Infiniti: Development and Technology News
brahs be jelly
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2014 Infiniti Nomenclature
INFINITI ANNOUNCES NEW NAMING STRATEGY
HONG KONG, December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.
The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.
Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."
Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.
ENDS
About Infiniti:
Infiniti, the premium automotive brand, reflects its brand promise "Inspired
Performance" with a model line-up of sedans, coupes, SUVs and crossovers featuring
exhilarating performance, emotive design and cutting edge technology. Infiniti
continues to launch across the globe through a dedicated network of Infiniti Centers
that share a commitment to exceptional hospitality throughout the entire period of
ownership.
Infiniti was launched in 1989 in the United States. Infiniti's global footprint expanded
into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and
Russia in 2006. Global expansion continued in 2007 with Infiniti Centres opening in
the Ukraine and in one of the world's fastest growing luxury automotive markets,
China. In 2008 Infiniti launched in Western and Central Europe, which has added 19
additional markets. Infiniti is sold globally in 47 markets to-date.
Since May 2012, Infiniti Motor Company Ltd.'s new global headquarters is situated in
Hong Kong, headed by Johan de Nysschen as President of Infiniti on 1 July.
- Infiniti models from the 2014 model year to carry Q or QX prefix
- New nomenclature symbolizes new brand direction and the commitment
to Infiniti under the leadership of Johan de Nysschen - The use of Q & QX captures the inspiration within the next generation of
Infiniti models, while relating back to Infiniti's roots of the Q45 - New premium sports sedan to launch at the North American International
Auto Show in January will be first Infiniti to carry new Q badge
HONG KONG, December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.
The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.
Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."
Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.
ENDS
About Infiniti:
Infiniti, the premium automotive brand, reflects its brand promise "Inspired
Performance" with a model line-up of sedans, coupes, SUVs and crossovers featuring
exhilarating performance, emotive design and cutting edge technology. Infiniti
continues to launch across the globe through a dedicated network of Infiniti Centers
that share a commitment to exceptional hospitality throughout the entire period of
ownership.
Infiniti was launched in 1989 in the United States. Infiniti's global footprint expanded
into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and
Russia in 2006. Global expansion continued in 2007 with Infiniti Centres opening in
the Ukraine and in one of the world's fastest growing luxury automotive markets,
China. In 2008 Infiniti launched in Western and Central Europe, which has added 19
additional markets. Infiniti is sold globally in 47 markets to-date.
Since May 2012, Infiniti Motor Company Ltd.'s new global headquarters is situated in
Hong Kong, headed by Johan de Nysschen as President of Infiniti on 1 July.
Last edited by MTEAZY; Dec 17, 2012 at 06:39 PM.
Interesting. Sounds like Infiniti is taking a page from BMW's playbook.
Can't wait to see what they do to the G.
Can't wait to see what they do to the G.
Last edited by knight rider; Dec 17, 2012 at 06:49 PM.
_
Joined: Nov 2006
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Likes: 3,438
Infiniti's new naming scheme
This is just going to confuse potential customers. 
INFINITI ANNOUNCES NEW NAMING STRATEGY
-- Infiniti models from the 2014 model year to carry Q or QX prefix
--New nomenclature symbolizes new brand direction and the commitment to Infiniti under the leadership of Johan de Nysschen
--The use of Q & QX captures the inspiration within the next generation of Infiniti models, while relating back to Infiniti's roots of the Q45
--New premium sports sedan to launch at the North American International Auto Show in January will be first Infiniti to carry new Q badge
HONG KONG, December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.
The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.
Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."
Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.
-- Infiniti models from the 2014 model year to carry Q or QX prefix
--New nomenclature symbolizes new brand direction and the commitment to Infiniti under the leadership of Johan de Nysschen
--The use of Q & QX captures the inspiration within the next generation of Infiniti models, while relating back to Infiniti's roots of the Q45
--New premium sports sedan to launch at the North American International Auto Show in January will be first Infiniti to carry new Q badge
HONG KONG, December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.
The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.
Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."
Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.
Three Wheelin'
Joined: Oct 2000
Posts: 1,670
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From: Northern VA
Currently Post-Acura
Joined: Jan 2010
Posts: 998
Likes: 125
From: Bergen County, NJ
This sounds horrible. I prefer the different letters and the number denoting the engine size. And going back to its roots? The Q45 was killed off years ago, with the M having been a step below just to become the flagship. Was this confirmed to be in all markets, including the US? I know in like Australia my I30 was noted as a Maxima/Cefiro 30 plus some other weird model designation. And having it like that, to me, makes it sound like buying a G will sound bad, especially as a coupe in this style being regarded higher than the sedan.
Currently Post-Acura
Joined: Jan 2010
Posts: 998
Likes: 125
From: Bergen County, NJ
This sounds horrible. I prefer the different letters and the number denoting the engine size. And going back to its roots? The Q45 was killed off years ago, with the M having been a step below just to become the flagship. Was this confirmed to be in all markets, including the US? I know in like Australia my I30 was noted as a Maxima/Cefiro 30 plus some other weird model designation. And having it like that, to me, makes it sound like buying a G will sound bad, especially as a coupe in this style being regarded higher than the sedan.
_
Joined: Nov 2006
Posts: 19,335
Likes: 3,438
To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models.....
Will we all adjust and get used to it? Yes. But I feel Infiniti will be taking a step or two back in doing this.
Last edited by AZuser; Dec 18, 2012 at 01:42 AM.
Senior Moderator
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Pro
Joined: Aug 2012
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Man, someone from Acura's office needs to send Infiniti a fruit basket for this. No longer will the dropping of the "Legend" name be considered one of the biggest marketing missteps of all time.
Barring some extremely aggressive marketing by Infiniti to get people familiar with these names, it's going to be a nightmare for dealers. What was so wrong with names like G37x? It just made sense, now it's Q50. How do you differentiate engine sizes? How about AWD vs. RWD models?
I guess Infiniti saw Lincoln's naming scheme and said "Yea, that's working out well, let's do that too."
Barring some extremely aggressive marketing by Infiniti to get people familiar with these names, it's going to be a nightmare for dealers. What was so wrong with names like G37x? It just made sense, now it's Q50. How do you differentiate engine sizes? How about AWD vs. RWD models?
I guess Infiniti saw Lincoln's naming scheme and said "Yea, that's working out well, let's do that too."
Instructor
Joined: Mar 2011
Posts: 180
Likes: 14
From: Spring, TX
I really don't see what the BFD is. Who cares what they're named? And yes, this is coming to the U.S. according to article on Autoweek.
http://www.autoweek.com/article/2012...NEWS/121219888
http://www.autoweek.com/article/2012...NEWS/121219888
Three Wheelin'
Joined: Jan 2012
Posts: 1,270
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From: O.C. / L.A.
Wouldn't be surprised if the new owners decided to debadge their new Infinitis after they leave the dealership....Unless they're the arrogant type of douchebag who likes everyone to know "hey look at me, I have a new QXX and you still have an Infiniti with a 'non-Q' badge."
Pinky all stinky
Joined: Jul 2003
Posts: 20,679
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You're right, I mean it's only the models that make the brand. And if people can't remember what models the cars are, that's their problem! You just have to remember that the QX80 was the old QX56, QX70 was the FX, and Q60 was the JX. It can't get any easier for the common car buyer.
Three Wheelin'
Joined: Oct 2000
Posts: 1,670
Likes: 72
From: Northern VA
Wouldn't be surprised if the new owners decided to debadge their new Infinitis after they leave the dealership....Unless they're the arrogant type of douchebag who likes everyone to know "hey look at me, I have a new QXX and you still have an Infiniti with a 'non-Q' badge."
Registered but harmless
Joined: Aug 2005
Posts: 14,889
Likes: 1,164
From: Los Angeles, CA
I'm old enough to remember Infiniti's first luxo-cruiser was the Q45, and other models were badged "I" and "J." Now every sedan is Q_?!! That's not retarded, that's just stupid.
No, some can just be ignoramuses, retarded morons, or insecure social climbers.
The sizzle in the Steak
Joined: Nov 2001
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From: Southern California
You're right, I mean it's only the models that make the brand. And if people can't remember what models the cars are, that's their problem! You just have to remember that the QX80 was the old QX56, QX70 was the FX, and Q60 was the JX. It can't get any easier for the common car buyer.
Burning Brakes
Joined: May 2006
Posts: 1,213
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From: Sugar Land, TX
You're right, I mean it's only the models that make the brand. And if people can't remember what models the cars are, that's their problem! You just have to remember that the QX80 was the old QX56, QX70 was the FX, and Q60 was the JX. It can't get any easier for the common car buyer.
See, we're already confused.
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Joined: Nov 2006
Posts: 19,335
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You obviously have no experience in marketing.
Change for the better =
Change for the sake of change when nothing's broken (which is what this is) =
14 Companies that reversed their failed attempts at rebranding: http://www.businessinsider.com/14-br...ng-2012-3?op=1
Time to add Infiniti to the list.
Change for the better =
Change for the sake of change when nothing's broken (which is what this is) =
14 Companies that reversed their failed attempts at rebranding: http://www.businessinsider.com/14-br...ng-2012-3?op=1
Time to add Infiniti to the list.
Last edited by AZuser; Dec 18, 2012 at 02:51 PM.
Pinky all stinky
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