Note to Acura Marketing: Me No Likey Your New Brochure Design
#1
Note to Acura Marketing: Me No Likey Your New Brochure Design
Umm, what is Acura Corporate Marketing thinking? A few weeks ago, I ordered 2011 TSX and TL brochures from acura.com.
Well they arrived in the mail...and they are weird and unwieldy.
You get a brochure that is filled the Acura technology features and it's quite nice: high gloss, die cut, saddle-stitched with embedded mobile tags. But no details about any specific vehicle.
Ahh wait...Peeking out of inside back cover is a brochure for the model line, e.g., the TL. It's actually a fold-out poster, more like something you'd get at a Justin Bieber concert (Not that I have ever been to one, I'm just sayin'.) Lots of color and flash and suitable for wall hanging, but very little content.
Actually, the content (vehicle specs, dims, etc.) is crowded into one single column on one half of a page. The rest is in 4-point type (I kid you not) reading like a legal disclaimer.
On yet a separate card are the color chips for the interior and exterior.
Is this a preliminary brochure, and a more complete one will be available later, or at the dealer?
If this is the real and only thing, then I am not sure this is the way to sell a $44k car. It was obvious last year when Acura combined the TL and TSX brochures into one to save money. But the 2011 versions look unbecoming for near-luxury automobiles.
Oh, and Acura, please come up with a better way to tell us which colorways are available with which trimlines and transmissions. The use of all these dingbats and asteriks is confusing and cheapy-looking. Even the dealer can't figure it out.
Okay, stumbling off my pedestal...
Well they arrived in the mail...and they are weird and unwieldy.
You get a brochure that is filled the Acura technology features and it's quite nice: high gloss, die cut, saddle-stitched with embedded mobile tags. But no details about any specific vehicle.
Ahh wait...Peeking out of inside back cover is a brochure for the model line, e.g., the TL. It's actually a fold-out poster, more like something you'd get at a Justin Bieber concert (Not that I have ever been to one, I'm just sayin'.) Lots of color and flash and suitable for wall hanging, but very little content.
Actually, the content (vehicle specs, dims, etc.) is crowded into one single column on one half of a page. The rest is in 4-point type (I kid you not) reading like a legal disclaimer.
On yet a separate card are the color chips for the interior and exterior.
Is this a preliminary brochure, and a more complete one will be available later, or at the dealer?
If this is the real and only thing, then I am not sure this is the way to sell a $44k car. It was obvious last year when Acura combined the TL and TSX brochures into one to save money. But the 2011 versions look unbecoming for near-luxury automobiles.
Oh, and Acura, please come up with a better way to tell us which colorways are available with which trimlines and transmissions. The use of all these dingbats and asteriks is confusing and cheapy-looking. Even the dealer can't figure it out.
Okay, stumbling off my pedestal...
#2
Umm, what is Acura Corporate Marketing thinking? A few weeks ago, I ordered 2011 TSX and TL brochures from acura.com.
You get a brochure that is filled the Acura technology features and it's quite nice: high gloss, die cut, saddle-stitched with embedded mobile tags. But no details about any specific vehicle
Okay, stumbling off my pedestal...
You get a brochure that is filled the Acura technology features and it's quite nice: high gloss, die cut, saddle-stitched with embedded mobile tags. But no details about any specific vehicle
Okay, stumbling off my pedestal...
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