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American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill
Feb 1, 2019
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American Honda posts 1.5% sales increase despite late January "polar vortex." Trucks set new Jan. record
Honda brand gains 0.8% as CR-V gains nearly 20% and Accord continues to set pace in midsize segment
Honda trucks set new January sales record, rising 2.4%
Acura brand starts 2019 with strong 9.6% January climb, with trucks gaining 18%
Acura RDX jumps 41% to set another new monthly sales record
. "Our Honda and Acura dealers delivered a strong January and have put us on course for a fast start in 2019, despite extreme weather conditions throughout much of the country during the last week of the month," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "While solid sales of our light-truck offerings continue, our balanced results across other segments of our business further showcase real consumer demand beyond trucks and SUVs."
Honda
Sales Highlights
Continuing sales momentum from late 2018 led the Honda brand to a new January truck sales record—a strong start for 2019 despite severe winter weather that suppressed car shopping in the last week of January. CR-V was the biggest gainer, and Accord had a strong month as well.
Fresh from an all-time sales record month in December, CR-V gained a robust 19.8% on sales of 29,152.
Accord finished January up 6.3% continuing momentum that saw it lead the mid-size segment in retail sales over the entire second half of 2018.
Civic topped 21,000 units in sales to continue its dominant performance, as America’s best retail-selling sedan in 2018 begins its quest to lead the compact segment in retail sales for a 10th straight year.
Model Notes
Production of the new Insight in Indiana and Accord Hybrid in Ohio helped the Honda brand to all-time record production and sales of electrified vehicles in 2018.
Civic finished 2018 as America's top retail-selling car and is the best-selling vehicle in the U.S. millennial, multicultural and first-time new vehicle buyers.
Acura
Sales Highlights
Acura brand sales withstood the polar vortex in late January to post a 9.6% gain for the month, with RDX leading the brand with a 41% increase.
RDX continued its record sales march unabated, setting a new January benchmark with 4,172 vehicles sold for a gain of 40.9%. It was the 8th straight record sales month for RDX.
Acura light trucks just missed an all-time January record on sales of more than 7,100 units.
ILX sales were up 22.7%, just ahead of the start of the marketing campaign for Acura’s redesigned gateway model, refreshed for 2019.
Model Notes
Acura was the only top-5 luxury brand with positive retail gains in 2018 and carries this momentum into 2019 thanks to a strong month from RDX and ILX.
The Acura brand was born in the U.S. and with 5 out of Acura's 6 models built in Ohio, about 99% of all Acura sales are made in America.
Honda plans to front-load UK production ahead of Brexit
January 31, 2019
TOKYO (Reuters) - Braced for a possible logistical nightmare when Britain leaves the European Union in March, Honda Motor Co Ltd said on Friday it was preparing to front-load some production at its plant in the country to ship overseas or build up inventories.
The Japanese automaker, which produces the Civic hatchback model at its factory in Swindon, southwest England, may face possible supply chain, production and distribution issues if Britain’s borders are disrupted from March 29, when the country is due to leave the EU.
“To avoid any possible disruptions at the end of March ... we’re making a number of preparations including front-loading some production to ship or step up inventories,” Honda Chief Operating Officer Seiji Kuraishi told reporters in Tokyo.
Carmakers in Britain have warned that their factories, which rely on the constant delivery of parts to enter production cycles, would be severely impaired if Britain leaves without a trade deal, forcing the need for customs checks at borders.
Q3 PROFIT KNOCKED BY DISCOUNTING
Announcing its third-quarter results on Friday, Japan’s third-biggest automaker said increased discounting on its popular CR-V SUV crossover pushed operating profit down 40 percent in October-December, while quality-related costs and currency volatility also stung its bottom line.
Honda posted profit of 170.1 billion yen ($1.56 billion) for the quarter, tumbling from 284.5 billion yen a year ago and undermining a median estimate for 208.8 billion yen from 10 analysts polled by Refinitiv.
Kuraishi said the company had increased discounts on 2018 model CR-Vs sold in North America, where inventories had built up towards the end of the year, to make room for the current year model.
Such discounting helped boost sales in North America to 498,000 units during the period, up from 491,000 a year earlier. While it managed to buck the trend of slowing demand in the United States, higher incentives slashed profitability in the region.
Honda’s global automobile sales came in at 1.41 million vehicles in October-December, versus 1.34 million a year earlier, boosted by rising sales at home and in Asia.
In China, another key market where sales have also cooled after years of growth, Honda sold around 1.43 million vehicles in 2018, down slightly on the previous year. While sales in the past few months have held up against an overall market slowdown, Honda was stung earlier in the year by a quality issue with its Civic sedan, the CR-V SUV crossover and other popular models.
Kuraishi said that he hoped to keep increasing sales in China this year, even as automakers in the world’s largest auto market brace for a tough 2019. Demand in China has cooled following years of strong growth as the country’s growing middle class snapped up new cars.
Honda made $1.56b of profit (despite disruption in produciton in Mexico) while Hyundai with its RWD and Genesis brand has made loss. Yeh disappeared.
https://www.reuters.com/article/us-h...-idUSKCN1PI0E0 Hyundai Motor suffers first net loss in eight years as China sales skid Hyundai reported a net loss of 129.8 billion won ($114.95 million) for the fourth quarter ended in December compared with the average 784 billion profit estimate of analysts based on I/B/E/S Refinitiv data
Honda made $1.56b of profit (despite disruption in produciton in Mexico) while Hyundai with its RWD and Genesis brand has made loss. Yeh disappeared.
https://www.reuters.com/article/us-h...-idUSKCN1PI0E0 Hyundai Motor suffers first net loss in eight years as China sales skid Hyundai reported a net loss of 129.8 billion won ($114.95 million) for the fourth quarter ended in December compared with the average 784 billion profit estimate of analysts based on I/B/E/S Refinitiv data
Expected from a brand without a crossover. But that will change.
Honda made $1.56b of profit (despite disruption in produciton in Mexico) while Hyundai with its RWD and Genesis brand has made loss. Yeh disappeared.
https://www.reuters.com/article/us-h...-idUSKCN1PI0E0 Hyundai Motor suffers first net loss in eight years as China sales skid Hyundai reported a net loss of 129.8 billion won ($114.95 million) for the fourth quarter ended in December compared with the average 784 billion profit estimate of analysts based on I/B/E/S Refinitiv data
And that pretty much has to do w/ China where Hyundai is operating at 50% capacity (stated at the time that it was foolish to cave in to Beijing's demand to build a 2nd new plant in order to get the original one approved).
Also, US Genesis sales having been artificially depressed due to the licensing issue hasn't helped, but sales are on the upswing as more states and dealerships come online.
Meanwhile, over in Europe, H/K continue to increase their lead over the other Asian automakers where Honda continues to flounder.
And the G70 does a clean sweep of the major auto awards - NAIAS NACOTY, MOT COT and C/D 10Best.
W/ the Kona also getting NAIAS NAUOTY and Hyundai being awarded Top Gear's Manufacturer of the Year.
Haven't gone anywhere - still around to correct your factual mistakes and put things into the proper context.
i dont know where to start. atleast you admit hyundai mistake in China.
Europe has fleet sales and bargain basement small cars. Honda is not that much interested in that kind of market. honda only reexport from Swindon Plant in UK.
Genesis sales at upswing. your lies are caught so soon that its not funny anymore. you refusing to admit Hyundai despite all those investments in V8, RWD and Germanic designers is still a loser.
it is pathetic how many stand alone Gensis started?
only with two cars they have confidence of expanding dealership network. this Genesis is joke.
https://hondanews.com/acura-automobi...acura-timeline
March 27, 1986 – The Acura Automobile Division begins operation as 60 dealers in 18 states open their doors to the public— making it the first Japanese luxury brand in the United States. Two model lines are available: the Integra 3-door and 5-door sports sedans, and the Legend luxury-touring sedan.
1986 – Acura sales total 52,869 units in "year one", with 150 dealerships serving the top 50 metropolitan markets within 36 states
August 1987 – Acura places first in the annual J.D. Power and Associates' Customer Satisfaction Index (CSI) Survey, an unprecedented finish for a nameplate in its first year. The Acura dealer service score was the highest ever recorded in the history of the survey.
October 1987 – Acura dealer body reaches 200 dealers.
i dont know where to start. atleast you admit hyundai mistake in China.
Admit what?
Stated it at the time that it was a mistake to expand and hence, be overly reliant on the China market - so I've been saying that at the very start.
Europe has fleet sales and bargain basement small cars. Honda is not that much interested in that kind of market. honda only reexport from Swindon Plant in UK
And what? Honda doesn't sell small cars like the Fit/Jazz, HR-V, Civic and CR-V?
One of H/K biggest sellers in Europe are the Tucson and Sportage CUVs, along w/ the i30 and Ceed.
Actually, H/K don't do much of fleet/rental sales in Europe - they're actually looking to grow their corporate/business sales, but need to add hybrids to lower the CO2 tax rate.
For example, in France.
Kia's privates sales % is 68%.
Which is actually better than Toyota's (67%) and one of the highest overall.
P+B (private + business) - Kia is at 76%.
Hyundai is at 71% for P+B.
For comparison's sake - Lexus is at 74% (of which only 44% is private; 30% being business).
As for Honda - 49% P and 3% B for a total of 52% for P+B.
So not only does Honda sell far less than H/K in France (and the rest of Europe), their proportion of P+B sales is also (significantly) lower.
Last year, H/K sold 1,038,154 vehicles in the EU countries.
Honda sold 135,584.
Genesis sales at upswing. your lies are caught so soon that its not funny anymore. you refusing to admit Hyundai despite all those investments in V8, RWD and Germanic designers is still a loser.
it is pathetic how many stand alone Gensis started?
Genesis sales:
Nov. - 417
Dec.- 614
Jan.- 1,224
If this isn't an upswing, don't know what would constitute as one.
Genesis dealerships started to get licensing approval in Nov.
As of end of Jan. only about a 3rd are operational w/ major markets like CA, TX and PA still waiting.
Even despite the hampered retail situation, the G80 pretty handily outsold the Japanese competition.
G80 - 473
GS - 298
Q70 - 235
RLX - 119
Once the retail network is worked out, sales of the G80 should go back over the 1k mark and go higher when the new model launches.
And as I have already stated, the Korean market is a major driver.
Monthly - sells about 3k G80s and 2k of the G90/K9.
For the next gen models, the platform and powertrains will also be shared w/ the GV80 CUV and likely a Kia lux CUV.
The powertrains are also shared w/ the G70, Stinger, the GV70 and likely a Kia variant of that.
Care to be wrong (and grossly misinformed/ignorant) about anything else?
"We're off to a good start in 2019 with notable gains for both cars and light trucks, bolstered by the arrival of our all-new Passport SUV,"said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "Our terrific product lineup is helping grow sales in all key segments of our business and we are achieving this success by maintaining a disciplined approach to supply and incentive spending."
BRAND REPORT
Sales HighlightsHonda maintained a strong sales pace in February, with core models Accord and CR-V posting gains and HR-V setting a record, while the brand-new Passport SUV had its first full month of sales.
Despite on-going sedan market headwinds, Accord gained 2.5% on sales of 20,254 units, continuing its retail sales leadership in the midsize segment.
HR-V sales rose 4.4% in February on sales of 7,093 units, a new February record and its best month since the full impact of a flood that stopped production for four months last year.
CR-V gained 1.7% in February, cresting 26,000 units for the month, while Pilot posted a strong month with sales of nearly 11,000 units.
Sales of electrified models (over 4,500 units) remained strong with Insight topping 1,500 units to lead industry sales for dedicated hybrid models.
Model Notes
Honda began 2019 as the retail #1 passenger car brand in America, with Accord the retail best-selling midsize sedan for the 4th straight month and Civic entering its 4th year as America's retail best-selling car.
CR-V continues as the retail #1 CUV in America, while approaching nearly a 20% share in segment.
BRAND REPORT
Sales HighlightsAcura continued to gain traction as sales climbed more than 11% for the month. Acura trucks, up 24%, set a new February record. Sedans remained strong as ILX and TLX continue to outperform their segments in retail sales.
RDX sales jumped 31.8% in February on sales of 4,965 units, a February record and the 9th consecutive month of record sales.
MDX had a robust month, gaining 14.9% on sales of 3,833 units.
ILX sales were up 15.8%, despite inventory issues related to the ramp-up of the refreshed 2019 model.
Model Notes
Coming off its best year ever, the new RDX has continued as the #1 retail-seller in segment, the #2 retail-selling luxury SUV and the #3 model in all of luxury.
Acura began 2019 with retail sales up 10% while key competitors experienced declines.
Acura just needs to become an SUV & crossover brand, and dump the rest. Keep the NSX as the supercar for namesake and tech trickle, and then develop an all-electric sedan to compete in that emerging market. The rest is garbage and a waste.
The current sedans were developed under the "smart luxury" theme. Let's see what the 2020 TLX is like. If it's like the RDX inside and out and comes with an optional 3.0T V6, I think it will be very attractive.
Jamie L. LaReau, Detroit Free Press Published 11:35 a.m. ET March 1, 2019 | Updated 4:44 p.m. ET March 1, 2019In the summer of 2017, General Motors executives started questioning a decades-old industry norm: reporting vehicle sales every month. They ditched the practice in April 2018, choosing to report sales only on a quarterly basis."We knew that a lot of our competitors would watch to see what our experience would be and if we’d stick to our guns," said GM spokesman Jim Cain. "We always expected they’d follow."In fact, Ford last month switched to quarterly reports.Fiat Chrysler Automobiles and the foreign automakers continue to report each month. On Friday, they reported retail new vehicles sales for February, with FCA sales down 2 percent from a year before. Subaru and Kia/Hyundai showed gains; Toyota, Volkswagen, Nissan and Honda showed losses from a year before.
Every 10 days?
GM says quarterly reports more accurately reflect market trends than shorter-term snapshots.“The media and economists are trying to get a view on exactly how the market is functioning the day of sales reporting, and we don’t have enough data to conclude everything,” said Jonathan Smoke, chief economists for Cox Automotive. “We won’t know how much of those results are due to fleet sale. Or how much of that was incentivized. In the future, I foresee everyone moving away from monthly reports." Quarterly reports will allow analysts to dig in to spot real market trends, said Smoke. But if more carmakers switch to quarterly sales, “You have to rely on third-party and government data. So we’ll have more uncertainty and the automakers will lose some control over the dialogue of how their business is performing.”
High interest in numbers
The idea of reporting car sales every month versus every three months still has value, other analysts say.“There is a lot of interest in these (monthly) numbers,” said Jessica Caldwell, executive director of industry analysis for Edmunds. “We live in a world where there is so much information that people want more information versus less.”In an ironic twist, it was GM that initially provoked short-term car-sales reporting in the 1920s. Then, longtime GM Chairman Alfred Sloan devised the idea of compiling dealers' sales every 10 days and reporting it to the public.
From the 1920s through the 1980s automakers reported car sales every 10 days. Here new cars fill the top deck of M/V HIGHWAY 16, formerly USS LST 393 circa 1970. (Photo: Sand Products Corporation)
"How would anyone take on a task that massive when people were still using adding machines and slide rulers?" marveled GM's Cain. But it served a purpose at that time. GM nearly collapsed then because of a lack of information about sales and inventory, so it needed the reports. Soon, other carmakers followed, and the 10-day sales report became the norm for nearly 60 years.Then on Dec. 1, 1990, Chrysler cited cost and the hassle of tabulating the numbers every two weeks as one reason to switch to a 30-day schedule. It also said the short 10-day reporting periods exaggerated Asian automakers' gains in the U.S. market.Soon, others followed and 30-day sales reports became the norm.
GM tunes out noise
By 2017, GM considered the massive time it took to compile its sales stats each month and recognized that the results did not significantly move the stock to provide long-term shareholder value, said Cain. GM looked at the airline and retail industries, too, as examples of moving to quarterly reports years ago. Walmart changed its sales reporting in 2009, for example."We found in the first hour of trading, you’d see much larger price changes which would smooth themselves out over the course of the day, so we were creating that short-term volatility simply by the way the industry was releasing the sales," said Cain. Also, the auto industry is highly competitive and volatile. Numerous factors can drive sales in either direction in any given month. For example, a severe storm could wipe out dealer inventory, eroding sales that month. Cain said 30-day sales reports make it "difficult to see through all the noise and see of what the real trends are."But on a quarterly basis, those short-term fluctuations that influence sales tend to smooth themselves out, Cain said.
Ford's move
For example, new car sales are typically slow in January and February, but tend to spike in March, making the first-quarter report more complete.For that reason, other automakers might follow GM's lead, but others, especially smaller ones such as Subaru, might not because a monthly sales report allows them to, "get into the news cycle more frequently,” said Caldwell.Ford made its decision to move to quarterly sales calls in January, saying the move was what was "best for our business," said Said Deep, Ford spokesman.Ford still provides its monthly sales numbers to some of the data houses, but will only host an analyst and media sales call once a quarter, said Deep. The decision "was a result of trying to smooth out our sales data. Monthly sales can be more volatile," Deep said. "The information is still out there for those who need it on a monthly basis, we're just having our calls on a quarterly basis."Ford's decision made sense, said Thomas King, senior vice president at JD Power’s Data and Analytics Division. King said he wasn’t surprised that Ford followed GM.“Typically, if one makes the shift, it makes it much easier for others to follow," said King. "There’s a lot of media coverage on the stock prices of those companies, so their focus was on how the monthly sales reports impacted the stock prices. The open question is will others follow?”
Icy February sales
Stephanie Brinley, IHS Markit principal analyst, said in considering a switch to quarterly sales reporting, each automaker has to decide what works best for its metrics and “the stories they want to tell.” But she's in favor of the quarterly reports, saying the bigger picture prevents misreading market trends and not getting monthly numbers doesn't negatively impact her analysis.“I don’t think we’re hurt by some of them going to quarterly,” said Brinley. “For the year that GM has done it, I don’t think we understand the company less well by going to quarterly.”Meanwhile, February new-vehicle sales for those that did report came in cooled from 2016's record level of 17.5 million vehicles as Americans buy lightly used vehicles coming off leases. Other consumers are keeping their vehicles longer because quality and durability have improved.More: Toyota, Nissan sales fall, but Fiat Chrysler, Honda post gains despite polar vortex
More: Why optimism is up in the auto industry despite lower January salesSmoke said February sales results might have been helped by consumer fear that new car prices will rise later this year if President Donald Trump enacts tariffs on imported vehicles.“February could be one of the last really strong months of the year because there are other headwinds facing us,” said Smoke. The month's results are a good barometer of, "the gradual sales decline we expect through 2019," said Jeremy Acevedo, Edmunds' manager of industry analysis. "We're really starting to see a slump in retail demand that stems from the growing costs of new car purchases."Here are the February results compared with February 2018.
Fiat Chrysler
Edmunds forecast: -1.9 percent
Cox Automotive forecast: 2.5 percent
Actual results: -2 percent (162,036 vehicles)Fiat Chrysler's Jeep brand, which was red hot in 2018, cooled off a bit in February with a 4 percent sales decline. Most notably, sales of the completely redesigned Wrangler SUV, launched last year, are down 6 percent to 15,001.The Ram truck and van brand soared 24 percent to 45,542 trucks sold in the month. But the Chrysler, Dodge, Fiat and Alfa Romeo brands posted declines of 36 percent, 8 percent, 50 percent and 13 percent, respectively.
Toyota
Edmunds forecast: -3.0 percent
Cox Automotive forecast: -1.2 percent
Actual results: -5.2 percent (172,748)Toyota's namesake brand declined by 6.3 percent in sales to 152,626, while its luxury Lexus lineup reported a 4.4 percent gain in sales to 20,122.The Tacoma truck had its best-ever February sales posting a 10.2 percent gain, and in a market dominated by pickup and SUV sales, the Corolla sedan bucks the trend. Its sales last month rose by 16.3 percent to 27,363 cars.
Volkswagen Group
Edmunds forecast: -3.3 percent (does not include Porsche)
Cox Automotive forecast: -1.1 percentActual results: -3.6 percent (25,706)Jetta sedan sales rose 55 percent to 7,109, but the redesigned Tiguan SUV sales lead the brand with sales rising 7.9 percent to 8,079.Luxury brand Audi reported a February sales decline of 12 percent to 13,560.
Subaru
Edmunds forecast: (not provided)
Cox Automotive forecast: 1.6 percent
Actual results: 3.9 percent (49,081 vehicles)Subaru reported its 87th consecutive months of yearly, month-over-month growth and the best February ever for Ascent SUV and Forester SUV sales.
Honda
Edmunds forecast: -1.4 percent
Cox Automotive forecast: -0.5 percent
Actual results: -0.4 percent (115,139)The company's namesake Honda brand recorded a sales decrease of 1.6 percent, while the luxury Acura brand increased 11.3 percent. Honda and Acura combined sales of SUVs, crossovers and pickups rose 4.6 percent, mitigating a 6 percent plummet in car sales.Honda maintained a strong sales pace in February, with its core models such as the Accord sedan and CR-V crossover posting gains and its HR-V small crossover setting a record. HR-V sales rose 4.4 percent in February on sales of 7,093 units, a new February record and its best month since the full impact of a flood that stopped production for four months last year. Honda's new Passport SUV had its first full month of sales, selling 1,848.
Nissan
Edmunds forecast: -12.9 percent
Cox Automotive forecast: -6.1 percent
Actual results: -12 percent (114,342 vehicles)Nissan sales plunged by double digits for the sixth time in the last eight months. The company's namesake brand reported a sales decline of 11.4 percent, while its sales in its luxury Infiniti lineup tumbled 17.3 percent.Nissan's most popular model, the Rogue crossover, saw its sales fall 16.3 percent to 31,899. That's a slightly better performance over January's sales of the vehicle. In January, Rogue sales fell 27.8 percent to 26,113.
GM
Edmunds forecast: -5.8 percent
Cox Automotive forecast: -1.3 percent
Actual results: GM no longer reports sales on a monthly basis.
Ford Motor Co.
Edmunds forecast: -0.8 percent
Cox Automotive forecast: -1.7 percent
Actual results: Ford no longer reports sales on a monthly basis.
Hyundai-Kia
Edmunds forecast: 0.6 percent
Cox Automotive forecast: 3.7 percentActual results: Hyundai sales rose 2 percent to 45,612, the seventh straight month of gains. Hyundai sold 25,024 SUVs, representing 55 percent of the total sales volume. This was an all-time February SUV sales record with an increase of 38 percent compared with February 2018 and the seventh consecutive monthly SUV sales record. Kia sales rose 6.7 percent to 43,406. During the month, Kia made its first retail deliveries of the redesigned 2020 Telluride SUV.
Tesla
Edmunds forecast: 19,644 vehicles (year over year comparison not provided)
Cox Automotive forecast: (not provided)
Actual results: Like GM and Ford, Tesla reports vehicle sales on a quarterly basis.The full-year forecast is for the industry is 16.8 million new vehicle sales, according to Cox Automotive, down from a robust 17.3 million vehicles last year.Contact Jamie L. LaReau: 313-222-2149 or jlareau@freepress.com. Follow her on Twitter @jlareauan. Read more on General Motors and sign up for our autos newsletter.
Just in time for March Madness, Acura is launching a social campaign that targets basketball fans.
Acura is tapping some influential basketball personalities, including ESPN analyst and commentator Jay Williams and social basketball commentator Filayyyy, to host the challenge, which was created by Mullen.
Throughout March’s NCAA Tournament, they will ask fans to bring their “super handling” dribbling skills into unexpected everyday situations (posting their videos and content on social with the hashtag #SuperHandling).
The campaign is a play on Acura’s Super Handling All-Wheel Drive technology. Throughout the tournament, Williams and Acura will repost the best #SuperHandling videos to Instagram stories, providing technical analysis of fans’ top moves.
Acura is teaming up with a select group of influencers from across the basketball and sports communities to amplify the challenge. Influencers will include Harlem Globetrotter Briana “Hoops” Green (@brianagreen11), Spider Man-clad YouTube basketball sensation Grayson “The Professor” Boucher (@theprofessor), and sports comedy commentator Carlos “Famous Los” Sanford (@famouslos32).
In addition to social media, Acura’s #SuperHandling Challenge campaign will be featured across ESPN and CBS Sports digital platforms, along with ads and homepage takeovers running from March 15 through April 8.
During the March college tournament, Acura will also run additional campaign creative, themed around the tagline “Prove your #SuperHandling,” featuring the Acura RDX exclusively on ESPN and CBS Sports. Acura’s March basketball campaign will also be featured on "The Bleacher Report," NCAA’s homepage, and NCAA’s FireTV sponsorship.
Acura’s Super-Handling All-wheel drive technology will reach its 15-year milestone and 1-million mark in global sales of SH-AWD-equipped vehicles later this year. Acura now offers the technology in either mechanical or electrified form on 5 of 6 Acura models.
American Honda and Honda Brand Set March Sales Records Fueled by Robust Car Sales; Acura Brand Continues Resurgence
Apr 2, 2019
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American Honda nets car, truck and overall March sales records, rising 4%, 4.5% and 4.3% respectively
Honda cars gain 5.3% while trucks rise 2.9% resulting in March records for both, as well as Honda brand
Honda cars sales surge with Accord gaining 5%, and Civic up 3.3% with a new March record
Acura sales increase 6.4% in March as resurgence continues with 8.9% gain in first quarter of 2019
Acura RDX sets yet another monthly sales record with a 32.7% increase
“Our investment in benchmark products for both Honda and Acura has put us in position to achieve strong sales results, even in a challenging market,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “While some competitors are using fleet sales to boost their numbers in this relatively flat market, our gains across the board are driven by retail customers buying our products one at a time.”
Honda Sales Highlights
Honda’s record March sales was led by Accord and Civic, as Honda cars were big contributors, even as trucks also set a new March record with strong sales for HR-V, CR-V and Ridgeline.
.
Civic, the retail car sales leader through February, rose 3.3% on sales of 33,653 units for a new March record.
Accord gained 5% on sales of more than 25,000 units for the month.
HR-V set a March record, gaining 10.7% on sales of 8,582 units.
Ridgeline sales were up 4.2% in March, on sales of 2,804 units.
Electrified vehicle sales totaled 5,874, with notable gains from Insight, Clarity PHEV and Accord.
Model Notes
Honda CR-V and Civic are not only the retail #1 CUV and #1 car in America they are the #1 and #2 models in the industry, excluding full-size pickups.
IIHS awarded the 2019 Honda Ridgeline a TOP SAFETY PICK rating when equipped with optional front crash prevention and specific headlights, the only pickup truck tested by the IIHS to earn this rating.
Acura Sales Highlights
Acura sales continued strong momentum with its best March sales in five years, rising 6.4% as the brand completed a strong first quarter. Driving the gains were ILX, up more than 40%, and RDX, which set a new March record.
.
ILX jumped 41.3% on sales of 1,289 units, while TLX sales of 3,141 marked its best month since March 2018.
RDX sales increased 32.7% in March, on the way to setting a 10th consecutive monthly record on sales of 5,835 vehicles.
MDX maintained a strong pace with sales of nearly 4,000 units.
Model Notes
MDX is posting solid gains over 2018, heading toward an 8th consecutive year of 50,000 units or more -- and remaining as the best-selling 3-row luxury SUV of all-time.
TLX is outselling key competitors including the BMW 3-Series, Audi A4 and offerings from Lexus, Volvo, Alfa Romeo and Cadillac.
Civic continues to lead U.S. passenger car sales, driven by strong retail performance
Honda truck sales rise 2.7% in April as Passport adds strength and CR-V and Pilot maintain momentum
Acura trucks also gain, with RDX surging 17.3% on the way to an overall increase of 6.2% for the month
American Honda
Total
125,775
+0.1%
Cars
57,452
-3.4%
Trucks
68,323
+3.1%
Total
114,088
+0.2%
Cars
54,030
-2.4%
Trucks
60.058
+2.7%
Total
11,687
-1.7%
Cars
3,433
-16.6%
Trucks
8,265
+6.2% "As industry sales continue to level off, we are increasing our share of the market through the strength of our car and truck lineups and our disciplined approach to sales,” said Henio Arcangeli, Jr. senior vice president of Automobile Sales at American Honda Motor Co. “The compact SUV segment remains a bright spot for both Honda and Acura brands in 2019, with CR-V the outright retail sales leader in the industry’s largest segment, and the Acura RDX the fastest growing model in the compact luxury SUV segment in 2019 and the top-selling retail model.”
BRAND REPORT Sales Highlights
Honda sales continue to demonstrate extraordinary balance with the strong performance of both cars and trucks. Civic continued its industry leadership of passenger cars, while trucks gained again with America’s “Best SUV brand” strengthened by the all-new Passport.
Civic sales continue unabated with 28,436 units sold in April, a gain of 0.1% for the industry’s leading car nameplate.
Passport sales totaled 2,907 vehicles as the new marketing campaign helps build momentum for Honda’s newest SUV.
Electrified vehicle sales posted yet another month over 5,000 units, led by the Honda Insight and Accord Hybrid and the Clarity Plug-in Hybrid.
Model Notes Honda light trucks won with retail customers in Q1 with CR-V the #1 SUV/CUV in the industry, Pilot #3 and gaining in the midsize segment, and Odyssey the #1 minivan.
Civic continues its 3-year streak as America’s retail #1 car, and Accord is the retail #1 midsize sedan and extending its lead.
BRAND REPORT Sales Highlights
Acura sales pushed against the softening market with Acura trucks remaining strong, led by another big gain for RDX, and ILX posting a double-digit increase.
RDX, the reigning sales leader in its segment, posted an 11th consecutive month of increased sales, climbing 17.3% to 4,926 units in April.
ILX continued to bring new customers to the brand as Acura’s gateway sedan posted a strong 13.8% gain on sales of 1,152 vehicles.
Model Notes Acura light-truck momentum continues this year with double-digit gains and 20% growth in Q1, which followed an all-time annual sales record in 2018.
With 28% retail growth, the refreshed ILX had the largest gains in segment with the lowest incentives.
Acura sales up 5.7% in May as truck sales remain on winning streak and ILX surges
Acura RDX sets new May sales record with gain of 15%, capping year of record sales since launch
Honda Civic continues utter dominance of compact sedan segment, topping 32,000 sales
New Honda Passport has best sales month yet, while Pilot and HR-V remain strong
American Honda
Total
145,532
-4.9%
Cars
67,876
-7.4%
Trucks
77,656
-2.7%
Total
131,985
-5.9%
Cars
64,169
-7.3%
Trucks
67,816
-4.5%
Total
13,547
+5.7%
Cars
3,707
-7.7%
Trucks
9,840
+11.8%
"We’re seeing growth opportunities in cars and light trucks for both Honda and Acura brands as the market continues to level off,"said Henio Arcangeli, Jr. senior vice president of Automobile Sales at American Honda Motor Co. "Acura SUVs are leading the charge in luxury with RDX and MDX as consistent top sellers, while the Honda brand is extending its industry leadership in passenger car sales and building toward a full decade of SUV sales growth."
BRAND REPORT
Sales Highlights
Honda’s faith in cars continues to pay dividends, with Civic pulling down a nearly 30% share of the compact segment—helping the brand increase its lead in retail passenger car sales. On the truck side, Passport gained new sales momentum with its best month since launch of the new generation last year.
Civic sales topped 32,000 in May as it continues to dominate compact sedan sales, with Accord contributing another strong month on sales of over 23,000 units.
Passport had its best sales month since launch, 3,434 units, while its stablemate the Pilot posted solid sales of over 12,000 units and HR-V earned almost 9,000 new customers for the month.
Honda electrified vehicle sales topped 6,000 for the month, with Insight leading the way with 2,653 units sold.
Model Notes
Honda is growing its lead as the #1 retail passenger car brand in America, gaining the most share of any mainstream brand.
CR-V is extending its lead as the retail #1 SUV/CUV in America and continues to fend off new competition, beating the new RAV4 in a Car and Driver comparison test.
BRAND REPORT
Sales Highlights
May brought strong sales results for Acura, with another record month for RDX, an 8% increase for MDX, and a 21% gain for ILX, Acura's gateway model.
RDX set a new May record, its 11th out of the last 12 months, gaining 15.1% on sales of 5,415 units to further cement its status as #1 retail sales leader in segment and #3 model in all of luxury.
The refreshed ILX, which plays a critical role in conquesting buyers new to the Acura brand, gained a robust 21.1% on sales of 1,351 vehicles in May.
MDX showed a solid increase of 8% for the month on sales of 4,425 units.
Model Notes
Acura is showing strength this year with 7% retail growth, while major competitors are stuck in neutral or showing losses in retail sales.
The all-new RDX is completing its first year on the market with all-time record sales and now stands as the retail #1 model in luxury's largest segment and #3 model in all of luxury.
as much as people hate Minivans, when you have more kids, the practicality eventually will win over any man or woman's pride...
No SUV can duplicate the accessibility of big dual sliding doors with roomy 3rd row seats.
As one who has a 17 MDX and just came back from a road trip, I totally agree. I would have much preferred to have taken this road trip in an Odyssey. Not to mention being able to make Home Depot/Lowe’s runs for large items when needed.
Honda has all the tools in their toolbox to make it one of the hottest entry sport sedan in the market. But they dont want to.
a 250hp 2.0T will be perfect for that car with the new Civic's platform....
You'll get no argument from me on that point. Though I'm ignorant to whether or not the Civic 1.5T/2.0T can be adapted to the ILX's 9G Civic based chassis, the powertrain does appear to be tempting low hanging fruit off the corporate Honda tree. I personally think that a 250hp-270hp Type S with a 6MT would increase enthusiast traffic at Acura stores.
01-10-2019, 03:33 PM
Feb 2019 Sales
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Sales Reports
From the 1920s through the 1980s automakers reported car sales every 10 days. Here new cars fill the top deck of M/V HIGHWAY 16, formerly USS LST 393 circa 1970. (Photo: Sand Products Corporation)"How would anyone take on a task that massive when people were still using adding machines and slide rulers?" marveled GM's Cain. But it served a purpose at that time. GM nearly collapsed then because of a lack of information about sales and inventory, so it needed the reports. Soon, other carmakers followed, and the 10-day sales report became the norm for nearly 60 years.Then on Dec. 1, 1990, Chrysler cited cost and the hassle of tabulating the numbers every two weeks as one reason to switch to a 30-day schedule. It also said the short 10-day reporting periods exaggerated Asian automakers' gains in the U.S. market.Soon, others followed and 30-day sales reports became the norm. 
#SuperHandling Challenge
Honda light trucks won with retail customers in Q1 with CR-V the #1 SUV/CUV in the industry, Pilot #3 and gaining in the midsize segment, and Odyssey the #1 minivan.
Civic continues its 3-year streak as America’s retail #1 car, and Accord is the retail #1 midsize sedan and extending its lead.
Acura light-truck momentum continues this year with double-digit gains and 20% growth in Q1, which followed an all-time annual sales record in 2018.
With 28% retail growth, the refreshed ILX had the largest gains in segment with the lowest incentives.
May 2019
