Honda Trademarks ‘CDX’ Nameplate

Honda has filed a trademark to protect the name “CDX.”

Filed on February 11 with the US Patent and trademark office, the trademark covers “automobiles and their structural parts.” The most likely candidate to adopt the CDX nameplate is a small Acura crossover, as it would follow the naming structure of the larger RDX and MDX.

It was recently revealed that Acura is studying the feasibility of selling a small Honda HR-V (pictured above) based crossover and it seems like the brand has already chosen a name for the small vehicle. Bringing a new crossover into the lineup makes sense for the brand, which sold nearly double the amount of crossover than cars last year.

If built, the Acura CDX would compete directly with the Buick Encore which has posted impressive sales numbers since its launch.

Word Mark: CDX
Goods and Services: IC 012. US 019 021 023 031 035 044. G & S: Automobiles and their structural parts
Standard Characters Claimed
Mark Drawing Code: (4) STANDARD CHARACTER MARK
Serial Number: 86531843
Filing Date: February 11, 2015
Current Basis: 1B
Original Filing Basis: 1B
Owner: (APPLICANT) Honda Motor Co., Ltd. CORPORATION JAPAN 1-1, 2-Chome, Minami-Aoyama, Minato-Ku Tokyo JAPAN 107-8556
Attorney of Record: Dyan Finguerra-DuCharme
Type of Mark: TRADEMARK
Register: PRINCIPAL
Live/Dead Indicator: LIVE