Forbes article on Acura

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04-13-2003 | 04:55 AM

#41

neoprufrok

Instructor

Joined: Oct 2002

Posts: 208

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From: Bay Area, California

Quote:

Originally posted by jwong77
What are you smoking? The RL costs like half of those cars. Thats like saying the RL is waaaaay better than a Ford Escort. Jesus, compare apples to apples please! When did Honda say that the RL was intended to go against those cars anyway? Even if they did they'ed leave like a 40thousand dollar gap in their price range to fill with what? A TL? Plus have you seen A8 sales, they sell like one a year or something stupid like that. So it sure doesn't seem to help Audi any. Plus that'll make Honda's bottom line look real good to investors. Plus Acura needs crisper lines for sure, but please don't use the 740 as inspiration.

What I am trying to say is that Acura should go upmarket. They need to compete at those higher levels. If the fiftysomething llikes the flagship, there is a higher likelihood he or shee will buy the same brand for their sons or daughters.

As for A8 sales, they don't sell that many because they don't produce that many because it is an exclusive car and expensive car. You can't sell the same number of 70k cars as you can 40k cars.

And as much as I don't like what Bangle did for the Z4, the upcoming 5 series, I think that the 740 certainly looks imposing on the road. That tail just needs to be fixed.

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