Is this the new corporate Grille for Acura?
 

So this is supposedly the front of the new 2016 Acura ILX... I have to say I'm a bit jealous... do you all think this will trickle down to the rest of the family? What do you think of the look (from what we can see so far)?

https://cimg3.ibsrv.net/gimg/acurazi...7112ff1532.jpg

I think the shield is still there. It's definitely toned down and angled so that it isn't too obvious.

Well I say it looks better than before. The refreshed ILX with those updates and the 2.4 will be competitive again.

Whoever rushed the ILX out with the pathetic 2.0 should be let go haha

They've been evolving the grill steadily since 2011. Personally, I feel it's fine in its current form, but also agree that continued evolution will broaden the appeal.

IMO, the ILX 2.0 was clearly the "lesser of two evils" from Acura's POV. On the one hand, I suspect that the ED engine development was affected by the tsunami and possible teething problems with the new transmission. They likely had a choice to ship with what they had to gain maximum leverage from the (then) new Civic chassis, or delay till whatever drivetrain was ready.

Hindsight is always 20/20 but waiting would mean they would have lost out on 2 years of sales for the US made car and possibly extended sales of the expensive Japan made TSX. Also, they would have only had 2-3 years of production on the Civic chassis or they'll have to continue to build the car (on the old chassis) after the new Civic debuts in 2016-17. No good choices here and each would get it's share of criticism regardless of direction.

Looks better situated in the middle of the grill opening as opposed to the top like it is now. Makes it more conventional and thus generally more accepted. Will have to see it in better lighting.

Here it is lightened up a bit.

Attachment 75849

if I acura put this grill and add exhaust tips on next year TLX, that would be great.

I like it...note how they're gravitating back to the 3G TL/1G TSX grille. Except for the LEDs, that's a near dead ringer for a 1G TSX grille.

Imo as for the sedans, I think the jewel eyes should be saved for the TLX only. At first glance its already hard enough to distinguish them from each other by looking at the rear until you really take a good look at it.

I also noticed that the logo is slightly bigger than when it is inside of the shield grill. All the front logos in acura sedan line up seemed too small compared other competitions cus they were inside of the grill.

The faux front air vents look really aggressive. Overall, the changes look pretty good.

If that's what it's going to look like, then I like it. Now the engine just needs a bit more pop. They need to get the RDX some upgraded headlights, too. Their DRL's seem like they're in the dark ages.

Better....much better.

I like it. :thumbsup:

...and yet no one commented on the strip of led around the Jewel eyes...That is a first for Acura too.

I think the new ILX will have a more aggressive stance....but I think that the manual is gone for the DCT only and the 2.4

I like it :popcorn:

Works for me and is much preferred :thumbsup:

Handsome

No, no, no! I like the grille the way that it is now! It looks great on my TLX....

This one looks a bit too much like Honda, I'm afraid...

thanks :thumbsup:

I believe that it's just a reflection from the headlights. The TLX has the same reflection in the dark when the headlights are on.

I was thinking the same but wasn't sure.

That would be a terrible thing for Acura to do as it struggles to build a brand identity and address its biggest criticism, being too much like Honda, especially with a Civic-based entry-level car. There's only upside to a family resemblance and a list of Acura-exclusive features available on every car they make.

Much better. Wish they would have put it on my car.

closer to the NSX prototype


https://encrypted-tbn3.gstatic.com/i...1bbBjpAsHLztS8

New Accord grille. Plenty of difference IMO.

http://automobiles.honda.com/images/...dan-front4.jpg

i think it looks better than the TLX beak

And from that angle seems wider than TLX also ... I said seems..

I like the overall front end appearance in this pic. Much more aggressive looking than the previous ILX.

Looks great!

I really hope this picture is official and this really is the new ILX. It looks great!! If Acura plays everything right and doesn't screw up I could see this new ILX jumping up in sales to near the top! If they will put in the 2.4 standard with 8 speed DCT, keep a 6 speed as an option, add some sound insulation, new dual screen layout, and (maybe) an advance trim, also do a bit to change the suspension all while keeping the price in the low to min $30K range, i really could see this as a huge sales hit!

I like the new grille. :thumbsup:
Hoping more performance goes with that new look.

If that comes in an Advance trim and a 200+ HP engine, that's what I'm getting next!

it better not look like this

https://cimg4.ibsrv.net/gimg/acurazi...75497832fc.jpg

Lol

Why the ashamed of being a Honda ??? Why are you afraid ???
or is Mclaren ashamed for his partnership with Honda ???

Good points.

On the 2.4, I wasn't referring to the ED 2.4, just the regular 2.4 that comes with the 6MT. I know the TSX was still on sale at the time but if they had already decided to kill the TSX, why not let the ILX have the 2.4 anyway?

I personally don't think Acura will make the Advance package available on the ILX. I'd think very few buyers want to spend that much on an ILX. I know I would take even a base TLX over a Tech ILX for the ride and size alone. I understand some enthusiasts would want 6MT ILX with Advance Package but that crowd is so small for Acura to even consider.

They could price the ILX Advance at just under $35K if they structure it the same as the TLX. I think at that price they'd sell more than a few if the equipment level is the same as the TLX Advance. I'll be disappointed if they don't offer it because they already don't offer an I4 Advance on the TLX.

It would also seem to just be a matter of computer programming for most of the stuff - I think all the active safety stuff on the TLX uses the millimeter wave radar and the monocular camera so it's just a matter of putting the programming for the ACC/CMBS and RDMS in (right?). Adding the dimming mirrors, parking sensors, fog lights, remote engine start and puddle lights would seem to be a matter of just installing that stuff.

ALSO - offering the CMBS system (which comes on the Advance package) is part of getting the Top Safety Pick+ from the IIHS (that's why CMBS is offered on the CR-V now). So...yeah...either they'll package the CMBS with the Tech package or they will offer an Advance package with it. I think they'll offer an Advance package.

Very nice. Very classy looking. I like it much better than the front of my TLX for sure!

Now that Acura sedan lineup is just 3 , the strategy should be more simple.
Bring the ILX with all the bells and whistle , and let people decide a loaded ILX or a base
TLX.

While I do like the front of the TLX, I may like this front more... Won't be sure until I see it in person.

The research has been done, components developed, so the cost is minimal, and to keep up with fast pace in the industry they have to do it or loose market share. Kia/Hyundai are nipping at their heels with technological/design advances and will take sales away even if their quality/reliability are lower.