In my area anyway, NJ. Looks like demand is starting to drop a bit.

 

It's $300 under, here.

Target Price: $26,690
MSRP Price: $26,990
Invoice Price: $24,646

 

Actually $26,490. The extra $500 is dealer prep or destination charge or whatever, right?

 

I've pretty much always seen the destination charge as part of the MSRP, at $26,990. When you see CarsDirect listing the MSRP as $26,990, or their price as $26,690, they're not going to add the destination charge in later.

Edmunds lists them separately, but puts the total in bold. (link)

 

the dealer prep is included cuz the destination/prep box is checked. So it is in fact 500 under msrp