Acura NSX Launch Playbook

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Old 05-28-2016 | 05:01 PM
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EE4Life's Avatar
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Acura NSX Launch Playbook

Acura NSX Launch Playbook

Acura NSX Launch Playbook-Issue #1
http://www.urvi.net/forumfiles/SB/NS...ok_Issue_1.PDF

Acura NSX Launch Playbook-Issue #2
http://www.urvi.net/forumfiles/SB/NS...ok_Issue_2.PDF

Acura NSX Launch Playbook-Issue #3
http://www.urvi.net/forumfiles/SB/NS...ok_Issue_3.PDF

Acura NSX Launch Playbook-Issue #4
http://www.urvi.net/forumfiles/SB/NSX_Launch_Playbook_Issue_4.PDF

Last edited by EE4Life; 09-21-2016 at 08:03 PM. Reason: Added Acura NSX Launch Playbook-Issue #4
The following 5 users liked this post by EE4Life:
Bruce Winter (05-29-2016), crxb (05-31-2016), JM2010 SH-AWD (06-01-2016), Malibu Flyer (05-30-2016), nist7 (07-21-2016)
Old 05-31-2016 | 05:53 PM
  #2  
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These are fascinating--thanks for sharing!
Old 07-21-2016 | 03:52 PM
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Are there any more of these? I'm curious to see more of the stats on color choices, option packages, etc.
Old 09-21-2016 | 08:07 PM
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Added Acura NSX Launch Playbook-Issue #4.

Dear Acura Dealers,

Enclosed please find the NSX Launch Playbook, Issue #4 to keep you informed of NSX status and to help you manage your NSX client relations.

This issue includes details regarding:
  • Production & Allocation Update
  • Delivery Tracking Process
  • VIN and Serial Number Sequencing
  • FIF and Color Order Take Rates
  • Paint Curing
  • Tire Options
  • Collision Repair
  • Configurator Software Update
  • Media Coverage Update
  • Summary of Requested Actions
Old 03-22-2017 | 06:22 PM
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For those who are interested. You can actually view what appears to be an entire training module for "Connecting with the NSX Client." Click through the first few screens and you can go through some very very interesting inside market research Acura has done on NSX clients. You get a bit more detail on what they want in a supercar, what their income is, and some interviews of the "1%" so to speak:

I was looking up EE4Life's original playbook posts for the avg house hold income for the typical NSX buyer and came up on these training links

https://acurazine.com/forums/second-...videos-956269/

Couple of screen shots:



Last edited by EE4Life; 03-23-2017 at 05:20 PM. Reason: Moved links to new thread and provided link
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