The bulletin Jens is refering to (B01-001) addresses intermitent hard start after hot soak. The cure for that is to replace the fuel pressure regulator. The cold start, long crank is an issue we see most in fall and spring. It too is fuel related. The gas companies switch from Winter to Summer blends at those times and the change in vapor pressure from the fuel can cause wierd starting problems- particularly if you still have winter gas and the temp gets warm or summer gas and the temp gets cold. Not much you can do about this. The other issue is that you may be getting a slight loss of pressure in the fuel system after the car sits overnight. When you turn the key, the fuel pump is activated and pressurizes the system. It take a second or so to build pressure back up- thus the extra cranks. The best cure for this is to turn the key to on for a second or two then to crank. This gives the pump time to work and you should have a shorter crank. These really aren't problems and they do exist in most fuel injected cars.