires to have a overspeed condition (IIRC ~2%) that makes it fell like RWD through corners and allows the outer rear wheel to also overspeed. This allows better torque management through turns. As cool as this system is with all it's H/W, S/W and sensors a wet slip clutch arrangement is not for longevity (slipping clutches under constant use would wear the clutch friction material away) hence under normal driving (even under continuous AWD mode) the primary amount of torque goes through the front wheels. Other manufacturers solved the full-time AWD problem differently, VW/Audi used viscous clutch packs for central and rear differentials.
Why some people continue to inundate that Acura or AZ members tried to claim it was a RWD based is beyond me. AFAIK, the mass majority of the TLX 6G postings understood that, here are some good references.
Acura SH-AWD: A Comprehensive Analysis | YouWheel - Your Car Expert This one explains the SH-AWD system very well
https://www.motortrend.com/features/...toring-system/
Excellent pic of the Acura SH-AWD rear differential showing the
1) locked ring/pinion gearset
2) clutch pack (around the planetary gears)
3) overdrive planetary gearset
4) electromagnetic clutch modulator
The input planetary gearset can be seen in this pic.
It seems like a bit of gamesmanship for them to say the car is rear-biased just because it can (when it’s called for) shunt up to 70% of torque to the rear. In that same vein, one could argue that the car could also be left-biased or right-biased because it can direct 100% of that torque to other wheel.
For that matter, doesn’t bias in this case mean tendency or default? And in this case, the car defaults to a 90:10 split unless it needs to send power to the rear (or left or right). Or alternatively, BMW’s xDrive system defaults to 40:60 split, but can send 100% of the power to either axle. So, since it can send 100% to the front, does that make it front-biased?
I guess perhaps Acura is implying that the car is rear-biased when driven aggressively enough to send power to the back, though I suppose that’s a bit difficult to wordsmith into marketing materials.
For that matter, doesn’t bias in this case mean tendency or default? And in this case, the car defaults to a 90:10 split unless it needs to send power to the rear (or left or right). Or alternatively, BMW’s xDrive system defaults to 40:60 split, but can send 100% of the power to either axle. So, since it can send 100% to the front, does that make it front-biased?
I guess perhaps Acura is implying that the car is rear-biased when driven aggressively enough to send power to the back, though I suppose that’s a bit difficult to wordsmith into marketing materials.
Honda/Acura vehicles are renowned to have good handling capability. The latest Acura SH-AWD is a technology marvel because no other FWD-vehicle automaker is able to tune its FWD-chassis-based AWD system to exceed 50% rear torque split on its production vehicles. Being unable to exceed 50% rear torque split ratio mark, the AWD vehicles are permanently stuck at front biased at all times.
Likewise, since BMW's xDrive is CAPABLE of send 100% to the front axle, its RWD-chassis-based AWD vehicles can also be said as CAPABLE of being front biased. Front biased mode is especially beneficial in adverse driving conditions such as snow/ice/mud/gravel/etc for RWD vehicles from being get stuck. It is a no-brainer.
However, RWD is always associated with high power performance sport cars, and rightly so, because physics dictates a finite horsepower/torque limit for FWD before vehicle handling starts to deteriorate. So it is the holy grail that all automakers (even FWD vehicle automakers) are working hard towards.
+1 Legend2TL.
Not sure what's happening in other sub-forums but I think the idea is that the SH-AWD equipped cars are capable of being rear-biased. That's not to say these cars are RWD-bias cars. I think these are two different things but we also don't have to be going at each other for something like this.
Not sure what's happening in other sub-forums but I think the idea is that the SH-AWD equipped cars are capable of being rear-biased. That's not to say these cars are RWD-bias cars. I think these are two different things but we also don't have to be going at each other for something like this.
The whole power distribution debate was popular several years ago in the 6G TL forum. Acura did it's marketing due diligence and presented their SH-AWD power management during dynamic situations which is were it is felt.You obviously have the joy of experiencing the electronic/electric version of SH-AWD which goes well beyond the mechanical/electronic, must be nice to be you

Gotta reply to your Corvette C8 comments, as usual you have very technical analysis of the C8 and it's competition.
The key word is CAPABLE. By allowing the front to rear torque split to achieve 30:70 ratio, the SH-AWD system is CAPABLE of behaving as a rear-biased AWD system. But by no means does that transform the FWD-chassis-based SH-AWD TLX into a RWD sport car.
Honda/Acura vehicles are renowned to have good handling capability. The latest Acura SH-AWD is a technology marvel because no other FWD-vehicle automaker is able to tune its FWD-chassis-based AWD system to exceed 50% rear torque split on its production vehicles. Being unable to exceed 50% rear torque split ratio mark, the AWD vehicles are permanently stuck at front biased at all times.
Likewise, since BMW's xDrive is CAPABLE of send 100% to the front axle, its RWD-chassis-based AWD vehicles can also be said as CAPABLE of being front biased. Front biased mode is especially beneficial in adverse driving conditions such as snow/ice/mud/gravel/etc for RWD vehicles from being get stuck. It is a no-brainer.
However, RWD is always associated with high power performance sport cars, and rightly so, because physics dictates a finite horsepower/torque limit for FWD before vehicle handling starts to deteriorate. So it is the holy grail that all automakers (even FWD vehicle automakers) are working hard towards.
Honda/Acura vehicles are renowned to have good handling capability. The latest Acura SH-AWD is a technology marvel because no other FWD-vehicle automaker is able to tune its FWD-chassis-based AWD system to exceed 50% rear torque split on its production vehicles. Being unable to exceed 50% rear torque split ratio mark, the AWD vehicles are permanently stuck at front biased at all times.
Likewise, since BMW's xDrive is CAPABLE of send 100% to the front axle, its RWD-chassis-based AWD vehicles can also be said as CAPABLE of being front biased. Front biased mode is especially beneficial in adverse driving conditions such as snow/ice/mud/gravel/etc for RWD vehicles from being get stuck. It is a no-brainer.
However, RWD is always associated with high power performance sport cars, and rightly so, because physics dictates a finite horsepower/torque limit for FWD before vehicle handling starts to deteriorate. So it is the holy grail that all automakers (even FWD vehicle automakers) are working hard towards.
Acura presented the SH-AWD solution as improving the driving dynamics in handling and acceleration which according to reviews does achieve those goals. Is it a perfect solution, no but it's an impressive compromise which provides great handling while reusing Honda drivetrain parts. SavageGeese has talked about it and demonstrated it in operation when they've tested the Type-S. Still baffling why some are still hung up on wordsmith minuscule, it works very well by reviewer in handling dynamics. It's one of the positives of the Acura engineering that continues on, it's been one of their differentials from Honda (although the latest Pilot does rename it).Long in the past but still wonder how much Acura's path would have changed had their late 2000's RWD plan gone forward

https://hondanews.com/en-US/honda-co...to-sales-up-25
American Honda Posts Hot August with Auto Sales Up 25%
September 4, 2024- American Honda sales total 139,950 units in August, up 25% compared to last year, led by strong passenger car sales, best-ever August light truck sales and an all-time record sales month for electrified models.
- American Honda auto sales up 11% in 2024 - outpacing the industry and increasing market share.
- Honda brand continues strong sales momentum, topping 127,900 units in August and posting the 7th straight month above 100,000 units.
- Honda electrified sales set an all-time record with 36,889 units, led by hybrid-electric versions of CR-V and Accord combined with the newly launched Civic hybrid and Prologue EV.
- Prologue EV recorded its best sales since launch with 5,401 units as nationwide rollout continues.
- CR-V also scores best sales of the year with August totaling 38,527 and marking the 7th straight month over 31,000 units; hybrid sales account for 51% of CR-V model mix.
- Honda light trucks recorded best-ever August sales of 88,726 units (previous best was 86,020 in 2019), boosted by all-time record monthly sales for HR-V (15,711), best Pilot sales since July 2021 (14,093) and best-ever August for Ridgeline (5,030).
- Civic sales top 20,000 units for 7th straight month as Civic hybrid jumped out of the gate with sales of 2,304 in its first full month on the market.
- Acura brand sales score 2nd best month of the year with strong sales of 11,997 units in August.
- Acura MDX and RDX combine for 8,454 units in August; RDX posted its best month of the year (4,422 units), with the new 2025 MDX accounting for the majority of MDX sales (4,032 units) despite lean inventory.
- All-electric ZDX sales reach a monthly best of 1,003 units as the all-new electric SUV gains momentum; ZDX Type S represented nearly 20% of sales in August.
- Integra sales reach nearly 2,000 units, capturing over 50% of sales in its class.
# # #
I think 4:1 for recent MDX vs ZDX buyers aligns with the ratio of new-owner posts I see on this forum, so 1000 units seems about right. At the end of the day they are going to sell every ZDX they make, the question is how much incentive it will take to make that happen.
https://acuranews.com/en-US/releases...r-selling-days
American Honda Posts Strong Sales Despite Supply and Weather Issues, Fewer Selling Days
October 1, 2024- American Honda September sales of 105,527 units takes 2024 sales over 1 million mark a month earlier than in 2023; sales are up 8.8% YTD
- Honda brand September sales of 95,601, up 10.2% for Q3 and an increase of over 11.5% for the year
- Acura brand posts September sales of 9,926 units; with Q3 SUV sales up 5.7% over Q3 2023
- AHM electrified sales top 90,000 units in Q3; all-time best sales quarter for EV and hybrid-electric models
“Our sales momentum has continued through the 3rd quarter with strong demand for Honda and Acura SUVs, and growing sales of electrified models, said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. " Despite some supply issues due to the preparation for EV manufacturing and supply challenges related to the catastrophic Hurricane Helene in the Southeast, we continue to gain sales momentum based on a flexible strategy of offering fuel efficient petrol, hybrid-electric and battery-electric models to meet the needs of our customers.”
BRAND REPORT
Sales Highlights
- Pilot sales up 25% YTD, up 38% in Q3 and 62% for September; rugged TrailSport model represents over 16% of sales mix for 2024
- HR-V sales up 16% in Q3 (best all-time) and up 31.9% YTD
- CR-V remains top-selling Honda with 29,217 units; up 13.7% YTD, over 54% hybrid-electric sales mix
- Civic sales up 28% YTD; new hybrid already contributing 17.7% of sales mix
- Accord demand remains strong; sales impacted by preparation for EV production in Ohio; over 50% of sales mix is hybrid-electric
- Odyssey sales up 18% in Q3 to remain minivan retail sales leader
- Ridgeline posts best-ever Q3 sales
- Prologue posted another strong month with Sept. sales of 3,785 units

BRAND REPORT
Sales Highlights
- Integra tops 1,500 units to continue leading gateway segment; sales impacted by preparation for EV production in Ohio
- MDX Sept. sales top 3,200 units with strong turn rates despite lean inventory
- RDX sales up 18% YTD (3,609 units in Sept.); 2025 model arriving at dealers
- All-electric ZDX sales continue building momentum, topping 970 units to rank as #3 BEV CUV in premium midsize segment
Product News
# # #
https://acuranews.com/en-US/releases...trified-models
American Honda Delivers Strong November Sales Powered by Light Trucks and Electrified Models
December 3, 2024- American Honda sales totaled 121,419 units in November (+14.5%), driven by strong sales of light truck and electrified models for both the Honda and Acura brands
- Honda brand November sales of 110,020, up 15.9% keeping the brand on course for a 10% annual increase
- Honda set an all-time monthly sales record for electrified models with over 38,000 units, led by strong demand for hybrids and a new monthly sales record for Prologue (6,823)
- CR-V sales on track for an all-time annual sales record, topping 34,300 and over 54% hybrid mix
- Honda light truck sales up 15.7% in 2024, with 79,982 units sold in November
- Pilot sales of 12,652 keep it #1 in segment, up 28% YTD; rugged TrailSport models represent 16%
- HR-V posts best-ever November sales of 12,594 keeping gateway model up 27% in 2024
- Prologue continues strong momentum with sales over 6,800 units, posting its best month of the year
- Odyssey remains #1 in segment, with November sales of 6,644 units
- Honda passenger car sales are up 2.4% for 2024, with the recently refreshed Civic recording sales over 18,300 with hybrid models logging 32.5% of sales
- Accord hybrid sales represent 57.4% of November sales despite limited supply due to retooling of the Marysville Auto Plant to establish the Honda EV Hub in Ohio
- Acura brand sales total 11,399 units in November with strong demand despite supply issues due to retooling of both the Marysville and East Liberty Auto Plants in preparation for EV production in late 2025
- Acura SUV sales of 9,031 were up 16.3% for November
- RDX up 11.9% for the year on November sales of 3,386 units
- MDX records sales of 4,328 units in November, up 6.2%
- All-electric ZDX posts best sales month since launch with 1,317 units; ZDX Type S represented over 25% of sales in November
- Acura car sales topped 2,300 units despite limited supply, with Integra continuing to capture over 40% of sales in its class
American Honda
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https://acuranews.com/en-US/releases...sales-increase
American Honda Rides Strong Second Half to Nearly 9% Annual Auto Sales Increase
January 3, 2025- American Honda posts annual sales of 1,423,857 Honda & Acura vehicles in 2024, an increase of 8.8% YoY
- Honda brand sales of 1,291,490 units beat sales targets, finishing up 11.1%; with three models #1 in segment (Civic, Pilot, Odyssey), best-ever sales for CR-V, HR-V and electrified models
- Honda electrified models (EVs and hybrids) represent more than a quarter of total Honda sales in 2024
- Acura brand sales of 132,367 units in 2024 reflects strong momentum with 2nd half sales up 7% compared to the 1st half, and December marking the best month of 2024 (12,997)
- Acura ends the year with the best SUV sales since 2021, and the best month for the all-electric ZDX
- AHM set an all-time annual sales record for electrified models with 349,020 units in 2024; including all-time best sales for both hybrid-electric (308,554) and all-electric models (40,408)
YTD“Our strong sales results in 2024, including record sales of light truck, hybrid-electric and battery-electric vehicles, is a direct reflection of our commitment to meeting customer demand today, even as we look to the electrified future,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. “We plan to carry this momentum into 2025 with all-new products helping drive sales increases while maintaining our balanced approach of offering cars and light trucks powered by both ICE and electrified powertrains.”
BRAND REPORT
Annual Sales Highlights
- Honda SUV sales set all-time mark of over 760,000 units.
- Honda set all-time record for hybrid sales (308k+) and EV sales (33k+).
- CR-V remains top-selling Honda, up 11% to 402,791 units (a new record) and first Honda model to cross 400k units since 2001 (Accord). Record hybrid sales of over 203,000 units represents 50% of CR-V sales.
- Pilot sales up 28% YoY, leading its segment for first time since 2013, rugged TrailSport model represents over 16% of sales mix.
- HR-V posts best all-time annual sales of over 150,000 units (first time) up 24% for the year; cumulative sales now top 1 million units.
- All-electric Prologue averaged over 5,000 units per month in sales during the 2nd half of 2024, record sales in December boosts total sales to over 33,000 units
- Civic sales up 21% to remain #1 in compact segment; new hybrid contributing over 31% of sales mix in Q4.
- Accord demand remains strong; over 51% of total sales mix hybrid-electric despite reduced inventory due to preparation for EV production in Ohio.
- Odyssey sales up 7% in 2024 to remain #1 in retail sales in minivan segment.
- Ridgeline posts strong annual sales over 45,000 despite lingering inventory issues.

BRAND REPORT
Annual Sales Highlights
- Acura SUV sales top 100,000 for first time since 2021, with sales up 18% in 2nd half of 2024 and up 4% YoY.
- MDX sales topped 50,000 units for the second year in a row with strong turn rates despite lean inventory.
- RDX sales jumped 10% to 42,988 in 2024.
- All-electric ZDX sales of 7,391 demonstrated continued growth as market awareness grew through the year, averaging over 1,100 units during the 2nd half of 2024, with its best month of the year in December.
- Integra tops 24,000 units despite inventory issues due to preparation for EV production in Ohio. Integra continues to lead its segment with over 41% of retail sales share.
Product News
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https://hondanews.com/en-US/honda-co...th-sales-gains
American Honda Begins 2025 with Sales Gains
February 3, 2025- American Honda sales totaled 96,774 units in January, up 3.8% compared to last year, despite winter weather that impacted several markets for multiple days. In the 1st month of the year, American Honda enjoyed record sales of light trucks and electrified models, overcoming supply issues due to the shutdown of 2 auto plants in Ohio for most of December in preparation for EV production later this year.
- Honda brand January sales of 88,083 units were up 4.1% year-over-year, as demand remained strong across the lineup.
- Honda set an all-time January sales record for electrified vehicles with 29,762 units, led by hybrid sales. The CR-V and Accord represented a 55% hybrid mix, Civic sales were over 34% hybrid, and Prologue sales topped 3,700 units.
- After a record 2024, the CR-V continued to lead all Honda models in sales in January with 27,280 units sold.
- Honda light truck sales posted record January sales of 62,245.
- Pilot sales of 8,849 units, up 15.1% year-over-year, solidified its position as #1 in its segment; TrailSport models made up 18% of sales.
- HR-V posted strong January sales of 11,817 units.
- Prologue continues strong momentum with sales of 3,744 units.
- Odyssey remains #1 in its segment, up 10.8% year-over-year, and Passport sales were up over 20% in January, just ahead of the launch of the all-new 2026 Honda Passport model.
- Honda Civic led passenger cars with sales of 16,173 units.
- The Acura brand starts the year off strong, with sales totaling 8,691 units, up 0.6% year-over-year.
- Acura SUV sales reached 6,944 units in January, up 17.9%, despite the impact of plant retooling at the East Liberty Auto Plant due to EV Hub preparations, which produces the MDX and RDX.
- RDX posted January sales of 2,594 units, while MDX sold 2,966 units.
- All-electric ZDX sales momentum carried over from 2024, with over 1,300 units sold in January, marking its second-best month of all time.
- Integra sales reached 1,393 sales in January, as the model continues to lead its segment, despite the impact of plant retooling at the Marysville Auto Plant due to EV Hub preparations.
- Looking ahead, the new Acura ADX gateway SUV is generating excitement as the online configurator launched ahead of its on-sale date this spring.
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https://hondanews.com/en-US/honda-co...trified-models
American Honda Maintains Sales Momentum with Strong Sales of Light Truck and Electrified Models
March 3, 2025- American Honda sales totaled 107,011 units in February, with record sales of light trucks and electrified models
- Honda brand February sales totaled 97,688 as demand remains strong across the lineup
- Honda light trucks posted an all-time record February with sales of over 70,000 units, up almost 9% YoY
- CR-V continued to lead all Honda models in sales, topping 30,000 units
- CR-V Hybrid set a new record with 17,176 units in February, representing over 56% sales mix
- Pilot sales of 10,204 keep it #1 in segment and up nearly 10% YoY; TrailSport models at a strong 17% mix
- HR-V posted a record February with sales of 13,484 as the gateway Honda CUV, up 11.3% over January
- Prologue continues strong momentum with sales of nearly 3,000 units
- Odyssey remains #1 in segment with sales up 16.5% YoY, over 6,700 units for its best February in 7 years
- Passport sales were up nearly 35% over last year, buoyed by early success of the all-new 2026 Honda Passport that went on sale Feb. 11; TrailSport models represent an impressive 32% of Passport sales
- Honda set an all-time record in February for sales of electrified vehicles with 31,551 units, led by strong sales of the Civic Hybrid – 2025 North American Car of the Year, CR-V Hybrid, Accord Hybrid and Prologue EV
- Civic led Honda passenger cars with sales of over 18,000 units, with Civic hybrid topping 33% of sales mix, contributing to record February sales for Civic hybrid
- Accord hybrid totaled 60% of February sales, with overall model performance slowed by the shutdown of the Marysville Auto Plant for much of December and January for retooling to establish the Honda EV Hub
- Acura brand sales totaled 9,323 units in February, up 7.3% over January despite frigid weather that was particularly hard on strong Acura markets in the Northeast, as well as shutdown of the Marysville and East Liberty Auto Plants in Ohio due to retooling in preparation for the new all-electric Acura RSX
- Acura SUV sales of 7,518 were up 9.5% in February
- MDX February sales hit 3,463 units, up 16.8% over January, with upper trims of A-Spec and Type S representing almost 40% of sales
- RDX posted February sales of 2,561 units despite reduced inventory due to the EV Hub retooling
- All-electric ZDX had its 2nd best month of all time at 1,494 units; ZDX continues to average sales of over 1,000 units per month for the past 10 months; ZDX Type S represented over 13% of sales in February
- Acura sedan sales topped 1,800 units with Integra sales of nearly 1,400 units in February continuing to lead its segment with 35% market share despite supply issues related to EV Hub construction
- Sales of the Acura ADX, the brand's new gateway SUV, will add additional energy to the Acura brand with dealer deliveries beginning mid-March
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