From the offices of American Honda:

In an effort to maintain and protect the Honda brand image, American Honda Motor Company (AHM) will be implementing a new internet policy as it related to the Honda Care and Acura Care Vehicle Service Contract (VSC) products. This new VSC Internet Policy will become effective April 1, 2008.

After careful consideration of the Honda National Dealer Advisory Board recommendations, AHM has determined that internet selling of Honda Care and Acura Care VSCs negatively impacts the Honda and Acura brands as well as the Honda and Acura automobile dealer network.