Chrysler: Development and Technology News
05-22-2003, 04:39 PM
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Chrysler cancels planned new Canada assembly plant
DETROIT - The Chrysler unit of DaimlerChrysler AG said late on Wednesday that it had cancelled plans to build a new assembly plant in Canada, which could lead to problems with the Canadian Auto Workers union.
"A proposed new manufacturing facility, incorporating innovative supplier initiatives for Windsor, Ontario, will not be built because of business viability issues," the German-American company said in a statement.
The Windsor plant, just across the U.S. border from Detroit, was a project that Chrysler had planned mainly to build a new small-sized pickup dubbed the M80.
The M80 was to compete in a segment dominated in the United States by older models from Ford Motor Motor Co., General Motors, and Toyota Motor Corp.
But Chrysler Chief Executive Dieter Zetsche said in a statement that the business environment had changed dramatically since the addition of the plant to Chrysler's Canada-based production was held out as a possibility to the Canadian Auto Workers (CAW) in contract talks last fall.
"The state of the automotive market has created a formidable hurdle, especially for a small, entry-level vehicle such as the one we were considering," Zetsche said.
"Additionally, competitive pricing, ongoing incentives and increasing overcapacity in North America led us to conclude that this is not the time to add new capacity," Zetsche said.
The plans to build the plant were billed by CAW chief Buzz Hargrove as a major concession in labor talks that ended with a new contract agreement last October.
And a source close to the talks said the union was sure to be angered by the company's decision not to build the new plant, which would have added new assembly line jobs and given a sorely needed boost to a key Canadian trade union.
The source did not elaborate, and CAW officials could not be reached for immediate comment. But Canada has lost a growing number of manufacturing and auto worker jobs to low-cost facilities in countries including Mexico in recent years.
"A proposed new manufacturing facility, incorporating innovative supplier initiatives for Windsor, Ontario, will not be built because of business viability issues," the German-American company said in a statement.
The Windsor plant, just across the U.S. border from Detroit, was a project that Chrysler had planned mainly to build a new small-sized pickup dubbed the M80.
The M80 was to compete in a segment dominated in the United States by older models from Ford Motor Motor Co., General Motors, and Toyota Motor Corp.
But Chrysler Chief Executive Dieter Zetsche said in a statement that the business environment had changed dramatically since the addition of the plant to Chrysler's Canada-based production was held out as a possibility to the Canadian Auto Workers (CAW) in contract talks last fall.
"The state of the automotive market has created a formidable hurdle, especially for a small, entry-level vehicle such as the one we were considering," Zetsche said.
"Additionally, competitive pricing, ongoing incentives and increasing overcapacity in North America led us to conclude that this is not the time to add new capacity," Zetsche said.
The plans to build the plant were billed by CAW chief Buzz Hargrove as a major concession in labor talks that ended with a new contract agreement last October.
And a source close to the talks said the union was sure to be angered by the company's decision not to build the new plant, which would have added new assembly line jobs and given a sorely needed boost to a key Canadian trade union.
The source did not elaborate, and CAW officials could not be reached for immediate comment. But Canada has lost a growing number of manufacturing and auto worker jobs to low-cost facilities in countries including Mexico in recent years.
01-27-2004, 01:28 AM
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Can Chrysler revive PT?
Can Chrysler revive PT?
Automakerhopes new drop top spurs sales
By Brett Clanton / The Detroit News
PARADISE VALLEY, Ariz. — Chrysler’s long-awaited PT Cruiser convertible has a lot riding on its snazzy little frame.
Not only is it the first of 25 vehicles DaimlerChrysler AG’s Chrysler Group will launch over the next three years as part of an effort to return the Auburn Hills automaker to profitability, the sporty drop top is also charged with helping Chrysler’s sputtering PT Cruiser line get its groove back.
Once a hugely profitable star in Chrysler’s lineup, the retro-styled PT Cruiser saw its sales plummet by 22 percent last year, just four years after its introduction. In that respect, the PT has followed the trajectory of many buzz-generating “halo” cars: They start strong and enhance an entire brand’s image, then stall out after a few years.
Take the new Volkswagen Beetle, for example, whose U.S. sales reached 80,000 units in 1999 but dropped to 56,971 last year.
“Some halo cars are more susceptible to a decline than others,” said Jeremy Anwyl, president of Edmunds.com, a Web site that offers car-buying advice.
The riskier the design, the shorter the shelf life, he said. And, with other automakers trotting out radically new vehicles faster and faster — such as the Mini Cooper and Chevrolet SSR hot rod pickup — it’s hard to remain hot for long.
“In all cases, the key is to keep it fresh,” Anwyl said.
A ragtop PT Cruiser is fresh, to be sure. But introducing it four years after the original may cause Chrysler to miss out on the hype that made its parent a profitable hot-seller.
“It would have been better if it had come out at least a year earlier,” Anwyl said.
Chrysler officials acknowledge the PT convertible is unlikely to generate the frenzy that its predecessor did. But, they say, the convertible could help entice younger buyers to a vehicle line now dominated by Boomers.
“Whether it will get back to those original (sales) levels remains to be seen,” said Joe Eberhardt, executive vice president of Chrysler Group marketing. “But (the convertible) will add a whole new dimension to the vehicle. Probably most important, it will bring new people to the product that have never considered it before.”
Key to Chrysler’s pitch with the PT convertible is the idea this is not your average ragtop, this car is more everyday hauler than weekend toy. To that end, the automaker touts the quiet ride, roomy interior and ample storage space.
Chrysler is also trying to woo buyers with a $19,995 sticker price for the base model PT Cruiser convertible, with a 150-horsepower four-cylinder engine. The high-end GT model, with more interior features and a 220-horsepower engine, will sell for $27,565.
“We have people already trying to place orders for them,” said Jud Kotas, general sales manager at Lochmoor Chrysler Jeep in Detroit. Kotas predicts the PT Cruiser convertible will be a hit, both because of its design and the lack of competition.
“The convertible is one of those segments that a lot of makers have just walked away from,” he said.
Not Chrysler.
In addition to the open-top Sebring sedan, Chrysler introduced three new convertibles this month at the North American International Auto Show — the PT, the all-new Crossfire roadster and a redesigned Jeep Wrangler.
Chrysler officials believe that while the U.S. convertible market — small at just 300,000 units a year — is unlikely to grow much, there is opportunity to capture buyers who have helped luxury and specialty segments surge in recent years.
With the PT convertible, Chrysler also hopes to strike a chord with younger customers, who may have seen the original PT Cruiser wagon as fogyish.
“Our average PT Cruiser buyer is 51 years old today,” Eberhardt said. “We don’t have a specific demographic target for (the convertible). But I think it can appeal to every age group, to people who want to have a little fun and set themselves apart.”
Rebecca Lindland, an analyst with Global Insight in Lexington, Mass., predicts the PT Cruiser convertible will sell between 30,000 and 40,000 units its first year, giving overall PT sales a slight boost.
However, the entire PT line will probably stumble again in 2005 and is unlikely to be a long-runner for Chrysler, she said.
“It’s just not that kind of vehicle,” she said.
The average supply of PT Cruisers at dealerships nationwide today is 99-days-worth, well above the 60-day range makers strive for.
As sales of the PT Cruiser have fallen, discounts on the vehicle have also increased. Last year, the average incentive on a PT was $2,471, compared with $1,404 in 2002, according to Edmunds.com.
However, Chrysler will not include the PT convertible in its newest incentive program, “Zero-plus,” which offers customers zero-percent financing for 48 months along with a $2,000 cash allowance, said Kevin McCormick, a Chrysler spokesman.
“The product is just too good to do that right out of the gate,” he said.
Chyrsler is counting on the PT Cruiser franchise to stay for some time. The automaker has spent $45 million to retool and expand its PT Cruiser factory in Toluca, Mexico, for the convertible launch, and is planning a redesign of the original wagon.
You can reach Brett Clanton at (313) 222-2612 or bclanton@detnews.com.
Automakerhopes new drop top spurs sales
By Brett Clanton / The Detroit News
PARADISE VALLEY, Ariz. — Chrysler’s long-awaited PT Cruiser convertible has a lot riding on its snazzy little frame.
Not only is it the first of 25 vehicles DaimlerChrysler AG’s Chrysler Group will launch over the next three years as part of an effort to return the Auburn Hills automaker to profitability, the sporty drop top is also charged with helping Chrysler’s sputtering PT Cruiser line get its groove back.
Once a hugely profitable star in Chrysler’s lineup, the retro-styled PT Cruiser saw its sales plummet by 22 percent last year, just four years after its introduction. In that respect, the PT has followed the trajectory of many buzz-generating “halo” cars: They start strong and enhance an entire brand’s image, then stall out after a few years.
Take the new Volkswagen Beetle, for example, whose U.S. sales reached 80,000 units in 1999 but dropped to 56,971 last year.
“Some halo cars are more susceptible to a decline than others,” said Jeremy Anwyl, president of Edmunds.com, a Web site that offers car-buying advice.
The riskier the design, the shorter the shelf life, he said. And, with other automakers trotting out radically new vehicles faster and faster — such as the Mini Cooper and Chevrolet SSR hot rod pickup — it’s hard to remain hot for long.
“In all cases, the key is to keep it fresh,” Anwyl said.
A ragtop PT Cruiser is fresh, to be sure. But introducing it four years after the original may cause Chrysler to miss out on the hype that made its parent a profitable hot-seller.
“It would have been better if it had come out at least a year earlier,” Anwyl said.
Chrysler officials acknowledge the PT convertible is unlikely to generate the frenzy that its predecessor did. But, they say, the convertible could help entice younger buyers to a vehicle line now dominated by Boomers.
“Whether it will get back to those original (sales) levels remains to be seen,” said Joe Eberhardt, executive vice president of Chrysler Group marketing. “But (the convertible) will add a whole new dimension to the vehicle. Probably most important, it will bring new people to the product that have never considered it before.”
Key to Chrysler’s pitch with the PT convertible is the idea this is not your average ragtop, this car is more everyday hauler than weekend toy. To that end, the automaker touts the quiet ride, roomy interior and ample storage space.
Chrysler is also trying to woo buyers with a $19,995 sticker price for the base model PT Cruiser convertible, with a 150-horsepower four-cylinder engine. The high-end GT model, with more interior features and a 220-horsepower engine, will sell for $27,565.
“We have people already trying to place orders for them,” said Jud Kotas, general sales manager at Lochmoor Chrysler Jeep in Detroit. Kotas predicts the PT Cruiser convertible will be a hit, both because of its design and the lack of competition.
“The convertible is one of those segments that a lot of makers have just walked away from,” he said.
Not Chrysler.
In addition to the open-top Sebring sedan, Chrysler introduced three new convertibles this month at the North American International Auto Show — the PT, the all-new Crossfire roadster and a redesigned Jeep Wrangler.
Chrysler officials believe that while the U.S. convertible market — small at just 300,000 units a year — is unlikely to grow much, there is opportunity to capture buyers who have helped luxury and specialty segments surge in recent years.
With the PT convertible, Chrysler also hopes to strike a chord with younger customers, who may have seen the original PT Cruiser wagon as fogyish.
“Our average PT Cruiser buyer is 51 years old today,” Eberhardt said. “We don’t have a specific demographic target for (the convertible). But I think it can appeal to every age group, to people who want to have a little fun and set themselves apart.”
Rebecca Lindland, an analyst with Global Insight in Lexington, Mass., predicts the PT Cruiser convertible will sell between 30,000 and 40,000 units its first year, giving overall PT sales a slight boost.
However, the entire PT line will probably stumble again in 2005 and is unlikely to be a long-runner for Chrysler, she said.
“It’s just not that kind of vehicle,” she said.
The average supply of PT Cruisers at dealerships nationwide today is 99-days-worth, well above the 60-day range makers strive for.
As sales of the PT Cruiser have fallen, discounts on the vehicle have also increased. Last year, the average incentive on a PT was $2,471, compared with $1,404 in 2002, according to Edmunds.com.
However, Chrysler will not include the PT convertible in its newest incentive program, “Zero-plus,” which offers customers zero-percent financing for 48 months along with a $2,000 cash allowance, said Kevin McCormick, a Chrysler spokesman.
“The product is just too good to do that right out of the gate,” he said.
Chyrsler is counting on the PT Cruiser franchise to stay for some time. The automaker has spent $45 million to retool and expand its PT Cruiser factory in Toluca, Mexico, for the convertible launch, and is planning a redesign of the original wagon.
You can reach Brett Clanton at (313) 222-2612 or bclanton@detnews.com.
01-27-2004, 01:28 AM
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06-10-2004, 11:20 PM
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Chrysler: Development and Technology News
http://www.automobilemag.com/news/0407_hemi/
After three decades of retirement, the return of the Hemi engine ranks with the capture of Sadam Hussein as righteous proof of America's unyielding spirit. At least that's what I, as a member of the 1960s Hemi-owning and admiring generation, thought upon hearing that Chrysler was resuscitating its Hemi. But, upon close inspection of the new engine's innards, I was disappointed to find that the vaunted hemispherical combustion chambers are NOT part of the deal.
06-11-2004, 08:00 PM
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HEMI is now a marketing tool, it's a brand-name. That's how it's used today. When it came out, it was related to the technology, not any more and it's OK.
06-12-2004, 04:35 AM
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I think its pretty weak....the Hemi name comes from the engine design. If they aren't going to use the hemi cylinder head....then don't call it a Hemi.
Totally understandable why they did it, its good marketing...but its still BS
If anyone is curious...
Hemi's kicked ass in the day because of the cylinder shape, with the hemi head, there was less surface area compared to the cylinder volume, which meant, less heat loss....which meant more power. The Hemi heads also allowed for larger valves (at the time).
The new "Hemi" looks like its using a wedge shape head instead.
Totally understandable why they did it, its good marketing...but its still BS
If anyone is curious...
Hemi's kicked ass in the day because of the cylinder shape, with the hemi head, there was less surface area compared to the cylinder volume, which meant, less heat loss....which meant more power. The Hemi heads also allowed for larger valves (at the time).
The new "Hemi" looks like its using a wedge shape head instead.
06-13-2004, 09:02 PM
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6.1 Liter 380 hp Hemi Coming Soon **Engine Officially Announced - Specs (page 2)**
Chrysler pumps up V-8 Hemi
Automaker works on larger 6.1 liter version to counter powerful engines from GM, Ford
By Brett Clanton / The Detroit News
AUBURN HILLS — Casting aside fears that rising gas prices will steer consumers away from gas-guzzlers, Chrysler is developing an even larger version of its popular V-8 Hemi engine, according to industry analysts and company sources.
The move comes as General Motors Corp., Ford Motor Co. and others are supersizing engines and threatening to outmuscle the current 340-horsepower Hemi, a major marketing and sales success for DaimlerChrysler AG’s Chrysler Group.
“Chrysler has to do something or they’ll be left behind,” said John Wolkonwicz, a market analyst with Global Insight in Lexington, Mass.
The automaker is expected to build a higher-output, 6.1-liter Hemi to join the current 5.7-liter model, now available in Dodge pickups and SUVs as well as the Chrysler 300 Series sedan. As many as half of buyers choose the Hemi in those vehicles.
“Our industry sources tell us there will be a 6.1-liter Hemi,” said Anthony Pratt, senior manager for global powertrain at J.D. Power and Associates.
Chrysler has begun putting the bigger Hemi in prototype models of the all-new 2005 Dodge Charger sedan, which is in test production in Brampton, Ontario, according to two company sources familiar with the project. The Charger is expected to reach showrooms next spring.
In the Charger, a bigger Hemi would provide more horsepower than the current 340-hp Hemi engine, Wolkonowicz said.
“They could probably get 375 or 380 out of it with no problem at all,” he said, putting the engine in league with the classic Hemi engines of the 1950s and 1960s.
In trucks, the bigger Hemi also could increase low-end torque, which would improve towing capacity, he said.
Though the larger Hemi will likely get lower gas mileage than its predecessor, it may not be enough to deter interested buyers, Pratt said.
“All things said and done, I think power is more important to the typical American car buyer than fuel efficiency,” he said.
Ford Motor Co. also is working on a higher-output V-8 engine, known internally as the Hurricane, with a 6.2-liter displacement and 350-horsepower. Currently, Ford’s biggest V-8 engine is the 300-horsepower, 5.4-liter Triton V-8.
You can reach Brett Clanton at (313) 222-2612 or bclanton@detnews.com.
Automaker works on larger 6.1 liter version to counter powerful engines from GM, Ford
By Brett Clanton / The Detroit News
AUBURN HILLS — Casting aside fears that rising gas prices will steer consumers away from gas-guzzlers, Chrysler is developing an even larger version of its popular V-8 Hemi engine, according to industry analysts and company sources.
The move comes as General Motors Corp., Ford Motor Co. and others are supersizing engines and threatening to outmuscle the current 340-horsepower Hemi, a major marketing and sales success for DaimlerChrysler AG’s Chrysler Group.
“Chrysler has to do something or they’ll be left behind,” said John Wolkonwicz, a market analyst with Global Insight in Lexington, Mass.
The automaker is expected to build a higher-output, 6.1-liter Hemi to join the current 5.7-liter model, now available in Dodge pickups and SUVs as well as the Chrysler 300 Series sedan. As many as half of buyers choose the Hemi in those vehicles.
“Our industry sources tell us there will be a 6.1-liter Hemi,” said Anthony Pratt, senior manager for global powertrain at J.D. Power and Associates.
Chrysler has begun putting the bigger Hemi in prototype models of the all-new 2005 Dodge Charger sedan, which is in test production in Brampton, Ontario, according to two company sources familiar with the project. The Charger is expected to reach showrooms next spring.
In the Charger, a bigger Hemi would provide more horsepower than the current 340-hp Hemi engine, Wolkonowicz said.
“They could probably get 375 or 380 out of it with no problem at all,” he said, putting the engine in league with the classic Hemi engines of the 1950s and 1960s.
In trucks, the bigger Hemi also could increase low-end torque, which would improve towing capacity, he said.
Though the larger Hemi will likely get lower gas mileage than its predecessor, it may not be enough to deter interested buyers, Pratt said.
“All things said and done, I think power is more important to the typical American car buyer than fuel efficiency,” he said.
Ford Motor Co. also is working on a higher-output V-8 engine, known internally as the Hurricane, with a 6.2-liter displacement and 350-horsepower. Currently, Ford’s biggest V-8 engine is the 300-horsepower, 5.4-liter Triton V-8.
You can reach Brett Clanton at (313) 222-2612 or bclanton@detnews.com.
06-14-2004, 04:24 AM
#19
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2 plugs per cylinder?
06-14-2004, 09:06 AM
#20
can you imagine a RWD V8 TL with 380 hp.... stock. 
you KNOW it would sell!!
-> acura
you KNOW it would sell!!
-> acura
06-14-2004, 09:21 AM
#21
Cost Drivers!!!!
Originally Posted by Red-CL
How come it's so easy for Chrysler but so hard for Acura? 
different philosophies mang...... 6.1L=380hp=62hp/L
current hemi 5.7L=390ftlbs=68ftlbs/L
civic ex........1.7L=127hp=74hp/L 1.7L/114ftlb=67ftlbs/L
So, it's that that honda isn't doing it. They are. I'd say they are better at it but they are just going about it in a different way. Easy to extract power from big engines more difficult from smaller engines.
06-14-2004, 10:08 AM
#22
well they need to get with the times. people like driving a big ass RWD V8 that sucks gas, even with the high gas prices we have now
06-14-2004, 10:22 AM
#23
Cost Drivers!!!!
Originally Posted by CLovis
well they need to get with the times. people like driving a big ass RWD V8 that sucks gas, even with the high gas prices we have now
people won't keep paying......hybrid sales are through the roof. honda is on the right track....
06-14-2004, 10:41 AM
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Originally Posted by Red-CL
How come it's so easy for Chrysler but so hard for Acura?
There is no need for such an engine by Acura mainly due to the fact that they have no large trucks (and so many trucks as the Big 3) to put it in.
06-14-2004, 10:43 AM
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So combining the above info with the reports of a super-Hemi of 6.0 liters and 425HP for SRT models, I wonder: Will there be an uprate of the SRT Hemi engine as well? If yes, it's got to be at least 450HP. Maybe more.
Man the HP wars will only intensify. See why I dont want to get a car just yet?
Man the HP wars will only intensify. See why I dont want to get a car just yet?
06-14-2004, 11:06 AM
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Originally Posted by Zapata
different philosophies mang...... 6.1L=380hp=62hp/L
current hemi 5.7L=390ftlbs=68ftlbs/L
civic ex........1.7L=127hp=74hp/L 1.7L/114ftlb=67ftlbs/L
So, it's that that honda isn't doing it. They are. I'd say they are better at it but they are just going about it in a different way. Easy to extract power from big engines more difficult from smaller engines.
current hemi 5.7L=390ftlbs=68ftlbs/L
civic ex........1.7L=127hp=74hp/L 1.7L/114ftlb=67ftlbs/L
So, it's that that honda isn't doing it. They are. I'd say they are better at it but they are just going about it in a different way. Easy to extract power from big engines more difficult from smaller engines.
Originally Posted by gavriil
There is no need for such an engine by Acura mainly due to the fact that they have no large trucks (and so many trucks as the Big 3) to put it in.
06-14-2004, 11:09 AM
#27
omg you think they're gonna have MORE POWER??? no way
06-14-2004, 11:44 AM
#28
Cost Drivers!!!!
Originally Posted by Red-CL
I didn't mean i so much in engine size. I merely meant the bumping up of horsepower. What's wrong with going from a 3.2 to a 3.5 liter engine and adding 60hp? Acura could easuily produce a 3.5 liter 330 hp engine.
they do
*cough*c32b*cough*
06-14-2004, 02:14 PM
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yeah it does seem like a waste .. thats alot of displacement for only 380HP. The S2K made 240HP on a third of that displacement ... the M3 makes 333 on 3.2L v6. Both are a hell of alot better on gas than that 6.1L monster will be.
06-14-2004, 02:50 PM
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Originally Posted by Red-CL
I didn't mean i so much in engine size. I merely meant the bumping up of horsepower. What's wrong with going from a 3.2 to a 3.5 liter engine and adding 60hp? Acura could easuily produce a 3.5 liter 330 hp engine.
270HP for the TL when BMW is at 225 and even Infiniti is at 260HP
255-260 HP for the MDX when Lexus is at 225 and so is BMW, etc. etc.
200 for the TSX when BMW is at 184HP
I mean where is the lack of HP?
06-14-2004, 02:51 PM
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Originally Posted by blader
yeah it does seem like a waste .. thats alot of displacement for only 380HP. The S2K made 240HP on a third of that displacement ... the M3 makes 333 on 3.2L v6. Both are a hell of alot better on gas than that 6.1L monster will be.
06-14-2004, 03:04 PM
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Originally Posted by gavriil
Now let's compare torque. M3 vs. next gen. Hemi. Who's the deficient now?
06-14-2004, 04:38 PM
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Originally Posted by soopa
seems like a waste... 6.1 litres for 380hp.
Ditto. They better come well into the mid to upper 400's to make the customer's mouths water.
06-16-2004, 09:09 AM
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Originally Posted by blader
The M3. Lets compare cash left in the pocket after a week of stopping at the pump. Who's broke now?
Fuel consumption for both the M3 and the 300C w/ the current 5.7L HEMI
M3 6 speed: 16mpg city / 24mpg hwy
300C: 17mpg city / 25mpg hwy
One could imagine that adding an extra 0.4L would not change those numbers by very much. Therefore the fuel consumption for both is roughly the same.
06-16-2004, 09:46 AM
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Originally Posted by Nashua_Night_Hawk
the weight of the engine is not the same... driving 4000lbs around will cost you more than driving 3000lbs vehicle.
Look at the curb weights on the 3.5L V6 300 compared to the 5.7L 300C - it's 3742 lbs vs. 4046 lbs.
I stand by my statement. The extra 0.4L is not going to add a whole ton of weight and is not going to alter the existing efficiency ratings by much more than a few mpg at the most. That makes their efficiecies ratings very comparable.
