xenonhid

I'm working as an Intern at a Marketing Firm in Seattle and one of my projects was to benchmark competitive Firms in the field and I came across an interesting find!


Here is the company that does the majority of the print and video marketing for Acura/Honda in the states.


Looks like they created a successful partnership between Acura and Rubin Postaer & Associates because there are multiple projects from RP & Associates. There are video ads as well on the website



07 TSX Ad focusing on its handling characteristics as a sell point



TL Ads that does an excellent job conveying technology and using urban landscapes to target "Yuppies"





RDX



MDX



RL (before the 09 monstrocities )




04-08 has been a great time era for Acura with their model line ups offering value, technology, luxury and performance.

I'm not sure if RP & Associates is going to work with Acura for the 2009 marketing but I hope they can keep the momentum going created by the successful 04-08 time era.

aznt1217

Where are pics of your car...