'03 sales are 5th-best; imports gain share

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Old 01-08-2004, 08:16 AM
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'03 sales are 5th-best; imports gain share

By John K. Teahen Jr.
Automotive News / January 07, 2004

Car and light-truck sales in the United States totaled 16,675,704 last year -- down 1.0 percent from 2002, but the fifth-highest total ever.

The last five years, topped by 17,402,486 in 2000, have been the five best years in the 107-year history of the U.S. auto industry.

In December, car and light-truck sales totaled 1,432,415, down 0.9 percent from last year's strong 1,445,178.

Last year was a better year for the import-badged brands than for the domestic Big 3.

The Big 3's domestic brands skidded to 60.2 percent of the market, the lowest figure ever for domestic vehicles. Penetration was down 1.5 percentage points from 2002.

The Big 3's domestic brands had only 44.9 percent of the car market, and Toyota was the nation's best-selling car brand. It was the first time since 1909 that car leadership has gone to a make other than Ford Motor Co. or Chevrolet. (That year's leader was Buick.)

Ford's share of 19.5 percent for its Ford, Lincoln and Mercury brands was its lowest since 1928.

The Big 3's domestic brands had 73.7 percent of the light-truck market last year, but even that lofty share had General Motors, Ford and the Chrysler group quaking in their boots.

In 2002, the Big 3's truck market share was 76.4 percent.

Trucks are the Big 3's sales stronghold. Last year they sold 16,728 more trucks than in 2002.

The import-badged brands sold 317,855 more trucks than they did in 2002.

GM, counting Saab, failed in its bid to increase market share, after two years of gains.

Its total 2003 share was 28.3 percent, down from 28.6 percent in 2002.

Source: Auto News
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